Europe’s largest automaker, Volkswagen, may be on the edge of another crisis. VW is losing market share in its most important market, China, as Tesla and other EV makers in the region widen their lead. Those same Chinese automakers are now turning their sights on Europe, VW’s home market.
Earlier this year, Thomas Shafer, CEO of Volkswagen Passenger Cars, was quoted by German publication Manager Magazin, saying, “The roof structure is on fire. This is the final wake-up call.”
The comments, made at a management meeting, were largely due to the automaker losing market share in China.
China is an important (if not the most important) market for VW. The German automaker dominated the market for decades, generating almost half its earnings.
However, times are changing, and Volkswagen is lagging. The transition to EVs in China caught VW flat-footed. During the pandemic, EV makers in the region, such as BYD, NIO, XPeng, and others, doubled the number of electrified options. Many of which are offered cheaper than VW models.
According to Automotive News, after a top executive was sent to China to assess the competition, the message relayed back to CEO Oliver Blume was bleak.
Volkswagen-SAIC ID.Next electric sedan (Source: Volkswagen-SAIC)
Volkswagen struggles as China’s EV makers expand
The executive told his new boss that Volkswagen was losing the EV race in one of its key markets, and the hopes of catching up didn’t look promising.
Rather than Audi’s having the “Vorsprung durch Technik” or advantage through technology, now Tesla and EV makers from China have become the go-to for new features and tech.
Audi e-tron GT (Source: Audi)
And now VW may have a bigger problem on their hands. These EV pioneers in China are headed for Europe.
The transition was evident at this year’s IAA Mobility in Munich, with China’s EV presence doubling compared to 2021. China’s EV leaders like BYD and SAIC’s MG showed off impressive models aimed at the EU market, like the BYD SEAL electric sedan with up to 570 km (354 mi) range starting at 45,000 euros (about $48,000).
Michael Shu, Managing Director of BYD Europe, speaks at the IAA (Source: BYD)
NIO also launched the ET5 Touring, its first electric station wagon this summer, aimed at European automakers like Porsche and BMW.
VW is trying to right the ship, which involves overhauling its software unit and collaborating with outside partners. In July, the company invested $700 million into Chinese EV maker XPeng for a nearly 5% stake to develop new models and reverse its fallout in the region.
Volkswagen ID.7 (Source: VW)
The move came after VW’s luxury brand Audi and Chinese state-owned SAIC Motor established a long-term partnership to develop new EV models in the region.
Outside of China, Volkswagen placed a large-scale order for battery systems assemblies with Hyundai’s supplier, Hyundai Mobis.
Mercedes-Benz electric CLA concept (Source: Mercedes-Benz)BMW Vision Neue Klass EV (Source: BMW)
Rival luxury automakers BMW and Mercedes-Benz also revealed their visions for the future with BMW’s Neue Klasse and Mercedes’ first entry-level EV concept. The new models aim to counter lower-priced and often better-equipped EVs from Tesla and Chinese automakers moving onto its home turf.
Electrek’s Take
Despite the share of EVs shipped to Germany from China more than tripling in the first three months of 2023, Blume believes VW still has the advantage in Europe.
In Blume’s own words, they will “not be able to offer the level of costs they offer in China in Europe.” He explained that because of the high costs associated with adapting vehicles to European requirements and establishing a sales network, prices are doubling overseas.
Volkswagen has already slashed prices on its ID.3 and ID.4 electric models in China to keep up with the competition. Is the same destined to happen in its home market? Automakers like BYD, NIO, and others continue expanding their presence. If VW doesn’t turn it around quickly, they will likely have a bigger problem.
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(COMBO) This combination of pictures created on February 21, 2020 shows
US President Donald Trump delivers remarks at a Keep America Great rally in Phoenix, Arizona, on February 19, 2020.
Russian President Vladimir Putin delivers a speech during a ceremony in Jerusalem on January 23, 2020 commemorating the people of Leningrad during the Second World War Nazi siege on the city.
Jim Watson | Afp | Getty Images
The rift between Moscow and Washington looks set to deepen after U.S. President Donald Trump said Tuesday that Russia’s economy “stinks” and that lower oil prices will hammer President Vladimir Putin’s oil-funded war machine.
“Putin will stop killing people if you get energy down another $10 a barrel. He’s going to have no choice because his economy stinks,” the president told CNBC’s “Squawk Box.”
The comments come after relations between Moscow and Washington, which remained cordial at the start of Trump’s second term in office despite the ongoing war, soured in recent weeks.
Trump has appeared to lose patience with Putin given Russia’s apparent reluctance to pursue a ceasefire or peace deal with Ukraine. Last Monday, the president said he was cutting from 50 days to less than two weeks his deadline for Putin to reach a peace deal with Ukraine or face big “secondary tariffs” on Moscow’s trade partners.
That prompted former Russian President and high-ranking Russian official Dmitry Medvedev to respond on social media that each new ultimatum that Trump makes about Russia to force an end to its war on Ukraine “is a threat and a step towards war.”
“Not between Russia and Ukraine, but with his own country,” Medvedev wrote on X. Trump said on Friday said that he had ordered two nuclear submarines “to be positioned in the appropriate regions” in response to Medvedev’s comments.
Russia, one of the world’s top oil exporters, has used revenues from oil exports to largely fund its war machine in Ukraine, which it invaded in 2022. Ukraine’s Western partners have used sanctions and restrictions to try to stifle those revenues, but countries like India and China have continued to buy discounted Russian crude.
This has infuriated Trump and he has, in the last few days, threatened India with steep tariffs if it does not stop buying Russian oil. The president threatened a 25% duty on Indian exports, as well as an unspecified “penalty” last week, accusing New Delhi of buying discounted Russian oil and “selling it on the Open Market for big profits.”
On Tuesday, Trump told CNBC that the tariff threshold could be hiked above 25% in the next 24 hours.
“India has not been a good trading partner … so we settled on 25%, but I think I’m going to raise that very substantially over the next 24 hours, because they’re buying Russian oil, they’re fueling the war machine, and if they’re going to do that, I’m not going to be happy,” Trump said.
Russia earlier on Tuesday weighed into the spat, with the Kremlin saying India was free to choose its own trading partners and that Trump’s tariff threats were “attempts to force countries to stop trade relations with Russia.”
“We do not consider such statements to be legitimate,” Kremlin Press Secretary Dmitry Peskov continued, speaking to reporters Tuesday.
“We believe that sovereign countries should have, and have the right to choose their own trade partners, partners in trade and economic cooperation. And to choose those trade and economic cooperation regimes that are in the interests of a particular country.”
Oil prices declined to around the mid-$65 a barrel mark on Tuesday as traders assessed the announcement by OPEC and its oil-producing allies on Sunday that they would hike output, amid potential weaker global demand.
Meanwhile, dark clouds certainly appear to be gathering on the horizon when it comes to Russia’s war-focused economy. It has labored under the weight of international sanctions as well as homegrown pressures, also largely resulting from war, such as rampant inflation and high food and production costs that even Putin described as “alarming.” Russia’s Economic Development Ministry also predicts that economic growth will slow from 4.3% in 2024 to 2.5% this year.
Move over, Lucid. There’s a new world record holder in EV range. Engineers at General Motors recently took a minimally modified version of the 2026 Chevrolet Silverado EV Work Truck out on a real-world test and traveled a total distance of 1,059.2 miles from a single charge.
The Chevy Silverado EV may differentiate quite a bit mechanically from its ICE counterpart, which has been in production for nearly 30 years, but it has made a name for itself as a flagship model in General Motors’ all-electric lineup.
After debuting in 2022, the Silverado EV was released a year later as a full-size pickup in 2023. The two initial trims were fleet-focused work truck variants before a passenger-friendly RST version arrived in 2024. This summer, Chevy introduced the 2026 version of the Silverado EV, featuring an EPA range of 493 miles.
That range estimate also applies to the Max Pack Work Truck trim of the 2026 Silverado EV Work Truck, which GM engineers recently used to achieve a new world record for EV range, besting the previous leader by over 300 miles.
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Source: GM
Silverado Work Trucks nabs EV world record for range
GM shared details of its recent world record-breaking EV range test this morning. Per the American automaker, this engineer-led challenge began as a passion project before evolving into a real-world test of a 2025 Chevy Silverado EV optimized for efficiency.
When we say “optimized,” we don’t mean this pickup was heavily modified to achieve such impressive range. Per GM, both the hardware and software of the Silverado EV Work Truck were left untouched. Here are the modifications that were made before testing:
Windshield wiper blade position lowered to reduce drag
Tires inflated to their highest acceptable pressure for lower rolling resistance
Spare tire removed reduce weight
Wheel alignment optimized
Tonneau cover added for smoother airflow
Climate control turned off for the duration of the test
Testing was performed in summer for optimum ambient temperature for battery efficiency
With these optimization techniques in place, a team of 40 engineers at GM drove a production model Silverado EV WT on public roads near its Michigan proving ground over the course of seven days. To further optimize the EV’s range in hopes of a world record, GM said the engineers used “smart driving techniques” and limited the pickup’s speed to 20-25 mph the entire time.
The result was an industry milestone and, per GM, a new world record in EV range. The Silverado EV WT traveled 1,059.2 miles on a single charge, beating the previous record of 749 miles held by the Lucid Air Grand Touring. The pickup’s range tally also blew away the WT’s EPA-estimated range of 493 miles.
Contrary to GM, Guinness documented and confirmed Lucid’s EV range world record. Additionally, Lucid still wins in efficiency, as the Air Pure achieved 5 miles/kWh compared to 4.9 miles/kWh by the Silverado EV. However, that is not to take away from the team at GM, as this latest real-world test has achieved a welcome industry milestone that should be recognized and celebrated.
Congrats to GM and the engineers at Chevrolet!
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Hyundai’s thinking small, but aiming big. The E3W and E4W concepts, an electric tuk-tuk and mini four-wheeler, are Hyundai’s smallest EVs yet, but they could be a surprise hit.
Check out Hyundai’s E3W and E4W mini EV concepts
Earlier this year, we got our first look at the E3W and E4W at the 2025 Bharat Mobility Global Expo. Hyundai partnered with TVS Motor Company to bring the electric three-wheeler to life, while the four-wheeler is expected to make its way into global markets.
The E3W, an electric tuk-tuk, is custom-tailored to navigate India’s tight city roads. However, Hyundai stated that “the development of the Four-Wheeler is under review, with a focus on its global potential.”
Hyundai, in collaboration with TVS Motor, developed the three-wheeler with an adjustable body. This way, it can be lifted if the streets are flooded during the monsoon season.
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The concept features larger tires for a smoother ride and even includes tow hooks, just in case you get stuck in a pothole.
Hyundai and Genesis global design boss SangYup Lee said, “We aim to locally produce the three-wheeler while exploring global opportunities for the four-wheeler.”
According to Hyundai, the new mini EVs offer more than just getting around the city. The automaker previewed several concepts for last-mile delivery, police, and even an “N” branded sporty-looking version.
Will Hyundai launch the E3W and E4W in other global markets, such as the US or Europe? Sorry to disappoint, but given America’s love for bigger trucks and SUVs, the mini EVs are unlikely to make the trip. Not to mention, the new auto tariffs would make it even more challenging.
Europe, however, could be a potential “global” market Hyundai is referring to. Hyundai is expected to reveal the new IONIQ 2 at the Munich Motor Show next month, the smallest from its dedicated EV series. It will sit between the Inster EV and Kona Electric in Hyundai’s lineup.
In the US, Hyundai is ramping up production at its new EV plant in Georgia, where it builds the IONIQ 5 and three-row IONIQ 9. The new and improved IONIQ 5 is coming off its best sales month to date in July.
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