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Shares in Superdry plunged to a record low on Monday after the struggling fashion retailer reported a bigger-than-expected annual loss.

It came as trading in the British brand resumed after the company revealed on Friday that it ended the year to April with an adjusted pre-tax loss of £21.7m – compared with a profit of £21.6m the year before.

The chain, which had asked for shares to be suspended after delaying publication of the results, also warned it expected little revenue growth in the current financial year.

At one point on Monday, Superdry’s shares plummeted by about a fifth to 43p – its lowest-ever level since floating on the market in 2010 at 500p. The price at the close was 47p, down 16%.

Some commentators warned the market performance suggested investors were beginning to “lose faith” in the brand.

Superdry – which specialises in goods such as sweatshirts and hoodies – said last week that the cost of living crisis, the fall in real wages and extreme weather in Europe had all contributed to the slump.

Its CEO and founder Julian Dunkerton described it as a “difficult year for the business” and said market conditions had been “extremely challenging”.

But the company also revealed its new autumn and winter collection was selling better than usual and said it had been raising funds to bolster its finances while cutting costs.

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Michael Browne on Superdry

However, Susannah Streeter, head of money and markets at Hargreaves Lansdown, told Sky News: “With sales set to be super soggy for Superdry, investors are losing faith in prospects for a turnaround.

“The company is focusing on cost savings and margin improvements, but it’s clear the brand has lost its mojo.

“Once loyal fans are now older, and less inclined to wear its branded shirts and gilets, while the company has found it harder to compete to win over new younger fashion followers, faced with the power of powerhouses like Nike and Adidas.”

She added: “A lot will be riding on upcoming collections and, although reinvention isn’t impossible, it’s set to be an uphill struggle, especially given that the company is still dealing with cost-of-living headwinds in key markets.”

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Danni Hewson, head of financial analysis at AJ Bell, said: “This is a wounded company trying to fight its way up a hill that’s been covered in treacle.

“It’s been battered by COVID shutdowns, buffeted by cost of living pressures and hobbled by painfully high levels of expensive debt, meaning investors have scented blood, and the delay in releasing the latest trading update was the only excuse needed for some shareholders to flee.

“Add in the so-called tourist tax which has impacted sales at the company’s flagship store [in London’s Oxford Street] and you have to wonder how its founder is keeping his chin from hitting the table.”

Ms Hewson also said that while Superdry had a unique selling point, “it’s just a bit too pricey for many of its customers to splurge more than a couple of times a year”.

She added: “It’s still trying to put itself back together and, with the company valued at a fraction of what it was worth when it splashed onto London markets, there will be many wondering if it’s running out of time.”

A woman walks past a window display at a Superdry store in London, Britain, March 1, 2019. REUTERS/Toby Melville

But Michael Browne, chief investment officer at Martin Currie, told Sky’s Ian King he still believed there was a chance for Superdry to turn things around as the brand had experienced strong sales.

He said: “There is an opportunity … there is something there to get your teeth into, if you can just get through this particular period now.”

But Mr Browne added: “It’s not been the finest tale since the peak – a couple of billion [pounds] market cap, it was opening stores left, right and centre, it was almost the next Abercrombie & Fitch, but it never quite got there.”

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Bank of England warns of heightened risks but trims banks’ reserve requirements

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Bank of England warns of heightened risks but trims banks' reserve requirements

The Bank of England has warned of heightened risks to the UK’s financial system but cut the amount of money that banks need to hold in reserve in case of shock.

The twice-yearly financial stability report highlights a series of pressures, from higher government borrowing costs to risks around lending to major tech firms and record stock market valuations – particularly in areas exposed to artificial intelligence (AI).

“Risks to financial stability have increased during 2025,” the Bank‘s financial policy committee (FPC) said.

“Global risks remain elevated and material uncertainty in the global macroeconomic outlook persists. Key sources of risk include geopolitical tensions, fragmentation of trade and financial markets, and pressures on sovereign debt markets.

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“Elevated geopolitical tensions increase the likelihood of cyberattacks and other operational disruptions.

“In the FPC’s judgement, many risky asset valuations remain materially stretched, particularly for technology companies focused on AI.

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“Equity valuations in the US are close to the most stretched they have been since the dot-com bubble, and in the UK since the global financial crisis (GFC). This heightens the risk of a sharp correction.”

Its concern extended to the growing trend of tech firms using debt finance to fund investment.

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Could the AI bubble burst?

The Bank, which joined the International Monetary Fund in warning over an AI-led bubble in October, delivered its verdict at a time when UK regulators are under pressure from the government to place a greater focus on supporting economic growth.

It is understood, for example, the UK’s ringfencing regime – that sees retail banking separated from more risky investment banking operations within major lenders – is the subject of a review between the Bank and government.

Efforts by the chancellor to grow the economy will be potentially helped by the Bank’s decision today to lower capital requirements – the reserves banks must hold to help them withstand shocks in the financial system such as the global crisis of 2008/9.

The sector’s main capital requirement was cut by the Bank from 14% to 13%.

The Bank said that almost four million households face higher mortgage costs as fixed-term deals end. Pic: iStock
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The Bank said that almost four million households face higher mortgage costs as fixed-term deals end. Pic: iStock

Such a move was urged, not only by the government, but by businesses to bolster UK lending and competitiveness.

The relaxation of the buffer does not take effect until 2027.

It was announced alongside confirmation that the country’s biggest lenders – Barclays, HSBC, Lloyds, NatWest, Santander UK, Standard Chartered and Nationwide building society – had passed the Bank’s latest stress tests.

The shocks each was exposed to included a 5% contraction in UK economic output, a 28% drop in house prices and Bank rate at 8%.

Despite the growing risks identified by the FPC, the Bank said that each was strong enough to support households and businesses even in the event of such scenarios, given the healthy state of their reserves.

It is widely expected that the gradual reduction in Bank rate will continue next year, assuming the outlook for inflation remains on a downwards trajectory, helping wider borrowing costs – a source of record bank profitability – decline.

The Bank said that three million households were expected to see their mortgage payments decrease in the next three years but that 3.9 million were forecast to refinance onto higher rates.

As such, it projected a £64 (8%) rise in costs for a typical owner-occupier mortgage customer rolling off a fixed rate deal in the next two years.

Banking stocks, which have enjoyed strong gains this year, were up when the FTSE 100 opened for business despite wider market caution globally which is aligned with the risks spoken of in the financial stability report.

Matt Britzman, senior equity analyst at Hargreaves Lansdown, said: “UK banks are offering a dose of optimism this morning in what’s turning out to be a good couple of weeks for the major lenders.

“The UK’s seven biggest banks sailed through the latest stress test, reaffirming their resilience and earning a regulatory nod to ease capital buffers.

“Most banks already hold capital well above the minimum by choice, so any shift in strategy may take time – but in theory, it frees up extra capital for lending or capital returns.

“However they use the new freedom, this is another clear signal that the UK banking sector is in robust health. This was largely expected, but the confirmation should still be taken well, especially after dodging tax hikes in last week’s budget.”

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Is Starmer continuing to mislead public over the budget?

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Is Starmer continuing to mislead public over the budget?

Did the chancellor mislead the public, and her own cabinet, before the budget?

It’s a good question, and we’ll come to it in a second, but let’s begin with an even bigger one: is the prime minister continuing to mislead the public over the budget?

The details are a bit complex but ultimately this all comes back to a rather simple question: why did the government raise taxes in last week’s budget? To judge from the prime minister’s responses at a news conference just this morning, you might have judged that the answer is: “because we had to”.

“There was an OBR productivity review,” he explained to one journalist. “The result of that was there was £16bn less than we might otherwise have had. That’s a difficult starting point for any budget.”

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Beth Rigby asks Keir Starmer if he misled the public

Time and time again throughout the news conference, he repeated the same point: the Office for Budget Responsibility had revised its forecasts for the UK economy and the upshot of that was that the government had a £16bn hole in its accounts. Keep that figure in your head for a bit, because it’s not without significance.

But for the time being, let’s take a step back and recall that budgets are mostly about the difference between two numbers: revenues and expenditure; tax and spending. This government has set itself a fiscal rule – that it needs, within a few years, to ensure that, after netting out investment, the tax bar needs to be higher than the spending bar.

At the time of the last budget, taxes were indeed higher than current spending, once the economic cycle is taken account of or, to put it in economists’ language, there was a surplus in the cyclically adjusted current budget. The chancellor had met her fiscal rule, by £9.9bn.

Pic: Reuters
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Pic: Reuters

This, it’s worth saying, is not a very large margin by which to meet your fiscal rule. A typical budget can see revisions and changes that would swamp that in one fell swoop. And part of the explanation for why there has been so much speculation about tax rises over the summer is that the chancellor left herself so little “headroom” against the rule. And since everyone could see debt interest costs were going up, it seemed quite plausible that the government would have to raise taxes.

Then, over the summer, the OBR, whose job it is to make the official government forecasts, and to mark its fiscal homework, told the government it was also doing something else: reviewing the state of Britain’s productivity. This set alarm bells ringing in Downing Street – and understandably. The weaker productivity growth is, the less income we’re all earning, and the less income we’re earning, the less tax revenues there are going into the exchequer.

The early signs were that the productivity review would knock tens of billions of pounds off the chancellor’s “headroom” – that it could, in one fell swoop, wipe off that £9.9bn and send it into the red.

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That is why stories began to brew through the summer that the chancellor was considering raising taxes. The Treasury was preparing itself for some grisly news. But here’s the interesting thing: when the bad news (that productivity review) did eventually arrive, it was far less grisly than expected.

True: the one-off productivity “hit” to the public finances was £16bn. But – and this is crucial – that was offset by a lot of other, much better news (at least from the exchequer’s perspective). Higher wage inflation meant higher expected tax revenues, not to mention a host of other impacts. All told, when everything was totted up, the hit to the public finances wasn’t £16bn but somewhere between £5bn and £6bn.

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Budget winners and losers

Why is that number significant? Because it’s short of the chancellor’s existing £9.9bn headroom. Or, to put it another way, the OBR’s forecasting exercise was not enough to force her to raise taxes.

The decision to raise taxes, in other words, came down to something else. It came down to the fact that the government U-turned on a number of its welfare reforms over the summer. It came down to the fact that they wanted to axe the two-child benefits cap. And, on top of this, it came down to the fact that they wanted to raise their “headroom” against the fiscal rules from £9.9bn to over £20bn.

These are all perfectly logical reasons to raise tax – though some will disagree on their wisdom. But here’s the key thing: they are the chancellor and prime minister’s decisions. They are not knee-jerk responses to someone else’s bad news.

Yet when the prime minister explained his budget decisions, he focused mostly on that OBR report. In fact, worse, he selectively quoted the £16bn number from the productivity review without acknowledging that it was only one part of the story. That seems pretty misleading to me.

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Starmer denies misleading public and cabinet ahead of budget

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Starmer denies misleading public and cabinet ahead of budget

Sir Keir Starmer has denied he and the chancellor misled the public and the cabinet over the state of the UK’s public finances ahead of the budget.

The prime minister told Sky News’ political editor Beth Rigby “there was no misleading”, following claims he and Rachel Reeves deliberately said public finances were in a dire state, when they were not.

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He said a productivity review by the Office for Budget Responsibility (OBR), which provides fiscal forecasts to the government, meant there would be £16bn less available so the government had to take that into account.

“To suggest that a government that is saying that’s not a good starting point is misleading is wrong, in my view,” Sir Keir said.

Cabinet ministers have said they felt misled by the chancellor and prime minister, who warned public finances were in a worse state than they thought, so they would have to raise taxes, including income tax, which they had promised not to in the manifesto.

At last Wednesday’s budget, Ms Reeves unveiled a record-breaking £26bn in tax rises.

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The OBR published the forecasts it provided to the chancellor in the two months before the budget, which showed there was a £4.2bn headroom on 31 October – ahead of that warning about possible income tax rises on 4 November.

The OBR's timings and outcomes of the fiscal forecasts reported to the Treasury
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The OBR’s timings and outcomes of the fiscal forecasts reported to the Treasury

Sir Keir added: “There was a point at which we did think we would have to breach the manifesto in order to achieve what we wanted to achieve.

“Late on, it became possible to do it without the manifesto breach. And that’s why we came to the decisions that we did.”

Sir Keir said a productivity review had not taken place in 15 years and questioned why it was not done at the end of the last government, as he blamed the Conservatives for the OBR downgrading medium-term productivity growth by 0.3 percentage points to 1% at the end of the five-year forecast.

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Reeves: I didn’t lie about ‘tax hikes’

The prime minister added: “I wanted to more than double the headroom, and to bear down on the cost of living, because I know that for families and communities across the country, that is the single most important issue, I wanted to achieve all those things.

“Starting that exercise with £16 billion less than we might otherwise have had. Of course, there are other figures in this, but there’s no pretending that that’s a good starting point for a government.”

On Sunday, when asked by Sky’s Trevor Phillips if she lied, Ms Reeves said: “Of course I didn’t.”

She also said the OBR’s downgrade of productivity meant the forecast for tax receipts was £16bn lower than expected, so she needed to increase taxes to create fiscal headroom.

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