That’s the promise made by San Francisco-based startup Sequel, whose spiral tampon design was approved by the US Food and Drug Administration this month.
Since the tampon was invented to absorb menstrual flow in 1931, its design has remained largely the same.
That is until four years ago when Stanford classmates and Sequel co-founders Greta Meyer and Amanda Calabrese presented their new spiral tampon featuring diagonal grooves as a class project.
After receiving $5 million in funding and FDA approval, Meyer and Calabrese are ready to market Sequel as an “elevated product experience” for all who menstruate.
“The intent behind our design, which has this helical spiral indentation around the outside, is that those grooves are designed to make that flow path longer and therefore make [the tampon] absorb more easily,” Meyer told NBC News on Friday.
The FDA deeming Sequel safe for consumers has been a “great milestone for the company,” Meyer continued, but there’s still a long way to go.
The menstrual product industry has historically resisted disruption. Though a handful of startups have focused on sustainable alternatives in recent years, Sequel instead seeks to differentiate itself through product design.
As Calabrese told the Wall Street Journal, “[Investors] see that you have players that have dominated this industry since the beginning of this product coming to market … and them not being challenged on the actual product level.”
Sequel’s co-founders hope to partner with boutique fitness studios in the coming months, before selling spiral tampons online in late 2023.
In 2022, Tampax manufacturer Proctor & Gamble accounted for almost 40% of domestic tampon sales.
In order to shake up the industry, Sequel’s co-founders have focused on building a social media presence and visibility at festivals like South by Southwest, where they hosted a panel called “Periods on TikTok?! Using Content to Crush Stigmas.”
A pilot has died after a private jet owned by Motley Crue frontman Vince Neil crashed into another plane at an airport in Arizona.
Neil was not on board at the time of the collision, which happened off the runway at Scottsdale Airport on Monday afternoon.
Neil’s girlfriend Rain Andreani and her friend suffered injuries which are not thought to be life-threatening.
They were taken to hospital with the jet’s co-pilot, who was also injured.
Image: Emergency responders work on Vince Neil’s plane after the collision. Pic: AP
“While details are still emerging, our hearts go out to the families of both the pilot who lost his life and the passengers who suffered injuries,” Motley Crue said in a statement.
“Motley Crue will announce a way to help support the family of the deceased pilot – stand by for an announcement very soon”.
Rain Andreani broke five ribs in the crash and the dogs the women were travelling with survived, TMZ reports.
Donald Trump says the Gaza ceasefire should be cancelled if all remaining Israeli hostages are not returned by noon on Saturday – as he warned Hamas that “all hell is going to break out”.
The US president’s intervention came hours after Hamas has said it will delay the release of more hostages and accused Israel of violating their ceasefire deal.
While signing a series of new executive orders, Mr Trump said he feared many Israeli hostages scheduled for release are already dead.
Referring to his Saturday deadline for the release of hostages, Mr Trump said: “If they’re not here, all hell is going to break out.”
He acknowledged that a decision to end the ceasefire was up to Israel, adding: “I’m speaking for myself. Israel can override it.”
Hours earlier, Mr Trump said Palestinians would not have the right to return under his plan for US “ownership” of Gaza – contradicting officials in his administration who said they would be relocated temporarily.
Image: Widespread destruction seen in Gaza City. Pic: AP
Hamas halts release of hostages
Earlier on Monday, Hamas claimed ceasefire violations had included “delaying the return of the displaced to the northern Gaza Strip, and targeting them with shelling and gunfire”.
Spokesman Abu Obeida said Hamas remained committed if Israel kept to the terms, but that the 15 February handover was postponed “until the occupation commits to and compensates for the past weeks”.
Egyptian security sources told Reuters that mediators now fear the deal will break down.
They said Hamas believes Israel isn’t serious about the ceasefire – which began on 19 January.
They were among about 250 people taken during the 7 October 2023 attack, when 1,200 people were murdered.
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1:16
Tears as Thai hostages return home
Five swaps have taken place so far, with 21 hostages and more than 730 Palestinian prisoners released.
Saturday’s exchange was due to involve three more Israelis and hundreds of Palestinians.
Defence minister Israel Katz said any delay in releasing hostages would be “a complete violation” and he had instructed troops to be on highest alert.
The Hostages and Missing Family Forum called on mediating countries to restore the deal, saying “time is of the essence” and citing “the shocking conditions of the hostages released last Saturday”.
The four-mile-long Netzarim corridor separates northern Gaza from the south, and hundreds of thousands of displaced Palestinians have now crossed back over.
However, Israel pushed back the withdrawal by a few days in protest at the chaotic release of hostages Arbel Yehud and Gadi Moses.
This may be what Hamas is referencing what it talks of “delaying the return of the displaced”.
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1:03
Palestinians return to destroyed Netzarim
There have also been examples of Israeli troops shooting at or near Palestinians approaching Israeli forces after being warned to stay back.
So far, little progress has been made on an extension to the first six-week phase of the ceasefire.
A delegation from Israel has arrived in Qatar for further talks amid concern the deal might collapse before all remaining hostages are freed.
Israel has previously said it will not agree to a complete withdrawal from Gaza until Hamas’s military and political capabilities are eliminated.
Hamas has countered that it will not hand over the final hostages until Israel removes all its troops from Gaza.
Donald Trump says the Gaza ceasefire should be cancelled if all remaining Israeli hostages are not returned by noon on Saturday – as he warned Hamas that “all hell is going to break out”.
The US president’s intervention came hours after Hamas has said it will delay the release of more hostages and accused Israel of violating their ceasefire deal.
While signing a series of new executive orders, Mr Trump said he feared many Israeli hostages scheduled for release are already dead.
Referring to his Saturday deadline for the release of hostages, Mr Trump said: “If they’re not here, all hell is going to break out.”
He acknowledged that a decision to end the ceasefire was up to Israel, adding: “I’m speaking for myself. Israel can override it.”
Hours earlier, Mr Trump said Palestinians would not have the right to return under his plan for US “ownership” of Gaza – contradicting officials in his administration who said they would be relocated temporarily.
Image: Widespread destruction seen in Gaza City. Pic: AP
Hamas halts release of hostages
Earlier on Monday, Hamas claimed ceasefire violations had included “delaying the return of the displaced to the northern Gaza Strip, and targeting them with shelling and gunfire”.
Spokesman Abu Obeida said Hamas remained committed if Israel kept to the terms, but that the 15 February handover was postponed “until the occupation commits to and compensates for the past weeks”.
Egyptian security sources told Reuters that mediators now fear the deal will break down.
They said Hamas believes Israel isn’t serious about the ceasefire – which began on 19 January.
They were among about 250 people taken during the 7 October 2023 attack, when 1,200 people were murdered.
Please use Chrome browser for a more accessible video player
1:16
Tears as Thai hostages return home
Five swaps have taken place so far, with 21 hostages and more than 730 Palestinian prisoners released.
Saturday’s exchange was due to involve three more Israelis and hundreds of Palestinians.
Defence minister Israel Katz said any delay in releasing hostages would be “a complete violation” and he had instructed troops to be on highest alert.
The Hostages and Missing Family Forum called on mediating countries to restore the deal, saying “time is of the essence” and citing “the shocking conditions of the hostages released last Saturday”.
The four-mile-long Netzarim corridor separates northern Gaza from the south, and hundreds of thousands of displaced Palestinians have now crossed back over.
However, Israel pushed back the withdrawal by a few days in protest at the chaotic release of hostages Arbel Yehud and Gadi Moses.
This may be what Hamas is referencing what it talks of “delaying the return of the displaced”.
Please use Chrome browser for a more accessible video player
1:03
Palestinians return to destroyed Netzarim
There have also been examples of Israeli troops shooting at or near Palestinians approaching Israeli forces after being warned to stay back.
So far, little progress has been made on an extension to the first six-week phase of the ceasefire.
A delegation from Israel has arrived in Qatar for further talks amid concern the deal might collapse before all remaining hostages are freed.
Israel has previously said it will not agree to a complete withdrawal from Gaza until Hamas’s military and political capabilities are eliminated.
Hamas has countered that it will not hand over the final hostages until Israel removes all its troops from Gaza.