Sales of Ford’s Mustang Mach-E bounced back in August, rising 61% from last year. The Mach-E became the second-best-selling electric SUV in the US, behind Tesla’s Model Y.
Although Mach-E sales fell over 20% in the first half of the year as Ford retooled its plant in Mexico, where the electric SUV is built, they are on the rise again.
Ford announced the plant upgrades last year, revealing it would result in downtime. Andrew Frick, VP of sales distribution, said in June, “Improved Mustang Mach E inventory flow began to hit at the end of Q2 following the retooling of our plant earlier this year.”
Frick also announced that the changes “helped Mustang Mach-E sales climb 110% in June” despite a slow start to the year.
Production has picked up all year with 0 Mach-E’s being built in January, 300 in February, 7,381 in March, 11,858 in April, 13,639 in May, and another 13,000 in June.
Despite reports claiming that a rising number of EVs are sitting on dealership lots, Ford Model e’s vice president of electric vehicle programs, Darren Palmer, insisted “We’re just loading up dealers.”
2023 Ford Mustang Mach-E (Source: Ford)
Ford Mach-E becomes 2nd best-selling electric SUV
So far, the move seems to be working out as Mach-E sales climbed 61.3% YOY in August to 5,033 units. To put this into persepective, Ford sold a total of 8,633 Mach-E’s between April and June.
With sales climbing, Ford’s Mustang Mach-E became the second best-selling electric SUV in the US behind Tesla’s Model Y.
Ford Mustang Mach-E (Source: Ford)
The news comes shorty after Ford began offering new lease and retail offers on the Mach-E last month. Ford promoted a retail offer for 1.9% APR for 60 months through Ford Credit financing, plus an extra $3,000 bonus cash incentive on 2023 Mach-E and GT models.
As for leasing, Ford offers include $408 per month for 36 months through Ford Credit Red Carpet Lease with $5,188 due at signing. The offer varies based on location and run through October 2.
2023 Mustang Mach-E trim
Starting Price
Range (mi)
Select
$42,995
250
Premium
$46,995
250
California Route 1
$56,995
312
GT
$59,995
270
2023 Ford Mustang Mach-E trim prices and range
Ford’s electric van, the E-Transit, had a record month in August with 889 units sold – up 120% for the month.
Meanwhile, sales of Ford’s electric pickup, the F-150 Lightning slipped 57% YOY in August. Ford tells Electrek that “F-150 Lightning production is starting to ramp after a six-week shutdown to expand the Rouge Electric Vehicle Center with limited deliveries across July and August.”
Ford F-150 Lightning (Source: Ford)
The American automaker says its Rouge EV facility is on now on track to triple its production capacity as it targets a 150,000 run rate by this fall.
With more production capacity, Ford will be able to increase deliveries of high demand trims like the XLT and Pro, which are now available for retail customers in limited numbers. Ford says new trim levels will join the lineup soon.
The impact of the capacity changes at its Rouge plant are expected to begin appearing in the company’s fourth quarter earnings.
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Zero 60, an EV charge point operator on the ChargePoint network, is bringing fast charging to a Culver’s in the Northwoods of Wisconsin. The company, founded by Faith Technologies Incorporated (FTI), will install a renewable-powered charging station in Rhinelander.
The new site sits along a state-designated Alternative Fuel Corridor at Culver’s on 620 W. Kemp St. It will feature four 160-kilowatt charging ports, giving EV drivers in northern Wisconsin reliable fast charging well beyond the state’s urban hubs.
The project is backed by the Wisconsin Department of Transportation’s first round of funding from the Wisconsin Electric Vehicle Infrastructure (WEVI) program. Wisconsin wants to ensure EV drivers can confidently travel north, knowing they won’t be stranded without chargers.
“Partnering with a well-known brand like Culver’s gives us a unique opportunity to combine Midwest hospitality with clean, convenient charging,” said Wade Leipold, executive vice president of FTI. “We’re proud to support Wisconsin’s efforts to build a robust, future-ready charging network that serves communities and travelers alike.”
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Zero6 Energy is financing, owning, and operating the station, while FTI is handling the engineering, design, installation, and ongoing maintenance. Zero 60 already operates nine charging sites and has plans for many more across the US, with the first wave of stations installed in New York, California, Colorado, and Wisconsin, and more currently being developed in other states.
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Tesla is attempting to conceal the details of three separate accidents involving its Robotaxi service in Austin, Texas, despite having only two months of service with a small fleet.
Due to the Standing General Order 2021-01 (the “SGO”), automakers are required to report to NHTSA crashes involving their autonomous driving and advanced driver assistance systems within five days of being notified of them.
We have previously reported on Tesla leading crashes for level 2 driver assistance systems by thousands of reported crashes, but the automaker never reported any automated driving crashes because it never had any system that would qualify as a level 3-5 SAE automated driving system, despite the name of its “Full Self-Driving” software package.
This has changed with the launch of Tesla’s limited Robotaxi service in Austin, Texas.
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Now, Tesla has reported its first three accidents involving an “automated driving system” through its new Robotaxi effort:
Report ID
Same Incident ID
Model
Model Year
Incident Date
Incident Time
Roadway Type
Injury Severity*
13781-11507
346e79b6abcc2ca
Model Y
2026
JUL‑2025
03:45
Street
Property Damage. No Injured Reported
13781-11459
8578fbc6ef74c60
Model Y
2026
JUL‑2025
12:20
Street
Minor W/O Hospitalization
13781-11375
b5d3e7bb23a3388
Model Y
2026
JUL‑2025
15:15
Intersection
Property Damage. No Injured Reported
All the accidents happened in July, during Tesla’s first month of operating its Robotaxi service in Austin, Texas.
There was at least one injury reported for one of the crashes, but Tesla lists it as “minor”. None of the accidents is being investigated by authorities based on the information Tesla has released.
Tesla hasn’t released many details about its Robotaxi effort, but the automaker is estimated to have only about 12 vehicles in its Robotaxi fleet in Austin as of July, and it was offering rides to only a limited group of users, mostly Tesla influencers and shareholders who are disincentivized from criticizing the company.
As it does with its ADAS crash reporting, Tesla is hiding most details about the crashes. Unlike its competitors, which openly release narrative information about the incidents, Tesla is redacting all the narrative for all its crash reporting to NHTSA:
It makes it hard to get any context about the accident and assess the level of responsibility for the automated driving system.
Unlike competitors, such as Waymo, Tesla’s Robotaxi still uses a “safety monitor” who sits in the front seat with a finger on a kill switch ready to stop the vehicle. Despite this added level of safety, Tesla is evidently still experiencing crashes.
CEO Elon Musk has claimed that Tesla would remove the safety monitor by the end of the year and deliver on its “full self-driving” promises to customers, but he has never shared any data proving that Tesla’s automated driving system is reliable enough to achieve that.
The facts are that Tesla has never released any significant data to prove that its system is reliable. Never.
The only data Tesla has shared is the cumulative mileage driven by the fleet on Autopilot and Full Self-Driving, but that’s with a human driver at the wheel at all times.
Tesla never shared disengagement data despite publicly claiming multiple factors of improvement in miles between disengagements.
How can you trust a company that operates like that?
Furthermore, it redacts the most critical details of crashes involving its driver-assist and automated driving systems.
That’s not the type of opacity I want to see from a company deploying potentially dangerous, yet also potentially lifesaving, technology.
Unfortunately, I’ve lost hope of regulators doing anything about this any time soon. It will likely take more tragic accidents for them to act.
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Toyota introduced a new “science-backed” app that rewards EV and plug-in hybrid (PHEV) drivers for charging their vehicles. Why? Because, according to Toyota’s own research, PHEV drivers don’t plug in often enough.
Toyota develops an app to reward EV drivers for charging
Hybrid vehicles and Toyota are nearly synonymous at this point. Toyota launched the Prius, the first mass-produced hybrid vehicle, back in 1997.
Just under three decades later, the Prius is now in its fifth generation, and Toyota offers over 16 hybrid vehicles, two PHEVs, and one all-electric model in the US (two, if you include the Lexus RZ).
Although Toyota is committed to offering vehicles across all powertrain options (EV, PHEV, and hybrid), the company believes it has found another way to cut emissions.
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The Toyota Research Institute’s Human-Centered Artificial Intelligence (HCAI) division developed an app, Charge Minder, that “applies behavioral science to EV charging.” It basically turns the charging experience into a game with rewards for charging streaks and “encouraging messages.”
The app also includes education quizzes to teach you more about your vehicle and when the best time is to charge up for maximum cost savings.
Toyota’s new ChargeMinder app rewards EV and PHEV drivers for charging (Source: Toyota)
Toyota’s research found that, in the US, “behavioral interventions increased charging by 10% for plug-in hybrid vehicle (PHEV) drivers.” Satisfaction among the PHEV drivers rose 16 percentage points, bringing it to 100%
In Japan, PHEV and EV drivers shifted to charge during peak renewable charge times by 59%, which Toyota said added nearly 30 hours of daytime charging per vehicle, per day.
“This research and development shows how science-based behavioral interventions can both help us reduce carbon emissions as much as possible, as soon as possible, and increase customer satisfaction,” Dr Gill Pratt, chief scientist and CEO of the Toyota Research Institute, said.
Toyota’s app (ChargeMinder) integrates over a dozen science-backed “interventions” that are designed to promote better charging habits.
Electrek’s Take
It’s no secret that Toyota is sticking to its roots and will continue to offer PHEVs and hybrids, alongside all-electric vehicles, for the foreseeable future.
Most PHEVs nowadays offer between 20 and 50 miles of electric driving range, which is plenty for most daily commutes. However, there’s one issue. PHEV drivers are not plugging in as they should and are primarily using them as traditional gas-powered vehicles.
A report from the European Commission last year found that PHEVs pollute more than they are promoted, largely because drivers are not plugging them in.
New findings from earlier this month revealed that carmakers are misleading buyers about PHEVs, with real-world emissions that are multiple times higher than what they are documented to be.
Can Toyota’s app really help cut emissions? Maybe a little, but battery electric vehicles EVs are still the most effective way to truly make a difference and pave the way for sustainable transportation.
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