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Where media and analysts could hold and try out the iPhone 15 on Tuesday after it was announced.

CNBC/Kif Leswing

Apple announced its new iPhones for 2023 on Tuesday at its headquarters in Cupertino, California.

This year’s models are called the iPhone 15. There are four new models, ranging from the entry-level iPhone 15 at $799 to the iPhone 15 Pro Max, which costs at least $1199.

I was able to hold and test out the new devices on Tuesday, and although most of this year’s improvements aren’t immediately noticeable to the untrained eye, there was one aspect of the new devices that made me go “wow.”

The new Pro devices are significantly lighter, thanks to their new bodies, which replaced steel with titanium. The moment I picked one up, I could immediately can tell that it’s way easier to hold and won’t weigh down my pockets as much.

It feels a lot lighter.

CNBC/Kif Leswing

In fact, I think the reduced weight is so significant that people with last year’s Pro phones — like me — should consider updating. After all, people hold their phones for hours a day. Even shaving off a little bit of weight makes it a much more pleasant experience.

Apple says that the 6-inch iPhone 15 Pro is 187 grams, or 9% lighter than last year’s model. The iPhone 15 Pro Max, with a bigger 6.7-inch screen, weighs 8% less.

Apple’s titanium is clearly titanium, but most people will put it in a case, and it is a fingerprint magnet.

CNBC/Kif Leswing

In the 2001 comedy “Zoolander,” one memorable gag spoofed cell phones by implying that they would get smaller and smaller until they were a tiny speck.

The iPhone and the rise of smartphones changed that, as people wanted bigger, brighter screens and longer battery life, and were willing to trade size and weight for a more useful device.

In fact, Apple’s “pro”-level iPhone with a 6-inch screen has been getting heavier every year since 2019, despite no major changes in the phone’s general shape. The light-and-small “mini” iPhones, introduced in 2020, haven’t been a success in terms of sales, and haven’t gotten an update in two years.

But the trend towards brick-like smartphones has firmly shifted this year with the iPhone 15. I don’t care for the very biggest Pro Max phones, even though they have bigger screens and more battery life, simply because they are so large and heavy. But this year’s model, with the lighter titanium body, was much more manageable from a heft perspective, and some people who had previously written off the most expensive devices may find themselves taking another look.

The weight is such a big deal that I think that some people will upgrade simply for the lighter weight. I’m considering it, even though $999 (or more, if you need more than 128GB of storage) for an iPhone 15 Pro is a lot of money, especially if you have a phone that works just fine — but at the very least, my pinky finger, which holds up my phone when I’m using it, will appreciate it.

Other notes from the iPhone 15 hands-on

The new Apple iPhone 15, with EU ordered USB-C charger, is displayed amongst other new products during a launch event at Apple Park in Cupertino, California, on September 12, 2023.

Nic Coury | AFP | Getty Images

This year’s colors don’t really pop. In particular, the titanium colors on the iPhone 15 Pros aren’t very bright and appear at a distance to look like shades of gunmetal.

Apple isn’t making leather and silicone cases anymore. They’ve been replaced by a new woven material case, which doesn’t really stand out. From a distance, it looks a lot like last year’s silicone.

The mainstream iPhone 15, which comes in two sizes, hasn’t changed that much on the outside from last year’s model. However, the bezels around the front have been smoothed, which is a nice touch.

The iPhone 15 gets the Dynamic Island, a feature that can show updating information at the top of the phone, where the front-facing camera is hidden.

CNBC/Kif Leswing

The entry-level iPhone 15 models also have the “Dynamic Island,” a software feature that hides the phone’s front-facing camera under the screen.

The iPhone 15 Pro Max did get a $100 price increase, now starting at $1,199 in the U.S., although you get more storage at the entry level.

CNBC/Kif Leswing

The button that has replaced the mute switch on the Pro phones has a very fun animation when you hold it down. I suspect most people will customize it to pull up the camera app quickly.

CNBC/Kif Leswing

USB-C is the default port on all the devices this year, and it’s glorious. Finally, someone with a Mac, iPhone, and wireless headphones will be able to charge them all with the same charger. People with Android phones will be able to borrow chargers from iPhone users and vice versa, and finding a way to juice up will just get a little bit easier for iPhone users.

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Figma’s stock sinks more than 20% after last week’s IPO pop

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Figma's stock sinks more than 20% after last week's IPO pop

Dylan Field, co-founder and CEO of Figma, appears on the floor of the New York Stock Exchange on July 31, 2025.

Michael Nagle | Bloomberg | Getty Images

Figma shares dropped 23% on Monday, cutting into the gains the design software company posted after hitting the market last week.

The stock dropped $27.50 to $94.50 as of midday. That’s down from a close of $122 on Friday.

Figma and top stockholders sold about 37 million shares at $33 per share late Wednesday, yielding around $412 million in proceeds flowing to the company. On Thursday, its first day of trading on the New York Stock Exchange, the stock more than tripled.

The initial reception shows a renewed appetite on Wall Street for high-growth technology companies after a historically slow stretch for initial public offerings.

Figma said in an updated IPO prospectus that it expects second-quarter revenue to increase about 40% from a year earlier. But unlike many technology companies that have gone public over the past several years, Figma has regularly posted profits.

Figma’s fully diluted valuation sits at approximately $56 billion, almost triple the amount Adobe agreed to pay in its 2022 acquisition offer. Regulators in the European Union and the U.K. opposed the deal, which the two companies called off in late 2023.

Dylan Field, Figma’s 33-year-old CEO, owns stock in the company worth more than $5 billion even after Monday’s slide.

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Amazon lays off over 100 employees in Wondery unit as part of audio business restructuring

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Amazon lays off over 100 employees in Wondery unit as part of audio business restructuring

The logo for Wondery is displayed on a smartphone in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Tuesday, Sept. 29, 2020.

Gabby Jones | Bloomberg | Getty Images

Amazon is laying off roughly 110 employees in its Wondery podcast division and the head of the group is leaving as part of a broader reshuffling of the company’s audio unit.

In a Monday note to staffers, Steve Boom, Amazon’s vice president of audio, Twitch and games, said the company is consolidating some Wondery units under its Audible audiobook and podcasting division. Wondery CEO Jen Sargent is also stepping down from her role, Boom said.

“These changes will not only better align our teams as they work to take advantage of the strategic opportunities ahead but, even more crucially, will ensure we have the right structure in place to deliver the very best experience to creators, customers and advertisers,” Boom wrote in the memo, which was viewed by CNBC. “Unfortunately, these changes also include some role reductions, and we have notified those employees this morning.”

Bloomberg was first to report on the job cuts.

The move comes nearly five years after Amazon acquired Wondery as part of a push to expand its catalog of original audio content. The podcasting company made a name for itself with hit shows like “Dirty John” and “Dr. Death.”

More recently, Wondery signed several lucrative licensing deals with Jason and Travis Kelce’s “New Heights” podcast, along with Dax Shepard’s “Armchair Expert.”

Amazon is streamlining “how Wondery further integrates” into the company by separating the teams that oversee its narrative podcasts from those developing “creator-led shows,” Boom wrote.

The narrative podcasting unit will consolidate under Audible, and creator-led content will move to a new unit within Boom’s organization in Amazon called “creator services,” he wrote.

Amazon’s audio pursuits face a heightened challenge from the growing popularity of video podcasts on Alphabet‘s YouTube, which now hosts an increasing number of shows.

Video shows require different discovery, growth and monetization strategies than “audio-first, narrative series,” Boom wrote in the memo to Amazon staffers.

“The podcast landscape has evolved significantly over the past few years,” Boom said.

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Baidu plans to expand its robotaxis to Europe with Lyft deal

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Baidu plans to expand its robotaxis to Europe with Lyft deal

Cheng Xin | Getty Images

Baidu will bring its driverless taxis to Europe next year via a partnership with U.S. ridehailing firm Lyft, as the Chinese tech giant looks to expand its autonomous vehicles globally.

The robotaxis will initially be deployed in the U.K. and Germany from 2026 with the aim to have “thousands” of vehicles across Europe in the “following years,” the two companies said.

Lyft has had very little presence in Europe until last week when it closed the acquisition of Germany-based ride hailing company FreeNow, which is available in over 150 cities across nine countries, including Ireland, the U.K., Germany and France.

Deployment of the autonomous cars is “pending regulatory approval,” Lyft and Baidu said in a Monday statement. It’s unclear if Lyft will offer Baidu’s robotaxis via the FreeNow app or another product.

The partnership marks a continued push from Baidu to expand its robotaxis to international markets.

Last month, Baidu partnered with Uber to deploy its autonomous cars on the ride-hailing giant’s platform outside the U.S. and mainland China, with a focus on the Middle East and Asia, which will launch later this year. The partnership also covers Europe, though a launch date for the region has not yet been disclosed.

In China, Baidu has been operating its own robotaxi service since 2021 in major cities like Beijing, allowing users to hail an Apollo Go car through the app. Meanwhile, for Lyft, the deal could boost the firm’s presence in the region as it looks to take on rivals like Uber and Bolt.

Autonomous vehicles have become a big focus for ride-hailing companies which have looked to partner with companies that are developing the technology for driverless cars.

In the U.K., a market that Lyft is targeting, Uber this year partnered with self-driving car technology firm Wayve to launch trials of fully autonomous rides starting in spring 2026.

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