Who is Luis Rubiales – the former Spanish FA boss at the centre of World Cup kissing row?
Instead of celebrating its Women’s World Cup triumph, Spanish football has been overshadowed by the actions of one of its most powerful men.
Luis Rubiales, the president of the Royal Spanish Football Federation (RFEF), was suspended by FIFA after grabbing and kissing player Jenni Hermoso after the final in Sydney on 20 August.
She says that in “no moment” did she consent to the kiss.
And up until 10 September, he remained defiant in the face of mounting criticism, saying he was the subject of a “witch hunt” by “false feminists”.
In an extraordinary speech last month, the 46-year-old said: “Do you really think I deserve this hunt? People demanding my resignation? Is this so serious for me to resign, having done the best management of Spanish football?”
He asked: “Do you think I need to resign?” – before going on to say five times that he would not.
However, in an interview on Piers Morgan Uncensored on TalkTV on Sunday he announced was stepping down because he “cannot continue my work”.
Sky News looks at his rise to the top of Spanish football – and the controversies along the way.
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Spain FA boss: ‘I’m not going to quit’
Late start to footballing career
Luis Rubiales was born on the Spanish Canary Islands in 1977 and grew up in the southern province of Granada.
It wasn’t until the early 2000s and his late 20s that his football career took off.
As a defender, he played mainly in Spain’s second division league for clubs such as Mallorca B, Lleida, Xerez and Levante.
Playing for Levante in February 2007
During his time at Levante, they were promoted to La Liga, with Mr Rubiales making 53 appearances for them between 2004 and 2008.
The first minor controversy of his career also came while he was there, leading his fellow players out on strike over unpaid wages.
At the age of 32, in 2009, he signed a one-year deal to move to Scotland and play for the Hamilton Accies – but left after just two weeks and retired back to Spain.
Union chief
The following year he became the president of the Association of Spanish Footballers (AFE) union.
While his time there was free of scandal, since the World Cup kissing row emerged, the union’s then-marketing and commercial director, Tamara Ramos, has claimed she quit the AFE having been publicly humiliated by Rubiales on several occasions.
The Spanish federation has accused Ms Ramos of “taking advantage of the current media climate”.
Last year Mr Rubiales insisted there is a “campaign to discredit him”.
He claimed that he “cannot guarantee one day they will put a bag of cocaine in the boot of my car” – without making clear who he was referring to.
Spanish FA boss
Mr Rubiales remained president of the union until November 2017 when he took his current job as head of the football federation. He had already been on the board of directors there for six years.
The federation runs Spain’s men’s and women’s national football teams and its semi-professional and amateur leagues. It also organises the referees for La Liga.
A few weeks into the job, he made a big decision: firing Julen Lopetegui, the coach of the men’s team, just two days before their first match at the 2018 World Cup in Russia.
In June 2019
Mr Lopetegui had signed to join Real Madrid after the tournament, and Mr Rubiales accused him of being disloyal to his national team.
With a hastily appointed replacement, Spain failed to get beyond the final 16.
The following year, Mr Rubiales became vice president of UEFA.
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Spain’s World Cup kiss controversy explained
Read more:
Explainer: Who said what in the kiss row
Spanish FA boss accuses player he kissed of lying about it
FIFA opens disciplinary proceedings over World Cup kiss
That same year he was back in the headlines for expanding the Spanish Super Cup from two teams – the winners of La Liga and Copa del Rey – to four – including the runners up as well.
He also moved the competition to Saudi Arabia for $40m (£32m) a year. While the move was lucrative, it drew widespread criticism because of the country’s poor record on human and women’s rights.
A Spanish judge is still examining the contracts awarded for the cup, with accusations of a conflict of interest with former Barcelona star Gerard Pique’s company. Mr Rubiales strongly denies all the allegations.
In 2021, an architect tasked with renovating his Valencia home accused him of non-payment and assault.
Mr Rubiales was found not guilty of both charges against Yasmina Eid Macchet.
In May 2018
World Cup scandal could have cost him key ally
The current controversy over the World Cup kiss isn’t his first involvement with the Spanish women’s side.
When 15 players went on strike, citing their coach Jorge Vilda’s attitude to their “emotional and physical wellbeing”, Mr Rubiales was quick to back him.
Mr Vilda has stayed loyal to him until now, being quoted after Spain’s semi-final victory over Sweden as saying his support “means so much and will always stay with me”.
Mr Rubiales said in return: “Jorge Vilda, they wanted to do to you the same thing that they are doing to me now. We’ve been through a lot, but we’ve been together.”
Protesters outside the Spanish Football Federation in Las Rozas
Atletico Madrid players in support of Jenni Hermoso
When Mr Rubiales delivered his fiery speech to the RFEF’s general assembly in which he repeatedly said he would not resign, Mr Vilda applauded him.
Mr Vilda insisted the controversy was “real nonsense” that had “tarnished a well-deserved victory” – but also criticised Mr Rubiales’ “inappropriate behaviour”.
World
‘Better late than never’: Palestinian minister says UK recognition of state would be ‘courageous step’
Britain will be taking “a courageous step at a very difficult time” by officially recognising a Palestinian state, according to the authority’s foreign minister, who told Sky News she believes the announcement – expected in the coming days – will inspire more nations to follow suit.
The Palestinian Authority’s foreign minister, Varsen Aghabekian, told me Britain’s move was “better late than never”, and said “Britain, with its weight, can influence other countries to come forward and recognise, because that is the right thing to do”.
But she also said she is “very angry” with the White House over its “unwavering support” for Israel, and said that Israel’s refusal to pass on tax revenue was pushing Palestinian civil society to the brink of “collapse”.
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Could recognition of Palestine change the West Bank?
Aghabekian was speaking as Britain, along with France, Canada and Australia, prepares to recognise the State of Palestine officially at the United Nations.
She told me: “Britain has been supporting the existence and the flourishing of Israel for some time, but I think today Britain is looking at the matter objectively, in terms of the right of people, in terms of complying with international law, and in terms of the future of this area for both the Israelis and Palestinians.”
She rejected the idea that recognising Palestine was a reward for Hamas terrorism, saying that “non-recognition” would also be a “reward to the extremists” and said that “if we wait until Israel decides it wants to go into negotiations with the Palestinians, then it won’t happen”.
Aghabekian told me she expected Gaza to be returned to the Palestinians, but I put it to her that Israeli Prime Minister Benjamin Netanyahu was being empowered by the diplomatic support he receives from America, and in particular, US President Donald Trump.
So is she angry with the White House? “Very angry, because I expect the White House and the United States of America to align with international law, with human rights, with having no double standards.
“This unwavering support for Israel, this blind support, is not only harming the Palestinians but also Israeli society.”
Read more:
What does recognising a Palestinian state mean?
Gaza could be ‘real estate bonanza’, Israeli minister says
Varsen Aghabekian speaks to Sky’s Adam Parsons
The state of Palestine is already recognised by three-quarters of the United Nations’ members. It comprises two separate territories – the West Bank, including East Jerusalem, and the Gaza Strip. Together, they are officially known as the Occupied Palestinian Territories.
The West Bank has been subject to Israeli military occupation since 1967, while Gaza has been attacked by Israel since the Hamas attacks of 7 October 2023, when nearly 1,200 Israelis were killed and around 250 people were taken hostage.
Since then, more than 65,000 people have been killed in Gaza as Israel has sought to destroy Hamas and recover its hostages. There are 48 hostages still in Gaza, with 20 believed to be alive.
She confirmed to me that Mahmoud Abbas, leader of the Palestinian Authority, which governs the West Bank, “has given guarantees in letters to various leaders around the globe that said Hamas will not be part of the governance of the Gaza Strip” and insisted there was “probably a worldwide consensus” on the topic.
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How has UK responded to Israel-Gaza conflict?
But she also insisted it was “not reasonable” to talk of completely erasing Hamas: “Hamas is an ideology, not a building that you bring down. Hamas is in people’s minds; in their heads.
“Those who support Hamas need to see a future, need to see something that is moving on the political level, need to see that there might be a state in which their children and their grandchildren might prosper.
“What people see today, whether they are Hamas supporters or not, they see darkness and they see destruction all over. They see violation of rights. They are helpless and hopeless. People need to see things are moving forward, and once that happens, there will be a shift in the mood, and they will look for a better future.”
But just as the Palestinians prepare to welcome recognition, Aghabekian said the West Bank was facing financial collapse as Israel continues to withhold hundreds of millions of dollars of tax revenue that, under a 30-year-old agreement, it collects on the Palestinian Authority’s behalf.
Israel has retained a proportion of the money since the start of the war in Gaza, but, encouraged by finance minister Bezalel Smotrich, it has recently withheld a much higher amount.
“People have not been paid, civil servants are only receiving small parts of their salaries. We can’t buy medical supplies, equipment, you name it,” said Aghabekian.
“How can a government run a country under such conditions? So yes, we are very worried.”
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