Connect with us

Published

on

Google CEO, Sundar Pichai (: and Jonathan Kanter, assistant attorney general of antitrust for the US Department of Justice (R).

Getty Images

The biggest tech monopoly trial since the Department of Justice challenged Microsoft more than 20 years ago is set to begin Tuesday, kicking off a new chapter of anti-monopoly enforcement in the U.S.

Over the next few months, the DOJ and a collection of state attorneys general will make their case to a D.C. District Court judge for why Google has allegedly violated anti-monopoly law through exclusive agreements with mobile phone manufacturers and browser makers to make its search engine the default for consumers. Google, in turn, will seek to tell the judge why its behavior is not anti-competitive and instead provides a better experience for consumers.

While the trial marks the tech sector’s first major anti-monopoly proceeding in decades, Google is squarely in the middle of its antitrust battles. It’s already faced major fines over its competitive practices in Europe, and months after it wraps arguments in the search trial, it’s set to face a second challenge from the DOJ in the Eastern District of Virginia over its advertising technology business.

At stake in this trial is the chance for the DOJ to prove it can bring a successful anti-monopoly case in the modern digital age. The DOJ will likely strive to show that enforcement of the antitrust laws, not the absence of them, is what can unlock innovation, just as many believe its victory in the Microsoft case paved the way for a generation of companies including Google to thrive in a more open internet ecosystem.

For Google, it’s fighting to preserve a long-standing business practice that it sees as an important way to make its search products accessible to consumers, which it says creates the best experience for them.

Here’s what to expect as the trial begins on Tuesday.

What the trial is about

A key focus of the trial will be on two kinds of agreements Google has made with other companies. One type of agreement relates to the payments Google makes to browser makers like Apple to be the default search engine on the iPhone’s Safari browser and other devices. The other type is Google’s contracts with phone manufacturers that run Google’s Android operating system, which require them to preload certain Google apps.

The government argues that these arrangements locked up important distribution channels for search, creating overwhelming barriers to entry for rival search engines to compete with. Because of Google’s alleged dominant position in the market, the government contends that these moves violated antitrust law by illegally maintaining a monopoly.

The states will also argue an additional claim: that Google failed to make its popular search advertising tool, Search Ads 360 (SA360), sufficiently interoperable with Microsoft’s Bing. Instead, they allege in the complaint, Google “favors advertising on its own platform and steers advertiser spending towards itself by artificially denying advertisers the opportunity to evaluate the options that would serve those advertisers best.”

Colorado Attorney General Phil Weiser, who has led the coalition of states, told CNBC in an interview that their case and the DOJ’s “are really hand-in-glove.”

“The cases have very compatible theories, and the core message from both is that Google’s monopoly power has been abused, harming competition and hurting consumers,” Weiser said.

Colorado attorney general Phil Weiser speaks during a press conference announcing an indictment of the three Aurora police officers and two Aurora fire paramedics in the death of Elijah McClain on Wednesday, September 1, 2021.

Aaron Ontiveroz | MediaNews Group | The Denver Post via Getty Images

One argument that won’t make it to trial are the states’ allegations that Google suppressed vertical search providers, or search services that are focused on a specific topic, such as Yelp and Tripadvisor. The judge did not allow that claim to move forward. Still, antitrust experts interviewed for this article said that in some ways, the omission could actually help the government deliver a more straightforward and streamlined argument by dedicating more time to other theories.

The government is likely to argue that Google’s behavior has stifled innovation that would otherwise benefit consumers. That could be because the high barriers to entry in the market could discourage rivals and because the lack of competition could lessen Google’s own incentive to innovate.

But Google has maintained that its actions have legitimate business purposes and are made to enhance consumer experience with its products.

Points of conflict

One likely area of disagreement will be how the government defines the market that Google has allegedly monopolized. While Google did not contest the definition of the general search market in its motion to dismiss the case, it could still do so in its trial arguments.

While the government defines the general search market as including direct Google rivals like Bing and DuckDuckGo, Google has alluded to other tools that consumers commonly use to search online. For example, in a blog post previewing its defense, Google’s president of global affairs, Kent Walker, pointed to an Insider Intelligence report that found 60% of U.S. product searches start on Amazon. Walker wrote that the abundance of places where consumers can use online search shows that Google hasn’t foreclosed competition.

Still, much of the trial is likely to focus on whether Google’s alleged exclusionary contracts can be considered bad acts used to further its monopoly. That means the behavior doesn’t have a legitimate business purpose “besides aggrandizing or keeping your market power,” according to Rebecca Haw Allensworth, an antitrust professor at Vanderbilt Law School.

“I think the judge is probably inclined to find that Google has substantial monopoly power,” said Bill Kovacic, who teaches antitrust at George Washington University Law School and is a former FTC chairman. “So the attention is going to be focused on the behavior. And one of Google’s principal themes will be that everything we do gives the user a better experience. And that the net effect of each practice is to make the user better off than they would be otherwise.”

One important part of the case will be examining the payments Google makes to Apple to secure its place as the iPhone’s default search engine in its Safari browser. On the one hand, the government may argue that the billions of dollars Google is estimated to spend on that position shows just how valuable it sees that placement and the level of sacrifice Google is willing to take on to be the default, according to Allensworth.

Google CEO Sundar Pichai (L) and Apple CEO Tim Cook (R) listen as U.S. President Joe Biden speaks during a roundtable with American and Indian business leaders in the East Room of the White House on June 23, 2023 in Washington, DC. 

Anna Moneymaker | Getty Images

On the other hand, Allensworth added, Google might argue that prominent placement in Apple’s browser means more eyeballs for its own advertisers, and ultimately more revenue, which could be a legitimate business justification.

Allensworth said she expects the government to bring in experts that attempt to argue that the payments for default placement “economically don’t make sense,” beyond an effort to cut out rivals.

One additional element that will be discussed is Google’s alleged destruction of evidence once it reasonably expected litigation. The government alleged that Google failed to preserve chat messages between employees that should have been under legal hold and prevented from auto-deleting.

“That type of destruction and failure to preserve evidence is really troubling,” Weiser said. “And the judge has said that’s something he’s willing to consider in this case. And we just want to underscore that as the judge looks at this case, we didn’t have full access to the evidence because of the conduct of Google.”

Google has said that company officials “strongly refute the DOJ’s claims.”

“Our teams have conscientiously worked for years to respond to inquiries and litigation,” a spokesperson said in a statement earlier this year. “In fact, we have produced over 4 million documents in this case alone, and millions more to regulators around the world.”

What to expect on Tuesday

The first day of the trial will set up the arguments for what could take as long as 10 weeks. Each party will give its opening statements before the DOJ begins presenting its case-in-chief. That means the government will call on both expert and industry witnesses to help make its case.

After the DOJ concludes its main presentation, the states will have their turn, followed by Google. Afterward, the plaintiffs will likely get a chance to rebut Google’s arguments.

Antitrust trials are a long process, and even if Google is found liable at this stage, there could be another separate proceeding to determine the best solution for resolving the concerns.

In the next few weeks, one of the most interesting things to watch for will be who is called to testify. In addition to experts like economists, expect to see Google executives called to the stand, potentially including CEO Sundar Pichai. The court will likely also hear testimony from third parties referenced in the case, like Mozilla and Apple or rivals like Microsoft or DuckDuckGo.

What’s at stake

The case’s outcome will be a significant statement on the status of antitrust law in the U.S. and how it should be applied to dominant tech firms. While the court will consider specific remedies only if Google is found liable for the allegations at this stage, a favorable ruling for the government could ultimately result in restrictions on Google’s business practices or even the break up of parts of its business.

Google would view such a ruling as ultimately harmful for consumers.

“A ruling that says your products are too good or too successful, you can no longer pay to promote them,” would be out of step with American law and “not good for the ecosystem and not good for consumers,” according to Google’s Walker.

But supporters of the government’s case believe consumers will be subject to a deteriorating search experience if the court rejects its arguments.

“If Google is allowed to maintain its monopoly through illegal default search agreements while hampering competition, what that means is Google maintains its monopoly with a worse product,” said Lee Hepner, legal counsel at the American Economic Liberties Project, which advocates for more enforcement of antitrust laws in markets including tech.

The outcome will also be an important signal of the ability of the government to bring successful tech antitrust cases in the future, and whether current law can sufficiently account for the nuances of digital markets.

For the government, winning this trial would be a significant victory, strengthening the DOJ’s currently mixed record in court under antitrust chief Jonathan Kanter and signaling it can tell a compelling story about technical digital markets. A loss would be a blow to those efforts, but would likely be used as fodder in Congress to push for new antitrust laws.

For the government, winning the trial may also be seen as a chance to open the digital ecosystem for the next generation of tech businesses. Many credit the Microsoft case with that effect, and this trial comes as artificial intelligence ushers in a new wave of technology and likely many new companies.

But Matt Schruers, president of the Computer & Communications Industry Association, of which Google is a member, sees the rise of AI as complicating the government’s arguments. Google is one of the leaders in generative AI with its chatbot Bard, though OpenAI released ChatGPT first.

“That argument could not come at a more awkward time for the government, given the amazing innovations that we’ve seen come to market by companies that are not Google,” Schruers said. “We’re in the midst of an overwhelming sea change in technology, and the government has to say, ‘These contracts are holding technological innovation back.'”

WATCH: Google faces fast and furious pace of lawsuits as antitrust scrutiny intensifies

Google faces fast and furious pace of lawsuits as antitrust scrutiny intensifies

Continue Reading

Technology

Firefly Aerospace prices shares at $45, above the expected range

Published

on

By

Firefly Aerospace prices shares at , above the expected range

The Blue Ghost Mission Operations Engineer, Jaxon Liebeck, showcases the Blue Ghost moon lander at Firefly Aerospace headquarters on Tuesday, Dec. 3, 2024 in Cedar Park.

Houston Chronicle/hearst Newspapers | Hearst Newspapers | Getty Images

Firefly Aerospace priced shares in its IPO at $45 on Wednesday, above its expected range.

The Texas-based rocket maker will debut on the Nasdaq Thursday under the ticker symbol “FLY.” The offering raised $868 million and values the company at about $6.3 billion.

Firefly filed its initial prospectus in July and upped its IPO range this week to $41 to $43 a share, from an initial range of $35 to $39.

The space technology sector has seen rising investor interest over the last few years as billionaire investors such as Elon Musk and Jeff Bezos put their money behind SpaceX and Blue Origin, respectively.

So far this year, space technology companies Voyager Technology and Karman Holdings have gone public.

The broader IPO landscape has also seen major public debuts this year from Figma, CoreWeave and Circle as the market for public offerings reopens following a prolonged drought.

Read more CNBC tech news

Volunteers experience life on Mars in the Utah desert

Continue Reading

Technology

Trump vows 100% tariff on chips, unless companies are building in the U.S.

Published

on

By

Trump vows 100% tariff on chips, unless companies are building in the U.S.

U.S. President Donald Trump speaks during an event with Apple CEO Tim Cook in the Oval Office of the White House on August 6, 2025 in Washington, DC.

Win Mcnamee | Getty Images

President Donald Trump said Wednesday he will impose a 100% tariff on imports of semiconductors and chips, but not for companies that are “building in the United States.”

The announcement of new sector-specific tariffs shows Trump ratcheting up his efforts to pressure businesses to manufacture their products in the U.S.

But specifics about the plan, such as how much U.S. manufacturing a company needs to do in order to qualify for the tariff exemption, were not immediately clear.

“We’re going to be putting a very large tariff on chips and semiconductors,” Trump said in the Oval Office on Wednesday afternoon.

“But the good news for companies like Apple is if you’re building in the United States or have committed to build, without question, committed to build in the United States, there will be no charge,” he said.

“So in other words, we’ll be putting a tariff on of approximately 100% on chips and semiconductors. But if you’re building in the United States of America, there’s no charge.”

Read more CNBC tech news

Trump had previously signaled that the duties on chips and semiconductors, which have become key components in virtually every industry, could come as soon as next week.

The remarks came after Trump touted a commitment by Apple to invest another $100 billion in the U.S. over the next four years, on top of the $500 billion the tech giant has previously pledged.

Several top chipmakers, including Taiwan Semiconductor, Nvidia and GlobalFoundries, have already pledged to manufacture some of their products in the U.S.

They’re not alone: More than 130 projects in the U.S. totaling $600 billion dollars have been announced since 2020, according to the Semiconductor Industry Association.

TSMC, the world’s largest contract chip company, has pledged to invest a total of $165 billion in U.S. manufacturing.

Nvidia, the world’s most valuable company, said in April that it plans to spend $500 billion on AI infrastructure in the U.S. over the next four years.

GlobalFoundries pledged $16 billion in June to expand its semiconductor manufacturing at facilities in New York and Vermont.

Also in June, Texas Instruments announced a $60 billion boost to seven chip fabs in the U.S. The company counts Apple, Ford, Medtronic, Nvidia and SpaceX as customers.

Continue Reading

Technology

Apple and Trump detail $100 billion U.S. spending expansion, including $2.5 billion for an iPhone glass factory

Published

on

By

Apple and Trump detail 0 billion U.S. spending expansion, including .5 billion for an iPhone glass factory

U.S. President Donald Trump speaks as Apple CEO Tim Cook gestures, as they present Apple’s announcement of a $100 billion investment in U.S. manufacturing, while U.S. Treasury Secretary Scott Bessent and Commerce Secretary Howard Lutnick stand in the Oval Office at the White House in Washington, D.C., U.S., August 6, 2025.

Jonathan Ernst | Reuters

Apple CEO Tim Cook and President Donald Trump on Wednesday announced that the iPhone maker will spend an additional $100 billion on U.S. companies and suppliers over the next four years.

The company said its investment would incentivize overseas companies to buy more U.S.-made parts. The commitment is on top of a $500 billion announcement that Apple made in February.

“This is the largest investment Apple has ever made in America and anywhere else,” Trump said. “As you know, Apple has been an investor in other countries a little bit, I won’t say which ones, but a couple, and they’re coming home.”

Trump said that he expects new U.S. factories to be built soon based on his policies.

“There are a lot of factories and a lot of plants that are either under construction or soon we’ll be starting construction,” Trump said. “So can’t tell you exactly when, but I want to be around a year from now.”

Apple on Wednesday said it created the so-called American Manufacturing Program that includes Corning, Coherent, GlobalWafers, Applied Materials, Texas Instruments, Samsung, GlobalFoundries, Amkor and Broadcom.

The company said it would spend $2.5 billion to fund a major expansion with Corning, which makes glass for iPhones in Kentucky. Apple said that all glass for iPhones and Apple Watches will be manufactured in the U.S. at Corning’s facility.

A gift given by Apple CEO Tim Cook to U.S. President Donald Trump stands on President Trump’s table, as they present Apple’s announcement of a $100 billion investment in U.S. manufacturing, in the Oval Office at the White House in Washington, D.C., U.S., August 6, 2025.

Jonathan Ernst | Reuters

At the White House, Cook presented Trump with a souvenir based on Corning’s glass.

Apple also said it had a multiyear supply agreement with Coherent to produce lasers for the iPhone’s facial recognition system.

The company said its U.S.-based supply chain would produce more than 19 billion chips for its products this year. That’s including chips made by TSMC in Arizona, Apple said. It also includes U.S.-made wafers from GlobalWafers and chips from Texas Instruments. 

Apple said it would collaborate with Texas Instruments to install additional tools in factories in Utah and Texas. GlobalFoundries, a U.S.-based foundry that manufactures older chips particularly for the U.S. government, will manufacture wireless charging technology in New York for Apple.

The iPhone maker said its goal was to have an “end-to-end” supply chain, which means that every part of the chipmaking process can take place on American soil.

Earlier this year, Apple said it would invest $500 million in a rare earths miner and that it would build AI servers at a factory in Texas.

“Oh, I love that you’re doing this,” Trump said after reading a list of Apple’s announcements.

“President Trump shared some kind words about that work, but he also asked us to think about what more we could commit to doing,” Cook said about Apple’s earlier initial $500 billion commitment. “Mr. President, we took that challenge very seriously.”

Trump has criticized Apple and Cook for not making its smartphones in the U.S., a move that Apple has never signaled that it is likely to make. Experts say that moving production of a high-volume, complicated electronics product like the iPhone to the U.S. would be economically infeasible and could take years.

When asked about the possibility of making the iPhone in the U.S. on Wednesday, Cook said that many of the parts inside the device were made in the U.S.

“If you look at the bulk of it, we’re doing a lot of the semiconductors here, we’re doing the glass here, we’re doing the face ID module here,” Cook said.

Not Apple’s first U.S. commitment

Apple has made similar announcements in the past. In 2018, under pressure during the first Trump administration, Apple committed to spend $350 billion in the U.S. over five years, or about $70 billion per year. In 2021, Apple announced plans to spend $430 billion over five years, or $86 billion per year in the U.S. Wednesday’s announcement has the company at $600 billion over four years, or $125 billion per year. 

Much of what Apple has announced has come to fruition, although the company doesn’t report its U.S. spending on an annual basis and suppliers generally don’t break out how much revenue comes from Apple. 

The company also faces increased tariffs that could hurt its profits. It’s currently paying for tariffs placed on Chinese imports earlier this year, and faces increased import taxes on semiconductors when the Trump Administration finishes a so-called Section 232 investigation.

Trump said on Wednesday that he planned to impose a 100% tariff on semiconductors and chips, but that Apple was exempt because it is committing to build in the U.S.

Apple in May said that the majority of phones it’s selling in the U.S. are assembled in India to avoid Chinese tariffs, and although tariffs on India are going up to 25%, White House sources told CNBC that the iPhone maker will be “largely unaffected” by the India tariffs. Apple said that tariffs could cost the company $1.1 billion in the current quarter. 

In 2017, Apple announced that it was creating a $1 billion manufacturing fund, which would go towards future purchase commitments with U.S. suppliers. Apple raised that to $10 billion earlier this year.  Corning, one of the participants in Wednesday’s announcement, previously got two public commitments from Apple’s manufacturing fund. 

In 2021, Apple said that its U.S. spending was outpacing its initial 2018 announcement. In its initial announcement, the company said it would spend $10 billion on data centers in North Carolina, Oregon, Nevada, Arizona and Iowa. Apple operates data centers in all those states today. 

Apple on Wednesday said it was expanding data centers in North Carolina, Iowa, Nevada and Oregon. 

WATCH: Apple’s bigger issue continues to be its missing AI, says Wedbush’s Dan Ives

Apple's bigger issue continues to be its missing AI, says Wedbush's Dan Ives

Continue Reading

Trending