The Hugging Face website on a smartphone arranged in New York, Aug. 17, 2023.
Gabby Jones | Bloomberg | Getty Images
Hugging Face, an AI firm based in New York, has raised $235 million at a $4.5 billion valuation from some of technology’s biggest companies.
Google, Amazon, Nvidia, Salesforce, AMD, Intel, IBM and Qualcomm all contributed to the round, the company said. Hugging Face CEO Clement Delangue said the funds are to be focused on hiring talent to be competitive in the artificial intelligence space.
Startups working on AI models have reached high valuations as big companies and venture capitalists seek to plow money in the recent AI boom, which kicked off last year when Microsoft-backed OpenAI released its ChatGPT chatbot.
Hugging Face’s big valuation and crop of prominent backers reflect how a more collaborative approach to building AI has been gaining steam in recent months, especially after Facebook parent Meta released its Llama large language model, which is free to use for the vast majority of companies.
Other highly valued AI startups, like OpenAI or Cohere, work on the technology directly and guard the results as a trade secret, then charge customers to access them through application programming interfaces, or AIs.
But Hugging Face produces a platform where AI developers can share code, models, data sets, and use the company’s developer tools to get open-source artificial intelligence models running more easily. In particular, Hugging Face often hosts weights, or large files with lists of numbers, which are the heart of most modern AI models.
While Hugging Face has developed some models, like BLOOM, its primary product is its website platform, where users can upload models and their weights. It also develops a series of software tools called libraries that allow users to get models working quickly, to clean up large datasets, or to evaluate their performance. It also hosts some AI models in a web interface so end users can experiment with them.
It’s similar in theme and practice to code-repository GitHub (which Microsoft acquired in 2018), where coders from around the world post their projects while they’re working on them.
Hugging Face endorses the belief that most companies working with AI will want to develop their own models or technology, and will need tools to do so, co-founder and CEO Delangue told CNBC. He hopes that AI developers will rely on Hugging Face on a daily basis to get their work done.
One reason the big companies are investing: Their employees are actively using the platform, he said.
“AI builders are using Hugging Face all day, every day,” Delangue said. He predicted that the number of software developers working with AI models would grow in the coming years.
“Maybe in five years, you’re going to have like 100 million AI builders. And if all of them use Hugging Face all day, every day, we’ll obviously be in a good position,” he said.
Although most attention in recent weeks has been on so-called large language models like ChatGPT or Llama that focus on generating text, Hugging Face hosts any AI model, including ones that generate music or images, translate languages, or identify objects inside images. Hugging Face hosts 500,000 different AI models, 250,000 data sets, and has 10,000 paying customers, the company said.
Hugging Face is named after an emoji, the hugging face, a smiley face framed by two open hands.
The name and logo date back to the company’s founding. Hugging Face was originally a iPhone chatbot app, but when the company open-sourced some its machine-learning code, it realized that it was catching on with AI developers, and pivoted toward that.
“When we started the company, with my co founders Julien Chaumond and Thomas Wolf, we joked that we wanted to be the first company to go public with an emoji instead of the three letter ticker,” Delangue said.
“Maybe during this round we should start our lobbying exercise with the Nadsaq for them to allow us to use emojis on their board,” he quipped.
FILE PHOTO: Instacart shopper, Loralyn Geggatt makes a delivery to a customer’s home in Falmouth, MA on April 7, 2020.
David L. Ryan | Boston Globe | Getty Images
Instacart said Monday it will cease the use of artificial intelligence-driven pricing tests on its grocery delivery platform after the practice was scrutinized in a wide-ranging study and rebuked by lawmakers.
The company said in a blog post that retailers will no longer be able to use its Eversight technology to run pricing experiments on its platform, effective immediately.
“We understand that the tests we ran with a small number of retail partners that resulted in different prices for the same item at the same store missed the mark for some customers,” the company wrote. “At a time when families are working exceptionally hard to stretch every grocery dollar, those tests raised concerns, leaving some people questioning the prices they see on Instacart. That’s not okay – especially for a company built on trust, transparency, and affordability.”
Instacart acquired Eversight for $59 million in 2022. Eversight’s software allows retailers to carry out pricing tests to gauge shoppers’ reactions to higher or lower prices on certain items.
Instacart said at the time that the technology would help retailers improve sales and growth, while “also surfacing the best deals for customers.”
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Earlier this month, a study by Consumer Reports and other organizations found that Instacart’s algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store.
The total cost for the same basket of goods at a single store varied by about 7%, which can result in over $1,000 in extra annual costs for customers. Instacart responded by saying that retailers determine prices listed on the app.
The company also rejected characterizations of the technology as surveillance pricing or dynamic pricing, and said the tests were never based on personal, demographic or individual-level user data.
Reuters reported last week that the Federal Trade Commission had sent a civil investigative demand to Instacart about its pricing practices.
Separately, Instacart last week was ordered to pay $60 million in refunds to customers to settle claims raised by the FTC that it used deceptive tactics in its subscription sign-up, “satisfaction guarantee” advertising and other processes.
Instacart denied any allegations of wrongdoing. The company said it answered questions from the FTC about its AI pricing tools as part of that settlement.
Wall Street and Broad St. signs are seen as New York Stock Exchange building decorated for Christmas at the Financial District in New York City, United States on December 16, 2020.
Tayfun Coskun | Anadolu Agency | Getty Images
This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox.
Here are five key things investors need to know to start the trading day:
1. Here comes Santa Claus?
Technology stocks rebounded to end last week, helping assuage the latest worries about the artificial intelligence trade. The question now is if Santa is coming to town — which, in this case, means Wall Street.
Here’s what to know:
2. Epstein files
This photo illustration taken in Washington, DC, on December 19, 2025 shows redacted documents after the US Justice Department began releasing the long-awaited records from the investigation into the politically explosive case of convicted sex offender Jeffrey Epstein.
Mandel Ngan | AFP | Getty Images
The Justice Department released some of its investigative files tied to sexual predator Jeffrey Epstein on Friday. The release came on the deadline set by the Epstein Files Transparency Act, but it did not include all files as was instructed by the legislation.
The DOJ’s website now has an “Epstein Library” with a search box for keywords in the newly released files. However, CNBC found the search box did not immediately work as intended.
A number of documents were reportedly removed from the Justice Department’s site. A photo featuring President Donald Trump was later reposted after backlash.
3. Job search
Josh Woodward, VP of Google Labs, addresses the crowd during Google’s annual I/O developers conference in Mountain View, California on May 20, 2025.
Camille Cohen | AFP | Getty Images
Google hasn’t been looking far to staff up its AI teams. CNBC’s Jennifer Elias reported that about one-fifth of all AI software engineers hired by the tech giant this year were boomerangs, a term used for ex-employees who return.
That comes as 16-year Google veteran Josh Woodward has taken the helm of Gemini, the crown jewel of Alphabet’s AI ambitions, this year. The 42-year-old Oklahoma native also kept his role managing Google Labs.
Alphabet also made the news this weekend for a different business: its driverless ride-hailing service Waymo. The company had temporarily suspended operations in the San Francisco Bay Area following power outages.
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4. (Dis)like
In this photo illustration, iPhone screens display various social media apps on the screens on February 9, 2025 in Bath, England.
Anna Barclay | Getty Images News | Getty Images
C-suite leaders are learning a lesson that their younger, rank-and-file staffers grew up knowing: There’s a dark side to social media.
Executives and founders have been told that active social media usage is good for their personal brands and company awareness. But a growing body of anecdotes over recent years has shown that missteps can leave them — and sometimes the businesses they represent — in hot water.
Still, that doesn’t mean there aren’t benefits to being online, even if the reaction can be negative. How one founder put it to CNBC: “As long as your name is in their mouth, you’re doing something right.”
5. Glow up
While supplements tend to be more popular around New Year’s resolution season, Gruns is hoping its sales get a holiday bump. It’s selling some packs of gummies with a holiday flair, including a Grinch-inspired sour punch flavor.
The wellness category is slated to gain ground this shopping season, with retailers giving this sector shelf space as consumers make resolutions for the new year. CNBC’s Melissa Repko reported that brands like Grüns and Neom Wellbeing are aiming to win shoppers’ interest this season by selling holiday-themed items.
On the other hand, Microsoft‘s Xbox may not be a hot item under trees as the gaming console remains in a slump. Between company layoffs, studio closures and price increases, CNBC’s Jaures Yip found that some are wondering if the Xbox is finally dead.
The Daily Dividend
Here’s some of the events we’re keeping an eye on this holiday-shortened week:
Tuesday: Real GDP and consumer confidence data
Wednesday: Early stock market close for Christmas Eve
— CNBC’s Jonathan Vanian, Julia Boorstin, Laya Neelakandan, Chloe Taylor, Liz Napolitano, Dan Mangan, Sean Conlon, Jennifer Elias, Lora Kolodny, Mike Winters, Melissa Repko and Jaures Yipcontributed to this report. Melodie Warner edited this edition.
A Baidu Apollo RT6 robotaxi during Baidu’s Apollo Day in Wuhan, China, on Wednesday, May 15, 2024.
Bloomberg | Bloomberg | Getty Images
Chinese tech giant Baidu has announced plans to bring robotaxis to London starting next year through its partnerships with Lyft and Uber, as the UK emerges as a growing autonomous vehicle battleground.
The announced collaborations will bring Baidu’s Apollo Go autonomous vehicles to the British capital through the Uber and Lyft platforms, the companies said on their respective social media accounts.
Lyft’s testing of Baidu’s initial fleet of dozens of vehicles will begin in 2026, pending regulatory approval, “with plans to scale to hundreds from there,” Lyft CEO David Risher said in a post on social media platform X on Monday.
Meanwhile, Uber said that its first pilot is expected to start in the first half of 2026. “We’re excited to accelerate Britain’s leadership in the future of mobility, bringing another safe and reliable travel option to Londoners next year,” the company added.
The moves add to Baidu’s growing global footprint, which it says includes 22 cities and more than 250,000 weekly trips, as it races against other Chinese players like WeRide and Western giants like Alphabet‘s Waymo.
The UK, in particular, has seen a wave of interest from driverless taxi companies, following the government’s announcement in June that it would accelerate its plans to allow autonomous vehicle tech on public roads.
The government now aims to begin permitting robotaxis to operate in small-scale pilots starting in spring 2026, with Baidu likely aiming to be amongst the first.
The city of London has also established a “Vision Zero” goal to eliminate all serious injuries and deaths in its transportation systems by 2041, with autonomous driving technology expected to play a large role.
News of Baidu pilots comes as its competitor Waymo also looks to begin testing in London, with plans for a full service launch in 2026. Waymo currently operates or plans to launch a service or test its fleet in 26 markets, including major cities like Tokyo and New York City.
Baidu, for its part, has been aggressively expanding globally, with testing rolling out in international markets like the United Arab Emirates and Switzerland.