EV maker Rivian (RIVN) announced Friday it has hired Dr. Kjell Gruner as chief commercial officer (COO) and president of business growth. Gruner brings over 25 years of auto experience to Rivian, most recently serving as CEO of Porsche Cars North America.
Rivian hires ex-Porsche, Mercedes-Benz exec as COO
Gruner started at Rivian on Friday and will report directly to CEO RJ Scaringe. He will oversee the EV maker’s commercial operations, such as sales, marketing, delivery, service, fleet, and delivery.
The executive has over 25 years of experience, including at Porsche and Mercedes-Benz/Daimler.
Before joining Porsche Cars North America, Gruner was Porsche’s global vice president of marketing and chief marketing officer. At Porsche, Gruner oversaw global brand development, including marketing and product.
Prior to that, Gruner worked as the director of strategy at Mercedes-Benz Cars for over six years. He also serves on the board of LiveWire, the electric motorcycle division of Harley-Davidson.
We are very happy to welcome Kjell to the Rivian team as Chief Commercial Officer and President, Business Growth. We will rely on Kjell’s talent and experience as we position ourselves for growth domestically and internationally, the launch of a new platform in R2 at a new facility, and the continued success of our commercial vehicle line. I look forward to working closely together as we tackle this next great wave of opportunity.
Gruner joins Rivian at a critical time as the EV maker ramps up production and works to increase profitability.
Rivian R1S (Source: Rivian)
Rivian crushed expectations in the second quarter, delivering 12,640 models while producing 13,992 EVs at its Normal, Illinois facility. In addition, its electric delivery vans, used by Amazon, arrived in Europe in July, spearheading the EV maker’s international expansion.
The EV maker introduced its in-house Enduro drive units, with Rivian’s cheaper “Dual Motor” and “Performance Dual Motor” appearing in the R1 shop in July.
Rivian EDV for European markets (Source: Rivian)
The new in-house components are helping to streamline production while reducing expenses. Rivian said the Enduro drive units and LFP battery packs have reduced input costs on its EDV by roughly 25%.
Rivian’s gross profit per vehicle improved by $35,000 during the second quarter as the EV maker worked to increase profitability.
Rivian R1T (Source: Rivian)
Overall, the EV maker’s losses continue to shrink with a net loss of (-$1.12 billion) in Q2 compared to (-$1.7 billion) last year and (-$1.4 billion) last quarter. After the strong performance, Rivian raised its production guidance for the year to 52,000 units.
Electrek’s Take
Gruner is joining Rivian as the EV maker hits a “turning point” in production. Wedbush analyst Dan Ives, known for his Tesla coverage, said Rivian was hitting “a major turning point” after Q2, raising his price target as a result.
More recently, Ives said he sees Rivian as “one of the core EV players over the next decade.” Gruner brings valuable marketing and brand development experience from Porsche and Mercedes-Benz that can help Rivian as it expands the brand during a crucial period.
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The Einride Level 4 autonomous HDEV is being operated under a relatively new Belgian regulatory framework, and showcases how Einride (and Europe) might hope to take the lead in advancing autonomous freight technology. Now in service at the Port of Antwerp-Bruges, one of the most complex logistics centers in the world, Einride believes its autonomous trucks can move goods with more efficiency and lower emissions than human-driven, diesel-powered rivals.
“Antwerp is more than a logistical hub,” explains Johan Klaps, an alderman at the port of Antwerp. “(Antwerp) is also a place where the mobility of tomorrow is tested and concretized. Autonomous and sustainable applications such as Einride’s proves that innovation is a driver for competitiveness and economic growth.”
Einride autonomous HDEV
The Einride truck itself is an impressive piece of engineering, fitted with a robust 320 kWh li-ion battery pack that promises more than 650 km (405 miles) of all-electric range, thanks to a combination of slippery aerodynamics, energy-efficient electric drive motors, and (of course) the energy-smart driving tactics employed by its impressive self-driving software.
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Einride says its autonomous driving system (backed by a remote operator, Waymo-style, to help deal with edge cases) processes over 5 million data points per second, using radar and LiDAR to feed AI that generates real-time driving instructions for seamless navigation and freight delivery. And, thanks to its purpose-built, cab-less design and 82,000 lb. GVWR, each electric truck can operate with fewer than one remote operator per vehicle, paving the way for far more cost-efficient and expansive logistics operations without the need for many more operators.
“What we are seeing today in Antwerp perfectly aligns with European ambitions,” says Andrea De Candido, Connected, Cooperative and Automated Mobility (CCAM) DG RTD – European Commission. “(We’re) developing innovative technologies that are efficient, safe, sustainable and scalable. Through pioneering projects like this, we strengthen Europe’s position in future-oriented automated mobility solutions.”
With driver shortages still hitting the industry and electric semi fleets already running across Europe, the Middle East, and even here in the US, it’s only a matter of time before Einride rolls out its autonomous trucks in more markets.
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Due to Tesla still referring to them as “new, more affordable models”, many people believed that Tesla would still bring to market new, cheaper models.
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In fact, the automaker initially stated that it would arrive in the “first half of 2025.”
The new stripped-down Model Y is codenamed E41 and is expected to feature cheaper materials and fewer features than the normal Model Y, which starts at $45,000 in the US.
It is expected to be similar to what Tesla did with the new base Model 3 in Mexico, which features cloth materials instead of vegan leather, lacks a rear display, has no ambient lighting, and features a less advanced audio system.
However, we now learn that the new affordable Model Y will go further than a cheaper interior.
Green, a well-known Tesla hacker who often reveals new features in vehicles through looking deep in firmware updates, claims to have uncovered new details about the upcoming Model Y E41 through the latest Tesla firmware update.
Simplified model Y “E41” that was sighted live now appears in the firmware too. They will have two audio options: “essential” and “essential with commodity” Backup camera would lose a heater no “airwave” in console E41 fascia (performance will also get a fascia update)
The details are somewhat limited as he has to decode them from the firmware, but here’s the full list of what he has found out about the new cheaper Model Y:
“Essential” and “essential with commodity” audio packages
Backup camera without heater
No “air wave” in the center console, which likely means no air flow control for the second row
A new front fascia
Simplified fiberglass headliner
Simplified cabin lighting (footwell only)
Simplified seat controls (single axis)
No power mirror folding
No puddle lamps
No glass roof
No second row display
No Tire Pressure Monitoring System
Simplified 18″ wheels
Downgraded suspension
Tesla has yet to confirm when the new Model Y version will launch, but we previously reported that Tesla is likely waiting for Q4 as it is enjoying strong demand in Q3 from the end of the federal tax credit in the US.
Electrek’s Take
I like “simplified”. I don’t know if the term comes from Green or Tesla, but it certainly works better than “stripped-down,” even though it is also accurate based on what we are learning about the new version.
This didn’t work with the Cybertruck. Tesla quickly discontinued the “simplified” version, but the Cybertruck was already much less popular than Model Y.
I don’t know. This could work. It depends entirely on pricing. If it brings the base price down to $35,000, I can see some people going for it.
However, it will likely devalue Tesla’s “premium” brand and the Model Y significantly.
Also, most of the demand is likely going to come from Model Y buyers in the first place – cannibalizing Tesla’s own sales.
In short, it’s more of a placeholder to slow down the degradation of Tesla’s EV business amid its shift to autonomous driving and robotics, rather than a solution to return to EV growth. That’s a bummer.
Tesla needs brand-new EV models. It’s plain and simple.
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For decades, Briggs & Stratton has helped keep the lights on after the storm with its gas-powered generators. Now, the company is bringing that legacy into the modern electric era with a home backup battery — and a new partnership with EG4 is making it easier than ever to integrate Briggs’ batteries into your home solar setup.
That dependability makes the EG4 inverters favorites among “preppers” as well. Its 18KPV inverters are EMP-hardened, promising reliable performance even after Electromagnetic Pulse (EMP) events that would disable other electronics.
“Our collaboration with Briggs & Stratton combines EG4’s advanced energy storage systems with their proven generator and storage technologies to give customers more ways to achieve reliable, uninterrupted power,” said James Showalter, founder and CEO of EG4. “With this partnership we are making it easier than ever to build the right solution for energy independence.”
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Simplify, SimpliPHI
SimpliPHI battery storage; via Briggs & Stratton.
Briggs & Stratton’s SimpliPHI battery packages start with one, two or three SimpliPHI-branded 6.6 kW batteries, designed as modular components to deliver a range of power options tailored to how much of the home or business the user wants to keep powered power during an outage. Is that 25% of their normal energy usage? 100%? Just add more batteries.
The companies explain that, with a 200A pass-thru for easy integration into most homes’ main service panels, the Briggs & Stratton + EG4 home solar battery system can be scaled up to 18 batteries for 119.7 kWh of energy storage and a maximum continuous power of 84 kW, or up to 90 hours of power at 100% load.
“We are excited to expand our closed-loop integrations with EG4,” explains Sequoya Cross, vice president of energy storage for Briggs & Stratton Energy Solutions. “We have been consistently impressed with their approach to the market, innovative design choices and products that reliably serve their customers.”
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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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