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Where media and analysts could hold and try out the iPhone 15 on Tuesday after it was announced.

CNBC/Kif Leswing

Apple announced its new iPhones for 2023 on Tuesday at its headquarters in Cupertino, California.

This year’s models are called the iPhone 15. There are four new models, ranging from the entry-level iPhone 15 at $799 to the iPhone 15 Pro Max, which costs at least $1199.

I was able to hold and test out the new devices on Tuesday, and although most of this year’s improvements aren’t immediately noticeable to the untrained eye, there was one aspect of the new devices that made me go “wow.”

The new Pro devices are significantly lighter, thanks to their new bodies, which replaced steel with titanium. The moment I picked one up, I could immediately can tell that it’s way easier to hold and won’t weigh down my pockets as much.

It feels a lot lighter.

CNBC/Kif Leswing

In fact, I think the reduced weight is so significant that people with last year’s Pro phones — like me — should consider updating. After all, people hold their phones for hours a day. Even shaving off a little bit of weight makes it a much more pleasant experience.

Apple says that the 6-inch iPhone 15 Pro is 187 grams, or 9% lighter than last year’s model. The iPhone 15 Pro Max, with a bigger 6.7-inch screen, weighs 8% less.

Apple’s titanium is clearly titanium, but most people will put it in a case, and it is a fingerprint magnet.

CNBC/Kif Leswing

In the 2001 comedy “Zoolander,” one memorable gag spoofed cell phones by implying that they would get smaller and smaller until they were a tiny speck.

The iPhone and the rise of smartphones changed that, as people wanted bigger, brighter screens and longer battery life, and were willing to trade size and weight for a more useful device.

In fact, Apple’s “pro”-level iPhone with a 6-inch screen has been getting heavier every year since 2019, despite no major changes in the phone’s general shape. The light-and-small “mini” iPhones, introduced in 2020, haven’t been a success in terms of sales, and haven’t gotten an update in two years.

But the trend towards brick-like smartphones has firmly shifted this year with the iPhone 15. I don’t care for the very biggest Pro Max phones, even though they have bigger screens and more battery life, simply because they are so large and heavy. But this year’s model, with the lighter titanium body, was much more manageable from a heft perspective, and some people who had previously written off the most expensive devices may find themselves taking another look.

The weight is such a big deal that I think that some people will upgrade simply for the lighter weight. I’m considering it, even though $999 (or more, if you need more than 128GB of storage) for an iPhone 15 Pro is a lot of money, especially if you have a phone that works just fine — but at the very least, my pinky finger, which holds up my phone when I’m using it, will appreciate it.

Other notes from the iPhone 15 hands-on

The new Apple iPhone 15, with EU ordered USB-C charger, is displayed amongst other new products during a launch event at Apple Park in Cupertino, California, on September 12, 2023.

Nic Coury | AFP | Getty Images

This year’s colors don’t really pop. In particular, the titanium colors on the iPhone 15 Pros aren’t very bright and appear at a distance to look like shades of gunmetal.

Apple isn’t making leather and silicone cases anymore. They’ve been replaced by a new woven material case, which doesn’t really stand out. From a distance, it looks a lot like last year’s silicone.

The mainstream iPhone 15, which comes in two sizes, hasn’t changed that much on the outside from last year’s model. However, the bezels around the front have been smoothed, which is a nice touch.

The iPhone 15 gets the Dynamic Island, a feature that can show updating information at the top of the phone, where the front-facing camera is hidden.

CNBC/Kif Leswing

The entry-level iPhone 15 models also have the “Dynamic Island,” a software feature that hides the phone’s front-facing camera under the screen.

The iPhone 15 Pro Max did get a $100 price increase, now starting at $1,199 in the U.S., although you get more storage at the entry level.

CNBC/Kif Leswing

The button that has replaced the mute switch on the Pro phones has a very fun animation when you hold it down. I suspect most people will customize it to pull up the camera app quickly.

CNBC/Kif Leswing

USB-C is the default port on all the devices this year, and it’s glorious. Finally, someone with a Mac, iPhone, and wireless headphones will be able to charge them all with the same charger. People with Android phones will be able to borrow chargers from iPhone users and vice versa, and finding a way to juice up will just get a little bit easier for iPhone users.

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Tesla stock slips after report EV maker is halting Cybertruck and Model Y production

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Tesla stock slips after report EV maker is halting Cybertruck and Model Y production

A Tesla Cybertruck sits on a lot at a Tesla dealership on April 15, 2024 in Austin, Texas. 

Brandon Bell | Getty Images

Tesla shares slid more than 2% Tuesday after a report that the electric vehicle maker was halting production of Cybertruck and Model Y models for a week in Austin, Texas.

The production stoppage begins June 30, Business Insider reported, citing a staff meeting where the announcement was made. The pause, which is for maintenance on production lines, would be the third such shutdown at the Austin facility in the past year, according to BI.

Tesla is tentatively launching the robotaxi in Austin on June 22, using Model Y vehicles equipped with a new version of the company’s “Full Self-Driving” technology.

CEO Elon Musk shared a video clip on X last week of a Model Y robotaxi on a road in Austin, adding to the buzz for the promised launch.

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CNBC has reached out to Tesla for comment on the reported pause.

Read the full BI story here.

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Tesla year-to-date stock chart.

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Reddit stock jumps after company rolls out new AI advertising tools

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Reddit stock jumps after company rolls out new AI advertising tools

Thomas Fuller | Lightrocket | Getty Images

Reddit shares popped about 5% after the social media company debuted new artificial intelligence-powered advertising tools.

The two new features, announced Monday in a post during the Cannes Lions festival, will help brands better leverage discussions on the platform. The company said the tools are powered by an engine called Reddit Community Intelligence that turns “posts and comments into structured intelligence.”

Reddit announced a “listening tool” called Reddit Insights, which shares real-time insights with marketers to help them identify trends and launch campaigns. The other tool, called Conversation Summary Add-ons, allows brands to show “positive” user content under their ads.

“These are tools for a new era of community marketing, one where brands can tap into Reddit’s authenticity and connect meaningfully with high-intent communities around the world,” the company wrote.

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The company said Publicis served as the exclusive alpha tester for Reddit Insights, while Lucid and Jackbox Games were among the early testers for Conversation Summary Add-Ons.

Companies across industries are betting on new ways to harness AI to improve advertising campaigns and better engage with users. These new tools are transforming the industry while also putting pressure on some advertising stalwarts.

The industry is also currently navigating a bumpy environment spurred by the trade war with China.

During the recent earnings season, many companies warned of sluggish advertising sales in certain regions due to a rocky macroeconomic environment. Recent developments, however, have suggested a cooling of tensions between the U.S. and China.

Last month, Reddit posted strong sales and upbeat guidance. The company has benefited from recent changes to Google search and internal site improvements, which include convincing logged-out users to open accounts. Logged-in accounts are more beneficial to advertisers.

WATCH: Outgoing WPP CEO says AI will ‘revolutionize’ advertising business

Outgoing WPP CEO says AI will 'revolutionize' advertising business

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Spotify’s Daniel Ek leads $694 million investment in defense startup Helsing

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Spotify's Daniel Ek leads 4 million investment in defense startup Helsing

Helsing uses AI to analyze large amounts of sensor and weapons system data from the battlefield.

Pavlo Gonchar | Sopa Images | Lightrocket | Getty Images

European defense technology startup Helsing on Tuesday said that it’s raised 600 million euros ($693.6 million) in a bumper new round of funding.

The investment was led by Prima Materia, the venture capital firm founded by Spotify CEO Daniel Ek and by Shakil Khan, an early investor in the popular music streaming app. Ek is also chairman of Helsing.

Existing investors Lightspeed Venture Partners, Accel, Plural, General Catalyst and Saab also put money in, alongside new investors BDT & MSD Partners.

Defense and the technology behind it have become a hot area for investors lately, amid major global conflicts, including the Ukraine war to Israel-Gaza. Last week saw a further escalation of war in the Middle East as Israel launched a series of airstrikes against Iran.

In 2024, venture funding in Europe’s defense, security and resilience sector reached an all-time high of $5.2 billion, according to a recent report from the NATO Innovation Fund. The sector grew 30% in the past two years, outperforming the broader VC market, which saw a 45% decline over the same period.

Founded in 2021, Helsing sells software that uses artificial intelligence technology to analyze large amounts of sensor and weapons system data from the battlefield to inform military decisions in real time. Last year, the startup also began manufacturing its own line of military drones, called HX-2.

Helsing, which operates in the U.K., Germany and France, said it would use the fresh cash to invest in Europe’s “technological sovereignty” — which refers to attempts to onshore the development and production of critical technologies, such as AI.

“As Europe rapidly strengthens its defence capabilities in response to evolving geopolitical challenges, there is an urgent need for investments in advanced technologies that ensure its strategic autonomy and security readiness,” Ek said in a statement out Tuesday.

Helsing did not disclose its new valuation following the latest financing round, which is subject to “certain approvals,” according to a statement. The firm was previously valued at around 5 billion euros in a 450 million euro funding round led by General Catalyst last year.

90% of defense executives say the future will be dictated by software-defined products, says Accenture A&D Lead

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