I’ve been testing Apple’s two new Pro iPhones for the past several days. They hit store shelves on Friday.
The two Pro iPhones are significant year-over-year upgrades, with improvements to the camera, an improved physical body, and a new button. Most important for me, the high-end models are much lighter in weight and really make a big difference during daily use. I’d recommend them to any iPhone user who’s ready to upgrade, or anyone who has complained about how big and heavy smartphones have gotten.
They’re not cheap.
The 6.1-inch iPhone Pro model starts at $999 for 128GB of storage and goes up to $1499 for 1TB. I’d recommend the $1099 model with 256GB of storage for most people. The bigger phone, the 6.7-inch iPhone Pro Max, now starts at $1199, $100 more than last year, but the entry-level model has 256GB of storage and maxes out at 1TB for $1599.
In addition to the Pro models, Apple also offers two cheaper options, the iPhone 15 and iPhone 15 Plus, which cost $799 and $899 and up. They have the chip from last year’s iPhone 14 Pro, some camera improvements, and Apple’s “dynamic island” that hides the front-facing cameras. Most people will be perfectly happy with the mainstream iPhone 15 models, which are close to state-of-the-art.
But Apple’s Pro phones have the newest chip, the A17 Pro, a zoom lens, and a display with a faster refresh rate. For people who are picky about their personal technology, the pro models are significantly more desirable than the mainstream models, and their improvements often trickle down Apple’s lineup in the coming years.
Here’s what’s new and exciting about the iPhone 15 Pro phones:
What’s good
The “natural titanium” finish is the most noticeable new iPhone color. This is also a close look at the new Action Button, which replaces the mute switch.
Kif Leswing/CNBC
This year’s Pro iPhones have one visible and welcome change: They use titanium for the exterior frame, instead of stainless steel.
One color, “natural titanium,” shows off the new metal, but withmost other colors, it isn’t as immediately noticeable. But while the iPhone 15 Pro might look the same as last year’s model from a distance, it’s actually the biggest change to the iPhone’s exterior in years.
Titanium is a huge upgrade for daily use because it makes the phone lighter. It feels better in the hand. Apple’s Pro phones have been getting heavier since 2019, but this phone reverses the trend.
Apple says that the 6-inch iPhone 15 Pro is 187 grams, or 9% lighter than last year’s model. The iPhone 15 Pro Max, with a bigger 6.7-inch screen, weighs 8% less. But in practice, it feels like an even bigger reduction. Going back to my old iPhone 14 Pro, it feels like a brick. The weight difference between this year’s Pros and last year’s is noticeable even with a case.
Not only are this year’s Pro phones lighter, but they are also slightly narrower and shorter in length, although they’re marginally thicker than last year’s devices. They have a smaller border (bezel) around the same-sized screen, and it’s noticeable when holding the two devices side-by-side. But this also means last year’s cases won’t work with this year’s phones.
The iPhone 14 Pro is in the back and the iPhone 15 Pro is in the front. This year’s model has slighly smaller bezels. It’s subtle but noticable.
Kif Leswing/CNBC
The weight difference is subtle but will be meaningful to many people, making daily use more delightful — and marathon TikTok and YouTube sessions less tiring.
I used the iPhone 15 Pro without a case, and it didn’t feel particularly fragile. But phones drop and break, and the new frame comes with one additional benefit: Significantly cheaper repairs. If the back glass on the iPhone 15 shatters, Apple is charging either $169 or $199 for a replacement, depending on screen size. On the iPhone 14 Pros, that price was either $499 or $549. Apple says it’s because this model is much easier to repair.
Zoom lens
Apple has also improved the zoom camera on the iPhone 15 Pro Max.
While the smaller phone still has a 3x zoom, the bigger phone now comes with a 5x zoom lens that mimics some of the better physical zoom lenses on standalone cameras that can be as long as 10 inches. Basically, the new iPhone allows you to get closer to your subject without physically getting closer.
On the left, an iPhone 15 Pro Max photo taken at 5x zoom. On the right, an iPhone 15 Pro photo taken with 3x zoom.
CNBC/Kif Leswing
It also comes with a nifty new kind of three-dimensional image stabilization that prevents the zoom shots from getting blurry, which is a problem with actual big zoom lenses. The handheld zoom shots on the iPhone 15 Pro Max were pretty sharp and clear.
The new lens will be very useful for day-to-day usage, as it makes more of the world around you easier to photograph. Parents will use it for kids’ sports, outdoors enthusiasts will use it take photos of birds and wildlife, and tourists will use it to get better vacation shots.
On the left: 2x zoom photo taken with the iPhone 15 Pro Max. On the right: 5x zoom photo taken with the iPhone 15 Pro Max
Kif Leswing/CNBC
It’s also a reason to reach for the bigger iPhone 15 Pro Max over the cheaper but lighter and smaller iPhone 15 Pro.
On the left: 2x zoom taken with iPhone 15 Pro Max. On the right: 5x zoom taken with iPhone 15 Pro Max.
The same photo of San Francisco’s ferry building, without zoom, through the iPhone 15 Pro Max main camera.
Kif Leswing/CNBC
USB-C
Apple’s iPhones have a new charger for the first time in a decade. Meet the USB-C port.
Behold: The USB-C port that will be on all iPhones going forward.
Kif Leswing/CNBC
Apple’s change was prompted by European regulation, and will make being an iPhone owner a little more convenient, because you’ll be able to share your iPhone cord with laptops, headphones, iPads, and other newer gadgets. You can use a laptop charger to charge the iPhone, or use your iPhone’s charger to fill up your headphones.
The port change on the iPhone Pros also opens up some cool new abilities. For example, if you have a USB-C monitor dock, like many corporate workers do, you can now likely plug your phone into a monitor, which mirrors what’s on your phone screen, for presentations, or perhaps to watch a movie or play a game. That was possible before, with a dongle, but now anyone with a new iPhone and recent monitor dock can do it.
You can also now use a powered-up iPhone to charge other gadgets, such as AirPods or Apple Watch, or even another iPhone, using a cord coming from its USB-C port. They don’t charge fast, but it works.
The new USB-C port now even allows iPhones to charge each other, or AirPods, or other gadgets. When two USB-C iPhones are plugged together, the one with less charge automatically charges. Works with last year’s Lightning port too, but they always charge, and never charge other gadgets.
Kif Leswing/CNBC
USB-C is a great improvement, although it won’t be immediately smooth for a lot of people. For example, the cord in my car for Apple CarPlay is currently using Lightning, the old connector, and not everyone in my family is upgrading to the new phones. I’ll have to use a dongle for a while.
Action button
The other big physical change to the iPhones this year is the Action button, which replaces the mute-switch.
The button is surprisingly nice, and I can see a lot of people using it every single day. Most people leave their phones on mute all the time, and there are several ways to mute or unmute your phone through software settings.
Apple’s action button can be set to different use cases in the Settings app, with a surprisingly sophisticated 3D interface.
Screenshot/CNBC
The new button provides haptic feedback when it’s pressed, and Apple has provided several convenient ways to use it.
My personal favorite is as a camera button. Press it quickly, and it brings up the camera. Press it again, and it takes a photo. If you hold it down, it takes a video.
Another interesting application is to quickly bring up a translation app that can take your spoken words and turn it into one of several foreign languages, and it translates responses as well.
The button is also customizable through Apple’s iPhone macro program called Shortcuts, which means people will come up with a number of creative uses once it’s released to the public.
Nice to have
New portrait features
Other camera improvements include the ability to change focus in many photos after they’re taken. It’s part of the ability to use “Portrait Mode” without specifically taking a Portrait Mode photo. Any photo taken with the iPhone 15 Pro’s camera that either has a manual focus (tapping the screen) or has a human or pet in the frame will automatically capture the depth information needed to tweak the photo after-the-fact.
Photos with Apple’s depth data can do lots of stuff, like changing the focus in the image, or Portrait Mode, which can vignette the background or give a softer focus to the subject. Photos with Apple’s depth mdata are marked in the camera roll with a stylized “f” symbol.
These screenshots show a photo taken outside of portrait mode. In the left two panels, you can see how you can shift the focus in the photo after it was taken. The right photo is how it looked right after it was taken.
Screenshot/CNBC
Apple’s main camera on the Pros also takes 24 megapixel photos, combining a larger 48-megapixel image with a smaller 12-megapixel image to synthesize a new photo with better range of light and additional details. It’s a subtle improvement but comforting if you shoot a lot of photos and just want them all to be good.
A17 chip
The iPhone Pros get the A17 Pro chip, the latest and greatest Apple silicon, as compared to the mainstream iPhone 15s, which have last year’s Pro model A16 Bionic chip.
In day-to-day use, you won’t notice the difference, because the iPhone is generally snappy. But Apple says the chip has a new 6-core GPU design that can handle “ray tracing,” an advanced kind of graphics computation previously limited to high-end gaming cards that essentially simulates light. It’s also got a better “neural engine” for running artificial intelligence.
There aren’t ray-tracing enabled games available yet on Apple’s App Store, but there are console-level titles such as the forthcoming Resident Evil Village that will take advantage of the new chip.
For most people, having the latest chip means there’s another year at the end of the phone’s life when it’s likely to get updates.
Standby mode
Apple’s Standby mode turns your iPhone into an updating dashboard that users can customize.
Kif Leswing/CNBC
One of the phone’s niftiest new features allows it to turn into a dashboard that displays real-time information, such as calendar appointments, photos, and even things like how close your pizza is to being delivered. This feature works with older phones, too, that have updated to the latest version of iOS, and requires a MagSafe charging stand. It’s going to be great for office workers.
Still some quirks
Heat
I only encountered a hot iPhone 15 Pro Max once, when playing the Apple Arcade title “Zookeeper World.” However, for about 5 minutes, the phone was too hot to hold, especially on the titanium frame, and I had to put it down. Heat issues haven’t cropped up since in my testing.
iPhone setup
Apple’s automatic iPhone transfer system has come a long way. When I got my review unit, all I had to do is sign in with my Apple ID, and hold my old phone next to the new one, and my texts, apps, photos and files all transferred. I’m an iCloud subscriber, but it was still pretty seamless.
But the process still isn’t perfect, and users should know it may take a day to make sure everything is transferred over. For example, my Apple Watch didn’t immediately transfer to pairing with the new phone — and I had to be careful, because I had a farecard on my Watch with a significant amount of money on it, and if I wasn’t careful about how I transferred it, I might have lost it. A few health settings didn’t immediately sync either, and required my attention to sort out.
Conclusion
The iPhone 15 Pro on the left, the iPhone 15 Pro Max on the right.
Kif Leswing/CNBC
The iPhone 15 Pros are one of the best upgrades in many years for Apple’s high-end phones, although the core of what an iPhone does hasn’t changed at all. Any of Apple’s phones currently on sale — which include 2022 and 2021 models at discounts — can make calls, send texts, download apps, and take great photographs. If you’re upgrading after a few years, all of Apple’s phones are big improvements, and they’ll all get the job done.
But there are also people who know they use their phone for hours per day. In fact, Apple’s Screen Time feature often reminds them of just how much time each week they spend on their iPhone.
For these people, even if they have last year’s phone, it’s worth going to an Apple Store or Best Buy, picking up the new Pro devices, and seeing if they like the decreased weight and new balance. I think the lighter, more wieldable phone is a major improvement in the phone’s physical form, even if it looks largely the same as last year’s models.
The other question is whether to pay the extra $200 to get the Pro Max when it’s got the same chip and main features as the $999 iPhone 15 Pro. The Pro Max is still a big phone with a 6.7-inch screen, but it’s much lighter this year, and the 5x zoom is a significant feature and something worth getting for people who take a lot of photos, like parents or photographers.
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025.
Kyle Grillot | Bloomberg | Getty Images
Campus, a college startup backed by Sam Altman, has hired Meta‘s former AI Vice President Jerome Pesenti as its technology head, the company announced Friday.
As part of the deal, Campus will buy Pesenti’s artificial intelligence learning platform Sizzle AI for an undisclosed amount and integrate its personalized AI-generated educational content already used by 1.7 million people.
The acquisition advances the company’s “roadmap” by two to three years and helps the platform cater learning toward individual student needs, said Tade Oyerinde, Campus founder and chancellor.
“This is a game changer,” he told CNBC.
Campus was founded to disrupt the community college system by “maximizing access to world-class education,” according to its website. It offers accredited associate degrees taught by adjunct professors from the likes of Stanford, Princeton and New York University.
The platform has over 3,000 enrolled students, charges $7,320 per academic year and accepts Pell Grants, according to its website. It also provides attendees with a laptop, mobile Wi-Fi pack, personal success coach and 24/7 tutoring access. Professors make upwards of $8,000 per course.
Campus has raised over $100 million from the likes of Peter Thiel’s Founders Fund, General Catalyst, NBA star Shaquille O’Neal, venture capitalist and Palantir co-founder Joe Lonsdale and Figma CEO Dylan Field.
Singapore authorities are investigating artificial intelligence computing firm Megaspeed, a customer of American AI chipmaker Nvidia, for allegedly helping Chinese companies evade curbs on U.S. chip exports.
“The Singapore Police Force confirms that investigations are ongoing into Megaspeed for suspected breaches of our domestic laws,” the police told CNBC in an email.
The probe comes as the New York Times reported Thursday that the U.S. Commerce Department was also investigating whether Megaspeed skirted American export controls, citing anonymous officials and other people familiar with the matter.
The twin investigations into Megaspeed could raise questions about Nvidia’s ability to track its chip exports effectively and to comply with U.S. restrictions on the sale of its most advanced AI chips to China.
According to an Nvidia spokesperson, the company had engaged the U.S. government on the matter and performed its own inquiry, without identifying “any reason to believe products have been diverted.”
“NVIDIA visited multiple Megaspeed sites yet again earlier this week and confirmed what we previously observed—Megaspeed is running a small commercial cloud, like many other companies throughout the world, as allowed by U.S. export control rules,” they said in a statement shared with CNBC Friday.
Megaspeed didn’t immediately respond to a request for comment, nor did the U.S. Commerce Department.
The Times reported that Megaspeed, which spun off from a Chinese gaming company in 2023, bought nearly $2 billion worth of Nvidia’s most advanced products through its subsidiary in Malaysia.
Export loophole concerns
The case surrounding Megaspeed highlights broader concerns about the effectiveness of U.S. export restrictions on advanced technologies, such as Nvidia’s AI processors.
The U.S. government has, for years, restricted sales of advanced AI chips to China, citing concerns they could strengthen Beijing’s military and give it an edge in broader AI development, among others.
But experts and lawmakers in Washington have long warned about loopholes in Washington’s export controls, while reports indicate that a massive black market for smuggled Nvidia chips has also emerged.
The House Select Committee on China in April questioned Nvidia’s shipment of chips to China and Southeast Asia after reports that Chinese AI start-up DeepSeek used the company’s chips to train a groundbreaking AI model.
Just a few months prior, Singapore had launched a separate probe into the alleged smuggling of restricted Nvidia chips, which were declared bound for Malaysia but may have been diverted elsewhere, including China.
In response to such cases and mounting U.S. pressure, Malaysia announced in July that it would begin requiring permits for all exports and transfers of Nvidia chips.
Outsourcing to Southeast Asia?
Chinese companies have also exploited a legal gray area by tapping into computing power from data centers in Southeast Asia equipped with restricted Nvidia chips, according to recent reports.
For example, Megaspeed was using its Nvidia chips for data centers in Malaysia and Indonesia, which appeared to be remotely serving customers in China, according to the Times.
Nvidia didn’t directly address this claim, but said in its statement that the Trump administration’s recent AI Action plan “rightfully encourages businesses worldwide to embrace U.S. standards and U.S. leadership, benefiting national and economic security.”
The Trump administration has recently signaled interest in ensuring Nvidia maintains its global market dominance — even in China — though its AI Action plan also called for strengthening enforcement of export controls globally.
Lawmakers in Washington have also proposed bills that could see Nvidia required to outfit its chips with tracking systems.
Such proposals have received pushback from Beijing, which froze imports of Nvidia’s chips after the Trump administration said it would roll back restrictions on some of the firm’s chips made specifically for China.
Microchip and Qualcomm logo displayed on a phone screen are seen in this multiple exposure illustration photo taken in Krakow, Poland on April 10, 2023.
Jakub Porzycki | Nurphoto | Getty Images
Qualcomm shares fell on Friday after Chinese regulators said it would investigate the American tech giant’s acquisition of chip firm Autotalks, ramping up tensions between the U.S. and China ahead of key meetings between the country’s leaders this month.
Shares were last around 3% lower in premarket trading.
China’s State Administration of Market Regulation (SAMR) said that Qualcomm is suspected of violating the country’s anti-monopoly law in regards to its acquisition of Israeli firm Autotalks. The acquisition officially closed in June, just over two years after it was first announced.
In a short statement, the SAMR said it would initiate an investigation into Qualcomm.
Qualcomm was not immediately available for comment when contacted by CNBC. The company sells its smartphone chips to some of the biggest players in China such as Xiaomi.
U.S. tech companies have recently been in the crosshairs of Chinese regulators ramping up tensions between Beijing and Washington ahead of key talks.
This week, China also tightened export controls on rare earths and related technologies. Rare earths are critical to high-tech industries, including automobiles, defense and semiconductors.
U.S. President Donald Trump and his Chinese counterpart Xi Jinping are expected to meet in person on the sidelines of the Asia-Pacific Economic Cooperation forum during the last week of October in Gyeongju, South Korea.