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A Sky News investigation into potentially misleading and confusing boiler marketing involving the use of hydrogen in home heating has prompted several companies to remove statements about the gas from their websites.

It comes as the chief executive of the UK’s independent climate change committee told Sky News that “no one should be installing a gas boiler thinking that hydrogen is a sure thing” or a way of futureproofing their home.

Hydrogen, which burns without emitting carbon dioxide, is likely to play a significant role in decarbonising heavy industry and hitting net zero targets, but the government has said its potential use in residential properties won’t be decided until 2026.

Despite this uncertainty, Sky News has found several companies making confusing and potentially misleading claims about hydrogen as part of the sales process for standard gas boilers.

Boilers

The website for online retailer Boiler Central contained a video in which an adviser says: “With the push towards a greener future, most new boilers are now having the hydrogen ready compatibility built into them, helping not only future-proof your investment of a new boiler, but ensuring your energy bills and carbon footprint remain as low as possible.”

But boilers that could in theory accept a blend of up to 23% hydrogen are not new, in fact this capability has been required by law since 1996.

Conversely, boilers that are ready to burn 100% hydrogen aren’t available to buy yet.

In addition, hydrogen can also be more expensive than gas, with a recent assessment by energy analysts Cornwall Insight suggesting it could be up to 70% more expensive to run a home on 100% hydrogen fuel.

And although hydrogen burns cleanly, it can be carbon intensive to make, depending on the production technique.

A recent report by the House of Commons Science and Technology Committee said that although there are plans in place to expand clean or “green” hydrogen production it noted that “currently in the UK, hydrogen is overwhelmingly produced from fossil-fuel intensive processes – so called ‘grey hydrogen'”.

Boilers

Boiler Central’s director James Elston denied misleading customers but accepted the company’s content could have been clearer.

In an interview he told Sky News that Boiler Central had made changes to its website.

He said: “What we’ve looked at is just tidying up some of the generalisations.

“We’re saying a new boiler is more efficient than an old, it can save you money and it can save you on your carbon footprint.

“Those are all true, true statements.

“Linking it directly to hydrogen is where we’ve separated… where we’ve changed the content.

Boiler Central is not alone.

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The future of energy may lie with hydrogen, but the journey to get there won’t be easy

Manufacturer Worcester Bosch’s website claimed that hydrogen “is what the government will be introducing into the UK gas grid” and “the UK will, eventually, switch from natural gas to 100% hydrogen”.

In response to questions from Sky News the company removed the statements from the website and said in a written response: “Ensuring our customers have all the information they need to make home heating related purchase decisions with confidence is paramount.

“Worcester Bosch continues to review and adapt product related communications to reflect industry updates on an ongoing basis.

“We are looking to change the wording on this particular web page to reflect your observations.”

Separately, an investigation by media platform openDemocracy and shared exclusively with Sky News recorded British Gas boiler sales advisers making potentially misleading and confusing claims.

One said: “We do sell gas boilers that are hydrogen ready, so when we do make the switch to hydrogen… you will not have to purchase a new boiler, so you have your future covered there.”

Another said that a hydrogen ready boiler would be cheaper to run “because the cost of hydrogen itself is deemed to be a lot cheaper compared to natural gas”.

They added “all the country will be hydrogen eventually”.

Boilers

British gas owner Centrica told Sky News: “The journey to net zero is complex and accurate information is really important to us.

“Our training and support is designed to ensure consistency and accuracy across our advisors.

“This is a fast-moving subject and our teams do a great job – we’ve listened to the couple of calls in which our advisers were asked very specific and detailed questions about hydrogen, and some elements of the conversation went beyond the training.

“This is isolated and we will give these guys some more support on the role hydrogen will play in net zero – which will be needed to help the UK hit emission targets.”

Chief executive of the UK’s independent climate change committee Chris Stark told Sky News: “The… big question is whether you start to use [hydrogen], particularly in homes, and we just don’t have the evidence to support that yet.

“No one should be installing a gas boiler now thinking that hydrogen is a sure thing and that this is a way of future proofing.”

Boilers

Consumer affairs publication Which? recently published this advice: “The viability of hydrogen for home heating hasn’t yet been proven. Trials have been proposed by government and gas companies to see if it works at a community level, but it’s been difficult to get local consent for live experiments in real communities.

“Consumers are yet to find out what hydrogen fuel would cost and what sort of infrastructural changes would be needed to pipe it into people’s homes.

“Because of uncertainty around the role of hydrogen for heating, it’s not recommendable to buy a gas boiler on the rationale that it will ‘become’ a hydrogen boiler, or to forego other low-carbon heating technologies solely on the basis that hydrogen is around the corner.”

Sky News shared the material described in this article with the Competition and Markets Authority.

The watchdog’s director of consumer protection Sabrina Basran highlighted the organisation’s recent report describing its “concerns that people could be duped into handing over their hard-earned money when businesses market boilers as being able to use hydrogen”.

Click to subscribe to ClimateCast with Tom Heap wherever you get your podcasts

She said: “While we can’t comment on individual firms, these claims may be misleading and risk greenwashing consumers into thinking these products are more environmentally friendly than they are. Any business marketing or selling boilers as ‘hydrogen-blend’ or ‘hydrogen-ready’ should ensure they are treating shoppers fairly and complying with consumer protection law.

“This includes not giving a deceptive impression of the environmental benefits of their products, using accurate descriptions to be clear that boilers cannot run on hydrogen now, and ensuring they provide the information needed to make informed decisions.

“We’ll be publishing new guidance to help businesses meet their legal obligations when marketing products in the green heating and insulation sector, as well as considering whether further action, such as enforcement, is necessary.”

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Trump trade war escalation sparks global market sell-off

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Trump trade war escalation sparks global market sell-off

Donald Trump’s trade war escalation has sparked a global sell-off, with US stock markets seeing the biggest declines in a hit to values estimated above $2trn.

Tech and retail shares were among those worst hit when Wall Street opened for business, following on from a flight from risk across both Asia and Europe earlier in the day.

Analysis by the investment platform AJ Bell put the value of the peak losses among major indices at $2.2trn (£1.7trn).

The tech-focused Nasdaq Composite was down 5.8%, the S&P 500 by 4.3% and the Dow Jones Industrial Average by just under 4% at the height of the declines. It left all three on course for their worst one-day losses since at least September 2022 though the sell-off later eased back slightly.

Trump latest: UK considers tariff retaliation

Analysts said the focus in the US was largely on the impact that the expanded tariff regime will have on the domestic economy but also effects on global sales given widespread anger abroad among the more than 180 nations and territories hit by reciprocal tariffs on Mr Trump‘s self-styled “liberation day”.

They are set to take effect next week, with tariffs on all car, steel and aluminium imports already in effect.

Price rises are a certainty in the world’s largest economy as the president’s additional tariffs kick in, with those charges expected to be passed on down supply chains to the end user.

The White House believes its tariffs regime will force employers to build factories and hire workers in the US to escape the charges.

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The latest numbers on tariffs

Economists warn the additional costs will add upward pressure to US inflation and potentially choke demand and hiring, ricking a slide towards recession.

Apple was among the biggest losers in cash terms in Thursday’s trading as its shares fell by almost 9%, leaving it on track for its worst daily performance since the start of the COVID pandemic.

Concerns among shareholders were said to include the prospects for US price hikes when its products are shipped to the US from Asia.

Other losers included Tesla, down by almost 6% and Nvidia down by more than 6%.

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PM: It’s ‘a new era’ for trade and economy

Many retail stocks including those for Target and Footlocker lost more than 10% of their respective market values.

The European Union is expected to retaliate in a bid to put pressure on the US to back down.

The prospect of a tit-for-tat trade war saw the CAC 40 in France and German DAX fall by more than 3.4% and 3% respectively.

The FTSE 100, which is internationally focused, was 1.6% lower by the close – a three-month low.

Financial stocks were worst hit with Asia-focused Standard Chartered bank enduring the worst fall in percentage terms of 13%, followed closely by its larger rival HSBC.

Among the stocks seeing big declines were those for big energy as oil Brent crude costs fell back by 6% to $70 due to expectations a trade war will hurt demand.

The more domestically relevant FTSE 250 was 2.2% lower.

A weakening dollar saw the pound briefly hit a six-month high against the US currency at $1.32.

There was a rush for safe haven gold earlier in the day as a new record high was struck though it was later trading down.

Sean Sun, portfolio manager at Thornburg Investment Management, said of the state of play: “Markets may actually be underreacting, especially if these rates turn out to be final, given the potential knock-on effects to global consumption and trade.”

He warned there was a big risk of escalation ahead through countermeasures against the US.

Read more:
Trump tariff saga far from over
‘Liberation Day’ explained
What Sky correspondents make of Trump’s tariffs

Sandra Ebner, senior economist at Union Investment, said: “We assume that the tariffs will not remain in place in the
announced range, but will instead be a starting point for further negotiations.

“Trump has set a maximum demand from which the level of tariffs should decrease”.

She added: “Since the measures would not affect all regions and sectors equally, there will be winners and losers as in 2018 – although the losers are more likely to be in the EU than in North America.

“To protect companies in Europe from the effects of tariffs, the EU should not respond with high counter-tariffs. In any case, their impact in the US is not likely to be significant. It would be more efficient to provide targeted support to EU companies in the form of investment and stimulus.”

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British businesses issue warning over ‘deeply troubling’ Trump tariffs

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British businesses issue warning over 'deeply troubling' Trump tariffs

British companies and business groups have expressed alarm over President Donald Trump’s 10% tariff on UK goods entering the US – but cautioned against retaliatory measures.

It comes as Business Secretary Jonathan Reynolds launched a consultation with firms on taxes the UK could implement in response to the new levies.

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A 400-page list of 8,000 US goods that could be targeted by UK tariffs has been published, including items like whiskey and jeans.

On so-called “Liberation Day”, Mr Trump announced UK goods entering the US will be subject to a 10% tax while cars will be slapped with a 25% levy.

The government’s handling of tariff negotiations with the US to date has been praised by representative and industry bodies as being “cool” and “calm” – and they urged ministers to continue that approach by not retaliating.

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The latest numbers on tariffs

Business lobby group the CBI (Confederation of British Industry) said: “Retaliation will only add to supply chain disruption, slow down investment, and stoke volatility in prices”.

Industry body the British Retail Consortium (BRC) also cautioned: “Retaliatory tariffs should only be a last resort”.

‘Deeply troubling’

While a major category of exports, in the form of services – like finance and information technology (IT) – has been exempted from the tariffs, the impact on UK business is expected to be significant.

Mr Trump’s announcement was described as “deeply troubling for businesses” by the CBI’s chief executive Rain Newton-Smith.

Read more:
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Island home only to penguins hit by tariffs

The Federation of Small Businesses (FSB) also said the tariffs were “a major blow” to small and medium companies (SMEs), as 59% of small UK exporters sell to the US. It called for emergency government aid to help those affected.

“Tariffs will cause untold damage to small businesses trying to trade their way into profit while the domestic economy remains flat,” the FSB’s policy chair Tina McKenzie said. “The fallout will stifle growth” and “hurt opportunities”, she added.

Companies will need to adapt and overcome, the British Export Association said, but added: “Unfortunately adaptation will come at a cost that not all businesses will be able to bear.”

Watch dealer and component seller Darren Townend told Sky News the 10% hit would be “painful” as “people will buy less”.

“I am a fan of Trump, but this is nuts,” he said. “I expect some bad months ahead.”

Industry body Make UK said the 25% tariffs on cars, steel and aluminium would in particular be devastating for UK manufacturing.

Cars hard hit

Carmakers are among the biggest losers from the world trade order reshuffle.

Auto industry body the Society of Motor Manufacturers and Traders (SMMT) said the taxes were “deeply disappointing and potentially damaging measure”.

“These tariff costs cannot be absorbed by manufacturers”, SMMT chief executive Mike Hawes said. “UK producers may have to review output in the face of constrained demand”.

The new taxes on cars took effect on Thursday morning, while the measures impacting car parts are due to come in on 3 May.

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Trump trade war: The blunt calculation that should have spared UK from reciprocal tariffs

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Trump trade war: The blunt calculation that should have spared UK from reciprocal tariffs

Economists immediately started scratching their heads when Donald Trump raised his tariffs placard in the Rose Garden on Wednesday. 

On that list he detailed the rate the US believes it is being charged by each country, along with its response: A reciprocal tariff at half that rate.

So, take China for example. Donald Trump said his team had run the numbers and the world’s second-largest economy was implementing an effective tariff of 67% on US imports. The US is responding with 34%.

Trump latest: UK considers tariff retaliation

How did he come up with that 67%? This is where things get a bit murky. The US claims it studied its trading relationship with individual countries, examining non-tariff barriers as well as tariff barriers. That includes, for example, regulations that make it difficult for US exporters.

However, the actual methodology appears to be far cruder. Instead of responding to individual countries’ trade barriers, Trump is attacking those enjoying large trade surpluses with the US.

A formula released by the US trade representative laid this bare. It took the US’s trade deficit in goods with each country and divided that by imports from that country. That figure was then divided by two.

More on Donald Trump

So, in the case of China, which has a trade surplus of $295bn on total US exports of $438bn, that gives a ratio of 68%. The US divided that by two, giving a reciprocal tariff of 34%.

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PM will ‘fight’ for deal with US

This is a blunt measure which targets big importers to the US, irrespective of the trade barriers they have erected. This is all part of Donald Trump’s efforts to shrink the country’s deficit – although it’s US consumers who will end up paying the price.

But what about the small number of countries where the US has a trade surplus? Shouldn’t they actually be benefiting from all of this?

Read more:
Trump tariff saga far from over
‘Liberation Day’ explained
What Sky correspondents make of Trump’s tariffs

That includes the UK, with whom the US has a surplus (by its own calculations) of $12bn. By its own reciprocal tariff formula, the UK should be benefitting from a “negative tariff” of 9%.

Instead, it has been hit by a 10% baseline tariff. Number 10 may be breathing a sigh of relief – the US could, after all, have gone after us for our 20% VAT rate on imports, which it takes issue with – but, by Trump’s own measure, we haven’t got off as lightly as we should have.

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