VW lags in its most important market as Tesla, EV makers become go-to for new tech
Europe’s largest automaker, Volkswagen, may be on the edge of another crisis. VW is losing market share in its most important market, China, as Tesla and other EV makers in the region widen their lead. Those same Chinese automakers are now turning their sights on Europe, VW’s home market.
Earlier this year, Thomas Shafer, CEO of Volkswagen Passenger Cars, was quoted by German publication Manager Magazin, saying, “The roof structure is on fire. This is the final wake-up call.”
The comments, made at a management meeting, were largely due to the automaker losing market share in China.
China is an important (if not the most important) market for VW. The German automaker dominated the market for decades, generating almost half its earnings.
However, times are changing, and Volkswagen is lagging. The transition to EVs in China caught VW flat-footed. During the pandemic, EV makers in the region, such as BYD, NIO, XPeng, and others, doubled the number of electrified options. Many of which are offered cheaper than VW models.
According to Automotive News, after a top executive was sent to China to assess the competition, the message relayed back to CEO Oliver Blume was bleak.
Volkswagen struggles as China’s EV makers expand
The executive told his new boss that Volkswagen was losing the EV race in one of its key markets, and the hopes of catching up didn’t look promising.
Rather than Audi’s having the “Vorsprung durch Technik” or advantage through technology, now Tesla and EV makers from China have become the go-to for new features and tech.
And now VW may have a bigger problem on their hands. These EV pioneers in China are headed for Europe.
The transition was evident at this year’s IAA Mobility in Munich, with China’s EV presence doubling compared to 2021. China’s EV leaders like BYD and SAIC’s MG showed off impressive models aimed at the EU market, like the BYD SEAL electric sedan with up to 570 km (354 mi) range starting at 45,000 euros (about $48,000).
NIO also launched the ET5 Touring, its first electric station wagon this summer, aimed at European automakers like Porsche and BMW.
VW is trying to right the ship, which involves overhauling its software unit and collaborating with outside partners. In July, the company invested $700 million into Chinese EV maker XPeng for a nearly 5% stake to develop new models and reverse its fallout in the region.
The move came after VW’s luxury brand Audi and Chinese state-owned SAIC Motor established a long-term partnership to develop new EV models in the region.
Outside of China, Volkswagen placed a large-scale order for battery systems assemblies with Hyundai’s supplier, Hyundai Mobis.
Rival luxury automakers BMW and Mercedes-Benz also revealed their visions for the future with BMW’s Neue Klasse and Mercedes’ first entry-level EV concept. The new models aim to counter lower-priced and often better-equipped EVs from Tesla and Chinese automakers moving onto its home turf.
Electrek’s Take
Despite the share of EVs shipped to Germany from China more than tripling in the first three months of 2023, Blume believes VW still has the advantage in Europe.
In Blume’s own words, they will “not be able to offer the level of costs they offer in China in Europe.” He explained that because of the high costs associated with adapting vehicles to European requirements and establishing a sales network, prices are doubling overseas.
Volkswagen has already slashed prices on its ID.3 and ID.4 electric models in China to keep up with the competition. Is the same destined to happen in its home market? Automakers like BYD, NIO, and others continue expanding their presence. If VW doesn’t turn it around quickly, they will likely have a bigger problem.
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The school bus experts at Thomas Built have just released the first all-electric, square-bodied Type D school bus in the company’s storied history – and they’ve given their new bus a friendly, pun-tastic name. Kids, meet Wattson!
Properly called the Saf-T-Liner eHDX2 Wattson, this latest transit-style Type D bus from North Carolina-based Thomas Built combines a flat front, high seating capacity, and superior driver visibility with clean, quiet, electric power from Cummins Accelera.
“Wattson represents our next step in electrification,” said TJ Reed, president and CEO of Daimler Truck Specialty Vehicles. “(Wattson) reflects our belief that the best electric solutions are the ones that feel familiar, fit within your fleet and are built to last. That’s what we’ve heard from our customers, and that’s what we’re delivering.”
The bus offers 150 miles of estimated range thanks to a huge 246 kWh li-ion battery pack. That battery funnels electrons to the same, ultra-efficient 295 hp 14Xe eAxle with 750 lb-ft of peak tq as the recently-revealed Jouley, offering more than enough “get up and go” to get kids safely across multilane highways and up even the gnarliest rural mountain inclines. And, of course, without the freezing concerns that can stop a diesel fleet cold during extreme temperature drops.
And, because Wattson is based heavily on Thomas Built’s existing Type D body, schools’ preferred upfitting solutions should bolt right in. “We know electrification can feel like a big step,” continued Reed. “With Wattson, we’re making that step easier by giving districts a familiar Type D solution they already trust – now in electric.”
Wattson is available for order now, with first deliveries scheduled for early 2026. The bus is capable of 120 kW DC fast charging, and is V2G capable.
Electrek’s Take
It’s almost universally accepted that school buses are prime candidates for electrification. They tend to operate on short, local routes, in stop-and-go traffic, and in close proximity with some of the most vulnerable populations in the country, in terms of respiratory illness and physical safety (just imagine a kid trying to yell “STOP!” at a bus driver and being heard over the din of noisy kids and a revving diesel). The fact that electric school buses can reduce a district’s operating costs and serve the public as a portable power center in an emergency are just icing on the electric cake.
Here’s hoping all our kids’ schools have a chance to trade in their gross diesel school bus for something like Thomas Built’s Wattson sooner than later.
SOURCE | IMAGES: Thomas Built.
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Electric vehicles are known for plugging in – but one startup wants them to simply soak up the sun instead. Bako Motors is building compact electric cars and cargo vans with solar panels on the roof, letting them charge directly from sunlight and cut their dependence on wall sockets altogether.
It’s not an entirely novel idea. But unlike flashy startups like Aptera, Bako is approaching it with an actually commercially viable solution. And now the company is joining several other African-based EV makers hoping to help the continent leapfrog its way towards more sustainable transportation.
While most EVs still rely on grid charging – often from a fossil-fuel-heavy mix in Africa – Bako’s small vehicles can harvest free energy straight from the sky. According to founder and CEO Boubaker Siala, the roof-mounted solar cells can provide more than half of a vehicle’s daily energy needs. For its commercial model, the B-Van, that translates to about 50 km (31 mi) of solar-assisted driving per day, or roughly 17,000 km (10,500 mi) per year without ever plugging in.
Of course, drivers do still have the option of plugging into an EV charger to top up the battery more quickly, but soaking up extra sun all day may mean that many owners can get away with infrequent grid-charging stops.
The B-Van can haul up to 400 kg (882 lb) of cargo and offers 100–300 km (62–186 mi) of total range, starting at around US $8,500. Its smaller sibling, the Bee, is a two-seat urban runabout with 70–120 km (44–75 mi) of range and a 44 km/h (27 mph) top speed, priced from US $6,200. A third model, the X-Van, is now on the drawing board with space for two passengers and extra cargo.
More than 40% of Bako’s parts are sourced locally – including the steel for the frame and lithium-iron-phosphate batteries – creating jobs while reducing import costs. A second, larger factory is set to open in 2026, boosting capacity to 8,000 vehicles per year for Africa, the Middle East, and Europe.
By combining affordability, local manufacturing, and solar charging, Bako Motors is carving out a niche that fits Africa’s climate and infrastructure realities. In a market where range anxiety and unreliable grids still hold many buyers back, these sun-sipping EVs might just be the independence-promoting solution that drivers need.
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