Qualcomm is best known for the chips and modems inside Android phones. But in recent years, it’s also started selling a package of hardware chips, sensors and software called Snapdragon Digital Chassis to automakers like GM, Hyundai and Volvo.
Now, it’s hoping to capitalize on the hype around generative artificial intelligence to convince automakers to buy more of these chips and build new scenarios around them, such as smart assistants that would help drivers navigate around cities, make reservations and do other daily computing tasks.
Automotive revenue is still a small business for Qualcomm. It reported $1.32 billion in sales in its fiscal 2022, or about 3% of the company’s overall sales. But the company says that it can expect that its chips will be used in forthcoming cars over the next few years, and projects more than $9 billion in sales in 2031.
Qualcomm makes between $200 and $3,000 per car that use its chips and software, officials said last fall at an investor event. The company also makes $5 per car that’s connected to 5G through licensing fees.
One example of the company’s presence in cars: GM’s new electric $130,000 Cadillac Escalade IQ SUV uses Qualcomm chips and software to help power the vehicle’s 55-inch dashboard display, as well as lane-keeping and hands-free driving features under GM’s “Ultra Cruise” branding. The SUV also notably does not allow users to mirror their phones to the entertainment system, a feature known as Apple CarPlay or Android Auto, meaning drivers will interact with GM’s chosen software interface, increasing the importance of the in-car computer experience.
Qualcomm faces stiff competition from other chipmakers in the car chip business. Computer-focused chip companies like Intel through its Mobileye subsidiary and Nvidia sell automotive products, in addition to traditional auto suppliers such as Continental, NXP Semiconductors and Bosch, which are all vying to supply parts and chips that power dashboards and driver assistance systems.
2025 Cadillac Escalade IQ
GM
This week, Qualcomm demonstrated potential future scenarios that its chips could enable with the assistance of large language models and generative AI.
In one example, Qualcomm showed how a car assistant could find a recipe for chicken enchiladas and add the ingredients to a shopping list. In another, the car computer uses Stable Diffusion, a type of generative AI model, to create and send an AI-generated birthday card to the driver’s brother. The demos were all running on the car’s computer, not a phone. The assistant feature is a preview of how cars could become more like personal computers in the coming years. Qualcomm CEO Cristiano Amon sees cars as a “new computing platform,” he wrote in a blog post this week.
Qualcomm’s demonstration highlights the company’s desire to be seen as an AI company, through its low-power smartphone GPUs and AI accelerators. Investors have so far focused on Nvidia’s cloud GPUs, which are used to power applications like ChatGPT. While the AI boom has tripled rival Nvidia’s stock so far this year, Qualcomm is only up 5% during the same period.
A short-term goal for Qualcomm’s language models is to create a smart user guide using a large language model that’s been trained and fine-tuned on the dense user manuals that come with cars, said Nakul Duggal, automotive senior vice president at Qualcomm. Another frontier is driver monitoring, or using machine learning to determine if the driver is distracted or sleeping.
“We’re working with automakers who are actively going from a flat manual that you have in your glove compartment, to really adding context where the car is going to be able to understand what is going on,” Duggal said.
Another frontier for Qualcomm’s platform could be features that can upgrade the car’s software on the go with new self-driving capabilities, Duggal said — which could even be a new revenue stream for automakers.
“Where are you driving? Do you have trouble parking? Would you like to subscribe to that automated parking feature that we have that you haven’t actually purchased, but we can upgrade over-the-air? Or would you like a free trial for a period of time?” Duggal said. “There are so many different things that you can do once you have context.”
Men interact with a Baidu AI robot near the company logo at its headquarters in Beijing, China April 23, 2021.
Florence Lo | Reuters
BEIJING — China’s Baidu plans to release the next generation of its artificial intelligence model in the second half of this year, according to a source familiar with the matter, as newer players such as DeepSeek disrupt the segment.
Ernie 5.0, called a “foundation model,” is set to have “big enhancements in multimodal capabilities,” the source said, without specifying its functions. “Multimodal” AI can process texts, videos, images and audio to combine them as well as convert them across categories — text to video and vice-versa, for instance.
Foundation models can understand language and perform a wide array of tasks including generating text and images, and communicating in natural language.
Baidu’s planned update comes as Chinese companies race to develop innovative AI models to compete with OpenAI and other U.S.-based companies. In late January, Hangzhou-based startup DeepSeek prompted a global tech stock sell-off with the release of its open-source AI model that impressed users with its reasoning capabilities and claims of undercutting OpenAI’s ChatGPT drastically on cost.
“We are living in an exciting time … The inference cost [of foundation models] basically can be reduced by more than 90% over 12 months,” Baidu CEO Robin Li said at the World Governments Summit in Dubai this week. That’s according to a press release of his fireside chat with Omar Sultan Al Olama, UAE’s minister of state for artificial intelligence, digital economy, and remote work applications.
“If you can reduce the cost by a certain percentage, then that means your productivity increases by that kind of percentage. I think that’s pretty much the nature of innovation,” Li noted.
Baidu was the first major Chinese tech company to roll out a ChatGPT-like chatbot called Ernie in March 2023. But despite initial momentum, the product has since been eclipsed by other Chinese AI chatbots from startups as well as large-tech companies such as Alibaba and ByteDance.
While Alibaba shares have soared 33% for the year so far, Baidu shares are up 6%. Tencent has notched gains of about 4% for the year so far. ByteDance is not listed.
Baidu’s Ernie model already supports the integration of generative AI across a range of the company’s consumer and business-facing products, including cloud storage and content creation.
Last month, Baidu said its Wenku platform for creating presentations and other documents had reached 40 million paying users as of the end of 2024, up 60% from the end of 2023. Updated features, such as using AI to generate a presentation based on a company’s financial filing, started being rolled out to users in January.
The current version of the Ernie model is Generation 4, released in Oct. 2023. An upgraded “turbo” version Ernie 4.0 was released in August 2024. Baidu has not officially announced plans to release the next generation update.
Super Micro Computer CEO Charles Liang at the Computex conference in Taipei, Taiwan, on June 5, 2024.
Annabelle Chih | Bloomberg | Getty Images
Super Micro Computer gave optimistic commentary for its fiscal 2026 and delayed annual report that overshadowed its slashed fiscal 2025 revenue guidance in Tuesday’s preliminary second-quarter results.
CEO Charles Liang said he is “confident” that the company will file its delayed annual report by the U.S. Securities and Exchange Commission’s Feb. 25 deadline. The company also said it expects to hit $40 billion in revenue in fiscal 2026. Analysts polled by LSEG expected $30 billion in revenue for the period.
Shares of Super Micro were up as much as 10% in extended trading.
For the near term, however, the company slashed its guidance for fiscal 2025 revenue. The company said it expects revenues to range between $23.5 billion to $25 billion for fiscal 2025. That was down from a previous forecast of $26 billion and $30 billion. Analysts polled by LSEG expected revenues of $24.9 billion for the year.
The company also said it expects to report net sales between $5.6 billion and $5.7 billion for the quarter that ended Dec. 31. Wall Street expected $5.89 billion, according to analysts polled by LSEG. The company also offered weaker-than-expected guidance for the current period.
Super Micro also said that it “continues to work diligently” to meet the deadline to file its delayed fiscal 2024 annual and fiscal 2025 first and second quarter reports as it faces the possibility of a Nasdaq delisting.
Shares of the company, known for its servers powered with Nvidia graphics processing chips, have been on a rollercoaster ride since Hindenburg Research revealed a short position in the stock and the company delayed releasing its annual report in August. The company’s auditor quit in October, citing governance issues, and Super Micro’s drop in share price spurred the possibility of a delisting from the Nasdaq exchange.
Super Micro’s prime position in the artificial intelligence world catapulted the stock to new heights as ChatGPT’s 2022 debut set off a craze for AI infrastructure. Recent earnings reports and commentary suggest that megacaps Meta, Amazon, Alphabet and Microsoft plan to invest as much as $320 billion into AI projects this year.
Tesla and SpaceX CEO Elon Musk joins U.S. President Donald Trump during an executive order signing in the Oval Office at the White House on Feb. 11, 2025 in Washington, DC.
Andrew Harnik | Getty Images
Tesla shares dropped 6% on Tuesday after Chinese rival BYD announced plans to develop autonomous vehicle technology with DeepSeek, and said it would offer its Autopilot-like system in nearly all of its new cars, adding to fears that Elon Musk’s company is falling behind the competition.
There’s also growing concerns surrounding Musk’s distractions outside of Tesla, after news surfaced that the world’s richest person is offering to lead an investor group in purchasing OpenAI, while he steps up his work with President Donald Trump’s White House.
Tesla’s stock price has slid for five straight days, falling close to 17% over that stretch to $328.50, and wiping out over $200 billion in market cap.
BYD, which has emerged as Tesla’s fiercest rival on the world stage, said on Monday that at least 21 of its new model vehicles will come equipped with its partially automated driving systems that include features for automatic parking and navigating on highways.
Tesla doesn’t yet offer a robotaxi and its EVs currently require a human driver to remain at the wheel, ready to steer or brake at any time. On Tesla’s earnings call last month, Musk said the company is aiming to launch “Unsupervised Full Self-Driving,” and a driverless rideshare service in Austin, Texas, in June. Alphabet’s Waymo already operates a robotaxi service in Austin as well as in parts of Phoenix, San Francisco.
“In our view, competition between Waymo, Tesla and a host of Chinese players is a key driver on the path to commercialization” of robotaxis,” Morgan Stanley analysts wrote in a note to clients after the BYD announcement. The firm recommends buying the stock and has a price target of $430.
Waymo said on Tuesday that it added 10 square miles of coverage to its robotaxi service in Los Angeles.
In a report on Tuesday, Oppenheimer analysts wrote that the “autonomy competition may limit [Tesla] profitability.” Even if Tesla meets its June 2025 timeline for driverless cars in Texas, the company is “one of several autonomous technology providers, suggesting competition on price and performance,” they wrote.
In addition to running Tesla, Musk is CEO of SpaceX, owns social media company X and is head of artificial intelligence startup xAI. He’s also spending significant time these days in Washington, D.C., running the “Department of Government Efficiency” (DOGE) as a special government employee, aiming to slash federal spending, personnel, regulations and even entire agencies.
Many projects, many distractions
Investors already concerned about Musk’s hefty commitments beyond his trillion-dollar EV company have more reason for trepidation after events that unfolded on Monday. Musk’s attorney, Marc Toberoff, confirmed to CNBC that Musk was leading a consortium of investors in a $97.4 billion bid for OpenAI.
Musk was among the founders of OpenAI in 2015, when the AI startup was created as a nonprofit research lab. Musk sought to have Tesla acquire OpenAI, and he later departed the organization’s board.
OpenAI has since commercialized numerous products, most notably ChatGPT. Co-founder and CEO Sam Altman is seeking to restructure OpenAI as a for-profit entity. Musk has sued OpenAI to prevent that transition, and started xAI as a direct competitor.
The Oppenheimer analysts wrote that, “While [Tesla] has shifted focus to being a Physical AI play, we view Elon Musk’s bid for Open AI as a distraction from [Tesla’s] challenges.”
Altman told employees in a memo on Tuesday that OpenAI’s board hasn’t received an official offer from Musk and reminded staffers that “Elon has a history of making claims that don’t hold up.”
Later on Tuesday, Toberoff said in a statement that he emailed the bid for OpenAI on behalf of the Musk-led consortium a day earlier to OpenAI’s outside counsel William Savitt and Sarah Eddy “for transmission to their client.” Toberoff said the bid was “in the form of a detailed four-page letter” and was addressed to OpenAI’s board.
“Whether Sam Altman chose to provide or withhold this from OpenAI’s other Board members is outside of our control,” he wrote.
Oppenheimer’s analysts also highlighted the added risks associated with Musk’s extensive work with the Trump administration.
While Musk’s behavior “has fans in certain circles,” his public life “risks alienating consumers and employees as the Trump administration tests the limits of its power,” they wrote. For example, they referenced recent vehicle registration data that showed steep year-over-year declines in California and across several European markets.
Tesla and Musk didn’t immediately respond to a request for comment.