Grand Theft Auto owner enters Web3 via mobile gaming arm
Fun fact: mobile gaming giant Zynga is owned by Take-Two Interactive, the same company that also owns Rockstar Games, which is behind ultra-popular video game series like Grand Theft Auto, Red Dead Redemption and NBA 2K.
Now Zynga is making its Web3 debut with a new franchise.
Best known for its FarmVille series, Zynga has created an offshoot studio called Zynga Web3 (or ZW3) and announced Sugartown. It’s a cross-media world that will be more like a Web3 gaming platform than a single title. The cute cartoonish animals featured in the teaser video give clues that there might be more than video games in the works.
It looks like a scene from a new Netflix series, so I won’t be surprised to see a cartoon featuring the Sugartown characters.
For now, though, the only thing that’s confirmed is that Sugartown will launch an NFT collection called Oras, and they will be required to participate in upcoming games within the universe. ZW3 said the franchise is working with different communities to allocate allowlists for the NFTs.
If this platform becomes successful, perhaps it could give the green light for some of those big titles from the same company to jump into Web3?
More play needed in Play-to-Earn — Istanbul Blockchain Week
Why aren’t Web3 games adopted as much as traditional games? That was one of the subjects talked about during a Web3 gaming panel at Istanbul Blockchain Week 2023. The panel mainly focused on Web3 gaming adoption, the problems of Web3 gaming and the developer side of things.
Curator Studios co-founder Uluç Yuca’s answer stood out in particular as I sincerely believe it expressed the thoughts of many traditional gamers – including myself – toward the big problem with Web3 gaming.
He started his speech by asking the audience how many Web3 gamers there were. There were a few hands raised. “And this is a blockchain event!” he commented, then asked how many traditional gamers there were. There was a significant increase in the number of hands raised. He pointed out there are 3 billion traditional gamers in the world and only 15 million Web3 gamers.
15 million was not the (number of) active users in Roblox back in 2015. So what we have right now is just a little private party. That means we did something wrong.”
Here’s what we did wrong, according to Yuca: The Web3 community is always talking about features like third-party trading, ownership, making money and interoperability. But these features have existed since games were around, including in-game items in World of Warcraft, rare items in Dota, auctions in Diablo and those occasions RuneScape’s in-game currency was used as the local market currency when Venezuela’s money was depreciating.
The in-game player economy was present in Diablo III, launched in 2012. (Diablo Wiki)
So, we focused on features that already exist in various forms and combined them with games that aren’t fun:
We talk about all these value propositions and monetization models. Play-to-Earn, Play-and-Earn, Play-and-Own, Play-and-Have-Coffee, Play-and-Get-Married. It doesn’t really matter because there is no play. There is no product.”
He stressed that he has yet to see a game like Minecraft, or one that does “What Angry Birds did to mobile gaming back in the day.”
Despite the potential brought by Web3 elements, the real question was, “Do we have a game like Roblox (in Web3)?” Unfortunately, we do not.
Bitcoin casino works exactly like what you’d expect
Not many people know this but Satoshi Nakamoto may have been a poker player, with the original 0.1.0 Bitcoin code in 2008 containing scraps of code for an online poker game.
With the introduction of Ordinals, it looks like we might be headed back in that direction. Ordinals has enabled the Bitcoin base layer to become home to numerous images, videos and even some basic games, and also laid the groundwork for “DeFi on Bitcoin” protocols such as Trustless Computer (TC) and the related New Bitcoin City (NBC).
Launched in early August, the gaming platform utilizes TC and transitions gameplay to NOS, a layer-2 on Bitcoin, according to core member Punk3700, who says it enhances speed and efficiency, ensuring complex interactions occur off the Bitcoin mainnet.
NOS brings an Ethereum Virtual Machine (EVM) to the Bitcoin network, allowing smart contract functionality without taking space on the main Bitcoin chain. Hence, data from games won’t crowd the valuable Bitcoin blockchain real estate.”
As for the gaming platform itself, don’t expect a 3D metaverse with high-fidelity graphics. The website is designed as a pixelated amusement park, with each tent representing a game offering very basic casino games like jackpot and slot.
New Bitcoin City has a bunch of casino-like minigames. (New Bitcoin City)
There’s also a graffiti tent where everyone can chip in to add a pixel and then get royalty if someone buys the finished canvas.
The overall experience felt like what I had with my online poker adventures back in the early 2000s, but that’s apparently not the focus of the devs. “Bitcoin is expanding beyond just a currency and getting a lot of attention,” explained Punk3700, adding: “We want to make Bitcoin as generalized as possible — usable for far more than just a currency.”
The league is said to promote the win-to-earn trend where gamers earn based on their skills (and maybe luck, considering it’s a casino), and developers promise more to come, with an upcoming “Mega Whales” expected to launch on Sept. 26.
Hot Take: Sunflower Land
Sunflower Land is an online farming game built on Polygon and played via a browser. Gamers are welcomed with some strict rules: one account per player, no bots or automation. It also makes clear that Sunflower Land is a game, not a financial product — although only time will tell which one will be prioritized by players
The core gameplay sees users plant seeds, wait for them to grow, harvest the plants, buy more seeds and so on – similar to old Facebook games such as FarmVille and CityVille. All in-game resources, such as seeds, cooked food and equipment, are NFTs that can be transferred and traded on OpenSea.
Seeds and plants have different in-game values corresponding with the time it takes for them to grow. For example, sunflower seeds grow in 30 seconds and can be sold for 125 coins (equal to 7,500 for 30 minutes), while pumpkin seeds grow in 30 minutes and can be sold for 25,000 coins.
Gameplay from Sunflower Land (Sunflower Land)
Sunflower Land features a skill tree that allows the player to work faster and get more yields from each produce as they level up. As the player levels up, the waiting time gets longer (up to 36 hours for a single seed), but they also get more space to plant their seeds. The game currently offers two minigames if you’d like to do something in-game while you wait. They are called Greedy Goblin, a minigame where you catch falling gold coins while avoiding the skulls as a goblin, and Chicken Fight, a two-player fighting game where you control chickens.
Crops section of the skill tree from Sunflower Land. (Sunflower Land)
Sunflower Land launched its new season called Witches Eve on Aug. 1, which introduced a massive multiplayer online (MMO) world for players to socialize called Pumpkin Plaza. The game also welcomed the addition of Community Islands – where players are provided with tools to build their own games inside Sunflower Land – with the ambition of “becoming the Roblox of Web3 gaming.”
The flood gates opened at the Pumpkin Plaza today.
Over 700 players jumped in once the clock ticked midnight!
The game works smoothly without any problems – a rare quality for Web3 games these days. The graphics look pretty, though the background music sounded really cheap. I don’t know if it’s going to become the Roblox of Web3, but Sunflower Land definitely has potential with its addictive gameplay loop. I’ll surely be coming back to check my island every once in a while.
More from Web3 gaming space:
– Turn-based RPG Champions Arena has launched on Gala Games.
– Zillion Whales’ mobile RTS game Wild Forest has been announced for Ronin blockchain.
– Mobile NFT game NFL Rivals has launched an in-game marketplace.
– French DJ Agoria and The Sandbox are collaborating to launch an avatar collection.
– Netmarble’s Marblex partnered with Aptos to expand its multichain gaming universe.
– Nexon’s MapleStory Universe tapped Chainlink as its Web3 infrastructure provider.
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Erhan Kahraman
Based in Istanbul, Erhan started his career as a gaming journalist. He now works as a freelance writer and content creator with a focus on cutting-edge technology and video games. He enjoys playing Elden Ring, Street Fighter 6 and Persona 5.
Sony Bank, the online lending subsidiary of Sony Financial Group, is reportedly preparing to launch a stablecoin that will enable payments across the Sony ecosystem in the US.
Sony is planning to issue a US dollar-pegged stablecoin in 2026 and expects it to be used for purchases of PlayStation games, subscriptions and anime content, Nikkei reported on Monday.
Targeting US customers — who make up roughly 30% of Sony Group’s external sales — the stablecoin is expected to work alongside existing payment options such as credit cards, helping reduce fees paid to card networks, the report said.
Sony Bank applied in October for a banking license in the US to establish a stablecoin-focused subsidiary and has partnered with the US stablecoin issuer Bastion. Sony’s venture arm also joined Bastion’s $14.6 million raise, led by Coinbase Ventures.
Sony Bank has been actively venturing into Web3
Sony Bank’s stablecoin push in the US comes amid the company’s active venture into Web3, with the bank establishing a dedicated Web3 subsidiary in June.
“Digital assets utilizing blockchain technology are incorporated into a diverse range of services and business models,” Sony Bank said in a statement in May.
“Financial services, such as wallets, which store NFT (non-fungible tokens) and cryptocurrency assets, and crypto exchange providers are becoming increasingly important,” it added.
Sony Bank established a Web3 subsidiary with an initial capital of 300 million yen ($1.9 million) in June 2025. Source: Sony Bank
The Web3 unit, later named BlockBloom, aims to build an ecosystem that blends fans, artists, NFTs, digital and physical experiences, and both fiat and digital currencies.
Sony Bank’s stablecoin initiative follows the recent spin-off of its parent, Sony Financial Group, which was separated from Sony Group and listed on the Tokyo Stock Exchange in September.
The move was intended to decouple the financial arm’s balance sheet and operations from the broader Sony conglomerate, allowing each to sharpen its strategic focus.
Cointelegraph reached out to Sony Bank for comment regarding its potential US stablecoin launch, but had not received a response by the time of publication.
Ripple Labs has received approval from Singapore’s central bank to expand its payment activities in the region, amid a broader push to grow its business and institutional-focused offerings through acquisitions.
Ripple’s Singapore subsidiary, Ripple Markets APAC, has been approved by the Monetary Authority of Singapore (MAS) to expand the scope of its regulated payment activities under its Major Payment Institution (MPI) license, the company said on Monday.
Monica Long, Ripple’s President, said in a statement that the company values “Singapore’s forward-thinking approach,” and the “expanded license strengthens our ability to continue investing in Singapore and to build the infrastructure financial institutions need to move money efficiently, quickly, and safely.”
Ripple Payments’ system uses digital payment tokens such as its stablecoin RLUSD and XRP (XRP) for cross-border transactions. The service was created to act as an on-ramp and off-ramp that supports collection, holding, swapping and payouts for banks and companies, according to Ripple.
Ripple was approved for its MPI license in 2023, which allowed it to offer regulated digital payment token services in Singapore.
As of Monday, the MAS website still only lists digital payment token services under Ripple’s license, which “refers to buying or selling digital payment tokens or providing a platform to allow users to exchange digital payment tokens.”
Ripple has been operating in Singapore since 2017, and the company said the area is “pivotal” to its global business.
Crypto use in the Asia Pacific region surges
Meanwhile, Fiona Murray, Ripple’s vice president and managing director in the Asia Pacific, said the region has also been experiencing huge growth, with onchain activity up roughly 70% year-over-year in the area, and Singapore sitting “at the center of that growth.”
“With this expanded scope of payment activities, we can better support the institutions driving that growth by offering a broad suite of regulated payment services, bringing faster, more efficient payments to our customers.”
The total value received was up 69% to $2.36 trillion, led by India, Pakistan and Vietnam, while the Philippines, South Korea and Thailand also featured in the top 20.
Sir Keir Starmer will deliver a speech today defending the decisions the government made in the budget, following criticisms of sweeping tax rises and accusations the chancellor lied to the country about the state of public finances.
The prime minister is expected to set out how the budget, which saw £26bn of tax rises imposed across the economy, “moves forward the government’s programme of national renewal”, and set “the right economic course” for Britain, Downing Street says.
He will also confirm that ministers will try again to reform the “broken” welfare system, after Labour MPs forced the government to U-turn on its plans to narrow the eligibility for Personal Independence Payments (PIP) earlier this year.
Image: Sir Keir Starmer will give a speech later defending last week’s budget. Pic: Reuters
“We have to confront the reality that our welfare state is trapping people, not just in poverty, but out of work – young people especially. And that is a poverty of ambition,” Sir Keir will say.
“And so while we will invest in apprenticeships and make sure every young person without a job has a guaranteed offer of training or work, we must also reform the welfare state itself – that is what renewal demands.”
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8:46
Sky’s Ed Conway looks at the aftermath of the budget and explains who the winners and losers are
The prime minister will add: “This is not about propping up a broken status quo. Nor is it because we want to look somehow politically ‘tough’. The Tories played that game and the welfare bill went up by £88bn. They left children too poor to eat and young people too ill to work. A total failure.”
More on Budget 2025
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Instead, he will argue it is about “potential”, saying: “If you are ignored that early in your career, if you’re not given the support you need to overcome your mental health issues, or if you are simply written off because you’re neurodivergent or disabled, then it can trap you in a cycle of worklessness and dependency for decades, which costs the country money, is bad for our productivity, but most importantly of all – costs the country opportunity and potential.
“And any Labour Party worthy of the name cannot ignore that. That is why we have asked Alan Milburn on the whole issue of young people, inactivity and work. We need to remove the incentives which hold back the potential of our young people.”
The announcement will come after the Conservative opposition described the budget as one for “benefits street”, following the chancellor’s decision to lift the two-child benefit cap from April, at a cost of £3bn.
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4:30
Prime Minister defends the budget
‘Government must go further and faster on growth’
The prime minister is also expected to launch a staunch defence of the budget overall, saying it will bear down on the cost of living through measures like money off energy bills and frozen rail fares; increase economic stability; and protect investment in public services and infrastructure that will drive economic growth.
He will argue that “economic growth is beating the forecasts”, but that the government must go “further and faster” to encourage it.
He will also reiterate his vow to scrap regulation across the economy, which he will argue is not only pro-business, but also a way to deal with the cost of living.
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2:57
How will your personal finances change following the budget announced by the chancellor?
“Rooting out excessive costs in every corner of the economy is an essential step to lower the cost of living for good, as well as promoting more dynamic markets for business,” the prime minister will say.
He will confirm reforms to the building of nuclear power plants, after the government’s nuclear regulatory taskforce found that “pointless gold-plating, unnecessary red-tape and well-intentioned, but fundamentally misguided environmental regulation had made Britain the most expensive place to build nuclear power”.
“We urgently need to correct this,” the prime minister will say.
Business secretary Peter Kyle will be tasked with applying the same deregulatory approach to major infrastructure schemes and to accelerate the implementation of Labour’s industrial strategy.
In response, Tory shadow chancellor Sir Mel Stride said: “It is frankly laughable to hear the prime minister say Rachel Reeves’s Benefits Street budget has put the country on the right course and that he wants to fix the welfare system.
“His chancellor has just hiked taxes by £26bn to pay for a welfare splurge, penalising people who work hard and making them pay for those who don’t work at all. And she misrepresented why she was doing it, claiming there was a fiscal black hole to fill that she knew didn’t exist.
“Labour’s leadership have repeatedly shown they lack the backbone to tackle welfare and instead are just acting to placate their left-wing backbenchers.”
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0:58
Rachel Reeves tells Sky News she did not lie about the state of the public finances
Chancellor accused of ‘lying’
Sir Mel is referring to the chancellor’s speech on 4 November in which she laid the ground for tax rises due to the decision by the independent Office for Budget Responsibility (OBR) to review and downgrade productivity over recent years, at a cost of £16bn, which led to a black hole in the public finances.
But the OBR revealed on Friday that it had told the Treasury days earlier that there was actually a budget surplus of £4.2bn, leading to outrage and claims that she misled the country about the state of the public finances.
Rachel Reeves was asked directly by Sky’s Trevor Phillips if she lied, and she replied: “Of course I didn’t.”
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1:51
Why did Reeves make the situation sound ‘so bleak’?
She said: “I said in that speech that I wanted to achieve three things in the budget – tackling the cost of living, which is why I took £150 off of energy bills and froze prescription charges and rail fares.
“I wanted to continue to cut NHS waiting lists, which is why I protected NHS spending. And I wanted to bring the debt and the borrowing down, which is one of the reasons why I increased the headroom.
“£4bn of headroom would not have been enough, and it would not give the Bank of England space to continue to cut interest rates.”
Ms Reeves also said: “In the context of a downgrade in our productivity, which cost £16bn, I needed to increase taxes, and I was honest and frank about that in the speech that I gave at the beginning of November.”
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1:30
Badenoch says Rachel Reeves should resign
But Tory leader Kemi Badenoch said: “I think the chancellor has been doing a terrible job. She’s made a mess of the economy, and […] she has told lies. This is a woman who, in my view, should be resigning.”
Report due on OBR breach
The tumultuous run-up to the 26 November budget culminated in the OBR accidentally publishing its assessment of the chancellor’s measures 45 minutes before the speech began, in what was an unprecedented breach of budget security.
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The chair of the OBR, Richard Hughes, apologised for the “error”, and announced an investigation into how it happened.
The chancellor has said that she retains confidence in him, despite the “serious breach of protocol”, and confirmed to Trevor that the investigation report will be delivered to her on Monday, although it is not clear when it will be published.