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A Sky News investigation into potentially misleading and confusing boiler marketing involving the use of hydrogen in home heating has prompted several companies to remove statements about the gas from their websites.

It comes as the chief executive of the UK’s independent climate change committee told Sky News that “no one should be installing a gas boiler thinking that hydrogen is a sure thing” or a way of futureproofing their home.

Hydrogen, which burns without emitting carbon dioxide, is likely to play a significant role in decarbonising heavy industry and hitting net zero targets, but the government has said its potential use in residential properties won’t be decided until 2026.

Despite this uncertainty, Sky News has found several companies making confusing and potentially misleading claims about hydrogen as part of the sales process for standard gas boilers.

Boilers

The website for online retailer Boiler Central contained a video in which an adviser says: “With the push towards a greener future, most new boilers are now having the hydrogen ready compatibility built into them, helping not only future-proof your investment of a new boiler, but ensuring your energy bills and carbon footprint remain as low as possible.”

But boilers that could in theory accept a blend of up to 23% hydrogen are not new, in fact this capability has been required by law since 1996.

Conversely, boilers that are ready to burn 100% hydrogen aren’t available to buy yet.

In addition, hydrogen can also be more expensive than gas, with a recent assessment by energy analysts Cornwall Insight suggesting it could be up to 70% more expensive to run a home on 100% hydrogen fuel.

And although hydrogen burns cleanly, it can be carbon intensive to make, depending on the production technique.

A recent report by the House of Commons Science and Technology Committee said that although there are plans in place to expand clean or “green” hydrogen production it noted that “currently in the UK, hydrogen is overwhelmingly produced from fossil-fuel intensive processes – so called ‘grey hydrogen'”.

Boilers

Boiler Central’s director James Elston denied misleading customers but accepted the company’s content could have been clearer.

In an interview he told Sky News that Boiler Central had made changes to its website.

He said: “What we’ve looked at is just tidying up some of the generalisations.

“We’re saying a new boiler is more efficient than an old, it can save you money and it can save you on your carbon footprint.

“Those are all true, true statements.

“Linking it directly to hydrogen is where we’ve separated… where we’ve changed the content.

Boiler Central is not alone.

Read more:
Airbus and Tata Steel back push to spark green hydrogen strategy
UK ‘at risk of falling behind’ in race to become green hydrogen global leader
The future of energy may lie with hydrogen, but the journey to get there won’t be easy

Manufacturer Worcester Bosch’s website claimed that hydrogen “is what the government will be introducing into the UK gas grid” and “the UK will, eventually, switch from natural gas to 100% hydrogen”.

In response to questions from Sky News the company removed the statements from the website and said in a written response: “Ensuring our customers have all the information they need to make home heating related purchase decisions with confidence is paramount.

“Worcester Bosch continues to review and adapt product related communications to reflect industry updates on an ongoing basis.

“We are looking to change the wording on this particular web page to reflect your observations.”

Separately, an investigation by media platform openDemocracy and shared exclusively with Sky News recorded British Gas boiler sales advisers making potentially misleading and confusing claims.

One said: “We do sell gas boilers that are hydrogen ready, so when we do make the switch to hydrogen… you will not have to purchase a new boiler, so you have your future covered there.”

Another said that a hydrogen ready boiler would be cheaper to run “because the cost of hydrogen itself is deemed to be a lot cheaper compared to natural gas”.

They added “all the country will be hydrogen eventually”.

Boilers

British gas owner Centrica told Sky News: “The journey to net zero is complex and accurate information is really important to us.

“Our training and support is designed to ensure consistency and accuracy across our advisors.

“This is a fast-moving subject and our teams do a great job – we’ve listened to the couple of calls in which our advisers were asked very specific and detailed questions about hydrogen, and some elements of the conversation went beyond the training.

“This is isolated and we will give these guys some more support on the role hydrogen will play in net zero – which will be needed to help the UK hit emission targets.”

Chief executive of the UK’s independent climate change committee Chris Stark told Sky News: “The… big question is whether you start to use [hydrogen], particularly in homes, and we just don’t have the evidence to support that yet.

“No one should be installing a gas boiler now thinking that hydrogen is a sure thing and that this is a way of future proofing.”

Boilers

Consumer affairs publication Which? recently published this advice: “The viability of hydrogen for home heating hasn’t yet been proven. Trials have been proposed by government and gas companies to see if it works at a community level, but it’s been difficult to get local consent for live experiments in real communities.

“Consumers are yet to find out what hydrogen fuel would cost and what sort of infrastructural changes would be needed to pipe it into people’s homes.

“Because of uncertainty around the role of hydrogen for heating, it’s not recommendable to buy a gas boiler on the rationale that it will ‘become’ a hydrogen boiler, or to forego other low-carbon heating technologies solely on the basis that hydrogen is around the corner.”

Sky News shared the material described in this article with the Competition and Markets Authority.

The watchdog’s director of consumer protection Sabrina Basran highlighted the organisation’s recent report describing its “concerns that people could be duped into handing over their hard-earned money when businesses market boilers as being able to use hydrogen”.

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She said: “While we can’t comment on individual firms, these claims may be misleading and risk greenwashing consumers into thinking these products are more environmentally friendly than they are. Any business marketing or selling boilers as ‘hydrogen-blend’ or ‘hydrogen-ready’ should ensure they are treating shoppers fairly and complying with consumer protection law.

“This includes not giving a deceptive impression of the environmental benefits of their products, using accurate descriptions to be clear that boilers cannot run on hydrogen now, and ensuring they provide the information needed to make informed decisions.

“We’ll be publishing new guidance to help businesses meet their legal obligations when marketing products in the green heating and insulation sector, as well as considering whether further action, such as enforcement, is necessary.”

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Modella continues high street shopping spree with Wynsors deal

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Modella continues high street shopping spree with Wynsors deal

The investment firm which has become this year’s most prolific buyer of high street chains in Britain is targeting a takeover of a privately owned footwear retailer.

Sky News has learnt that Modella Capital is in advanced talks to buy Wynsors World of Shoes, which trades from approximately 50 standalone shops across the north of the country.

Retail industry sources said that Modella was now the likeliest buyer of Wynsors, with a deal potentially being struck before the end of the year.

Wynsors has been exploring a sale for the last two months, and hired the accountancy firm RSM to explore interest from prospective bidders.

The chain also trades from about 40 concession sites, and employs roughly 440 people.

It has a particular focus on the children’s school shoes segment of the footwear market.

Like many retailers, it is understood to have seen its recent performance adversely affected by the labour cost pressures heralded by last year’s Budget.

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If the deal is completed, it would add Wynsors to a stable of brands which includes TG Jones, the new name for WH Smith’s high street chain; Hobbycraft; and The Original Factory Shop.

Modella was also one of the bidders for Poundland, which was sold during the summer to Gordon Brothers, another specialist retail investor.

A spokesman for Modella declined to comment, while RSM has been contacted for comment, and Wynsors could not be reached for comment.

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Netflix executive Lloyd screen-tested for top Channel 4 job

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Netflix executive Lloyd screen-tested for top Channel 4 job

A senior executive at Netflix is among the contenders vying to become the next boss of Channel 4, the state-owned broadcaster.

Sky News has learnt that Emma Lloyd, the streaming giant’s vice-president, partnerships, in Europe, the Middle East and Africa, is one of a handful of media executives shortlisted to replace Alex Mahon as Channel 4’s chief executive.

Ms Lloyd, whose previous employers included Sky, the immediate parent company of Sky News, also served on the board of Ocado Group, from which she stepped down this month after nine years as a non-executive director.

She is understood to be a serious contender to take the helm at Channel 4, with other candidates understood to include Jonathan Allan, the interim chief executive who has also been its chief commercial officer and chief operating officer.

The identities of others involved in the recruitment process was unclear this weekend.

The appointment of a successor to Ms Mahon, Channel 4’s long-serving boss, comes at an important time for the company, and the broader public service broadcasting sector.

Recruitment to the board of Channel 4 is technically led by Ofcom, the media regulator, in agreement with the culture secretary, Lisa Nandy, although the process to land a new chief executive is being steered from within the company.

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In September, Geoff Cooper, who chairs the online electrical goods retailer AO, was named Channel 4’s next chairman.

He replaced Sir Ian Cheshire, the former Kingfisher boss, who held the role for a single three-year term.

Channel 4 saw off the prospect of privatisation under the last Conservative government, with Ms Mahon a particularly vocal opponent of the move.

Nevertheless, Channel 4, which is funded by advertising revenues, faces significant financial challenges amid shifting – and in many cases waning – consumption of traditional television channels.

In the aftermath of a sale of the company being abandoned, its board last year unveiled Fast Forward, a five-year strategy designed to “elevate its impact across the UK and stand out in a world of global entertainment conglomerates and social media giants”.

“While getting ourselves into the right shape for the future is without doubt the right action to take, it does involve making difficult decisions,” Ms Mahon said at the time.

“I am very sad that some of our excellent colleagues will lose their jobs because of the changes ahead.

“But the reality of the rapid downshift in the UK economy and advertising market demand that we must change structurally.

“As we shift our centre of gravity from linear to digital our proposals will focus cost reductions on legacy activity.”

Ms Mahon’s departure earlier this year saw her quit to run Superstruct, a music festival business owned by private equity backers.

In recent weeks, her name has been linked with the BBC director-general’s post, which is soon to be vacated by Tim Davie.

Mr Davie announced this month that he would step down amid fierce criticism of the Corporation’s handling of a misleadingly edited speech made by President Donald Trump, which was included in an edition of the current affairs programme last year.

The public service broadcasting arena will also undergo significant change if a prospective bid by Sky for the television arm of ITV progresses to a definitive transaction.

Talks between the two companies emerged earlier this month.

In addition to the corporate developments in British broadcasting, the government has also confirmed a Sky News report that a search for a successor to Lord Grade, the Ofcom chairman, is under way.

On Saturday, Netflix declined to comment on Ms Lloyd’s behalf.

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Ministers line up bankers to review options for UK steel industry

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Ministers line up bankers to review options for UK steel industry

The government is lining up bankers to conduct a review of options for Britain’s embattled steel industry amid calls for ministers to orchestrate mergers between some of the sector’s biggest players.

Sky News has learnt that Evercore, the independent investment bank which now employs George Osborne, the former chancellor, was expected to be appointed in the coming weeks to oversee a strategic review of the sector.

If its appointment is confirmed, Evercore will report its findings to Peter Kyle, the business secretary, and UK Government Investments (UKGI), the Whitehall agency which manages taxpayers’ interests in a range of companies, including the Post Office and Channel 4.

The talks with Evercore come as the steel industry contends with the impact of President Trump’s tariff war and the prospect of retaliatory measures from the European Union.

The move to recruit bankers for a key review of Britain’s struggling steel sector also comes during a period when the government has significant financial exposure to all of the country’s three largest steel producers.

Last year, ministers agreed to provide £500m in grant funding to Tata Steel, the Indian company, to install an electric arc furnace at its Port Talbot steelworks in Wales.

The new facility is expected to be operational in 2027, but has been bitterly opposed by trade unions infuriated that the new funding was effectively used to drive through thousands of redundancies at the plant.

More on British Steel

In April, the then business secretary, Jonathan Reynolds, moved to seize control of British Steel after its Chinese owner, Jingye Group, threatened to close the UK’s last-remaining blast furnaces at its site in Scunthorpe.

The move sparked a diplomatic row with Beijing, with Jingye considering various legal options in an attempt to secure compensation for its shares in the company.

Last month, ministers disclosed that the cost of taking control of British Steel had risen to £235m, in addition to a £600m bill for preserving its future in 2019 and 2020 when the company fell into insolvency under its previous owner.

The government’s move prevented the immediate loss of more than 3,000 jobs, although there remain questions about the company’s viability as a standalone entity.

Some advisers believe that a combination of British Steel with other industry players, including Sheffield Forgemasters, which is also in government control, will be a necessary step to preserving steelmaking capacity in the UK.

People familiar with the plans said that a newspaper report this month suggesting that bankers were being recruited by the government to sell British Steel was “wrong”.

“The UK government doesn’t own British Steel; it’s hard to sell an asset you do own,” they said.

Nevertheless, it remains conceivable that the government will at some stage be able to determine the future ownership of the industry’s second-largest company, amid recent suggestions that Beijing could be willing to cede Jingye’s claim to the company in return for Sir Keir Starmer’s approval of a controversial new Chinese embassy in Central London.

“We continue to work with Jingye to find a pragmatic, realistic solution for the future of British Steel,” Chris McDonald, the industry minister, said in a statement to parliament this month.

“Our long-term aspiration for the company will require co-investment with the private sector to enable modernisation and decarbonisation, safeguard taxpayers’ money and retain steelmaking in Scunthorpe.”

Britain’s third-largest steelmaker, Speciality Steels UK (SSUK), is also effectively in government hands, having been placed into compulsory liquidation during the summer.

The business was part of Liberty Steel, which is owned by GFG, the metals empire of businessman Sanjeev Gupta.

In August, a judge declared SSUK as “hopelessly insolvent”, with a special manager now overseeing an auction of the business, which employs about 1,500 people.

A spokesperson for the Department for Business and Trade (DBT) said: “This government sees a bright and sustainable future for steelmaking in the UK, and we’ll set out our long-term vision for the sector in our upcoming Steel Strategy.”

Sources said that that strategy was likely to be published either next month or early in the new year.

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