Mark Zuckerberg told the world in October 2021 that he was rebranding Facebook to Meta as the company pushes toward the metaverse.
Facebook | via Reuters
Facebook users are now able to delete some personal information that can be used by the company in the training of generative artificial intelligence models.
Meta updated the Facebook help center resource section on its website this week to include a form titled “Generative AI Data Subject Rights,” which allows users to “submit requests related to your third party information being used for generative AI model training.”
The company is adding the opt-out tool as generative AI technology is taking off across tech, with companies creating more sophisticated chatbots and turning simple text into sophisticated answers and images. Meta is giving people the option to access, alter or delete any personal data that was included in the various third-party data sources the company uses to train its large language and related AI models.
On the form, Meta refers to third-party information as data “that is publicly available on the internet or licensed sources.” This kind of information, the company says, can represent some of the “billions of pieces of data” used to train generative AI models that “use predictions and patterns to create new content.”
In a related blog post on how it uses data for generative AI, Meta says it collects public information on the web in addition to licensing data from other providers. Blog posts, for example, can include personal information, such as someone’s name and contact information, Meta said.
The form doesn’t account for a user’s activity on Facebook-owned properties, such as their public Facebook comments and Instagram photos. CNBC contacted Meta for information about whether that first-party information will continue to be used in training its generative AI models. The company hasn’t responded.
Like many tech peers, including Microsoft, OpenAI and Google parent Alphabet, Meta gathers enormous quantities of third-party data to train its models and related AI software.
“To train effective models to unlock these advancements, a significant amount of information is needed from publicly available and licensed sources,” Meta said in the blog post. The company added that “use of public information and licensed data is in our interests, and we are committed to being transparent about the legal bases that we use for processing this information.”
Recently, however, some data privacy advocates have questioned the practice of aggregating vast quantities of publicly available information to train AI models.
Last week, a consortium of data protection agencies from the U.K., Canada, Switzerland and other countries issued a joint statement to Meta, Alphabet, TikTok parent ByteDance, X (formerly known as Twitter), Microsoft and others about data scraping and protecting user privacy.
The letter was intended to remind social media and tech companies that they remain subject to various data protection and privacy laws around the world and “that they protect personal information accessible on their websites from data scraping, particularly so that they are compliant with data protection and privacy laws around the world.”
“Individuals can also take steps to protect their personal information from data scraping, and social media companies have a role to play in enabling users to engage with their services in a privacy protective manner,” the group said in the statement.
Here’s how you can delete some of your Facebook data used for training generative AI models:
Go to the “Generative AI Data Subject Rights” form on Meta’s privacy policy page about generative AI.
Choose from three options that Meta says “best describes your issue or objection.”
The first option lets people access, download, or correct any of their personal information gleaned from third-party sources that’s used to train generative AI models. By choosing the second option, they can delete any of the personal information from those third-party data sources used for training. The third option is for people who “have a different issue.”
After selecting one of the three options, users will need to pass a security check test. Some users have commented that they’re unable to finish completing the form because of what appears to be a software bug.
The European Commission launched an antitrust probe into German software behemoth SAP on Thursday, citing concerns about the company’s practices in software support services.
According to the Commission, the investigation will assess “whether SAP may have distorted competition in the aftermarket for maintenance and support services related to an on-premises type of software, licensed by SAP, used for the management of companies’ business operations.”
SAP, in a statement on Thursday, said it believed its policies and actions were fully compliant with EU competition rules.
“However, we take the issues raised seriously and we are working closely with the EU Commission to resolve them,” a spokesperson said. “We do not anticipate the engagement with the European Commission to result in material impacts on our financial performance.”
SAP is one of Europe’s most valuable companies, with a market cap of almost 282 billion euros ($331 billion). Shares of the firm moved lower on Thursday, losing 2% by 12:45 p.m. in London (7:45 a.m. ET).
The EU probe relates to a piece of SAP software called Enterprise Resource Planning, or ERP.
ERP is widely used by large corporations to manage their everyday finance and accounting needs. SAP is a major player in the space — but it isn’t alone. The company competes with the likes of Microsoft and Oracle, which offer their own ERP products.
Specifically, the European Commission said it was addressing the so-called “on-prem” version of SAP ERP. On-prem refers to software that is hosted on a company’s own servers, as opposed the cloud where it can be remotely accessed via SAP data centers.
Read more CNBC tech news
Much of SAP’s business still comes from its on-prem IT services. However, the company has for years been attempting to shift more of its focus to the cloud — particularly as it faces competition from technology giants like Microsoft and Amazon, which dominate the market for public cloud services.
The latest EU antitrust probe is noteworthy as it doesn’t involve Big Tech.
Much of the bloc’s work on competition policy has focused on the market power of U.S. technology giants. This has led to criticisms from both the tech sector and politicians in the U.S., who say American tech firms are being unfairly targeted. On Wednesday, Apple urged a repeal of the Digital Markets Act, the EU’s landmark digital competition law, saying it was “leading to a worse experience for Apple users in the EU.”
A Nvidia RTX PRO 6000 Blackwell Server Edition on display during VivaTech 2025 tech conference in Paris, France.
Chesnot | Getty Images
British artificial intelligence infrastructure firm Nscale is raising heaps of cash as it looks to ramp up the deployment of AI data centers across Europe.
Nscale, which is based in London, said Thursday that it has raised $1.1 billion in a bumper Series B funding round. The investment was led by Aker, the Norwegian industrial investment company, with additional participation from a raft of firms including Nvidia, Nokia and Dell.
The investment highlights continued demand for high-powered computing infrastructure, which is required to train and run powerful foundational AI models from companies like OpenAI, Microsoft and Google.
Nscale has become a central player in Britain’s ambition to become a global AI powerhouse. Last week, the likes of Microsoft, Nvidia and OpenAI announced multibillion-dollar projects involving Nscale to build out AI computing infrastructure across the U.K.
“We are creating one of the largest global [infrastructure] platforms of its kind – purpose-built to meet surging demand and unlock breakthroughs at unprecedented scale,” said Josh Payne, Nscale’s CEO and co-founder, in a statement.
“This allows Nscale to provide our customers access to scarce, and highly sought after, compute capacity and rapidly accelerate the build-out of secure, compliant and energy-efficient AI infrastructure,” he added.
Nscale was spun out from Arkon Energy, an Australian cryptocurrency mining firm, in 2023 to address soaring demand for data centers capable of handling AI workloads.
It is working with OpenAI in the U.K. and Norway to build new data centers as part of the ChatGPT maker’s Stargate investment project. Nscale said that part of the Series B funding would go toward “enabling the rapid rollout” of the Stargate data center projects in Europe.
The company is committing $1 billion for the Norwegian project, with the goal of racking up 100,000 Nvidia graphics processing units (GPUs) at the site before 2027. The U.K. site, meanwhile, will house 8,000 GPUs in its first phase early next year, with the option to expand capacity to around 31,000 GPUs over time.
Light uses artificial intelligence to automate companies’ finance and accounting functions.
Light
Danish startup Light is the latest in a series of European tech firms raising cash as venture capitalists search for the next big thing in artificial intelligence.
Founded in 2022, Light develops software that uses AI to automate various functions that exist within businesses’ finance teams, including accounting, bookkeeping and financial reporting.
The Copenhagen-headquartered company told CNBC that it had raised $30 million in a Series A funding round led by Balderton Capital, an early investor in fintech unicorns Revolut and GoCardless.
Atomico, Cherry Ventures, Seedcamp and Entrée Capital also invested in the round, along with angel investors including Hugging Face co-founder Thomas Wolf and Meta board member Charlie Songhurst.
Light plans to use the cash to “double down on the commercial side” of the business, Jonathan Sanders, Light’s CEO and co-founder, told CNBC. The startup recently opened an office in London and says it is planning to open one in New York to meet U.S. demand.
Light isn’t the only startup out there using AI to streamline companies’ finance and accounting processes.
Pigment, a business planning and forecasting platform designed to be more user-friendly than Microsoft Excel, last year raised $145 million at a valuation north of $1 billion. More recently, accounting software startup Pennylane raised 75 million euros ($88.4 million), doubling its valuation to 2 billion euros.
Currently, the market for software that helps companies manage their finances is dominated by industry behemoths like Microsoft, Oracle and SAP. However, these systems can often be cumbersome, requiring specialists to “tinker around the edges for a year or two just to make it work,” according to Sanders.
“We service fast-growing, fast-scaling companies who need a system where they can expand really fast,” Sanders told CNBC. Light’s customers include Lovable, the buzzy Swedish AI firm recently valued at $2 billion, and Sana Labs, which is being acquired by Workday for $1.1 billion.
Read more CNBC tech news
Sanders said AI can rapidly transform how companies handle their finances. “The future of numbers is text,” he says. For example, rather than sifting through company policies to find a team’s meal allowance, this can be automated by an AI agent that has access to the relevant documents.
Moving forward, Light wants to focus on large, enterprise-level customers that struggle with “broken processes and workflows,” according to Sanders. “No human team can continuously analyze, reconcile and update thousands of pages of policies for coherence,” he told CNBC.