Apple CEO Tim Cook (L) looks at brand new Apple products during an Apple event on September 12, 2023 in Cupertino, California.
Justin Sullivan | Getty Images
Apple released iOS 17 for iPhones on Monday. It’s Apple’s biggest software update of the year, and is available for anyone with an iPhone from 2018 or later.
Apple releases a big update to the iPhone’s operating system every year alongside new iPhones, and you don’t necessarily need to buy a new device to get access to the latest software.
This year’s update has a lot of improvements to some of the most-used apps, including the Phone app, Messages, and Safari.
There are a lot of changes, but here are some of the highlights you need to know about:
Apple’s Contact Posters in iOS 17 will change the way your phone looks when you recieve a call.
Apple
Contact posters. One of the biggest changes will be a new feature that allows iPhone users to choose a picture and font to change how they appear when they call other people’s iPhones. With iOS 17, users can create your own “contact poster” in a very similar way to how users can customize their lockscreen.
Better autocorrect. Apple’s autocorrect has been improved with a transformer-based language model, a relative of the technology that is used in ChatGPT. Users can also automatically finish their sentences using autocorrect by tapping the space bar if there’s a suggestion.
Apple SOS Assistance.
Source: Apple Inc.
Roadside assistance. The feature will let users with recent phones call AAA in the U.S. through satellites, if there’s no cell service. It requires a phone with Apple’s satellite service called SOS, so will only work on last year’s iPhone 14 or this year’s iPhone 15.
New iMessage interface. Apple’s text messaging interface has gotten a remodel, moving hidden apps such as stickers or the camera to a menu on the left-hand side of the screen, as opposed to above the keyboard. The Messages app can now also automatically transcribe short audio messages. Searching your old texts is also significantly improved.
Kif Leswing/CNBC
Stickers. While the iPhone has had stickers — little images you can place on top of chats — for a few years now, in iOS 17, Apple has put all of the sticker features in a new piece of software that can be accessed through the new iMessage interface. The new “experience,” as Apple calls it, can use machine learning to automatically cut subjects — like your cat’s face — out of photos to make new stickers from them.
Automatic “got home safe” notifications. A feature called Check In can send automatic notifications to friends and family based on if you got home safely or if you’ve tapped a button after a period of time.
StandBy Mode in iOS 17
Todd Haselton | CNBC
Standby dock mode. iPhones charging horizontally on a magnetic MagSafe dock now turn into a sort of dashboard that can display the time, your photos, upcoming appointments, information in Widgets, or even a “Live Activity” such as a tracker for your Uber Eats delivery.
Offline maps. Users can now save parts of Apple Maps for offline in case they don’t have internet access, like when driving to a remote location. It’s also handy to save your metropolitan area in your phone for faster and more reliable routing.
Drop the “hey.” Just “Siri.” It’s cleaner. Apple’s voice assistant no longer requires a “hey” in front of “Siri.”
Apple Voicemail transcription.
Source: Apple
Live voicemails. Now, when users receive a call, they can send it directly to voicemail with a button on the iPhone’s lock screen. If the caller leaves a voicemail, it will be transcribed in real time, allowing the user to decide if it’s something they might want to pick up, after all.
Better two-factor authentication. Users who use both Apple’s Mail app and the Safari browser will find an extremely handy feature: When a log-in code is sent to your email, it will automatically show up above the keyboard. Also, codes sent via text message are now automatically deleted after you’ve input them, saving you from seeing a bunch of unread-message notifications that are actually just log-in codes.
Password-protected private browsing. Apple’s on-phone private browsing mode, which doesn’t save web history, now can be password-protected and unlocked with Apple’s Face ID.
A new business card. Trading information with other iPhone users is now as simple as bumping two iPhones together. Apple’s AirDrop feature will trade specific phone numbers, contact posters, or email addresses with the user’s permission.
How to install iOS 17 on your iPhone
Open the Settings app on your iPhone.
Tap “General.”
Tap “Software Update.” You may have a drop-down menu directly underneath to pick iOS 17 or a beta version, if you’ve tried pre-release software. Your iPhone will automatically restart once it’s ready.
Rohit Prasad, Senior VP & Head Scientist for Alexa, Amazon, on Centre Stage during day one of Web Summit 2022 at the Altice Arena in Lisbon, Portugal.
Ben McShane | Sportsfile | Getty Images
Rohit Prasad, a top Amazon executive overseeing its artificial general intelligence unit, is leaving the company at the end of this year, the company confirmed Wednesday.
As part of the move, Amazon CEO Andy Jassy said the company is reorganizing the AGI unit under a more expansive division that will also include its silicon development and quantum computing teams. The new division will be led by Peter DeSantis, a 27-year veteran of Amazon who currently serves as a senior vice president in its cloud unit.
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Oracle stock dipped about 5% on Wednesday following a report that discussions with Blue Owl Capital on backing a $10 billion data center in Michigan had stalled, although the cloud company later disputed the report.
Blue Owl had been in talks with Oracle about funding a 1-gigawatt facility for OpenAI in Saline Township, Michigan, according to the Financial Times.
However, the plans fell through due to concerns about Oracle’s rising debt levels and extensive artificial intelligence spending, the FT reported, citing people familiar with the matter.
This comes as some investors raise red flags about the funding behind the rush to build ever more data centers.
The concern is that some hyperscalers are turning to private equity markets rather than funding the buildings themselves, and entering into lease agreements that could prove risky.
Blue Owl did look into the project, but pulled out due to unfavorable debt terms and the structure of repayments, according to a person familiar with the company’s plans who asked not to be named in order to discuss a confidential matter.
Blue Owl is still involved in two other Oracle sites, the person said.
The person added that Blue Owl was also concerned that local politics in Michigan would cause construction delays.
Oracle later responded to the FT report, saying the project was moving forward and that Blue Owl was not part of equity talks.
“Our development partner, Related Digital, selected the best equity partner from a competitive group of options, which in this instance was not Blue Owl. Final negotiations for their equity deal are moving forward on schedule and according to plan,” Oracle spokesperson Michael Egbert said in a statement.
The cloud company did not name the firm involved in current equity talks for the project.
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CNBC has reached out to the FT for comment.
The FT said that Blackstone is in discussions to potentially replace Blue Owl Capital as a financial partner for the data center, although no deal has been signed yet.
Blue Owl Capital has been the primary investor in Oracle’s data center projects in the U.S., including a $15 billion center in Abilene, Texas, and an $18 billion site in New Mexico, the FT said.
“This appears to be a case where the deal simply wasn’t the right one, and seasoned investors understand that success does not require winning every transaction,” Evercore ISI analysts wrote in a note on Wednesday.
The bank added that digital infrastructure remains a “core growth vertical” for the Blue Owl, noting an upcoming digital infrastructure fund in 2026 that would add to its $7 billion fund announced in May.
Oracle has $248 billion in lease commitments for data centers and cloud capacity commitments over the next 15 to 19 years as of Nov. 30, the company said in its latest quarterly filing. That is up almost 148% from August.
In September, the cloud computing giant raised $18 billion in new debt, according to an SEC filing. That same month, OpenAI announced a $300 billion partnership with Oracle over the next five years.
By the end of November, the company owed over $124 billion, including operating lease liabilities, according to the filing.
Oracle shares are down about 50% from the high of $345.72 reached in September.
Tim Cook, CEO of Apple Inc., during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, on June 9, 2025.
David Paul Morris | Bloomberg | Getty Images
One of the biggest launches in Apple’s history is supposed to come next year, and it’s got nothing to do with hardware.
The company has promised investors that it will be launching the next generation of Siri, its artificial intelligence voice assistant. There’s a lot riding on the launch of a “more personal Siri” for Apple, which has so far been absent from the tech industry’s AI race that kicked off when OpenAI launched ChatGPT in late 2022.
Apple doesn’t usually tell the public its product roadmap, but in Siri’s case, the iPhone maker made an exception. The company was supposed to launch the new AI assistant in 2025. But in March, Apple delayed the upgrade, even after running ads for the feature, to sometime in “the coming year.”
As consumers become increasingly accustomed to holding free-flowing conversations with the likes of ChatGPT, Anthropic’s Claude and Google’s Gemini chatbots, the pressure is on Apple to keep up.
CEO Tim Cook told investors in Octoberthat Apple has been making good progress on Siri, and that’s “raised the bar meaningfully about what to expect,” said Deepwater Asset Management’s Gene Munster.
“They basically said that this year, don’t bother us about AI, and we’ll blow you away by what we show next year,” Munster said.
Apple stock is up 12% so far in 2025, with much of those gains coming in recent months, as the company’s iPhone 17 launch in September impressed investors. But Android-maker Google is at the center of the AI boom with its own models and tensor processing AI chips, and its stock has surged more than 60% this year.
Throghout 2025, AI was everywhere in Silicon Valley — except in Cupertino.
OpenAI released Sora 2, a video-generating app that briefly topped the Apple App Store charts. Anthropic released several new Claude models. Amazon revamped its Alexa AI assistant. Microsoft released software in November that lets companies manage “AI agents,” a term for AI programs that can work for hours at a time. Even Meta, which has faced its own shifting AI strategy, made moves to prepare for the release of its next frontier model, codenamed Avocado, CNBC reported last week.
And early in the year, Nvidia took the crown as the most-valuable tech company from Apple. That was driven by the insatiable demand for Nvidia’s graphics processing units. During the year, the chipmaker started shipping a type of AI computer called the Grace Blackwell NVL72 that pairs 72 separate AI GPUs together and costs an estimated $3 million.
Apple, meanwhile, hasn’t had a major AI launch since 2024, when it announced Apple Intelligence. The software suite included image generators, text re-writers, the ability to summarize push notifications and an integration with ChatGPT.
AI barely mentioned
But so far, consumer response to Apple Intelligence has been mixed.
While the company’s improved AI-powered notification filtering and photo-editing features have been praised, other AI features faced issues. For example, Apple briefly turned off an AI feature that rewrote push notifications from news apps inaccurately (it’s since been turned back on by default).
The most notable of the Apple Intelligence features were the upgrades to Siri, but they were delayed in the spring, with the company saying development would take longer than first thought. Greg Joswiak, Apple’s worldwide marketing chief, said the company “didn’t want to disappoint customers,” in a June interview with The Wall Street Journal.
At the company’s Worldwide Developers Conference in June, AI was barely mentioned.
Apple did say that its new chips had better AI performance, and it debuted a number of machine learning features, such as AirPod live translations and intelligent call screening. Developers were also invited to tap into Apple’s foundation models. But the company didn’t announce anything on the scale of the chatbots and generative AI products that its peers have released.
Closing the year, Apple has shaken up its AI leadership ranks, signaling where the company stands when it comes to implementing a strategy to keep pace with rivals’ ground-breaking technology.
In early December, Apple said John Giannandrea, the company’s machine learning and AI strategy chief, would retire in 2026. Many of his responsibilities will be split among COO Sabih Khan, services chief Eddy Cue and new hire Amar Subramanya, who previously worked at Google and Microsoft. Software chief Craig Federighi also gained expanded oversight over AI, with Subramanya reporting to him, Apple said.
The hiring of Subramanya, who was the head of engineering for Google Gemini before briefly joining Microsoft in an AI executive role, is particularly notable. The iPhone maker doesn’t tend to publicly discuss its engineering talent, especially new hires that don’t report directly to Cook.
The public announcement of a vice president hire like Subramanya shows how important it is for Apple to prove to investors and the public that it’s willing to shake up its AI leadership.
Apple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference (WWDC) on June 9, 2025 in Cupertino, California.
Justin Sullivan | Getty Images
It’s become clear that Apple is playing a different game than its peers, which have taken a cloud-based approach to AI that requires spending heavily on infrastructure.
Google, Microsoft, Meta and Amazon committed a collective $380 billion this year on capital expenditures, much of iton Nvidia-based data centers to create and serve the most advanced AI models.
Apple also increased its capital expenditures, but on a much smaller scale. Apple spent $12.71 billion on capital expenditures in the year ended in September, up 35% on an annual basis, but less than the company spent in 2018. Rather than using Nvidia chips in servers for Apple Intelligence, the iPhone maker says it uses chips that it originally designed for its computers because of user privacy reasons.
A key question for Apple is whether it will seek a partner to power the new Siri.
The improvements to the upgraded Siri are expected to include the ability for the voice assistant to do things like make a reservation intelligently based on a user’s travel plans and personal relationships.
Currently, when Siri is presented with complicated queries, the AI offers to have ChatGPT answer the question. At a panel shortly after the Apple Intelligence launch last year, company executives said that there was a chance other foundation models, including Google’s Gemini, could be built into the service. The latest version of Google’s model, Gemini 3, was released in November to positive reviews.
Cook has also said that Apple is open to making big acquisitions, which have been exceedingly rare to date. The valuations of AI labs like OpenAI and Anthropic have reached levels that make them almost impossible to acquire, even for a company with Apple’s cash flow.
Apple’s lack of spending has led some investors to fret about the company’s AI strategy, putting more pressure on the Siri upgrade.
“Investors have already gotten enough gray hairs waiting for Apple to come out with their AI strategy,” said Wedbush analyst Dan Ives. “It’s time to come out and show the world what the strategy is.”
A laptop keyboard and Apple Intelligence on website displayed on a phone screen are seen in this illustration photo taken in Krakow, Poland on June 11, 2024.
Nurphoto | Nurphoto | Getty Images
Time is on Apple’s side
Even as some investors worry that Apple has fallen behind in AI, the company’s most important business is doing better than ever.
The iPhone 17 is a hit, and the company has projected 10% revenue growth in its holiday quarter. Apple will likely be the top smartphone vendor in terms of units shipped in 2025 as well as next year, besting Samsung, according to Counterpoint Research.
Apple’s lackluster AI hasn’t hurt iPhone sales yet, said Counterpoint analyst Yang Wang, who added that new AI features from other tech companies have yet to drastically change the day-to-day experience of using a smartphone.
“We don’t think it’s a major threat to Apple yet, just because the competition hasn’t really blown it out of the water,” Wang said.
Analysts and consumers may not see the threat to Apple, but company executives do. While testifying in a May trial, Apple’s Cue said AI technology is moving fast enough that users may not need an iPhone in a decade.
That’s because new hardware devices can use AI to create new user interfaces and features that aren’t possible with smartphones. Some early AI gadgets have already hit the market.
The Ray-Ban Meta glasses can use AI to identify objects in a user’s range of view, and Meta announced this month that it bought a startup called Limitless. That company’s AI pendant can record conversations and generate summaries for them. A purchase price wasn’t disclosed.
But the biggest threat to Apple may be from its current AI partner.
Earlier this year, OpenAI bought io, former Apple design guru Jony Ive’s AI devices startup, for $6.4 billion, and now Ive is helping the AI lab build next-generation consumer devices. Ive, who left Apple in 2019, is still widely seen as one of the driving forces behind the hardware maker’s biggest hits, including the iPhone and the iPad.
OpenAI CEO Sam Altman said in November that the company had “finally” finished its first device prototypes. Neither he nor Ive said what the devices are, just that they’re targeting a calmer “vibe” with their hardware than a smartphone.
Earlier this month, Altman told journalists that he believes OpenAI’s real rival isn’t Google, but Apple. He said smartphones are not well-suited for AI companions or other use cases, according to the Wall Street Journal.
But Apple still has time to ready its counter. Ive said in November that it would be about two years before he expects the OpenAI devices to be revealed to the public.
“They have more time than people realize to figure this out,” Munster said. “But as far as the near-term, they’ve got to deliver a 10 out of 10 when this new Siri comes out.”