Google celebrated the 25th anniversary of its launch this week – and it’s hard to envisage what life was like before.
Few companies have become so integral to society that they become a verb, but the search giant remains the shorthand for looking something up online despite AI threatening the habit.
Google has of course seen off plenty of would-be rivals before (any Ask Jeeves aficionados out there?) – it would be foolish to write off one of the world’s best-known brands after all it’s been through.
Here are 25 moments that helped get Google to where it is today.
1. Launch day (1998)
In 1996, Stanford University computer whizzes Larry Page and Sergey Brin dreamt up a search tool that could better organise the internet’s websites.
Two years later their project was noticed by investor Andy Bechtolsheim, who wrote them a $100,000 cheque.
They used the cash to start an office in the California garage of their friend, and future YouTube boss, Susan Wojcicki.
After buying the domain name Google.com, they got to work.
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Image: Google in 1998. Pic: Web Design Museum
2. Here comes the money train (2000)
Google’s growth was rapid and it had moved offices several times by 2000, which is when its transformation into a global behemoth would really begin.
Having set up its own campus in Mountain View, California (the area of Silicon Valley where it’s still based), the company launched AdWords.
This allowed advertisers to purchase search terms they wanted to be in the results for – and started a money train that would turn Google into one of the world’s richest firms.
Image: Google co-founders Larry Page (L) and Sergey Brin
3. Beyond words (2001)
Google had a big year in the boardroom and on its website in 2001, with experienced tech boss Eric Schmidt named chief executive and its co-founders becoming company presidents.
For users, this year saw images added to the website’s search results. It was driven by demand for snaps of a dress Jennifer Lopez had worn at the Grammy Awards in 2000.
Image: Jennifer Lopez at the Grammy Awards in 2000
4. From email to Gmail (2004)
Generally you should take anything you see announced online on 1 April with a pinch of salt, but Google’s Gmail announcement was no joke.
The free web email client, which now has more than 1.8 billion users, was joined in 2001 by Google Autocomplete, which helped people fine-tune their search queries and would go on to inspire a generation of memes.
Image: An early version of Gmail
5. Getting around (2005)
Not content with changing how we navigate the web, Google started to change how we navigate the real world with Google Maps and Google Earth.
The former is now de-facto satnav for commuters and delivery drivers alike, while the latter gave anyone with a computer the chance to explore far-flung parts of the world in 3D.
Image: Apple chief Steve Jobs shows off the first iPhone’s Google Maps app
It’s the backbone of just about every non-Apple handset, and batted away competitors like Microsoft and Nokia to become the iPhone maker’s only real rival.
Image: The G1 phone, the first Google-branded handset, running Android
7. And so does YouTube (2006)
Just a year later, Google made another significant purchase: YouTube for $1.65bn.
The internet’s most ubiquitous video platform has been the backbone of the creator economy for years now, and created an entirely new breed of celebrity. And you can watch Sky News there, too – all day, every day.
Image: YouTube first launched in 2005
8. The great firewall of China (2006)
One place you can’t watch YouTube is China, as it has fallen victim to the country’s infamously tough restrictions on what its citizens can see online.
Not that Google didn’t try to make it work, launching a highly censored version of its search engine there in 2006, before shutting down four years later after criticism from US politicians.
Image: Google’s time in China was short-lived
9. I’m a real word! (2006)
The final entry in a trifecta of 2006 milestones is Google’s addition to the Oxford English Dictionary in 2006.
Listed as a verb, the dictionary entry said: “To use the Google search engine to find information on the internet. To search for information about (a person or thing) using the Google search engine.”
Image: Google has also made its way into non-English dictionaries
10. The streets won’t forget (2007)
Google Maps was bolstered by the launch of Street View in 2007, which saw the company send out cars with huge cameras strapped to the top of them to capture pictures of the world’s roads.
You have probably seen them out and about over the years – and may even have ended up on Street View itself…
Image: A Google Street View car in Sweden in 2011
11. Chrome is where the heart is (2008)
Much as Gmail has become many people’s preferred email client, so too has Chrome become the browser of choice since launching back in 2008.
Its dominance of the market is quite something given it’s not the default option on Windows PCs or Apple Macs, although anyone with the latter’s laptops will tell you no other software drains the battery quite like it.
Image: Google’s development team introduced Chrome in 2008
12. Google’s first smartphone (2010)
Five years after buying Android, Google took its own stab at making a phone that ran it with the Nexus.
It was pitched as the purest Android experience you could get, providing rapid updates whenever the latest version (always named after a dessert) was released.
Image: The Google Nexus One was manufactured by HTC, which Google later bought
13. Chrome’s not alone (2011)
The Chrome name was unshackled from the web browser market in 2011 as Google began work on a computer operating system to rival Windows and macOS.
Chrome OS has since become the backbone of Google’s Chromebook laptops, which are especially popular in universities and schools.
14. The launch of the Play Store (2012)
Google’s answer to Apple’s App Store opened in 2012, replacing Android Market. The timing turned out well, as that year also saw the launch of a certain game called Candy Crush.
The Play Store raked in a whopping $42bn in revenue last year.
15. Remember Google Glass? (2012)
Google might be one of the world’s biggest companies, but its history is littered with failed experiments.
Image: Momentum for Google Glass fizzled out pretty quickly
16. In at the deep end (2014)
It wasn’t as immediately eye-catching as its purchase of YouTube or Android, but Google snapping up British AI research company DeepMind now looks rather prescient.
Its team is key to Google’s overarching AI strategy as it looks to compete with rivals like OpenAI and Microsoft.
17. A new look (2015)
Google got a major makeover in 2015, with a new logo across its search engine and other products.
It was also the year of a major restructuring, as the company folded itself into a new company called Alphabet alongside other divisions, like the smart home platform Nest.
Image: Google’s refreshed logo has stuck since 2015
18. Pixel perfect (2016)
Google started making its own phones with the Pixel, replacing the old Nexus branding and joining its recently launched smart speakers – Google Home – on shop shelves.
The annoying adverts about removing chips from your photos didn’t arrive until six years later but they haven’t put people off the phones, with the next version due in just a few weeks.
Image: Google’s Pixel 7 range will be replaced in October
Seven years on and its fleet of taxis are working the streets of San Francisco 24/7, despite occasional navigational problems that have blocked traffic and even delayed emergency services.
Image: A Waymo robotaxi during a test ride in San Francisco
20. EU inflicts record fine (2017)
Politicians and regulators have taken a tougher stance on big tech in recent years, and Google has been made an example of on more than a few occasions.
The company said Blake Lemoine’s claims about LaMDA (its GPT-style language model for engaging in human-like conversations) were “wholly unfounded”.
24. The death of Stadia (2022)
Google’s attempt to gatecrash gaming with a Netflix-style streaming service called Stadia was announced in 2019.
However, it flopped in the face of competition from established platforms PlayStation, Xbox, and Nintendo.
Its demise was confirmed in 2022 and the service shut down in January, joining a long line of Google products like Glass and would-be Facebook rival Google+ on the scrap heap.
Image: Stadia was killed off after barely three years
The chatbot’s launch was fast-tracked following the success of OpenAI’s ChatGPT and is becoming integral to Google’s business model, integrated into everything from Gmail to Docs.
Whatever happens next for Google, it’s clear Bard – and AI – will be key.
Donald Trump has criticised Vladimir Putin and suggested a shift in his stance towards the Russian president after a meeting with Volodymyr Zelenskyy before the Pope’s funeral.
The Ukrainian president said the one-on-one talks could prove to be “historic” after pictures showed him sitting opposite Mr Trump, around two feet apart, in the large marble hall inside St Peter’s Basilica.
The US president said he doubted his Russian counterpart’s willingness to end the war after leaving Rome after the funeral of Pope Francis at the Vatican.
In a post on his Truth Social platform, he said “there was no reason” for the Russian president “to be shooting missiles into civilian areas, cities and towns, over the last few days”.
Image: The two leaders held talks before attending the Pope’s funeral
He added: “It makes me think that maybe he doesn’t want to stop the war, he’s just tapping me along, and has to be dealt with differently, through ‘Banking’ or ‘Secondary Sanctions?’ Too many people are dying!!!”
The meeting between the US and Ukrainian leaders was their first face-to-face encounter since a very public row in the Oval Office in February.
Mr Zelenskyy said he had a good meeting with Mr Trump in which they talked about the defence of the Ukrainian people, a full and unconditional ceasefire, and a durable and lasting peace that would prevent the war restarting.
Other images released by the Ukrainian president’s office show Sir Keir Starmer and French President Emmanuel Macron were present for part of the talks, which were described as “positive” by the French presidency.
Mr Zelenskyy‘s spokesman said the meeting lasted for around 15 minutes and he and Mr Trump had agreed to hold further discussions later on Saturday.
Image: The world leaders shared a moment before the service
Image: Donald Trump and Volodymyr Zelenskyy meet in the Basilica
But the US president left Rome for Washington on Air Force One soon after the funeral without any other talks having taken place.
The Ukrainian president’s office said there was no second meeting in Rome because of the tight schedule of both leaders, although he had separate discussions with Mr Starmer and Mr Macron.
The French president said in a post on X “Ukraine is ready for an unconditional ceasefire” and that a so-called coalition of the willing, led by the UK and France, would continue working to achieve a lasting peace.
There was applause from some of the other world leaders in attendance at the Vatican when Mr Zelenskyy walked out of St Peter’s Basilica after stopping in front of the pontiff’s coffin to pay his respects.
Image: Donald Trump and the Ukrainian president met for the first time since their Oval Office row. Pic: Reuters
Sir Tony Brenton, the former British ambassador to Russia, said the event presents diplomatic opportunities, including the “biggest possible meeting” between Mr Trump and the Ukrainian leader.
He told Sky News it could mark “an important step” in starting the peace process between Russia and Ukraine.
Professor Father Francesco Giordano told Sky News the meeting is being called “Pope Francis’s miracle” by members of the clergy, adding: “There’s so many things that happened today – it was just overwhelming.”
The bilateral meeting comes after Mr Trump’s peace negotiator Steve Witkoff held talks with Mr Putin at the Kremlin.
They discussed “the possibility of resuming direct negotiations between Russia and Ukraine”, Kremlin aide Yuri Ushakov said.
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On an extraordinary day, remarkable pictures on the margins that capture what may be a turning point for the world.
In a corner of St Peter’s Basilica before the funeral of Pope Francis, the leaders of America and Ukraine sit facing each other in two solitary chairs.
They look like confessor and sinner except we cannot tell which one is which.
In another, the Ukrainian president seems to be remonstrating with the US president. This is their first encounter since their infamous bust-up in the Oval Office.
Image: The two leaders held talks before attending the Pope’s funeral
Other pictures show the moment their French and British counterparts introduced the two men. There is a palpable sense of nervousness in the way the leaders engage.
We do not know what the two presidents said in their brief meeting.
But in the mind of the Ukrainian leader will be the knowledge President Trump has this week said America will reward Russia for its unprovoked brutal invasion of his country, under any peace deal.
Mr Trump has presented Ukraine and Russia with a proposal and ultimatum so one-sided it could have been written in the Kremlin.
Kyiv must surrender the land Russia has taken by force, Crimea forever, the rest at least for now. And it must submit to an act of extortion, a proposed deal that would hand over half its mineral wealth effectively to America.
Image: The world leaders shared a moment before the service
Afterwards, Zelenskyy said it had been a good meeting that could turn out to be historic “if we reach results together”.
They had talked, he said, about the defence of Ukraine, a full and unconditional ceasefire and a durable and lasting peace that will prevent a war restarting.
The Trump peace proposal includes only unspecified security guarantees for Ukraine from countries that do not include the US. It rules out any membership of Ukraine.
Ukraine’s allies are watching closely to see if Mr Trump will apply any pressure on Vladimir Putin, let alone punish him for recent bloody attacks on Ukraine.
Or will he simply walk away if the proposal fails, blaming Ukrainian intransigence, however outrageously, before moving onto a rapprochement with Moscow.
If he does, America’s role as guarantor of international security will be seen effectively as over.
This could be the week we see the world order as we have known it since the end of the Second World War buried, as well as a pope.
Tens of thousands of people have packed St Peter’s Square as the funeral of Pope Francis begins.
Royals, world leaders and cardinals joined scores of worshippers at the Vatican, as mourning of the 266th pontiff transcended wealth and social class.
In keeping with Francis’s life as a breaker of tradition, many of the more elaborate and expensive rituals customary for the burial of popes have been foregone in favour of simpler options.
Around 200,000 people are attending the funeral, with around 50,000 packing out St Peter’s Square.
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His body had been lying in state since his death aged 88 on Easter Monday, spending the last few days in St Peter’s Basilica to allow mourners to pay their respects.
The Vatican – where the funeral service is taking place – and Rome – where Francis will be laid to rest – are under heavy security, with a no-fly zone in place overhead.
Image: The coffin of Pope Francis is borne aloft by pallbearers. Pic: Reuters
Image: Members of the clergy gathered to say farewell to their pontiff. Pic: Reuters
Francis’s coffin has been taken out into St Peter’s Square where 220 cardinals and 750 bishops and priests are sitting in rows, waiting to say goodbye to the Bishop of Rome.
A series of readings and prayers are being read before the 50,000 faithful gathered before the basilica, and the coffin will be sprinkled with holy water and incense.
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2:27
Singing rings out at the Vatican
Image: Members of the clergy stand in St Peter’s Square. Pic: Reuters
It began with Cardinal Giovanni Battista Re reading the Penitential Act – a way for the faithful to confess their sinfulness.
This was followed by the Liturgy of the Word, a part in Catholic mass where faithful gather to hear and reflect on the word of God.
Cardinal Re then delivered the homily, speaking about Pope Francis’ life and service to God.
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0:52
Applause breaks out as Zelenskyy arrives
Image: Cardinal Giovanni Battista Re read the homily
The cardinal praised the pontiff as someone who “touched the minds and hearts of people” who was “attentive to the signs of the times”.
He added: “Despite his frailty and suffering towards the end, Pope Francis chose to follow this path of self-giving until the last day of his earthly life.”
He said Francis “was a pope among the people, with an open heart towards everyone”.
Image: Tens of thousands pack St Peter’s Square for the funeral. Pic: AP
Image: Clergy seated during the funeral. Pic: AP
At the end of the mass, the choir will sing in Latin: “May the angels lead you into paradise; may the martyrs come and welcome you and take you into the holy city, the new and eternal Jerusalem.”
After the service, Pope Francis’s body will be taken in procession through the streets of Rome to his final resting place at his favourite church, the Basilica of Santa Maria Maggiore.
Image: Worshippers outside the Papal Basilica of Santa Maria Maggiore. Pic: Reuters
He will be ushered into the basilica – dedicated to the Virgin Mary – by prisoners and migrants, a last reflection of his priorities as pope.
In a break with tradition, the Popeoutlined in his will his request to be buried “in the ground, without particular ornamentation” but simply with the inscription “Franciscus”.