Nissan Altima’s run ends in 2025 as focus turns to electric vehicles
The popular midsize Altima sedan will ride off into the sunset in 2025 as Nissan shifts its focus to electric vehicles. But the automaker isn’t abandoning the sedan segment altogether.
Nissan is retiring the gas-powered Altima
The Nissan Altima was a popular choice for families and commuters as a functional, budget-friendly vehicle. It has continued to be one of Nissan’s bestselling vehicles.
During the second quarter of the year, the Altima was Nissan’s third top-selling model (30,409 units sold) behind the Sentra (34,938) and Rogue (71,246).
The gas-powered Altima is expected to be discontinued despite receiving an updated design, which included a new grille, redesigned logo, modern infotainment, and additional standard safety features last year.
According to Automotive News, once production of the current model ends around 2025, the gas-powered Altima will likely be retired.
It looks like the Altima will follow the Nissan Maxima, which is being discontinued this year as part of a broader effort to move to more efficient vehicles.
After accelerating its electrification strategy (Nissan Ambition 2030) earlier this year, the automaker plans to introduce 19 new EVs by 2030.
Nissan noted the updated strategy was in response to “changes in customer needs and the business environment.” Its lineup will now be a mix of 55% electrification, up 5% from its previous plans.
Shifting its focus to electric vehicles
Will Nissan reintroduce the Altima as an electric vehicle? Its upcoming production plans may give us a clue.
Joining the LEAF (introduced in 2010) in Nissan’s global EV lineup was the all-electric Ariya SUV launched in the US in late 2022.
However, according to Nissan’s supplier schedule, the automaker plans to continue expanding its EV lineup behind SUVs. The schedule shows Nissan will begin building a pair of electric sedans at its Canton, Mississippi, facility starting in 2026. A couple of electric crossovers will follow over the next two years.
More recently, Nissan showed off its next-gen electric models to dealers last month, previewing the automaker’s future lineup.
Nissan displayed three electric models that will roll out over the next few years. One of these models was a performance sedan, a potential Maxima replacement.
The second was a crossover-style coupe, expected to be the Nissan LEAF’s successor. Dealers were informed the model would have 25% more range than the current version, suggesting roughly 265 miles of range. One described it as a “mini-Ariya.”
Dealers were also shown an electric crossover built on the dedicated CMF-EV platform, which powers the Ariya SUV.
Nissan is touting its progress on solid-state batteries. The automaker says the batteries are more compact, providing 100 miles of range in 15 minutes of charging. Pilot production is expected to begin at its Yokohama plant next year.
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The Stripe logo on a smartphone with U.S. dollar banknotes in the background.
Budrul Chukrut | SOPA Images | LightRocket via Getty Images
Stripe cut 300 jobs, representing about 3.5% of its workforce, mostly in product, engineering and operations, CNBC has confirmed.
The payments company, valued at about $70 billion in the private markets, still expects to increase headcount by 10,000 by the end of the year, which would be a 17% increase, and is “not slowing down hiring,” according to a memo to staff from Chief People Office Rob McIntosh. Business Insider reported earlier on the cuts and the memo.
A Stripe spokesperson also confirmed to CNBC that a cartoon image of a duck with text that read, “US-Non-California Duck,” was accidentally attached as a PDF to emails sent to some of the employees who were laid off. Some of the emails mistakenly provided affected employees with an incorrect termination date, the spokesperson said.
McIntosh sent a follow-up email to staffers apologizing for the “notification error” and “any confusion it caused.”
“Corrected and full notifications have since been sent to all impacted Stripes,” he wrote.
In 2022, Stripe cut roughly 1,100 jobs, or 14% of its workers, downsizing alongside most of the tech industry, as soaring inflation and rising interest rates forced companies to focus on profits over growth. The Information reported that Stripe had a few dozen layoffs in its recruiting department in 2023.
Stripe’s valuation sank from a peak of $95 billion in 2021 to $50 billion in 2023, before reportedly rebounding to $70 billion last year as part of a secondary share sale. The company ranked third on last year’s CNBC Disruptor 50 list.
In October, Stripe agreed to pay $1.1 billion for crypto startup Bridge Network, whose technology is focused on making it easy for businesses to transact using digital currencies.
Brothers Patrick and John Collison, who founded Stripe in 2010, have intentionally steered clear of the public markets and have given no indication that an offering is on the near-term horizon. Total payment volume at the company surpassed $1 trillion in 2023.
WATCH: Early Bridge investor weighs in on $1.1 billion Stripe deal
Thinking about upgrading your EV? Rivian (RIVN) launched a new promo on Tuesday, offering up to $6,000 to upgrade your R1S or R1T. Here’s how you can snag some savings.
Rivian R1S and R1T upgrade deal offers up to $6,000
Rivian delivered over 51,500 vehicles last year as the EV maker gains momentum. Although it was only slightly higher than the ~50,100 delivered in 2023, Rivian is expected to see even more growth this year.
After shutting down its Normal, IL manufacturing plant last April and renegotiating supplier contracts, Rivian has seen “significant cost improvements,” according to CEO RJ Scaringe.
Rivian also began delivering its next-gen R1S and R1T models last year. The new Large and Max battery packs have redesigned modules and more efficient packaging, “making them easier to manufacture and service.” For example, Rivian’s new EVs use seven ECUs, down from 17 in the first-generation R1T and R1S.
With new plant upgrades, reworked supplier contracts, and more efficient vehicles, Rivian is now passing the savings on to customers.
Rivian introduced a new promo on Tuesday, offering up to $6,000 to upgrade your R1T or R1S. The bonus amount varies by trim:
- Tri with Max battery: $6,000 USD / CAD 8,600
- Dual with Max battery and Performance upgrade: $4,500 USD / CAD 6,500
- Dual with Max battery: $3,000 USD / CAD 4,300
The offer is for current R1T or R1S owners or lessees in the US and Canada. Rivian launched the new promo on January 21, and it runs through March 31, 2025.
After you purchase or lease a qualifying vehicle, Rivian will apply a discount toward the MSRP. You must take delivery by March 31, 2025. In the fine print, Rivian stated, “You must request a trade-in estimate to qualify for this offer, but trade-in of a vehicle is not required.”
Any other models are excluded from the offer. These include Dual Standard configurations, Dual with Large battery configurations, custom builds, demo vehicles, and pre-owned vehicles.
The new offer follows Rivian’s previous upgrade promo introduced last October, giving qualifying gas-powered vehicle owners or lessees up to $3,000.
Check out the Rivian R1 Shop to view eligible models. You can see eligible Rivian R1S here and R1T models here.
Electrek’s Take
Rivian’s R1S was already the tenth best-selling electric vehicle in the US last year, with nearly 27,000 models sold. With more driving range and power at a lower cost, the electric SUV could see even more demand in 2025.
Then again, with the arrival of new luxury electric SUVs, like the Jeep Wagoneer S and Volvo EX90, Rivian will face more competition in the US.
Rivian’s latest promo comes as the Company looks to carry the momentum from the end of 2024 into the new year. The EV maker is offering other deals, including 1.99% APR for 60 months on the R1 Dual with a Max Battery and Performance upgrade.
Even if you are not eligible for the promo, we can still help you find deals on Rivian’s electric SUV in your area. You can use our links below to view offers on the Rivian R1S and R1T near you today.
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