Instead of celebrating its Women’s World Cup triumph, Spanish football has been overshadowed by the actions of one of its most powerful men.
Luis Rubiales, the president of the Royal Spanish Football Federation (RFEF), has been suspended by FIFA for 90 days after grabbing and kissing player Jenni Hermoso after the final in Sydney on 20 August.
She says that in “no moment” did she consent to the kiss.
He has remained defiant in the face of mounting criticism, saying he’s the subject of a “witch hunt” by “false feminists”.
In an extraordinary speech last week, the 46-year-old said: “Do you really think I deserve this hunt? People demanding my resignation? Is this so serious for me to resign, having done the best management of Spanish football?”
He asked: “Do you think I need to resign?” – before going on to say five times that he would not.
As his fate hangs in the balance ahead of an “extraordinary and urgent” meeting of the football federation later today, Sky News looks at his rise to the top of Spanish football – and the controversies along the way.
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0:48
Spain FA boss: ‘I’m not going to quit’
Late start to footballing career
Luis Rubiales was born on the Spanish Canary Islands in 1977 and grew up in the southern province of Granada.
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It wasn’t until the early 2000s and his late 20s that his football career took off.
As a defender, he played mainly in Spain’s second division league for clubs such as Mallorca B, Lleida, Xerez and Levante.
Image: Playing for Levante in February 2007
During his time at Levante, they were promoted to La Liga, with Mr Rubiales making 53 appearances for them between 2004 and 2008.
The first minor controversy of his career also came while he was there, leading his fellow players out on strike over unpaid wages.
At the age of 32, in 2009, he signed a one-year deal to move to Scotland and play for the Hamilton Accies – but left after just two weeks and retired back to Spain.
Union chief
The following year he became the president of the Association of Spanish Footballers (AFE) union.
While his time there was free of scandal, since the World Cup kissing row emerged, the union’s then-marketing and commercial director, Tamara Ramos, has claimed she quit the AFE having been publicly humiliated by Rubiales on several occasions.
The Spanish federation has accused Ms Ramos of “taking advantage of the current media climate”.
Last year Mr Rubiales insisted there is a “campaign to discredit him”.
He claimed that he “cannot guarantee one day they will put a bag of cocaine in the boot of my car” – without making clear who he was referring to.
Spanish FA boss
Mr Rubiales remained president of the union until November 2017 when he took his current job as head of the football federation. He had already been on the board of directors there for six years.
The federation runs Spain’s men’s and women’s national football teams and its semi-professional and amateur leagues. It also organises the referees for La Liga.
A few weeks into the job, he made a big decision: firing Julen Lopetegui, the coach of the men’s team, just two days before their first match at the 2018 World Cup in Russia.
Image: In June 2019
Mr Lopetegui had signed to join Real Madrid after the tournament, and Mr Rubiales accused him of being disloyal to his national team.
With a hastily appointed replacement, Spain failed to get beyond the final 16.
The following year, Mr Rubiales became vice president of UEFA.
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That same year he was back in the headlines for expanding the Spanish Super Cup from two teams – the winners of La Liga and Copa del Rey – to four – including the runners up as well.
He also moved the competition to Saudi Arabia for $40m (£32m) a year. While the move was lucrative, it drew widespread criticism because of the country’s poor record on human and women’s rights.
A Spanish judge is still examining the contracts awarded for the cup, with accusations of a conflict of interest with former Barcelona star Gerard Pique’s company. Mr Rubiales strongly denies all the allegations.
In 2021, an architect tasked with renovating his Valencia home accused him of non-payment and assault.
Mr Rubiales was found not guilty of both charges against Yasmina Eid Macchet.
Image: In May 2018
World Cup scandal could have cost him key ally
The current controversy over the World Cup kiss isn’t his first involvement with the Spanish women’s side.
When 15 players went on strike, citing their coach Jorge Vilda’s attitude to their “emotional and physical wellbeing”, Mr Rubiales was quick to back him.
Mr Vilda has stayed loyal to him until now, being quoted after Spain’s semi-final victory over Sweden as saying his support “means so much and will always stay with me”.
Mr Rubiales said in return on Friday: “Jorge Vilda, they wanted to do to you the same thing that they are doing to me now. We’ve been through a lot, but we’ve been together.”
Image: Protesters outside the Spanish Football Federation in Las Rozas
Image: Atletico Madrid players in support of Jenni Hermoso
When Mr Rubiales delivered his fiery speech to the RFEF’s general assembly last week in which he repeatedly said he would not resign, Mr Vilda applauded him.
Mr Vilda said at the weekend that the controversy was “real nonsense” that had “tarnished a well-deserved victory” – but also criticised Mr Rubiales’ “inappropriate behaviour”.
He did not resign, even as 11 members of Spain’s staff did.
Meanwhile, players, fans and women across Spain and beyond have made which side they are on abundantly clear.
Mr Zelenskyy has warned he has reservations about the plan, telling Ukrainians in a solemn speech: “Now is one of the most difficult days in our history.”
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3:42
Russia-Ukraine peace proposal explained
But Russian President Vladimir Putin has cautiously welcomed the US proposals – and said they “could form the basis for a final peace settlement”.
Speaking to reporters at the White House, Mr Trump appeared to dismiss Mr Zelenskyy’s concerns: “He’ll have to like it… at some point, he’s going to have to accept something.”
The US president went on to reference their now-infamous Oval Office meeting back in February, where he told Ukraine‘s leader “you don’t have the cards”.
Kyiv has been given until Thursday to accept the peace plan – but this deadline could be extended to finalise the terms.
The Trump peace plan is nothing of the sort. It takes Russian demands and presents them as peace proposals, in what is effectively a surrender ultimatum for Ukraine.
If accepted, it would reward armed aggression. The principle that even de facto borders cannot be changed by force – sacrosanct since World War Two for very good reasons – will have been trampled on at the behest of the leader of the free world.
According to Reuters, European nations including the UK, France and Germany are now working on a counterproposal with Kyiv.
EU leaders, who were not consulted about the plan, will hold a meeting on the sidelines of the G20 summit in South Africa on Saturday.
Sir Keir Starmer, who spoke to Mr Zelenskyy by phone on Friday, has warned “Russia pretends to be serious about peace, but their actions never live up to their words”.
Ahead of the talks, the prime minister said: “Ukraine has been ready to negotiate for months, while Russia has stalled and continued its murderous rampage. That is why we must all work together, with both the US and Ukraine, to secure a just and lasting peace once and for all. We will continue to coordinate closely with Washington and Kyiv to achieve that.
“However, we cannot simply wait for peace, we must strain every sinew to secure it. We must cut off Putin’s finance flows by ending our reliance on Russian gas. It won’t be easy, but it’s the right thing to do.”
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3:30
Inside the Ukraine peace plan
The EU’s foreign policy chief, Kaja Kallas, said: “We all want this war to end, but how it ends matters. Russia has no legal right whatsoever to any concessions from the country it invaded. This is a very dangerous moment for us all.”
‘Ukraine may be facing an extremely difficult decision’
During his address, Mr Zelenskyy said he would not betray Ukraine’s national interest – but warned dilemmas lie ahead.
He added: “Either a loss of dignity or the risk of losing a key partner. Either accepting a complicated list of 28 demands or enduring an extremely harsh winter, the harshest yet, with all the risks that follow.
“A life without freedom, without dignity, without justice. And all while being asked to trust someone who has already attacked us twice.”
Image: Pics: Reuters
Washington has reportedly threatened to cut off intelligence sharing and weapons supplies if Kyiv refuses to accept the deal.
The US-backed proposal would require Ukraine to withdraw from territory it still controls in eastern provinces that Russia claims to have annexed – with Russia giving up smaller amounts of land it holds in other regions.
Ukraine would also be permanently barred from joining NATO, and its armed forces would be capped at 600,000 troops.
Sanctions against Russia would also be gradually lifted, with Moscow invited back into the G8 and frozen assets pooled into an investment fund.
“Terrible”, “weird”, “peculiar” and “baffling” – some of the adjectives being levelled by observers at the Donald Trump administration’s peace plan for Ukraine.
The 28-point proposal was cooked up between Trump negotiator Steve Witkoff and Kremlin official Kirill Dmitriev without European and Ukrainian involvement.
It effectively dresses up Russian demands as a peace proposal. Demands first made by Russia at the high watermark of its invasion in 2022, before defeats forced it to retreat from much of Ukraine.
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2:38
Ukrainian support for peace plan ‘very much in doubt’
The suspicion is Mr Witkoff and Mr Dmitriev conspired together to choose this moment to put even more pressure on the Ukrainian president.
Perversely, though, it may help him.
There has been universal condemnation and outrage in Kyiv at the Witkoff-Dmitriev plan. Rivals have little choice but to rally around the wartime Ukrainian leader as he faces such unreasonable demands.
The genesis of this plan is unclear.
Was it born from Donald Trump’s overinflated belief in his peacemaking abilities? His overrated Gaza ceasefire plan attracted lavish praise from world leaders, but now seems mired in deepening difficulty.
The fear is Mr Trump’s team are finding ways to allow him to walk away from this conflict altogether, blaming Ukrainian intransigence for the failure of his diplomacy.
Mr Trump has already ended financial support for Ukraine, acting as an arms dealer instead, selling weapons to Europe to pass on to the invaded democracy.
If he were to take away military intelligence support too, Ukraine would be blind to the kind of attacks that in recent days have killed scores of civilians.
Europe and Ukraine cannot reject the plan entirely and risk alienating Mr Trump.
They will play for time and hope against all the evidence he can still be persuaded to desert the Kremlin and put pressure on Vladimir Putin to end the war, rather than force Ukraine to surrender instead.
The Eurovision Song Contest is changing its voting system, following allegations of “interference” by Israel’s government this year.
Israeli singer Yuval Raphael received the largest number of votes from the public in the contest in May, ultimately finishing as runner-up after the jury votes were counted.
But a number of broadcasters raised concerns about Israel’s result.
After the final, Irish broadcaster RTE requested a breakdown in voting numbers from contest organiser the European Broadcasting Union (EBU), while Spain’s public broadcaster, Radio Television Espanola (RTVE), called for a “complete review” of the voting system to avoid “external interference”.
In September, Dutch public broadcaster AVROTROS said it could no longer justify Israel‘s participation in the contest, due to the Israel-Hamas war in Gaza.
It went on to say there had been “proven interference by the Israeli government during the last edition of the Song Contest, with the event being used as a political instrument”. The statement did not elaborate on the means of “interference”.
Sky News has contacted the Israeli government for comment.
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In early December, the EBU will hold its winter general assembly, with members due to consider the changes, and if not satisfied, vote on Israel’s participation.
Key changes to next year’s competition include:
• Clearer rules around promotion of artists and their songs • Cap on audience voting halved • The return of professional juries to semi-finals • Enhanced security safeguards
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3:59
Will Eurovision boycott Israel?
Sanctions threat
The EBU said the tightening of rules around promotion was to “discourage disproportionate promotion campaigns… particularly when undertaken or supported by third parties, including governments or governmental agencies”.
It said that “any attempts to unduly influence the results will lead to sanctions”.
Contest director Martin Green said “no broadcaster or artist may now directly engage with or support campaigns by third parties – including governments or their agencies – that could distort the vote”.
He said the reduction in the number of votes that can be made online, or via SMS or phone call, from 20 to 10 was “designed to encourage more balanced participation”.
He said that “although the number of votes previously allowed did not unduly influence the results of previous contests, there were concerns expressed by participating broadcasters and fans alike”.
Professional juries in semi-finals – and younger jurors
It was also announced that professional juries in the semi-finals would be restored for the first time since 2022, with an expansion to the range of professions from which jurors can be chosen.
The EBU said this will give roughly 50-50 percentage weight between audience and jury votes.
At least two jurors aged 18-25 will be present in every jury, to reflect the appeal of the contest with younger audiences.
Also mentioned were enhanced technical safeguards designed to “protect the contest from suspicious or coordinated voting activity” and strengthen security systems that “monitor, detect and prevent fraudulent patterns”.
Politics making itself heard over Europop lyrics
Mr Green said that the neutrality and integrity of the competition is of “paramount importance” to the EBU, its members, and audiences, adding that the event “should remain a neutral space and must not be instrumentalised”.
Image: Israel’s 2024 representative, Eden Golan. Pic: AP
Russia was banned from the competition in 2022 following its invasion of Ukraine.
Israel has competed in Eurovision for more than 50 years and won four times, but there have been ongoing calls to block their participation over the conduct of Prime Minister Benjamin Netanyahu’s government in the Hamas-Israel war.
Israel denies targeting civilians in Gaza and has said it is being unfairly demonised abroad.
In September, Spain, the Netherlands, Ireland, Iceland, and Slovenia threatened to withdraw their participation in Eurovision unless Israel is excluded from the competition.
There were also demonstrations against Israel’s inclusion in Basel, Switzerland, when the 2025 competition took place.
‘Step in right direction’
Responding to the changes, Iceland’s official broadcaster RUV told Sky News they were “a step in the right direction”, and they would be discussing them with their “sister stations in the Nordic countries” ahead of the EBU meeting in December.
Ireland’s official broadcaster RTE told Sky News: “Clearly, events in the Middle East are unfolding day by day. As previously confirmed by the EBU, the issue of participation in the 2026 Eurovision Song Contest has been included on the agenda of the EBU Executive Board’s ordinary Winter General Assembly.”
Sky News has also contacted the official broadcaster for the Netherlands (AVROTROS), Spain (RTVE), Slovenia (RTVSLO), and Israel (Kan) for comment.
The chief executive of Kan, Golan Yochpaz, has previously said the event should not become political and that there is “no reason” why Israel should not be part of it.
Image: Israeli Prime Minister Benjamin Netanyahu. Pic: Reuters
Netanyahu praised Israeli entrant
Earlier this year, Israeli Prime Minister Benjamin Netanyahu told Israel’s 2025 Eurovision entrant Yuval Raphael she had brought the country “a lot of honour” after she finished in second place, adding “you’re the real winner. Statistically, it’s true… You entered the hearts of a huge portion of the public in Europe.”
The year before he told entrant Eden Golan: “I saw that you received almost the highest number of votes from the public and this is the most important thing, not from the judges but from the public, and you held Israel’s head up high in Europe.”
In October, a ceasefire deal was put in place, aimed at bringing an end to the two-year war in the Middle East.
The war began when Hamas stormed into Israel on October 7 2023, killing around 1,200 people and taking 251 hostage.
Israel invaded Gaza in retaliation, with airstrikes and ground assaults devastating much of the territory and killing more than 67,000, according to the Hamas-run health ministry.
Its figures do not differentiate between civilians and combatants, but it says around half of those killed were women and children.
The world’s largest live music event, next year’s contest will be held in Vienna, Austria, in May and will celebrate 70 years of Eurovision.