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Most Americans see climate change as a major threat. But income level seems to guide one’s willingness or ability to live a greener lifestyle.

Fifty-nine percent of high-income consumers always or often choose sustainable products, whereas that’s true for only 44% and 42% of mid- and low-income households, respectively, according to a new Deloitte survey. The poll was global, but the findings were consistent across individual countries such as the U.S., said James Cascone, partner at Deloitte.

A sustainable purchase would largely aim to reduce your planet-warming greenhouse gas emissions — for example, replacing a household appliance with a more energy-efficient counterpart or buying an electric vehicle.

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Low earners were much more likely to cite cost as a barrier to an environmentally friendly purchase than high earners, Deloitte found.

“Cost is a big factor,” said Gregory Keoleian, director of the Center for Sustainable Systems at the University of Michigan.

High earners generally have the largest carbon footprints, noted Deloitte’s Cascone. They own bigger homes, have more vehicles and travel more by air, for example, but they can also more easily afford to change their behavior.

Sustainable products tend to carry a “green premium,” meaning they’re generally more expensive than the standard, experts said.

We're not reducing emissions fast enough, says professor

Even if a purchase would ultimately save money over the long term — due to lower household energy costs, for example — people living paycheck to paycheck generally can’t afford to invest in things such as new home insulation or efficient windows, said Katharine Hayhoe, chief scientist for the Nature Conservancy and professor at Texas Tech University.

A new national rebate program aims to ease or eliminate the cost burden of such investments, especially for lower-earning households. EV tax credits also seek to reduce net cost to buyers.

Here are some easy — and inexpensive or no-cost — ways to reduce your carbon footprint today, according to efficiency and environmental experts. You may even save money in the process.

1. Switch to LED lightbulbs ASAP

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Switching out older lightbulbs in your home for LED bulbs as soon as possible is among the best actions you can take, according to Hayhoe.

“It’s a no-brainer,” she said.

Why? LED, which stands for light-emitting diode, is today’s most-efficient lighting technology, according to the U.S. Department of Energy.

LEDs use up to 90% less energy and last up to 25 times longer than traditional incandescent bulbs, for example, the Energy Department said. They also last about three to five times longer than compact fluorescent light bulbs.

As such, the average household saves about $225 in energy costs per year by switching to LED lighting, the Energy Department said. While LEDs are a bit more expensive, costs have decreased “dramatically” and prices are expected to fall further, officials say.

However, households start saving money very quickly after switching to LED lighting, meaning it makes sense from both a financial and environmental standpoint to switch now rather than later, Keoleian said.

2. Cut food waste

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The average American wastes more than 400 pounds of food a year. In total, about 30% to 40% of edible food is wasted, Keoleian said.

Reducing such waste saves emissions across the food supply chain on agricultural production inputs such as fuel for tractors and fertilizers, and in other areas such as refrigeration and food distribution, he said.

Organic waste in landfills also generates methane, a greenhouse gas that is more than 25 times more potent than carbon dioxide at trapping heat in the atmosphere.

The U.S. Environmental Protection Agency publishes a list of ways to prevent food waste at home, such as planning meals for the week before shopping and properly storing fruits and vegetables.

Composting food scraps also “significantly” reduces methane emissions from waste. Check out this EPA list for tips on how to start composting at home.

3. Stop ‘energy vampires’

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Many household appliances draw power from electrical outlets even when off or idle.

These “energy vampires” — which may include computers, hair dryers, cable boxes and coffee makers, among others — can add $100 to $200 a year to the average household energy bill, according to the Energy Department.

Unplug these devices when not in use. You can also plug them into a power strip or an outlet with a wall switch and switch the whole system on or off when you need to.

4. Seal any leaks

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Heating and cooling accounts for nearly half the average home’s energy use, according to the Consumer Federation of America. In aggregate, small leaks around the house amount to leaving open a 3-foot-by-3-foot window, the group said.

“Simple steps” such as caulking windows and sliding draft guards under doors can save up to 20% on heating costs, the group said.

Even buying a clear, plastic film for windows helps insulate from heat and cold by adding a pocket of air between you and the outside, Hayhoe said. Indeed, she did this in her home.

5. Save water

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Conserving water is important because water and wastewater treatment are carbon-intensive processes, as is heating that water at home, Keoleian said.

There are many ways to cut water use. For example, fully load machines such as dishwashers and clothing washers. Those who wash dishes by hand can be efficient by using two basins (one for cleaning and another for rinsing) instead of running the water.

Also, use cold water when possible. A washing machine spends 90% of its energy to heat water, for example, the Consumer Federation of America said. For drying, use a clothesline in warmer weather. On a related note, open the door at the end of a dishwasher’s wash cycle and let the dishes air dry.

Even putting something like a brick in your toilet tank will displace — and therefore save — water.  

6. Tweak your diet, even slightly

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Certain foods are more carbon-intensive than others.

Eating a more plant-based diet and cutting red meat intake is generally more environmentally friendly, as well as cheaper and healthier, experts said.

For example, beef’s greenhouse gas emissions per kilogram is about seven times higher than that of farm-raised fish, 10 times that of chicken and 230 times that of nuts or root vegetables. This is largely because cows produce a lot of methane.

While red meat — beef, pork and lamb — accounts for about 10% of the calories in an average diet, it contributes almost half the greenhouse gas emissions from agricultural production, Keoleian said.

Legumes, beans, nuts and lentils are very good protein substitutes, he said.

“You could still eat meat,” Keoleian said. “Just limit it and have a diversity of diet, which will be healthier.”

Of course, this might not be possible, he said. Food and diet are cultural, and not everyone likes plant-based proteins.

7. Use cars efficiently

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Car owners — even those with gas guzzlers — can use their vehicles more efficiently.

For example, “trip chaining” means bundling trips. An example of this would be picking up groceries on the way home from work instead of making a one-off trip to the store.

Households with more than one car can also “rightsize,” a concept that matches the most efficient car with the trip. For example, that may mean commuting to work in a sedan instead of an SUV or pickup truck, Keoleian said.

Public transit, walking, biking and carpooling are other options, too, Hayhoe said.

8. Talk about it

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Reducing individual carbon footprints can have an enormous influence on how businesses cut their greenhouse gas emissions, experts said. An industry will respond to consumer choices, sentiment and buying behavior, they said.

Consumers can therefore have a big effect by talking with friends, family and colleagues about how they saved money by living greener, Hayhoe said.

“The No. 1 thing that costs nothing and is most impactful is starting conversations about why this matters,” Hayhoe said.

“Do something — anything — and then talk about it,” she added. “Make it contagious in a good way.”

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Perplexity partners with PayPal for in-chat shopping as AI race heats up

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Perplexity partners with PayPal for in-chat shopping as AI race heats up

Dado Ruvic | Reuters

Perplexity is extending its bet on chat-powered shopping, aiming to stand out in the crowded generative artificial intelligence market against OpenAI, Anthropic, and Google.

The company said on Wednesday that it’s partnering with PayPal to let users make purchases directly in chat. U.S. customers will soon be able to book travel, buy products, and secure concert tickets without leaving the platform.

Payments will be completed in the chat with PayPal or Venmo, and PayPal will handle processing, shipping, tracking, and invoicing. Purchases will be completed with one click, with the help of the payment company’s passkey checkout.

“Perplexity wants to be wherever users are asking questions and making decisions,” said Ryan Foutty, Perplexity’s vice president of business. “Our vision for assistive AI is that everything just gets better and easier for people — wherever they are and however they prefer to make decisions.”

Read more CNBC reporting on AI

Perplexity jumped into e-commerce last year, adding a shopping feature for paid U.S. users and integrating with sellers using services like Shopify. Now Perplexity is allowing users to complete transactions within a chat, a feature that OpenAI’s ChatGPT has yet to roll out.

PayPal is competing for AI deals against companies including Stripe, Visa, and Mastercard.

PayPal technology chief Srini Venkatesan said PayPal’s system can directly connect to the merchants, handling payments, shipping, and billing information without requiring users to re-enter details. The company also manages support.

“The next generation of commerce is happening on the agentic side. People are starting to research and shop online through agents,” Venkatesan said, referring to AI-driven systems that can complete tasks without human intervention. “Agentic commerce is not only the searching but making it all the way to the purchase — paying for it and then buying it from that merchant. So that’s what PayPal has been leading, and we’ve been trying to get the agentic commerce piece right.”

Venkatesan said PayPal’s edge in this space comes from its ability to securely verify both buyers and sellers. PayPal authenticates users through their wallet and automatically fills in billing and shipping information, aiming to reduce friction.

“We provide the trust that the business is legitimate on one side, and then the customer is legitimate on the other side,” he said.

The partnership comes as Perplexity is finalizing a $500 million funding round at a $14 billion valuation, down from an initial target of $18 billion.

The use of AI-driven chat services for buying decisions has jumped 42% in the past year, according to Salesforce data, based on 1.6 trillion page views on its platform. Global sales influenced by AI climbed to $229 billion between November and December, up from $199 billion during the same period a year earlier.

ChatGPT, Anthropic’s Claude and Google’s AI Overviews have climbed ahead in search, building powerful real-time results and AI-enhanced answers. OpenAI launched its ChatGPT search feature last year, positioning it to compete directly with Perplexity, while Google’s AI Overviews brought real-time insights to search.

WATCH: Perplexity CEO on AI race

Perplexity CEO on AI race: The market of providing answers to questions will become a commodity

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1 in 4 cars sold in 2025 will be EVs, and that’s just the beginning

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1 in 4 cars sold in 2025 will be EVs, and that's just the beginning

More than 1 in 4 cars sold around the world in 2025 are expected to be EVs, according to a new report from the International Energy Agency (IEA). And if EVs stay on track, they could make up over 40% of global car sales by 2030.

The IEA’s Global EV Outlook 2025 report, released today, shows the electric car market is still charging ahead, even with some bumps in the road. Despite economic pressures on the auto sector, EV sales hit a record 17 million in 2024, pushing their global market share past 20% for the first time. That momentum carried into early 2025, with EV sales jumping 35% in Q1 year-over-year. All major markets saw record-breaking Q1 numbers.

China continues to lead the EV race by a wide margin. Nearly half the cars sold there in 2024 were electric. That’s over 11 million EVs – more than the entire world sold just two years earlier. EV adoption is also booming in emerging markets across Asia and Latin America, where sales shot up by more than 60% last year.

In the US, EV sales grew about 10% year over year, with electric vehicles now making up over 10% of all new car sales. Meanwhile, Europe’s EV sales hit a plateau. As government incentives started to taper off, the continent’s market share held steady at around 20%.

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“Our data shows that, despite significant uncertainties, electric cars remain on a strong growth trajectory globally,” said IEA executive director Fatih Birol. “Sales continue to set new records, with major implications for the international auto industry.”

One of the main drivers is lower prices. The average cost of a battery electric car dropped in 2024, thanks to increased competition and falling battery prices. In China, two-thirds of EVs sold last year were cheaper than their gas-powered counterparts, and that’s without subsidies. But in markets like the US and Germany, EVs are still pricier up front: around 30% more in the US, and 20% more in Germany.

Still, EVs win when it comes to operating costs. Even if oil drops to $40 per barrel, it’s still about half as expensive to charge and run an EV at home in Europe than to drive a gas car.

The report also notes the growing role of Chinese EV exports. About 20% of all EVs sold globally last year were imported. China, which produces over 70% of the world’s EVs, exported 1.25 million of them in 2024. These exports have helped push down prices in emerging markets.

And it’s not just electric cars that are on the rise. Electric truck sales jumped 80% globally last year, now making up nearly 2% of the truck market. Most of that growth came from China, where some heavy-duty electric trucks are already cheaper to run than diesel, even if the upfront cost is higher.


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April’s global EV sales were up 29% compared to a year ago, once again led by China

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April's global EV sales were up 29% compared to a year ago, once again led by China

Global research firm Rho Motion has shared its monthly global EV sales report for April, which details continued long-term growth. While global EV sales are down compared to March 2025, the year-over-year tally remains strong, despite uncertainty amid the threat of tariffs and trade wars.

Since merging with Benchmark Mineral Intelligence last June, Rho Motion has become one of the go-to platforms for data surrounding critical mineral and energy transition supply chains. Its monthly updates on market intelligence, including prices and sales data, are must-see research every time they’re published.

This month’s report is no different.

In March 2025, we reported that EV sales worldwide had surged to 1.7 million units, bringing the total to 4.1 million units for Q1. March marked a 40% increase compared to February 2025, and a 29% increase year-over-year.

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For April 2025, Global EV sales stumbled slightly compared to the prior month, but held steady in YoY growth.

April global EV sales
Source: Benchmark/Rho Motion

April global EV sales fall MoM but rise YoY

According to Rho Motion’s latest report, global EV sales for April 2025 were 1.5 million units, bringing the year-to-date tally to 5.6 million NEVs (BEVs, PHEVs, and LDVs). April sales fell 12% compared to March 2025, but matched the previous month’s year-over-year growth at 29%.

Here’s how those 2025 global EV sales breakdown by region, compared to January to April 2024:

  • Global: 5.6 million, +29%
  • China: 3.3 million, +35%
  • Europe: 1.2 million, +25%
  • North America: 0.6 million, +5%
  • Rest of World: 0.5 million, +37%

As has been the case with every Rho Motion report we cover, China continues to lead the world in EV adoption despite sales dropping 9% month-over-month. Having recently visited the Shanghai Auto Show alongside some OEM visits in Hangzhou, I can see why adoption is moving more quickly. The number of available makes and models at affordable prices is incredible, and the technology you get for your money is downright staggering.

Even amongst ongoing talks of tariffs between global superpowers, including EV powerhouse China, EV sales continue to grow. Per Rho Motion data manager, Charles Lester:

Ongoing tariff negotiations are dominating talk in the electric vehicle industry but quietly, domestic manufacturers in China and the EU continue to perform well and grow market share. The EU is certainly the success story for EV sales in 2025 so far, with emissions targets lighting a fire under the industry to accelerate the switch to electric, they have grown the market by a quarter in the first third of the year. In China, that year on year sales increase is even greater at 35%, spurred on by the vehicle trade in scheme.

Europe, whose adoption numbers stumbled in 2024, has seen steady growth in EV adoption in 2025, landing second to China in sales growth last month (a 25% increase). This increase has been fueled by the increasing number of BEV and PHEV imports to the region from China from brands like BYD, ZEEKR, NIO, and XPeng.

North American sales have only grown by 5% in 2025, with Mexico leading the pack. The rest of the global EV market saw a 37% increase in sales, but those numbers only accounted for about half a million units.

Next time anyone tells you EV adoption is slowing down, you can just send them this data, because it is quite the contrary. Global EV sales continued to grow in April, and that trend should continue through 2025 and beyond.

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