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A banner for Snowflake Inc. is displayed at the New York Stock Exchange to celebrate the company’s initial public offering, Sept. 16, 2020.

Brendan McDermid | Reuters

Buried on page 280 of Instacart’s IPO filing last week was a paragraph that caused a brouhaha between two companies that have nothing to do with grocery delivery.

One of Instacart’s board members is Frank Slootman, the CEO of Snowflake, a publicly traded company that helps businesses store and manage hefty workloads in the cloud. Slootman joined Instacart’s board in 2021 and, because of that relationship, the company has to disclose its business ties to Snowflake.

On first blush, the Instacart spending figure looks troubling for Snowflake.

Instacart said it “made payments to Snowflake” of $13 million in 2020, a number that increased to $28 million in 2021 and $51 million in 2022 for the company’s “cloud-based data warehousing services.” The 2023 numbers appear to show a reversal, with Instacart saying “we anticipate we will pay Snowflake approximately $15 million” for the full year.

That would be a frightening 71% drop in payments.

But Snowflake would later say that those figures don’t tell the real story, a fact that’s mostly backed up by a footnote even deeper in the prospectus.

In the meantime, chaos ensued.

Employees of Snowflake rival Databricks pounced. They took to social media to highlight the apparent decline in spending on Snowflake and to suggest that it was the result of Instacart moving workloads to Databricks infrastructure.

Snowflake staffers fired back, claiming the numbers were being taken out of context, and accused Databricks of consistently spinning the narrative that it was taking business from Snowflake.

Many of the posts on Reddit, LinkedIn and X, the site formerly known as Twitter, have since been deleted.

Instacart did some deleting of its own.

In May, the company published a blog post titled “How Instacart Ads Modularized Data Pipelines With Lakehouse Architecture and Spark.” The post, which described software underpinning Instacart’s ads infrastructure, included discussion of a migration to Databricks’ Lakehouse technology and the cost savings that followed.

However, that blog was taken down as questions began to swirl following the IPO filing. A reader looking for the post now ends up on a page that says, “You’ve landed in the 404 errorverse.” Databricks also took down a case study detailing Instacart’s use of its technology, though its website still has presentations from earlier this year on the topic.

Representatives from Instacart, Snowflake and Databricks declined to to comment.

The controversy, which only came to light because Slootman is on Instacart’s board, has fanned the flames of a fierce rivalry between two companies battling it out in one of the hottest corners of technology, where cloud, data and artificial intelligence collide. It’s a conflict that’s made its way to social media plenty of times in the past, so much so that one Reddit user wrote a post a few months ago, titled “Databricks and Snowflake: Stop fighting on social.” A commenter responded, “Is this the pro-wrestling of data engineering?”

FALMOUTH, MA – APRIL 8: Instacart shopper Loralyn Geggatt makes a delivery to a customer’s home during the COVID-19 pandemic in Falmouth, MA on April 7, 2020. Some Amazon, Instacart and other workers protested for better wages, hazard pay and sick time. (Photo by David L. Ryan/The Boston Globe via Getty Images)

Boston Globe

Snowflake went public in 2020, raising over $3 billion in the biggest U.S. IPO ever for a business software company. Even after last year’s market plunge, Snowflake has a market cap of over $50 billion.

Databricks is still private, but it’s one of the most richly valued venture-backed companies. Private investors valued the company at $38 billion in 2021, and Bloomberg reported last week that the company was in talks to raise funding at a $43 billion valuation.

To expand in AI, Snowflake recently acquired AI search engine Neeva for $185 million, while Databricks spent $1.3 billion on generative AI startup MosaicML.

What’s the real story with Instacart?

That brings us back to Instacart.

While Databricks is picking up business from the grocery-delivery company, the footnote in Instacart’s S-1 spelling out the relationship with Snowflake shows that the spending decline in 2023 is not the most relevant figure.

Rather, when it comes to how Instacart accounts for operating expenses — its actual usage of Snowflake — that amount was $28 million in 2021, $28 million 2022, and then $11 million in the first half of 2023. That’s still a drop this year, but on an annualized basis it would be around 21% instead of 71%.

To add to the confusion, the footnote under “Related Party Transactions” didn’t name Slootman or Snowflake, referring only to a “an executive officer of a software vendor.” 

With the online chatter picking up, Snowflake wanted to clear up the picture, at least from its point of view. On Wednesday, the company published a four-paragraph blog post titled, “Snowflake and Instacart: The Facts.”

“In the past few days, the scope and trajectory of Instacart’s use of Snowflake has been misrepresented by some on social media,” the post begins. Nowhere is Databricks mentioned in the post, a consistent theme for Snowflake, which doesn’t name Databricks as a competitor in its financial filings.

Snowflake went on to say that it was working with Instacart to “optimize for efficiency,” a phrase that implies doing more with less, and that its technology is “used extensively by nearly every team within Instacart, including the catalog team, machine learning, ads, shoppers, retailers, customers, and logistics organizations.”

The post then highlights the usage figures from the filing footnote and claims that, “In some social media posts, payment schedules have been incorrectly conflated with actual usage to suggest a large decline in spending — this is not the case.”

In other words, if there’s a decline in spending, it’s not because we’re losing business to an unnamed company.

The good news for Snowflake is that the IPO process callsfor multiple prospectus updates. Instacart, which is trying to unlock a tech IPO market that’s been largely frozen for 20 months, will get a chance to clear up the matter with investors very soon.

— CNBC’s Jonathan Vanian and Jordan Novet contributed to this report.

WATCH: Instacart files for IPO under ‘CART’ on Nasdaq

Instacart files for Nasdaq IPO under 'CART'

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Palantir CEO Karp twice slams short sellers as stock suffers worst week since April

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Palantir CEO Karp twice slams short sellers as stock suffers worst week since April

Palantir co-founder and CEO Alex Karp attends meetings at the U.S. Capitol in Washington on Oct. 18, 2023.

Jonathan Ernst | Reuters

With Palantir’s stock plummeting more than 11% this week despite a better-than-expected earnings report, CEO Alex Karp took aim at investors betting against the software company.

Karp, who co-founded Palantir in 2003, went after short sellers in two separate interviews on CNBC this week. After “Big Short” investor Michael Burry revealed bets against Palantir and Nvidia, Karp on Tuesday accused short sellers of “market manipulation.”

He repeated that message on Friday in an interview with CNBC’s Sara Eisen, again knocking Burry’s wager against the stock.

“To get out of his position, he had to screw the whole economy by besmirching the best financials ever … that are helping the average person as investors [and] on the battlefield,” Karp said.

Even with Palantir’s slide this week, the stock is up 135% in 2025 and has multiplied 25-fold in the past three years, an extended rally that’s lifted the company’s market cap to over $420 billion. While revenue and profit are growing rapidly, the multiples have shot up much faster, and the stock now trades for about 220 times forward earnings, a ratio that rivals Tesla’s.

Nvidia and Meta, by contrast, have forward price-to-earnings ratios of about 33 and 22, respectively.

In August, Citron Research’s Andrew Left, a noted short seller, called Palantir “detached from fundamentals and analysis” and said shares should be priced at $40. It closed on Friday at $177.93 after late-day gains pushed the stock into the green.

Palantir CEO Alex Karp on AI bubble: Depends whether GDP grows because of AI

Palantir, which builds analytics tools for large companies and government agencies, reported earnings and revenue on Monday that topped analysts’ estimates and issued a forecast that was also ahead of Wall Street projections.

But the stock fell about 8% after the report and then slid almost 7% on Thursday. Karp told Eisen that the recent boom in Palantir’s share price isn’t just for Wall Street.

“We’re delivering venture results for retail investors,” he said.

While Palantir has in the past faced a fairly heft dose of short interest, there are currently relatively few investors placing big bets against it. The short interest ratio, or the percentage of outstanding shares being sold short, peaked at over 9% in September and is now at a little over 2%, which is about as low as its been since the company went public in 2020.

Still, calling out the doubters is a common occurrence for Karp, who has previously said on CNBC that people should “exit” if they “don’t like the price.”

In May, after the stock plummeted following earnings, Karp said ,”You don’t have to buy our shares.”

“We’re happy,” he said. “We’re going to partner with the world’s best people and we’re going to dominate. You can be along for the ride or you don’t have to be.”

The company has also faced backlash over its work with government agencies like U.S. Immigration and Customs Enforcement, and Karp has admitted that his strong pro-Israel stance led some people to leave the company.

The boisterous CEO has been particularly vocal this week. On Monday’s earnings call, he questioned how happy the people are who didn’t invest in the company, and told them to “get some popcorn.”

And on CNBC he aimed much of his ire at Burry after the investor revealed his short positions in Palantir and Nvidia.

“The two companies he’s shorting are the ones making all the money, which is super weird,” Karp told CNBC’s “Squawk Box” on Tuesday. “The idea that chips and ontology is what you want to short is bats— crazy.”

WATCH: Palantir CEO Karp on short sellers

Palantir CEO Alex Karp: We've printed venture results for the average American

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Big Tech’s AI spending spree: Smart long-term bet or short-term risk?

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Big Tech's AI spending spree: Smart long-term bet or short-term risk?

In this Club Check-in, CNBC’s Paulina Likos and Zev Fima break down big tech’s massive artificial intelligence spending spree — debating whether these billion-dollar bets will drive long-term cost savings or weigh on near-term returns.

Mega-cap tech companies are shelling out billions of dollars to build out AI infrastructure. The big question we’re asking is whether all this heavy spending will eventually pay off in efficiency or if Wall Street is right to worry about how much they’re burning through in the short term.

Concerns about AI-stock valuations seeped into the market this week and slammed stocks.

Many major tech companies —including the three biggest clouds, Amazon, Microsoft, and Alphabet‘s Google — raised capital expenditure guidance this earnings season, sparking both investor optimism and concern.

Zev Fima, portfolio analyst for the Club, argued the spending is justified: “Too much focus on the short-term is what leads to falling behind in the long term.” CNBC reporter Paulina Likos pushed back, noting that “investors haven’t seen efficiency gains show up in returns yet.”

Watch the video above to see where the debate played out on whether AI investments are real productivity drivers or just expensive promises until proven otherwise.

(See here for a full list of the stocks in Jim Cramer’s Charitable Trust, the portfolio used by the CNBC Investing Club.)

As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade.

THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY, TOGETHER WITH OUR DISCLAIMER.  NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.  NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.

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Affirm CEO says furloughed federal employees are starting to lose interest in shopping

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Affirm CEO says furloughed federal employees are starting to lose interest in shopping

Affirm CEO: We're not seeing a degradation in Affirm's consumer

Affirm CEO Max Levchin said Friday that while the buy now, pay later firm isn’t seeing credit stress among federally employed borrowers due to the government shutdown, there are signs of a change in shopping habits.

“We are seeing a very subtle loss of interest in shopping just for that group, and a couple of basis points,” Levchin told CNBC’s “Squawk on the Street.”

At least 670,000 federal employees have been furloughed in the shutdown, and about 730,000 are working without pay, the Bipartisan Policy Center said this week.

Levchin said he’s closely watching employment data for signs of major disruptions, but the company is “capable” of adjusting credit standards when needed.

“Right now, things are just fine,” he said. “We’re not seeing any major disturbances at all.”

The federal funding lapse, which began Oct. 1, is the longest in U.S. history and has halted work across agencies with an impact beyond those who are government employees. The SNAP food benefit program, which serves 42 million Americans, has also been cut off.

Read more CNBC tech news

The comments from Levchin followed a fiscal first-quarter earnings report that blew past Wall Street’s estimates. Affirm posted earnings of 23 cents per share on $933 million in revenue. Analysts polled by LSEG expected earnings of 11 cents per share on $883 million in sales.

Revenues climbed 34% from a year ago, while gross merchandise volumes jumped 42% to $10.8 billion from $7.6 billion a year ago. That surpassed Wall Street’s $10.38 billion estimate.

The fintech company, which went public in 2021, also lifted its full-year outlook, saying it now expects gross merchandise volume to hit $47.5 billion, versus prior guidance of $46 billion.

Affirm also said it renewed its partnership with Amazon through 2031. The company has also inked deals with the likes of Shopify and Apple in a competitive e-commerce landscape.

Long-time partner Walmart recently ditched Affirm for Swedish buy now, pay later firm Klarna, which went public in September after delaying its public offering due to market uncertainty caused by President Donald Trump‘s tariff plans. Worries of a pullback in discretionary spending due to tariffs ignited fears across the fintech sector.

Levchin said categories such as ticketing and travel have seen an uptick in interest, and consumer shopping remains strong. Active consumers grew to 24.1 million from 19.5 million a year ago.

“We’re every single day out there preaching the gospel of buy now, pay later being the better way to buy, and consumers are obviously responding,” he said.

Affirm shares jump 11% as transaction volume surges 42% in the quarter

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