Target investor sues retailer for losing over $20K in stock after Pride Month boycotts

Published

2 years ago

August 24, 2023

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A Target shareholder whose shares lost over $20,000 after the retailer’s disastrous Pride Month collection that featured tuck-friendly swimwear and LGBTQ-friendly gear for infants and children is suing the store for allegedly misleading investors.

The lawsuit was filed by anti-radical left group America First Legal on behalf of investor, Brian Craig, who spent around $50,000 for 216.450 shares of Target in April 2022.

By April 2023, the value of Craig’s holdings fell to $34,839, and then dropped to $28,896 by June 14 — in the middle of Pride Month, as Target was in the middle of a boycott triggered by a collection that included childrens book titled Twas the Night Before Pride, and a handful of T-shirts donning LGBTQ-friendly slogans, like live laugh lesbian.

Target’s “board of directors betrayed both Target’s core customer base of working families and its investors by making false and misleading statements concerning Target’s environmental, social and governance (ESG) and diversity, equity and inclusion (DEI) mandates that led to its disastrous 2023 children-and-family themed LGBT Pride campaign.”

These “false and misleading statements,” the court documents argued, led “shareholders to unknowingly support Targets board and management in their misuse of investor funds to serve its divisive political and social goals — and ultimately lose billions.”

Even after Target was getting fierce backlash from its conservative consumers over its Pride-themed merchandise, it “continued the LGBT-Pride campaign and continues to sell products associated with the campaign, causing further damage to Target’s stock price,” the suit alleges.

As of Monday morning, Target’s website still touted Pride apparel for sale.

American First Legal vice president and general counsel Gene Hamilton said in a press release: “Federal law requires publicly-traded corporations to provide certain information to shareholders in their proxy statements that allow those shareholders to make informed decisions. As alleged in our complaint, Target failed to execute its duty to its shareholders.”

As a result, Craig is requesting that Target admit to violating rules in the Securities Exchange Act of 1934, which governs transactions in the secondary market, and award financial damages.

Should Craig win the case, the sum he receives would be determined at a later trial.

Representatives for Craig at American First Legal did not immediately respond to The Post’s request for comment.

The Post has also sought comment from Target.

Following Target’s release of its rainbow-clad collection, “PRIDE,” in May, Targets stock lost nearly $14 billion as the controversy grabbed headlines.

The court documents, which were filed in Florida federal court earlier this month, claim that the steep drop in market value is a direct and predictable result of managements calculated decisions to promote sexualized material to children.”

About $10 billion of market cap was lost between May 18 and 28, the filing said, referencing a New York Post article — the cheap-chic retailer’s “longest losing streak in 23 years.”

“The stock value remains depressed,” the suit added, noting that Craig still owns 216 shares of Target.

As of Monday morning, the Minneapolis-based retailer’s share price fell nearly 0.4%, to $130.72.

Over the past three months, Target’s stock has slipped about 14%, though shareholders have been losing money from their investments in the retailer long before it released the Pride collection.

However, after Target reported that its quarterly sales for the first time in six years for the three-month period ended July 29, it was attributed customers negative reaction to its spring Pride clothing.

Sales at stores and digital channels open for at least a year were off 5.4% from a year earlier, according to Targets Q2 earnings report released last week, while digital sales slipped 10.5%.

Targets CFO Michael Fiddelke addressed Targets disastrous rainbow-clad collection in an earnings call on Wednesday, saying: Traffic and top line trends were affected by the reaction to our Pride assortment.

Fiddelke said on the call that the retailer couldnt quantify the impact the Pride collection alone had on comparable sales.

Politics

Crypto treasuries top $100B for Ethereum’s 10th anniversary: Finance Redefined

Published

31 mins ago

August 1, 2025

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Crypto treasuries top 0B for Ethereum’s 10th anniversary: Finance Redefined

Ethereum’s 10th anniversary celebration was marked by an uptick in institutional demand for Ether as an alternative treasury reserve asset, prompting Wall Street to look past Bitcoin.

Environment

EcoFlow TRAIL power stations launch from $113, Exclusive Bluetti Apex 300 savings (up to $3,150 off), Lectric Back to School Sale, more

Published

31 mins ago

August 1, 2025

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EcoFlow TRAIL power stations launch from 3, Exclusive Bluetti Apex 300 savings (up to ,150 off), Lectric Back to School Sale, more

We’re closing this week’s Green Deals coverage with some major launches and one of our favorite e-bike brand’s next big sale, starting with the launch of EcoFlow’s new TRAIL 200 DC 60,000mAh and TRAIL 300 DC 90,000mAh power stations, along with plenty of bundle options and some extra savings – all starting from $113. Following right behind it is the exclusive early-bird savings (up to $3,150) on Bluetti’s new Apex 300 Versatile Power Station and bundles that start from $1,439, as well as Lectric’s Back to School Sale that is taking up to $654 off e-bike bundles, with many seeing increased packages, like the XP Lite 2.0 Long-Range e-bikes that are getting $365 in free gear starting from $999. We also have Greenworks’ Pro-grade 2,700 PSI electric pressure washer back at its 2025 low, as well as Worx’s 20V PowerShare 10-inch cordless chainsaw, and more waiting for you below. Plus, all the hangover savings at the bottom of the page, like yesterday’s exclusive new ENGWE Engine Pro 2.0 folding e-bike low price, Anker’s eufy SoloCam S220 solar security camera savings, and more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

EcoFlow launches new TRAIL 60,000mAh and 90,000mAh power stations with bundles, free gear, and extra savings from $113

EcoFlow is launching its newest and most compact series of power stations with some significant savings, starting with the TRAIL 200 DC 60,000mAh Portable Power Station at $113.05 shipped, after using the code 25EFTRAFF at checkout for an additional 5% off, while the TRAIL 300 DC 90,000mAh Portable Power Station is at $151.05 shipped, after using the same promo code – and both are also getting a free RAPID 30W GaN Charger ($26 value) along with the purchase. These two new personal backup power solutions will go for $200 and $250 at full price, getting cut down to $119 and $159 in initial discounts, but you’ll also be shedding an extra $6 and $8 thanks to the bonus savings code – for combined $113 and $125 markdowns (including the free chargers) that set the bar for future discounts. Head below to learn more and browse all the bundle offers.

These new EcoFlow TRAIL 200 DC and 300 DC power stations are the brand’s most compact backup power solutions to date, rivaling Anker’s PowerCore Reserve/C200 DC/C300 DC stations in their portability and performance. The 200 DC model weighs in at four pounds and sports a 60,000mAh LiFePO4 battery, while the 300 DC is under six pounds, sitting higher at a 90,000mAh LiFePO4 capacity. You’ll get up to 220W and 300W output power with these units, with the 200 DC providing two 12W USB-A ports, a 140W USB-C port, and a 100W USB-C port, while the 300 DC has the same USB-A ports but two 140W USB-C ports and a 120W car outlet.

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The EcoFlow TRAIL DC power stations come with loads of protection measures against overvoltage, overloading, short circuiting, various temperature spikes or drops, overcurrent, and more. There are also built-in woven handles that make carrying them all the easier, though with their small designs, they can also easily stow away inside your bag. You can charge both via a standard wall outlet at up to 200W or 280W speeds, with the 300 DC bringing a 110W max solar input into the mix for solar charging.

***Note: The extra savings has not been factored into any of the prices below, so be sure to use the code 25EFTRAFF at checkout for an additional 5% off your order. All the following offers also come with a free RAPID 30W GaN Charger too!

EcoFlow TRAIL power station launch offers:

Bluetti Apex 300 versatile power station

Score up to $3,150 in exclusive savings on Bluetti’s new Apex 300 versatile power station and bundles starting from $1,439

Bluetti is officially launching its new Apex 300 Versatile Power Station along with several bundle options at up to $2,600 off in initial early-bird discounts alongside an exclusive 10% bonus savings for our readers. Things start with the lone Apex 300 Power Station at $1,439.10 shipped, after using the exclusive code 9TO5TOYS10F at checkout for an additional 10% off your order. This new backup power unit will normally fetch $2,399 at full price once the early-bird savings ends, but you can take advantage of these first-time savings now to score a $960 markdown that sets the bar for future discounts in the future. Head below to get the rundown on this station’s capabilities and check out the many bundle offers also available.

If you want to learn more about this all-new power station’s monstrous capabilities and the many bundle offers we’re seeing during this launch, be sure to check out our original coverage of these exclusive deals here.

Head back to school on Lectric’s XP Lite 2.0 folding e-bikes with $365 in free gear from $999, more bundles up to $654 off

Lectric has launched its Back to School Sale that is offering up to $654 in free gear accompanying e-bike purchases, with a bunch of models seeing increased bundle sizes this time around – plus some select accessory savings too. One such model is the XP Lite 2.0 Long-Range e-bikes that are all coming with $365 in free gear at $999 shipped, while the XP Lite 2.0 JW Long-Range e-bike gets the same bundle at $1,099 shipped. You’d normally have to pay $1,364 and $1,464, respectively for these same packages at full price, but as you’re likely aware by now, the savings come in the form of the bundled gear rather than actual price cuts on the bikes themselves. We’ve been seeing these models getting much smaller bundles between $100 and $200 over the last few months, but now they’re increasing in size just in time for students prepping for their upcoming class commutes. Head below for more on these and the other deals during this sale.

If you want to learn more about these lightweight models or the other e-bike bundle deals, be sure to check out our original coverage of this sale here.

greenworks pro 2,700 PSI electric pressure washer stands in driveway in front of garage door

Get 2,700 PSI power through this Greenworks Pro-grade electric pressure washer + foam cannon at $360

Amazon is bringing back the best pricing of 2025 on the Greenworks Pro 2,700 PSI Electric Pressure Washer with Foam Cannon at $359.99 shipped. This particular model with the added foam cannon bundle isn’t available directly from the brand’s website, with it normally fetching $450 at full price. In 2025 we’ve seen three previous discounts to this same repeating rate, with today’s deal following suit for a fourth-time opportunity, giving you a 20% markdown for $90 in savings at the second-best price we have tracked – $45 above the all-time low last spotted during Black Friday and Cyber Monday sales.

If you want to learn more about this electric pressure washer, be sure to check out our original coverage of this deal here.

man cutting log with Worx 20V PowerShare 10-inch cordless chainsaw

Worx’s 6.2-pound 20V PowerShare 10-inch cordless chainsaw returns to annual $100 low, more from $158

Amazon is returning the best 2025 pricing on the Worx 20V PowerShare 10-inch Cordless Chainsaw for $99.99 shipped. It’s coming down off its usual $120 price tag, and is currently going for as much directly from the brand’s website. It was priced down to $104 during Prime Day, with that rate beaten out here today as the best price we have tracked in 2025 – landing it just $11 above the all-time low that we haven’t seen in quite some time. Head below to learn more about this model and its pole saw bundle counterpart option.

If you want to learn more about this model or its pole/chainsaw upgrade package, be sure to check out our original coverage of this deal here.

Best Summer EV deals!

Aventon Ramblas Electric Mountain Bike: $2,599 (Reg. $2,899)
Ride1Up Prodigy v2 Brose Mid-Drive Gates Belt CVT e-bike: $2,595 (Reg. $2,795)
Ride1Up Revv 1 DRT Off-Road Moped-Style e-bike: $2,495 (Reg. $2,595)
Ride1Up Revv 1 Full Suspension Moped-Style e-bike: $2,395 (Reg. $2,595)
Rad Power RadRunner Max Cargo Utility e-bike with $139 bundle: $2,299 (No price cut)
Ride1Up Prodigy v2 Brose Mid-Drive 9-Speed e-bike: $2,095 (Reg. $2,495)
Segway Xafari Red e-bike: $2,000 (Reg. $2,400)
Velotric Nomad 2 All-Terrain e-bike with $120 bundle (new model): $1,999 (No price cut)
Rad Power Radster Road Commuter e-bike: $1,999 (Reg. $2,199)
Rad Power Radster Trail Off-Road e-bike: $1,999 (Reg. $2,199)
Lectric XPedition 2.0 35Ah Cargo e-bike w/ up to $654 bundle: $1,999 (Reg. $2,653)
Tenways AGO X All-Terrain e-bike with $307 bundle: $1,899 (Reg. $2,499)
Velotric Breeze 1 Cruiser e-bike with $150 bundle (new model): $1,799 (No price cut)
Aventon Pace 4 Smart Cruiser e-bike (new model, first discount): $1,699 (Reg. $1,799)
Lectric XPedition 2.0 26Ah Cargo e-bike w/ $505 bundle: $1,699 (Reg. $2,204)
Lectric XPeak 2.0 Long-Range Off-Road e-bike with $390 bundle: $1,699 (Reg. $2,089)
Aventon Aventure 2 All-Terrain e-bike: $1,699 (Reg. $1,999)
Aventon Abound Cargo e-bike: $1,599 (Reg. $1,999)
Rad Power RadRunner Cargo Utility e-bike with $109 bundle: $1,499 (No pirce cut)
Lectric XPeak 2.0 Standard Off-Road e-bike with $227 bundle: $1,499 (Reg. $1,726)
Lectric XP Trike2 with $227 preorder bundle (through July 28): $1,499 (Reg. $1,726)
Rad Power RadWagon 4 Cargo e-bike: $1,499 (Reg. $1,799)
Tenways CGO600 Pro e-bikes with $118 bundle: $1,499 (Reg. $1,899)
Velotric Nomad 1 Plus All-Terrain e-bike: $1,499 (Reg. $1,899)
Aventon Sinch 2 Folding e-bike (lowest price): $1,399 (Reg. $1,699)
Lectric XPedition 2.0 13Ah Cargo e-bike with $326 bundle: $1,399 (Reg. $1,725)
Aventon Level 2 Commuter e-bike (2025 low): $1,399 (Reg. $1,899)
Ride1Up Roadster V3 Lightweight Premium e-bike: $1,395 (Reg. $1,495)
Velotric T1 ST Plus Lightweight e-bike: $1,399 (Reg. $1,649)
Lectric XPress 750 Commuter e-bikes with $410 bundle: $1,299 (Reg. $1,709)
Lectric XP4 750 LR Folding Utility e-bikes with $356 bundle: $1,299 (Reg. $1,655)
Lectric XP Lite 2.0 JW Black LR e-bike with $128 bundle: $1,099 (Reg. $1,227)
Ride1Up Portola Folding e-bike with BOGO accessory promo: $995 (Reg. $1,095)
Lectric XP4 Standard Folding Utility e-bikes with $79 bundle: $999 (Reg. $1,078)
Lectric XP Lite 2.0 Long-Range e-bikes with up to $128 bundles: $999 (Reg. $1,127)
Heybike Hauler Single-Battery Cargo e-bike: $999 (Reg. $1,499)
Rad Power RadExpand 5 Folding e-bike (new low): $999 (Reg. $1,599)
Navee ST3 Pro Electric Scooter (new model): $760 (Reg. $1,014)
ENGWE Engine Pro Folding e-bike (use code 9TO5ENGWE50): $750 (Reg. $1,500)
Navee GT3 Pro Electric Scooter (new model): $520 (Reg. $714)

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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