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Mark Thompson is stepping in as the next CEO and chairman of CNN.

Parent company Warner Bros. Discovery said Wednesday it appointed Thompson as the next leader of the cable news network, a few short months after the ouster of Chris Licht.

Thompson previously served as president and CEO of The New York Times from 2012 to 2020, as well as director-general of the BBC from 2004 to 2012. Thompson’s first day at the CNN office will be Oct. 9, he told CNN staffers in a memo.

“I am confident he is exactly the leader we need to take the helm of CNN at this pivotal time,” Warner Bros. Discovery CEO David Zaslav told staff in a note Wednesday. “Big thanks to all of you for your patience, commitment, and hard work. Simply stated: the real strength of CNN is its people, and you continue to set the highest standard in all that you do.”

The appointment of Thompson, a 40-year news veteran who was recently knighted for his services in media, occurs just as the presidential campaign cycle in the U.S. accelerates.

Thompson takes the reins of CNN as cord cutting has ramped up for the traditional TV bundle and ratings have lagged behind other cable news competitors. Last week, Warner Bros. Discovery announced it would add CNN to its Max streaming service beginning Sept. 27. It will serve as the network’s answer to streaming as a 24/7 live news hub.

“As everyone knows, TV journalism is approaching peak disruption. We face pressure from every direction – structural, political, cultural, you name it. Like many other media organizations, CNN has recently felt some of the uncertainty and heartache that comes with all of that,” Thompson wrote to CNN staff. “There’s no magic wand that I or anyone else can wield to make this disruption go away. But what I can say is that where others see threat, I see opportunity – especially given CNN’s great brand and the strength of its journalism.”

His hiring also follows what has been a tumultuous time for the cable news network, especially for its leadership.

In early 2022, longtime leader Jeff Zucker resigned after failing to disclose a romantic relationship with a high-ranking colleague – who also once served as communications director to ex-New York Gov. Andrew Cuomo. Zucker’s resignation came as a shock to staffers. Shortly after, prime-time host Chris Cuomo was fired after CNN said it obtained new information about his controversial role in advising his brother.

Soon after Zucker stepped down, CNN’s parent company ownership changed hands with the merger of Warner Bros. and Discovery. Before closing the deal, Zaslav had appointed Licht as CNN’s CEO, who was previously the chief executive behind the “CBS This Morning” news program and “Morning Joe” on MSNBC. At the time, Zaslav called Licht a “dynamic and creative producer, an engaging and thoughtful journalist, and a true news person.”

One of Licht’s first moves was the swift closure of CNN+, the cable news network’s then-newly launched streaming platform that was failing to garner viewership in its early days.

Licht’s time at CNN was short, however. In June, Licht departed CNN after leading the network for little more than a year that included a series of programming missteps and rock-bottom ratings. He had also drawn criticism in the weeks before his ouster after CNN hosted a town hall with Donald Trump that was packed with tons of fans who cheered on the former president as he pushed election lies and insulted host Kaitlan Collins.

Shortly after, The Atlantic published an unflattering 15,000-word profile of Licht titled “Inside the Meltdown at CNN,” which likely sealed his fate. Although Licht apologized to CNN staffers it wasn’t enough and his departure was announced in the ensuing days.

While network executives Amy Entelis, Virginia Moseley, Eric Sherling and David Leavy led CNN since Licht left CNN, Warner Bros. Discovery brass searched for a replacement for the leadership role.

Read Zaslav’s memo to staff:

All,

I wanted to tell you first that we will be welcoming a new leader for CNN Worldwide. Shortly, we will announce that highly respected news executive Mark Thompson will be joining our leadership team as Chairman and CEO, effective October 9, reporting directly to me. Mark has been in the news business for more than four decades and, as many of you are aware, he has an exceptional track-record of innovation and excellence. I am confident he is exactly the leader we need to take the helm of CNN at this pivotal time.

I’ll share more about Mark in a moment. But before I do, I want to say that I recognize change is not easy, and I know you’ve been through a lot of it. Big thanks to all of you for your patience, commitment, and hard work. Simply stated: the real strength of CNN is its people, and you continue to set the highest standard in all that you do.

I want to give a special thanks to Amy, David, Virginia and Eric for the exceptional job they’ve done leading CNN and moving the business forward during this interim period. They pulled together as a team and really delivered, and I am personally grateful for their hard work and sacrifices, as they added significant responsibilities on top of their substantial functional roles. I know they’ll be a huge help to Mark when he comes on board.

Mark has led and transformed two of the world’s most respected news organizations. Most recently, he served as president and CEO of The New York Times from 2012-2020, building the company into a digital-subscription powerhouse. In fact, under his leadership, the Times increased its paid digital subscriptions tenfold and more than doubled its total digital revenues.

Before that, Mark served as director-general of the BBC from 2004-2012, where he presided over one of the world’s biggest newsrooms as well as scores of national and international TV and radio services and extensive global digital news assets. He led the development of the BBC iPlayer, the world’s first streaming service from a major broadcaster, expanded web and smartphone services from news to education to entertainment, and oversaw coverage of the biggest events of the time from the global financial crisis of 2008-09 to the 2012 Olympic Games in London. Before becoming a senior executive, Mark was a working researcher, director, field producer and award-winning showrunner in the BBC’s news division.

I’ve long admired Mark’s transformative leadership and his ability to inspire organizations to raise their own ambitions and sense of what’s possible… and achieve it. I’ve spent a lot of time talking with him over the last few weeks and couldn’t be more excited for all that’s in store.

Please join me in welcoming Mark to the team!

David

Read Thompson’s note to CNN staffers:

Dear all,

No doubt you’ve heard the news and read David Zaslav’s message confirming that I’m to be CNN’s next Chairman and CEO. I just wanted to add a few words of my own.

I can’t tell you how pleased and proud I am to be joining you after so many years of watching – and envying – your work from the outside. Over the decades, I’ve bumped into CNN teams on story after story from Washington, DC to Tiananmen Square. Two months ago I spent a day watching CNN’s spell-binding coverage of the Wagner rebellion, and I watched and read our major competitors too. That day confirmed an old truth to me: when it matters most, CNN is the best place to find out what’s happening. You always rise to the occasion.

As everyone knows, TV journalism is approaching peak disruption. We face pressure from every direction – structural, political, cultural, you name it. Like many other media organizations, CNN has recently felt some of the uncertainty and heartache that comes with all of that. There’s no magic wand that I or anyone else can wield to make this disruption go away. But what I can say is that where others see threat, I see opportunity – especially given CNN’s great brand and the strength of its journalism. I’ve spent most of the past twenty years figuring out with colleagues at some of the world’s other great news operations not just how to survive the revolution, but to thrive in it and gain new audiences and revenue streams. I aim to do the same at CNN. It won’t be myplan that wins the day but our plan, the plan we devise and implement together. Which is why, particularly in the early weeks, you’ll find me doing a lot more listening and learning than holding forth.

I want to add my personal thanks to the interim leadership team. Amy, David, Virginia and Eric have done a terrific job steering the ship over the past couple of months and I look forward to working with them.

My first official day in the office is 9 October but I’m planning to pop in a few times before then. So if you see a tall figure with an English accent and a loud laugh, you’ll know who it is.

All the best,

Mark 

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Inside a Utah desert facility preparing humans for life on Mars

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Inside a Utah desert facility preparing humans for life on Mars

Hidden among the majestic canyons of the Utah desert, about 7 miles from the nearest town, is a small research facility meant to prepare humans for life on Mars.

The Mars Society, a nonprofit organization that runs the Mars Desert Research Station, or MDRS, invited CNBC to shadow one of its analog crews on a recent mission.

MDRS is the best analog astronaut environment,” said Urban Koi, who served as health and safety officer for Crew 315. “The terrain is extremely similar to the Mars terrain and the protocols, research, science and engineering that occurs here is very similar to what we would do if we were to travel to Mars.”

SpaceX CEO and Mars advocate Elon Musk has said his company can get humans to Mars as early as 2029.

The 5-person Crew 315 spent two weeks living at the research station following the same procedures that they would on Mars.

David Laude, who served as the crew’s commander, described a typical day.

“So we all gather around by 7 a.m. around a common table in the upper deck and we have breakfast,” he said. “Around 8:00 we have our first meeting of the day where we plan out the day. And then in the morning, we usually have an EVA of two or three people and usually another one in the afternoon.”

An EVA refers to extravehicular activity. In NASA speak, EVAs refer to spacewalks, when astronauts leave the pressurized space station and must wear spacesuits to survive in space.

“I think the most challenging thing about these analog missions is just getting into a rhythm. … Although here the risk is lower, on Mars performing those daily tasks are what keeps us alive,” said Michael Andrews, the engineer for Crew 315.

Watch the video to find out more.

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Apple scores big victory with ‘F1,’ but AI is still a major problem in Cupertino

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Apple scores big victory with 'F1,' but AI is still a major problem in Cupertino

Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 23, 2022 Tim Cook waves the chequered flag to the race winner Red Bull’s Max Verstappen 

Mike Segar | Reuters

Apple had two major launches last month. They couldn’t have been more different.

First, Apple revealed some of the artificial intelligence advancements it had been working on in the past year when it released developer versions of its operating systems to muted applause at its annual developer’s conference, WWDC. Then, at the end of the month, Apple hit the red carpet as its first true blockbuster movie, “F1,” debuted to over $155 million — and glowing reviews — in its first weekend.

While “F1” was a victory lap for Apple, highlighting the strength of its long-term outlook, the growth of its services business and its ability to tap into culture, Wall Street’s reaction to the company’s AI announcements at WWDC suggest there’s some trouble underneath the hood.

“F1” showed Apple at its best — in particular, its ability to invest in new, long-term projects. When Apple TV+ launched in 2019, it had only a handful of original shows and one movie, a film festival darling called “Hala” that didn’t even share its box office revenue.

Despite Apple TV+ being written off as a costly side-project, Apple stuck with its plan over the years, expanding its staff and operation in Culver City, California. That allowed the company to build up Hollywood connections, especially for TV shows, and build an entertainment track record. Now, an Apple Original can lead the box office on a summer weekend, the prime season for blockbuster films.

The success of “F1” also highlights Apple’s significant marketing machine and ability to get big-name talent to appear with its leadership. Apple pulled out all the stops to market the movie, including using its Wallet app to send a push notification with a discount for tickets to the film. To promote “F1,” Cook appeared with movie star Brad Pitt at an Apple store in New York and posted a video with actual F1 racer Lewis Hamilton, who was one of the film’s producers.

(L-R) Brad Pitt, Lewis Hamilton, Tim Cook, and Damson Idris attend the World Premiere of “F1: The Movie” in Times Square on June 16, 2025 in New York City.

Jamie Mccarthy | Getty Images Entertainment | Getty Images

Although Apple services chief Eddy Cue said in a recent interview that Apple needs the its film business to be profitable to “continue to do great things,” “F1” isn’t just about the bottom line for the company.

Apple’s Hollywood productions are perhaps the most prominent face of the company’s services business, a profit engine that has been an investor favorite since the iPhone maker started highlighting the division in 2016.

Films will only ever be a small fraction of the services unit, which also includes payments, iCloud subscriptions, magazine bundles, Apple Music, game bundles, warranties, fees related to digital payments and ad sales. Plus, even the biggest box office smashes would be small on Apple’s scale — the company does over $1 billion in sales on average every day.

But movies are the only services component that can get celebrities like Pitt or George Clooney to appear next to an Apple logo — and the success of “F1” means that Apple could do more big popcorn films in the future.

“Nothing breeds success or inspires future investment like a current success,” said Comscore senior media analyst Paul Dergarabedian.

But if “F1” is a sign that Apple’s services business is in full throttle, the company’s AI struggles are a “check engine” light that won’t turn off.

Replacing Siri’s engine

At WWDC last month, Wall Street was eager to hear about the company’s plans for Apple Intelligence, its suite of AI features that it first revealed in 2024. Apple Intelligence, which is a key tenet of the company’s hardware products, had a rollout marred by delays and underwhelming features.

Apple spent most of WWDC going over smaller machine learning features, but did not reveal what investors and consumers increasingly want: A sophisticated Siri that can converse fluidly and get stuff done, like making a restaurant reservation. In the age of OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini, the expectation of AI assistants among consumers is growing beyond “Siri, how’s the weather?”

The company had previewed a significantly improved Siri in the summer of 2024, but earlier this year, those features were delayed to sometime in 2026. At WWDC, Apple didn’t offer any updates about the improved Siri beyond that the company was “continuing its work to deliver” the features in the “coming year.” Some observers reduced their expectations for Apple’s AI after the conference.

“Current expectations for Apple Intelligence to kickstart a super upgrade cycle are too high, in our view,” wrote Jefferies analysts this week.

Siri should be an example of how Apple’s ability to improve products and projects over the long-term makes it tough to compete with.

It beat nearly every other voice assistant to market when it first debuted on iPhones in 2011. Fourteen years later, Siri remains essentially the same one-off, rigid, question-and-answer system that struggles with open-ended questions and dates, even after the invention in recent years of sophisticated voice bots based on generative AI technology that can hold a conversation.

Apple’s strongest rivals, including Android parent Google, have done way more to integrate sophisticated AI assistants into their devices than Apple has. And Google doesn’t have the same reflex against collecting data and cloud processing as privacy-obsessed Apple.

Some analysts have said they believe Apple has a few years before the company’s lack of competitive AI features will start to show up in device sales, given the company’s large installed base and high customer loyalty. But Apple can’t get lapped before it re-enters the race, and its former design guru Jony Ive is now working on new hardware with OpenAI, ramping up the pressure in Cupertino.

“The three-year problem, which is within an investment time frame, is that Android is racing ahead,” Needham senior internet analyst Laura Martin said on CNBC this week.

Apple’s services success with projects like “F1” is an example of what the company can do when it sets clear goals in public and then executes them over extended time-frames.

Its AI strategy could use a similar long-term plan, as customers and investors wonder when Apple will fully embrace the technology that has captivated Silicon Valley.

Wall Street’s anxiety over Apple’s AI struggles was evident this week after Bloomberg reported that Apple was considering replacing Siri’s engine with Anthropic or OpenAI’s technology, as opposed to its own foundation models.

The move, if it were to happen, would contradict one of Apple’s most important strategies in the Cook era: Apple wants to own its core technologies, like the touchscreen, processor, modem and maps software, not buy them from suppliers.

Using external technology would be an admission that Apple Foundation Models aren’t good enough yet for what the company wants to do with Siri.

“They’ve fallen farther and farther behind, and they need to supercharge their generative AI efforts” Martin said. “They can’t do that internally.”

Apple might even pay billions for the use of Anthropic’s AI software, according to the Bloomberg report. If Apple were to pay for AI, it would be a reversal from current services deals, like the search deal with Alphabet where the Cupertino company gets paid $20 billion per year to push iPhone traffic to Google Search.

The company didn’t confirm the report and declined comment, but Wall Street welcomed the report and Apple shares rose.

In the world of AI in Silicon Valley, signing bonuses for the kinds of engineers that can develop new models can range up to $100 million, according to OpenAI CEO Sam Altman.

“I can’t see Apple doing that,” Martin said.

Earlier this week, Meta CEO Mark Zuckerberg sent a memo bragging about hiring 11 AI experts from companies such as OpenAI, Anthropic, and Google’s DeepMind. That came after Zuckerberg hired Scale AI CEO Alexandr Wang to lead a new AI division as part of a $14.3 billion deal.

Meta’s not the only company to spend hundreds of millions on AI celebrities to get them in the building. Google spent big to hire away the founders of Character.AI, Microsoft got its AI leader by striking a deal with Inflection and Amazon hired the executive team of Adept to bulk up its AI roster.

Apple, on the other hand, hasn’t announced any big AI hires in recent years. While Cook rubs shoulders with Pitt, the actual race may be passing Apple by.

WATCH: Jefferies upgrades Apple to ‘Hold’

Jefferies upgrades Apple to 'Hold'

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Musk backs Sen. Paul’s criticism of Trump’s megabill in first comment since it passed

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Musk backs Sen. Paul's criticism of Trump's megabill in first comment since it passed

Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.

Kevin Dietsch | Getty Images

Tesla CEO Elon Musk, who bombarded President Donald Trump‘s signature spending bill for weeks, on Friday made his first comments since the legislation passed.

Musk backed a post on X by Sen. Rand Paul, R-Ky., who said the bill’s budget “explodes the deficit” and continues a pattern of “short-term politicking over long-term sustainability.”

The House of Representatives narrowly passed the One Big Beautiful Bill Act on Thursday, sending it to Trump to sign into law.

Paul and Musk have been vocal opponents of Trump’s tax and spending bill, and repeatedly called out the potential for the spending package to increase the national debt.

On Monday, Musk called it the “DEBT SLAVERY bill.”

The independent Congressional Budget Office has said the bill could add $3.4 trillion to the $36.2 trillion of U.S. debt over the next decade. The White House has labeled the agency as “partisan” and continuously refuted the CBO’s estimates.

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The bill includes trillions of dollars in tax cuts, increased spending for immigration enforcement and large cuts to funding for Medicaid and other programs.

It also cuts tax credits and support for solar and wind energy and electric vehicles, a particularly sore spot for Musk, who has several companies that benefit from the programs.

“I took away his EV Mandate that forced everyone to buy Electric Cars that nobody else wanted (that he knew for months I was going to do!), and he just went CRAZY!” Trump wrote in a social media post in early June as the pair traded insults and threats.

Shares of Tesla plummeted as the feud intensified, with the company losing $152 billion in market cap on June 5 and putting the company below $1 trillion in value. The stock has largely rebounded since, but is still below where it was trading before the ruckus with Trump.

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Tesla one-month stock chart.

— CNBC’s Kevin Breuninger and Erin Doherty contributed to this article.

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