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A Target shareholder whose shares lost over $20,000 after the retailer’s disastrous Pride Month collection that featured tuck-friendly swimwear and LGBTQ-friendly gear for infants and children is suing the store for allegedly misleading investors.

The lawsuit was filed by anti-radical left group America First Legal on behalf of investor, Brian Craig, who spent around $50,000 for 216.450 shares of Target in April 2022.

By April 2023, the value of Craig’s holdings fell to $34,839, and then dropped to $28,896 by June 14 — in the middle of Pride Month, as Target was in the middle of a boycott triggered by a collection that included childrens book titled Twas the Night Before Pride, and a handful of T-shirts donning LGBTQ-friendly slogans, like live laugh lesbian.

Target’s “board of directors betrayed both Target’s core customer base of working families and its investors by making false and misleading statements concerning Target’s environmental, social and governance (ESG) and diversity, equity and inclusion (DEI) mandates that led to its disastrous 2023 children-and-family themed LGBT Pride campaign.”

These “false and misleading statements,” the court documents argued, led “shareholders to unknowingly support Targets board and management in their misuse of investor funds to serve its divisive political and social goals — and ultimately lose billions.”

Even after Target was getting fierce backlash from its conservative consumers over its Pride-themed merchandise, it “continued the LGBT-Pride campaign and continues to sell products associated with the campaign, causing further damage to Target’s stock price,” the suit alleges.

As of Monday morning, Target’s website still touted Pride apparel for sale.

American First Legal vice president and general counsel Gene Hamilton said in a press release: “Federal law requires publicly-traded corporations to provide certain information to shareholders in their proxy statements that allow those shareholders to make informed decisions. As alleged in our complaint, Target failed to execute its duty to its shareholders.”

As a result, Craig is requesting that Target admit to violating rules in the Securities Exchange Act of 1934, which governs transactions in the secondary market, and award financial damages.

Should Craig win the case, the sum he receives would be determined at a later trial.

Representatives for Craig at American First Legal did not immediately respond to The Post’s request for comment.

The Post has also sought comment from Target.

Following Target’s release of its rainbow-clad collection, “PRIDE,” in May, Targets stock lost nearly $14 billion as the controversy grabbed headlines.

The court documents, which were filed in Florida federal court earlier this month, claim that the steep drop in market value is a direct and predictable result of managements calculated decisions to promote sexualized material to children.”

About $10 billion of market cap was lost between May 18 and 28, the filing said, referencing a New York Post article — the cheap-chic retailer’s “longest losing streak in 23 years.”

“The stock value remains depressed,” the suit added, noting that Craig still owns 216 shares of Target.

As of Monday morning, the Minneapolis-based retailer’s share price fell nearly 0.4%, to $130.72.

Over the past three months, Target’s stock has slipped about 14%, though shareholders have been losing money from their investments in the retailer long before it released the Pride collection.

However, after Target reported that its quarterly sales for the first time in six years for the three-month period ended July 29, it was attributed customers negative reaction to its spring Pride clothing.

Sales at stores and digital channels open for at least a year were off 5.4% from a year earlier, according to Targets Q2 earnings report released last week, while digital sales slipped 10.5%.

Targets CFO Michael Fiddelke addressed Targets disastrous rainbow-clad collection in an earnings call on Wednesday, saying: Traffic and top line trends were affected by the reaction to our Pride assortment.

Fiddelke said on the call that the retailer couldnt quantify the impact the Pride collection alone had on comparable sales.

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Yanks force G3 on Chisholm’s mad dash home

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Yanks force G3 on Chisholm's mad dash home

NEW YORK — Jazz Chisholm Jr. zipped all the way home from first base on Austin Wells‘ tiebreaking single in the eighth inning, and the New York Yankees extended their season Wednesday night with a 4-3 victory over the Boston Red Sox in Game 2 of their AL Wild Card Series.

Unhappy he was left out of the starting lineup in the opener, Chisholm also made a critical defensive play at second base that helped the Yankees send the best-of-three playoff to a decisive Game 3 on Thursday night in the Bronx.

“What a game. I mean, it has been two great games, these first two,” New York manager Aaron Boone said. “A lot of big plays on both sides.”

In the latest chapter of baseball’s most storied rivalry, the winner advances to face AL East champion Toronto in a best-of-five division series beginning Saturday. It will be the fourth winner-take-all postseason game between the Yankees and Red Sox, and the first since the 2021 AL wild card, a one-game format won by Boston.

“Should be a fun night,” Red Sox manager Alex Cora said.

Ben Rice hit an early two-run homer and Aaron Judge had an RBI single for the Yankees, who received three innings of scoreless relief from their shaky bullpen after starter Carlos Rodón put the first two batters on in the seventh.

Devin Williams worked a one-hit eighth for the win, and David Bednar got three outs for his first postseason save. Judge pumped his fist when he caught Ceddanne Rafaela‘s fly ball on the right-field warning track to end it.

Trevor Story homered and drove in all three runs for the Red Sox, who won the series opener 3-1 on Tuesday night behind ace lefty Garrett Crochet.

With the score tied in the seventh, Chisholm saved a run with a diving stop of an infield single by pinch hitter Masataka Yoshida.

“Unbelievable play,” Rice said. “That’s what you are going to get from him — just a guy who will give 110% every play.”

Story then flied out with the bases loaded to the edge of the center-field warning track to end the inning, and fired-up reliever Fernando Cruz waved his arms wildly to pump up the crowd.

“I almost got out of his way,” Boone said, drawing laughs. “There’s a passion that he does his job with, and it spilled over a little bit tonight. I am glad it was the end of his evening at that point.”

Said Rice: “I felt like I could see every vein popping out of his head.”

Chisholm also made a tough play to start an inning-ending double play with two on in the third — the first of three timely double plays turned by the Yankees.

“He’s a game-changer,” Judge said. “He showed up at the park today and had the biggest plays for us.”

There were two outs in the eighth when Chisholm drew a walk from losing pitcher Garrett Whitlock. Chisholm was running on a full-count pitch when Wells pulled a line drive that landed just inside the right-field line and caromed off the low retaining wall in foul territory.

Right fielder Nate Eaton made a strong, accurate throw to the plate, but the speedy Chisholm beat it with a headfirst slide as Wells pumped his arms at first base.

“Any ball that an outfielder moves to his left or right, I have to score, in my head,” Chisholm said. “That’s all I was thinking.”

With the Yankees threatening in the third, Boston manager Alex Cora lifted starter Brayan Bello from his first postseason outing and handed the game to a parade of relievers who held New York in check until the eighth.

Hard-throwing rookie Cam Schlittler (4-3, 2.96 ERA) will start Game 3 for New York, and rookie left-hander Connelly Early (1-2, 2.33 ERA) will pitch for Boston in place of injured Lucas Giolito. It will be the second winner-take-all game in MLB postseason history in which both starting pitchers are rookies.

Schlittler, 24, grew up in Boston, where he attended Northeastern University, but has said he always wanted to play for the Yankees. Early has made four major league starts since his debut on Sept. 9.

Information from The Associated Press and ESPN Research was used in this report.

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Machado makes Cubs pay for Imanaga ‘mistake’

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Machado makes Cubs pay for Imanaga 'mistake'

CHICAGO — Cubs manager Craig Counsell defended his decision to leave lefty Shota Imanaga in the game to face righty Manny Machado in the fifth inning of the San Diego Padresvictory in Game 2 of the NL Wild Card Series on Wednesday.

Machado hit a first pitch splitter for a two-run home run, extending the Padres’ lead to 3-0, the eventual final score.

A deciding Game 3 will be at Wrigley Field on Thursday.

“The results suggest that we should have done something different,” Counsell said after the loss. “Really just confidence in Shota, plain and simple there. I thought he was pitching well. I thought he was throwing the ball really well and, unfortunately, he made a mistake.”

The decision came after Fernando Tatis Jr. walked and then took second on Luis Arraez‘s sacrifice bunt. That created an open base. Counsell said he considered walking Machado but decided to pitch to him instead.

“Walking him wasn’t in my head,” Imanaga said through an interpreter. “That splitter was meant for down in the zone.”

Counsell had righty Mike Soroka ready, but he decided against going to him. It was a curious move, considering the Cubs used an opener to start Game 2, purposely allowing Imanaga to avoid facing Tatis and Machado in the first inning.

That wasn’t the case in the fifth.

“I don’t put a manager’s cap on,” Machado said when asked if he was surprised that he got to face Imanaga in that situation. “I’m 0-for-6 at that point. So yeah, I’m not thinking about that. For myself, I was just thinking about trying to get to Imanaga.”

Said Padres manager Mike Shildt: “I’ve got my hands full with my own club. I can’t be thinking about anybody else’s strategy.”

The teams will play a winner-take-all Game 3 on Thursday. The Padres will start former Cubs pitcher Yu Darvish. Righty Jameson Taillon will take the hill for Chicago.

“I’m excited,” Taillon said. “As [Game 2] got going there, I started to get excited for tomorrow. You do a lot of work throughout the season for big moments. I’m looking forward to it.”

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‘A disaster for living standards’: We now have just £1 more of disposable income than in 2019

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'A disaster for living standards': We now have just £1 more of disposable income than in 2019

Monthly disposable income fell by £40 per person between Boris Johnson’s election victory in December 2019 and Rishi Sunak’s defeat in July 2024.

It is the first time in recorded British history that disposable income has been lower at the end of a parliamentary term than it was at the start, Sky News Data x Forensics analysis reveals.

Disposable income is the money people have left over after paying taxes and receiving benefits (including pensions). Essential expenses like rent or mortgage payments, council tax, food and energy bills all need to be paid from disposable income.

Previously published figures showed a slight improvement between December 2019 and June 2024, but those were updated by the Office for National Statistics on Tuesday.

There has been an uplift in the last year, although we’re poorer now than we were at the start of the year, and today we only have £1 more on average to spend or save each month than we did at the end of 2019.

That represents “an unmitigated disaster for living standards”, according to Lalitha Try, economist at independent living standards thinktank the Resolution Foundation.

Have things gotten better under Labour?

Disposable income has increased by £41 per person per month since Labour took office in July 2024. However, that masks a significant deterioration in recent months: it is lower now than it was at the start of 2025.

In the first six months of Labour’s tenure, disposable income rose by £55, a larger increase than under any other government in the same period. In part, this was down to the pay rises for public sector workers that had been agreed under the previous Conservative administration.

But the rise also represents a continuation of the trajectory from the final six months of the outgoing government. Between December 2023 and June 2024, monthly disposable income rose by £46.

That trajectory reversed in the first part of this year, and the average person now has £14 less to spend or save each month than they did at the start of 2025.

Jeremy Hunt, Conservative chancellor from October 2022 until the July 2024 election defeat, told Sky News: “The big picture is that it was the pandemic rather than actions of a government that caused it [the fall in disposable income].

“I clawed some back through (I know I would say this) hard work, and Labour tried to buy an instant boost through massive pay rises. The curious thing is why they have not fed through to the numbers.”

The £40 drop between Mr Johnson’s electoral victory in 2019 and Mr Sunak’s loss in 2024 is roughly the same as the average person spends on food and drink per week.

By comparison, since 1955, when the data dates back to, living standards have improved by an average of £115 per month between parliamentary terms.

Vital services, things like energy, food and housing, that all need to be paid for out of disposable income, have all increased in price at a faster rate than overall inflation since 2019 as well.

This means that the impact on savings and discretionary spending is likely to be more severe for most people, and especially so for lower earners who spend a larger proportion of their money on essentials.

Responding to our analysis, the Resolution Foundation’s Lalitha Try said: “Average household incomes fell marginally during the last parliament – an unmitigated disaster for living standards, as families were hit first by the pandemic and then the highest inflation in a generation.

“We desperately need a catch-up boost to household incomes in the second half of the 2020s, and to achieve that we’ll need a return to wider economic growth.”

Analysis by the Joseph Rowntree Foundation, which also takes into account housing costs, says that disposable income is projected to be £45 a month lower by September 2029 than it was when Labour took office.

We approached both Labour and the Conservative Party for comment but both failed to respond.

How are Labour performing in other areas?

Labour have made “improving living standards in all parts of the UK” one of their main “missions” to achieve during this parliament.

Sam Ray-Chaudhuri, research economist at the Institute for Fiscal Studies, told Sky News: “Labour’s mission to see an increase in living standards over the parliament remains a very unambitious one, given that (now) almost every parliament has seen a growth in disposable income.

“Doing so will represent an improvement compared with the last parliament, but it doesn’t change the fact that we are in a period of real lack of growth over the last few years.”

As well as the living standards pledge, the Sky News Data x Forensics team has been tracking some of the other key promises made by Sir Keir and his party, before and after they got into power, including both economic targets and policy goals.

Use our tracker to see how things like tax, inflation and economic growth has changed since Labour were elected.

The policy areas we have been tracking include immigration, healthcare, house-building, energy and crime. You can see Labour’s performance on each of those here.


The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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