Connect with us

Published

on

Customer inspects iPhone 14 Pro Max inside an Apple store in Marunouchi, Tokyo.

Stanislav Kogiku | SOPA Images | Lightrocket | Getty Images

The iPhone 14 was the most-shipped smartphone in the first half of the year, according to research firm Omdia, reflecting a shift in consumer buying habits toward the most high-end devices on the market and away from low- to mid-range phones.

In the January-to-June period, Apple’s iPhone 14 Pro Max shipped 26.5 million units — the most out of any model from any manufacturer — compared with 21 million unit shipments for the iPhone 14 Pro.

That’s according to Omdia’s “Smartphone Model Market Tracker – 2Q23” report, which tracks sales of different models of phone.

Apple accounted for all four of the top-shipping models, with the iPhone 14 coming in third on 16.5 million units, and the iPhone 13 selling 15.5 million units.

There was a noticeable difference in which phones took the greatest share out of the entire market.

Last year, the iPhone 13 was the bestselling device on the market, indicating consumers were still buying flagship devices but at the entry level rather than the top end.

This year, the iPhone 14 Pro Max, the most expensive of the Cupertino, California, tech giant’s smartphone array, has taken the crown.

It reflects a growing shift among consumers toward the more higher-end parts of the market.

Phones haven’t changed that dramatically over the past few years, and manufacturers have been opting to release more incremental upgrades to their devices focusing on camera upgrades and more powerful chips.

That’s led to a general malaise from consumers when it comes to smartphones, which are today an essential device for both work and personal life.

Sky-high prices north of $1,000 attached to the top-end phones from companies like Apple, Samsung and Xiaomi have also put people off buying flagship phones more generally.

WATCH: ‘Sea of sameness’: Are smartphone makers out of ideas?

'Sea of sameness': Are smartphone makers out of ideas?

To that end, consumers are holding onto their devices for longer and waiting it out until they reach a certain point in their lives at which they feel they need a replacement for their phones — usually when it breaks.

But people have shown greater willingness to pay a high premium for companies’ most expensive devices in the range, because they want an upgrade with the best features on the market.

The Samsung Galaxy A14 was the fifth best-selling phone in the first half shipping 12.4 million units.

The South Korean tech giant’s top model in its current range, the Galaxy S23 Ultra, was the sixth-best performer with 9.6 million unit shipments.

Devices from Chinese manufacturers did not feature in the top 10 best-shipping smartphones, with Omdia noting that shipments of Chinese smartphones saw double-digit declines from 2022 due to a slump in the mid- to low-end smartphone market.

The numbers are an important indicator of sentiment among consumers when it comes to smartphones, particularly as Apple gears up for the launch of its new iPhone 15 in the autumn.

Apple is expected to see flat or slightly lower shipments of its iPhones overall this year, according to Omdia.

However, its Pro and Pro Max models are expected to continue to increase “due to solid demand for premium models,” said Jusy Hong, senior research manager at Omdia.

Global smartphone shipments will decline 6% year on year to 1.15 billion devices, logging the worst performance in a decade, according to earlier data from Omdia.

Apple shares were up less than 1% early trading Monday. The company’s stock has risen around 37.5% year to date.

Correction: Apple’s stock has climbed around 37.5% year to date. An earlier version misstated the percentage.

Continue Reading

Technology

Here’s where Apple makes its products — and how Trump’s tariffs could have an impact

Published

on

By

Here's where Apple makes its products — and how Trump's tariffs could have an impact

Apple’s iPhone 16 at an Apple Store on Regent Street in London on Sept. 20, 2024.

Rasid Necati Aslim | Anadolu | Getty Images

Apple has made moves to diversify its supply chain beyond China to places like India and Vietnam, but tariffs announced by the White House are set to hit those countries too.

U.S. President Donald Trump laid out “reciprocal tariff” rates on more than 180 countries on Wednesday.

China will face a 34% tariff, but with the existing 20% rate, that brings the true tariff rate on Beijing under this Trump term to 54%, CNBC reported. India faces a 26% tariff, while Vietnam’s rate is 46%.

Apple was not immediately available for comment when contacted by CNBC.

Here’s a breakdown on Apple’s supply chain footprint that could be affected by tariffs.

China

The majority of Apple’s iPhones are still assembled in China by partner Foxconn.

China accounts for around 80% of Apple’s production capacity, according to estimates from Evercore ISI in a note last month.

Around 90% of iPhones are assembled in China, Evercore ISI said.

While the number of manufacturing sites in China dropped between Apple’s 2017 and 2020 fiscal year, it has since rebounded, Bernstein said in a note last month. Chinese suppliers account for around 40% of Apple’s total, Bernstein said.

Evercore ISI estimates that 55% of Apple’s Mac products and 80% of iPads are assembled in China.

India

Apple is targeting around 25% of all iPhones globally to be made in India, a government minister said in 2023.

India could reach about 15%-20% of overall iPhone production by the end of 2025, Bernstein analysts estimate. Evercore ISI said around 10% to 15% of iPhones are currently assembled in India.

Vietnam

Vietnam has emerged in the past few years as a popular manufacturing hub for consumer electronics. Apple has increased its production in Vietnam.

Around 20% of iPad production and 90% of Apple’s wearable product assembly like the Apple Watch takes place in Vietnam, according to Evercore ISI.

Other key countries

Continue Reading

Technology

Xiaomi delivers record cars in March as winners emerge in China’s EV race

Published

on

By

Xiaomi delivers record cars in March as winners emerge in China's EV race

A Xiaomi store in Shanghai, China, on March 16, 2025.

Qilai Shen/Bloomberg | Bloomberg | Getty Images

Chinese electric carmakers Xiaomi, Xpeng and Leapmotor each delivered nearly 30,000 or more cars in March, roughly twice several of their fellow startup competitors.

It’s a sign of how some automakers are pulling ahead, while BYD remains the market leader by far.

Xiaomi delivered a record number of electric vehicles in March, exceeding 29,000 units, the company announced on social media. That topped its prior run of delivering more than 20,000 vehicles in each of the past five months.

The SU7, Xiaomi’s flagship model, was involved in a crash on a highway on Tuesday that left three dead. The automaker on Tuesday afternoon released a statement on Chinese social media that the vehicle was in navigation on autopilot mode before the accident.

Based on preliminary information, the road was obstructed because of construction. The driver took control of the car but collided with construction infrastructure. Xiaomi added in the release that investigations were underway.

That came two weeks after the automaker announced on March 18 its goal to deliver 350,000 vehicles this year. There are also talks of the automaker expanding its second EV factory in Beijing to meet demand, Bloomberg reported on March 18. Xiaomi did not immediately respond to CNBC’s request for comment.

Its competitor Xpeng in March delivered 33,205 vehicles, the fifth consecutive month it has delivered over 30,000 units per month and reflecting a 268% surge in deliveries from the same month last year. March is also the fifth consecutive month the company has delivered over 15,000 units of the Mona M03.

Leapmotor delivered 37,095 vehicles, reflecting a 154% year-over-year growth. The Stellantis-owned automaker last month launched U.K. sales of two electric vehicle models, the T03 and the C10.

Li Auto delivered 36,674 vehicles in March, a 26.5% year-over-year increase, but fewer than every month in the second half of 2024. The company’s cars had gained early traction with Chinese consumers since most come with a fuel tank for charging the vehicle’s battery, reducing anxiety about driving range.

Tesla takes two of three top spots in China's most popular EV list

BYD sold 371,419 passenger vehicles in March, reflecting a year-over-year growth of 57.9%. Its overseas sales volume also hit a record high of 72,723 units in March.

In the same month, the automaker unveiled its “Super e-Platform” technology, which boasts 400 kilometers (roughly 249 miles) of range with five minutes of charging. The company in February also announced that it was integrating DeepSeek artificial intelligence to develop “DiPilot,” its advanced driver-assistance system.

Across the board, major companies across China’s electric car industry reported deliveries rose last month, indicating a pick-up in demand from the seasonally soft first two months of the year.

U.S. automaker Tesla sold 78,828 electric vehicles in China in March, marking a 11.5% year-over-year decline in growth.

Other Chinese carmakers saw growth in deliveries but some still struggled to break through the 20,000-unit mark.  

Nio delivered 15,039 vehicles, a 26.7% year-over-year growth, but well below the number of cars delivered in the months of May to December last year. Nio-owned Onvo, which markets its electric vehicles as family-oriented, in March recorded 15,039 units in deliveries.

Geely-owned Zeekr delivered 15,422 vehicles in March, increasing by 18.5% year over year. The company last month announced its rollout of free advanced driver-assistance technology to local customers in a bid to compete in the market.

Aito, as of April 2, has not published its delivery numbers for March. The automaker, which uses Huawei tech in its vehicles, on social media had reported monthly deliveries of 34,987 and 21,517 in January and February, respectively.

Quarterly performance

On a first-quarter basis, BYD remained in the lead with 986,098 vehicles sold. The automaker, which overtook Tesla in annual sales last year, surpassed the U.S. EV giant in battery electric vehicles sales this quarter.

Tesla sold 172,754 vehicles in China in the first quarter this year, according to monthly delivery numbers published by the China Passenger Car Association.

Xpeng also reported strong growth, with a total of 94,008 vehicles delivered in the quarter ending in March, reflecting a 331% year-over-year growth.

Leapmotor saw quarterly deliveries more than double to 87,552 units from 33,410 units the same period in 2024, according to publicly available numbers the company published.

However, Li Auto and Nio reported weaker growth than their competitors in the first quarter of the year.

Nio saw 42,094 vehicles delivered in the three months ended March 2025, an increase of 40.1% year over year. Li Auto saw a slower year-over-year growth of 15.5%, with a total of 92,864 vehicles delivered.

Continue Reading

Technology

De minimis trade loophole that boosted Chinese online retailers to end May 2

Published

on

By

De minimis trade loophole that boosted Chinese online retailers to end May 2

A driver for an independent contractor to FedEx delivers packages on Cyber Monday in New York, US, on Monday, Nov. 27, 2023.

Stephanie Keith | Bloomberg | Getty Images

President Donald Trump on Wednesday signed an executive order shutting the de minimis trade loophole, effective May 2.

Trump in February abruptly ended the de minimis trade exemption, which allows shipments worth less than $800 to enter the U.S. duty-free. The order overwhelmed U.S. Customs and Border Protection employees and caused the U.S. Postal Service to temporarily halt packages from China and Hong Kong. Within days of its announcement, Trump reversed course and delayed the cancellation of the provision.

Wednesday’s announcement, which came alongside a set of sweeping new tariffs, gives customs officials, retailers and logistics companies more time to prepare. Goods that qualify under the de minimis exemption will be subject to a duty of either 30% of their value, or $25 per item. That rate will increase to $50 per item on June 1, the White House said.

Use of the de minimis provision has exploded in recent years as shoppers flock to Chinese e-commerce companies Temu and Shein, which offer ultra-low cost apparel, electronics and other items. The U.S. Customs and Border Protection has said it processed more than 1.3 billion de minimis shipments in 2024, up from over 1 billion shipments in 2023.

Critics of the provision say it provides an unfair advantage to Chinese e-commerce companies and creates an influx of packages that are “subject to minimal documentation and inspection,” raising concerns around counterfeit and unsafe goods.

The Trump administration has sought to close the loophole over concerns that it facilitates shipments of fentanyl and other illicit substances on the claims that the packages are less likely to be inspected by customs agents.

Temu and Shein have taken steps to grow their operations in the U.S. as the de minimis loophole has come under greater scrutiny. After onboarding sellers with inventory in U.S. warehouses, Temu recently began steering shoppers to those items on its website, allowing it to speed up deliveries. Shein opened distribution centers in states including Illinois and California in 2022, and a supply chain hub in Seattle last year.

WATCH: President Trump signs executive orders for reciprocal tariffs

Pres. Trump signs executive orders for reciprocal tariffs

Continue Reading

Trending