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I’ve been testing Apple’s two new Pro iPhones for the past several days. They hit store shelves on Friday.

The two Pro iPhones are significant year-over-year upgrades, with improvements to the camera, an improved physical body, and a new button. Most important for me, the high-end models are much lighter in weight and really make a big difference during daily use. I’d recommend them to any iPhone user who’s ready to upgrade, or anyone who has complained about how big and heavy smartphones have gotten.

They’re not cheap.

The 6.1-inch iPhone Pro model starts at $999 for 128GB of storage and goes up to $1499 for 1TB. I’d recommend the $1099 model with 256GB of storage for most people. The bigger phone, the 6.7-inch iPhone Pro Max, now starts at $1199, $100 more than last year, but the entry-level model has 256GB of storage and maxes out at 1TB for $1599.

In addition to the Pro models, Apple also offers two cheaper options, the iPhone 15 and iPhone 15 Plus, which cost $799 and $899 and up. They have the chip from last year’s iPhone 14 Pro, some camera improvements, and Apple’s “dynamic island” that hides the front-facing cameras. Most people will be perfectly happy with the mainstream iPhone 15 models, which are close to state-of-the-art.

But Apple’s Pro phones have the newest chip, the A17 Pro, a zoom lens, and a display with a faster refresh rate. For people who are picky about their personal technology, the pro models are significantly more desirable than the mainstream models, and their improvements often trickle down Apple’s lineup in the coming years.

Here’s what’s new and exciting about the iPhone 15 Pro phones:

What’s good

The “natural titanium” finish is the most noticeable new iPhone color. This is also a close look at the new Action Button, which replaces the mute switch.

Kif Leswing/CNBC

This year’s Pro iPhones have one visible and welcome change: They use titanium for the exterior frame, instead of stainless steel.

One color, “natural titanium,” shows off the new metal, but withmost other colors, it isn’t as immediately noticeable. But while the iPhone 15 Pro might look the same as last year’s model from a distance, it’s actually the biggest change to the iPhone’s exterior in years.

Titanium is a huge upgrade for daily use because it makes the phone lighter. It feels better in the hand. Apple’s Pro phones have been getting heavier since 2019, but this phone reverses the trend.

Apple says that the 6-inch iPhone 15 Pro is 187 grams, or 9% lighter than last year’s model. The iPhone 15 Pro Max, with a bigger 6.7-inch screen, weighs 8% less. But in practice, it feels like an even bigger reduction. Going back to my old iPhone 14 Pro, it feels like a brick. The weight difference between this year’s Pros and last year’s is noticeable even with a case.

Not only are this year’s Pro phones lighter, but they are also slightly narrower and shorter in length, although they’re marginally thicker than last year’s devices. They have a smaller border (bezel) around the same-sized screen, and it’s noticeable when holding the two devices side-by-side. But this also means last year’s cases won’t work with this year’s phones.

The iPhone 14 Pro is in the back and the iPhone 15 Pro is in the front. This year’s model has slighly smaller bezels. It’s subtle but noticable.

Kif Leswing/CNBC

The weight difference is subtle but will be meaningful to many people, making daily use more delightful — and marathon TikTok and YouTube sessions less tiring.

I used the iPhone 15 Pro without a case, and it didn’t feel particularly fragile. But phones drop and break, and the new frame comes with one additional benefit: Significantly cheaper repairs. If the back glass on the iPhone 15 shatters, Apple is charging either $169 or $199 for a replacement, depending on screen size. On the iPhone 14 Pros, that price was either $499 or $549. Apple says it’s because this model is much easier to repair.

Zoom lens

Apple has also improved the zoom camera on the iPhone 15 Pro Max.

While the smaller phone still has a 3x zoom, the bigger phone now comes with a 5x zoom lens that mimics some of the better physical zoom lenses on standalone cameras that can be as long as 10 inches. Basically, the new iPhone allows you to get closer to your subject without physically getting closer.

On the left, an iPhone 15 Pro Max photo taken at 5x zoom. On the right, an iPhone 15 Pro photo taken with 3x zoom.

CNBC/Kif Leswing

It also comes with a nifty new kind of three-dimensional image stabilization that prevents the zoom shots from getting blurry, which is a problem with actual big zoom lenses. The handheld zoom shots on the iPhone 15 Pro Max were pretty sharp and clear.

The new lens will be very useful for day-to-day usage, as it makes more of the world around you easier to photograph. Parents will use it for kids’ sports, outdoors enthusiasts will use it take photos of birds and wildlife, and tourists will use it to get better vacation shots.

On the left: 2x zoom photo taken with the iPhone 15 Pro Max. On the right: 5x zoom photo taken with the iPhone 15 Pro Max

Kif Leswing/CNBC

It’s also a reason to reach for the bigger iPhone 15 Pro Max over the cheaper but lighter and smaller iPhone 15 Pro.

On the left: 2x zoom taken with iPhone 15 Pro Max. On the right: 5x zoom taken with iPhone 15 Pro Max.

The same photo of San Francisco’s ferry building, without zoom, through the iPhone 15 Pro Max main camera.

Kif Leswing/CNBC

USB-C

Apple’s iPhones have a new charger for the first time in a decade. Meet the USB-C port.

Behold: The USB-C port that will be on all iPhones going forward.

Kif Leswing/CNBC

Apple’s change was prompted by European regulation, and will make being an iPhone owner a little more convenient, because you’ll be able to share your iPhone cord with laptops, headphones, iPads, and other newer gadgets. You can use a laptop charger to charge the iPhone, or use your iPhone’s charger to fill up your headphones.

The port change on the iPhone Pros also opens up some cool new abilities. For example, if you have a USB-C monitor dock, like many corporate workers do, you can now likely plug your phone into a monitor, which mirrors what’s on your phone screen, for presentations, or perhaps to watch a movie or play a game. That was possible before, with a dongle, but now anyone with a new iPhone and recent monitor dock can do it.

You can also now use a powered-up iPhone to charge other gadgets, such as AirPods or Apple Watch, or even another iPhone, using a cord coming from its USB-C port. They don’t charge fast, but it works.

The new USB-C port now even allows iPhones to charge each other, or AirPods, or other gadgets. When two USB-C iPhones are plugged together, the one with less charge automatically charges. Works with last year’s Lightning port too, but they always charge, and never charge other gadgets.

Kif Leswing/CNBC

USB-C is a great improvement, although it won’t be immediately smooth for a lot of people. For example, the cord in my car for Apple CarPlay is currently using Lightning, the old connector, and not everyone in my family is upgrading to the new phones. I’ll have to use a dongle for a while.

Action button

The other big physical change to the iPhones this year is the Action button, which replaces the mute-switch.

The button is surprisingly nice, and I can see a lot of people using it every single day. Most people leave their phones on mute all the time, and there are several ways to mute or unmute your phone through software settings.

Apple’s action button can be set to different use cases in the Settings app, with a surprisingly sophisticated 3D interface.

Screenshot/CNBC

The new button provides haptic feedback when it’s pressed, and Apple has provided several convenient ways to use it.

My personal favorite is as a camera button. Press it quickly, and it brings up the camera. Press it again, and it takes a photo. If you hold it down, it takes a video.

Another interesting application is to quickly bring up a translation app that can take your spoken words and turn it into one of several foreign languages, and it translates responses as well.

The button is also customizable through Apple’s iPhone macro program called Shortcuts, which means people will come up with a number of creative uses once it’s released to the public.

Nice to have

New portrait features

Other camera improvements include the ability to change focus in many photos after they’re taken. It’s part of the ability to use “Portrait Mode” without specifically taking a Portrait Mode photo. Any photo taken with the iPhone 15 Pro’s camera that either has a manual focus (tapping the screen) or has a human or pet in the frame will automatically capture the depth information needed to tweak the photo after-the-fact.

Photos with Apple’s depth data can do lots of stuff, like changing the focus in the image, or Portrait Mode, which can vignette the background or give a softer focus to the subject. Photos with Apple’s depth mdata are marked in the camera roll with a stylized “f” symbol.

These screenshots show a photo taken outside of portrait mode. In the left two panels, you can see how you can shift the focus in the photo after it was taken. The right photo is how it looked right after it was taken.

Screenshot/CNBC

Apple’s main camera on the Pros also takes 24 megapixel photos, combining a larger 48-megapixel image with a smaller 12-megapixel image to synthesize a new photo with better range of light and additional details. It’s a subtle improvement but comforting if you shoot a lot of photos and just want them all to be good.

A17 chip

The iPhone Pros get the A17 Pro chip, the latest and greatest Apple silicon, as compared to the mainstream iPhone 15s, which have last year’s Pro model A16 Bionic chip.

In day-to-day use, you won’t notice the difference, because the iPhone is generally snappy. But Apple says the chip has a new 6-core GPU design that can handle “ray tracing,” an advanced kind of graphics computation previously limited to high-end gaming cards that essentially simulates light. It’s also got a better “neural engine” for running artificial intelligence.

There aren’t ray-tracing enabled games available yet on Apple’s App Store, but there are console-level titles such as the forthcoming Resident Evil Village that will take advantage of the new chip.

For most people, having the latest chip means there’s another year at the end of the phone’s life when it’s likely to get updates.

Standby mode

Apple’s Standby mode turns your iPhone into an updating dashboard that users can customize.

Kif Leswing/CNBC

One of the phone’s niftiest new features allows it to turn into a dashboard that displays real-time information, such as calendar appointments, photos, and even things like how close your pizza is to being delivered. This feature works with older phones, too, that have updated to the latest version of iOS, and requires a MagSafe charging stand. It’s going to be great for office workers.

Still some quirks

Heat

I only encountered a hot iPhone 15 Pro Max once, when playing the Apple Arcade title “Zookeeper World.” However, for about 5 minutes, the phone was too hot to hold, especially on the titanium frame, and I had to put it down. Heat issues haven’t cropped up since in my testing.

iPhone setup

Apple’s automatic iPhone transfer system has come a long way. When I got my review unit, all I had to do is sign in with my Apple ID, and hold my old phone next to the new one, and my texts, apps, photos and files all transferred. I’m an iCloud subscriber, but it was still pretty seamless.

But the process still isn’t perfect, and users should know it may take a day to make sure everything is transferred over. For example, my Apple Watch didn’t immediately transfer to pairing with the new phone — and I had to be careful, because I had a farecard on my Watch with a significant amount of money on it, and if I wasn’t careful about how I transferred it, I might have lost it. A few health settings didn’t immediately sync either, and required my attention to sort out.

Conclusion

The iPhone 15 Pro on the left, the iPhone 15 Pro Max on the right.

Kif Leswing/CNBC

The iPhone 15 Pros are one of the best upgrades in many years for Apple’s high-end phones, although the core of what an iPhone does hasn’t changed at all. Any of Apple’s phones currently on sale — which include 2022 and 2021 models at discounts — can make calls, send texts, download apps, and take great photographs. If you’re upgrading after a few years, all of Apple’s phones are big improvements, and they’ll all get the job done.

But there are also people who know they use their phone for hours per day. In fact, Apple’s Screen Time feature often reminds them of just how much time each week they spend on their iPhone.

For these people, even if they have last year’s phone, it’s worth going to an Apple Store or Best Buy, picking up the new Pro devices, and seeing if they like the decreased weight and new balance. I think the lighter, more wieldable phone is a major improvement in the phone’s physical form, even if it looks largely the same as last year’s models.

The other question is whether to pay the extra $200 to get the Pro Max when it’s got the same chip and main features as the $999 iPhone 15 Pro. The Pro Max is still a big phone with a 6.7-inch screen, but it’s much lighter this year, and the 5x zoom is a significant feature and something worth getting for people who take a lot of photos, like parents or photographers.

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Apple’s new iPad Pro is thin and fast, but the software needs an update

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Apple's new iPad Pro is thin and fast, but the software needs an update

Apple’s new iPad Pro comes in two sizes, and starts at $999. It also has a new add-on case called Smart Keyboard that makes it feel like a laptop.

Apple‘s new iPad Pro and iPad Air models launch Wednesday. I’ve been testing the new iPad Pro for several days and what I found is that it’s a very nice iPad.

This is an important launch for Apple. Earlier this month, the company reported a 16% year-over-year drop in iPad revenue for its fiscal second quarter. Apple hasn’t rolled out a new iPad since October 2022.

The new iPad Pro is fast, with the latest M4 chip, and it has a new OLED display that’s more colorful than prior screens. It’s the thinnest product Apple has ever launched.

But, it still runs the same iPad software, and that’s starting to feel dated. The fully loaded out model I tested costs about $2,499. That’s before you add the $350 keyboard and $129 Apple Pencil Pro, which will help you get more out of the device.

It’s time Apple makes this more than just an iPad. The software, called iPadOS, needs to catch up to the hardware.

Here’s what you need to know about it.

What’s good

The new iPad Pro models can be seen at an Apple event. The new iPad Pro is the first Apple device with the M4 chip. The larger version with a 13-inch display is the thinnest Apple device to date with a thickness of 5.1 millimetres. 

Christoph Dernbach | Picture Alliance | Getty Images

The new iPad Pros cost $200 more than the models they replaced. I tested the larger 13-inch iPad Pro, which starts at $1,299 before storage and 5G upgrades. The 11-inch model starts at $999.

The first thing I noticed when I picked it up was its thinness. It’s noticeable compared to the M1 iPad Pro I’ve used for the past several years. And it’s lighter. That’s especially nice on the 13-inch model, which replaces the 12.9-inch version. I always thought it felt too heavy and clunky to use as a tablet. It still feels big, but it’s more manageable.

The new OLED screen is another highlight. It’s clear and super colorful. It’s similar to the OLED screen Apple has used on its iPhones Pro for years but not on iPads. The screen adapts, getting brighter in dark movies or showing scenes with explosions. And professional video and photo editors will appreciate its color accuracy. I loved using it for movies and while playing Diablo Immortal. The game will look better once Activision Blizzard releases an update enabling improved graphics for the M4 iPad Pro. The four stereo speakers sound nice and loud but not tinny.

The camera is finally in the right place. It’s along the landscape edge of the iPad so that, when it’s propped up, it’s dead center for FaceTime calls. It used to be on the top of the iPad, forcing that awkward glance to the side during video calls. The quality was nice and clear during my tests and I like that the camera, using the Center Stage features, followed me as I moved around the room.

2024 13-inch Apple iPad Pro

Todd Haselton | CNBC

The iPad has the latest and greatest M4 chip, which hasn’t launched on Macs yet. I ran a GeekBench multicore benchmark test that shows it scoring 48% higher than the prior M2 iPad Pro. Apple promises up to 4x faster rendering over the M2 and 1.5x faster processor performance, which means video editing in Final Cut Pro for iPad and rendering things like 3D models is quicker for professionals who need it. The M4 also has a special engine that helps power the “Tandem OLED” displays. Apple took a unique approach to the iPad by stacking two OLED screens on top of one another, which requires this special part of the M4 chip to work.

The iPad Pro felt quick when I ran two apps side-by-side, switching between Slack and the web browser, or loading into games. Apps switch in an instant. It wasn’t much different than my M1 iPad for everyday stuff, like browsing the web and opening apps, which seems to be how iPads are mostly used. More on that in the next section.

2024 13-inch Apple iPad Pro

Todd Haselton | CNBC

The new iPads Pro support Apple’s updated $350 Magic Keyboard for iPad Pro (the 11-inch version is $300). It’s awesome and is just like typing on a Mac with a full function row above the number keys to switch apps, adjust the volume or brightness and more. Apple added a much larger trackpad and an aluminum palm rest but kept the same soft outside and “floating” screen mechanism, which allows you to snap the iPad onto the case using its magnetic pins and tilt it back and forth.

2024 13-inch Apple iPad Pro

Todd Haselton | CNBC

The updated Apple Pencil Pro is also a lot of fun. I mostly use the Apple Pencil to sign documents. But folks who draw or paint on their iPads, or need more control in 3D or video apps, will like the new features. I liked squeezing it to change between the tool — pencil or brush or eraser and the color — and the haptic pulse to confirm you’ve squeezed it. Developers can add the squeeze function to their apps so you can access different tools in different apps. The added gyroscope also allows you to tilt and twirl the pencil to change your pencil or pen stroke. Double tap is convenient, too, allowing you to switch between a pencil and eraser tool, for example. The hover function previews where you’re going to touch the display.

Apple promises the same battery life as the last iPads Pro. So you get about 10 hours of web browsing or watching video, or nine hours if you’re browsing the web on a cellular connection. That lined up with what I received during my tests. Expect to get a full workday of use. Still, it’s impressive given this iPad is 1.3mm thinner and 103 grams lighter than the last 12.9-inch iPad Pro.

What’s bad

2024 13-inch Apple iPad Pro

Todd Haselton | CNBC

Here’s my biggest gripe about the Pro models: The software, iPadOS, is what you’ll get on any other iPad. And while I think it works great, it’s time for the Pro models to have a better operating system.

My guess is Apple has something big planned for next month’s Worldwide Developers Conference and I hope it addresses this. I probably won’t get my wish, but I’d love to see the iPad Pro act just like a Mac. Plop it into the keyboard and it turns into a touchscreen MacBook. Lift it off and use it like a regular iPad. It has a newer processor than Apple’s MacBooks, so this should be possible if it’s something Apple wants. Regardless, we need better multitasking.

Stage Manager on the iPad Pro

Todd Haselton | CNBC

Should you buy the 2024 iPad Pro?

2024 13-inch Apple iPad Pro

Todd Haselton | CNBC

It depends on what you need. It’s my favorite iPad to date, even though I don’t need the faster chip. I love how thin it is and that it’s lighter than the earlier iPads. The updated keyboard is great. The new Apple Pencil Pro works well, but creatives will use it more than I do.

I still think the 13-inch is a little too big and would steer most folks to the 11-inch model. If you don’t care about needing all the speed, you should consider the new iPad Air, which costs less and also comes with a bigger 13-inch screen. If you just need a tablet to browse the web, play games and check email, get the $350 iPad.

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OpenAI launches new AI model and desktop version of ChatGPT

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OpenAI launches new AI model and desktop version of ChatGPT

OpenAI on Monday launched a new AI model and desktop version of ChatGPT, along with an updated user interface, the company’s latest effort to expand use of its popular chatbot.

The update brings GPT-4 to everyone, including OpenAI’s free users, technology chief Mira Murati said in a livestreamed event. She added that the new model, GPT-4o, is “much faster,” with improved capabilities in text, video and audio.

“This is the first time that we are really making a huge step forward when it comes to the ease of use,” Murati said.

OpenAI, backed by Microsoft, has been valued by more than $80 billion by investors. The company, founded in 2015, is under pressure to stay on top of the generative AI market while finding ways to make money as it spends massive sums on processors and infrastructure to build and train its models.

The new model also has improved quality and speed of ChatGPT for 50 different languages, and it will also be available via OpenAI’s API so that developers can begin building applications using the new model today, Murati said. GPT-4o is twice as fast as, and half the cost of, GPT-4 Turbo, Murati said.

OpenAI team members demonstrated the new model’s audio capabilities, asking for help calming down ahead of a public speech. OpenAI researcher Mark Chen said the model has the capability to “perceive your emotion,” adding that the model can also handle users interrupting it. The team also asked it to analyze a user’s facial expression to comment on the emotions the person may be experiencing.

“Hey there, what’s up? How can I brighten your day today?” ChatGPT’s audio mode said when a user greeted it.

Chen demonstrated the model’s ability to tell a bedtime story and asked it to change the tone of its voice to be more dramatic or robotic. He even asked it to sing the story.

OpenAI’s new model can also function as a translator, even in audio mode, the company said. Chen demonstrated the tool’s ability to listen to Murati speaking Italian while he spoke English and to translate into their respective languages as they conversed.

Team members also demonstrated the model’s ability to solve math equations and help write code, positioning it as a stronger competitor to Microsoft’s own GitHub Copilot.

For OpenAI, it’s one of the company’s biggest announcements since its August launch of ChatGPT Enterprise, the AI chatbot’s business tier. That tool was in development for “under a year” and had the help of more than 20 companies of varying sizes and industries, OpenAI COO Brad Lightcap told CNBC at the time.

OpenAI, Microsoft and Google are at the helm of a generative AI gold rush as companies in seemingly every industry race to add AI-powered chatbots and agents to key services to avoid being left behind by competitors. Earlier this month, OpenAI rival Anthropic announced its first-ever enterprise offering and a free iPhone app.

A record $29.1 billion was invested across nearly 700 generative AI deals in 2023, an increase of more than 260% from the prior year, according to PitchBook. The market is predicted to top $1 trillion in revenue within a decade.

Some in the industry have raised concerns about the speed at which untested new services are coming to market, and academics and ethicists are distressed about the technology’s tendency to propagate bias.

After ChatGPT’s launch in November 2022, it broke records at the time as the fastest-growing consumer app in history, and now has about 100 million weekly active users. OpenAI says that more than 92% of Fortune 500 companies are using the platform.

Murati said during the Monday event that OpenAI wants to “remove some of the mysticism from the technology.”

“Over the next few weeks, we’ll be rolling out these capabilities to everyone,” Murati said, adding.

She concluded by thanking Nvidia CEO Jensen Huang and his company for providing the necessary graphics processing units (GPUs) to power OpenAI’s technology.

“I just want to thank the incredible OpenAI team, and also thanks to Jensen and the Nvidia team for bringing us the most advanced GPUs to make this demo possible today,” she said.

WATCH: OpenAI’s Google search competitor

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Google and Apple partner to fight location tracker stalking

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Google and Apple partner to fight location tracker stalking

Tile Sticker and Apple AirTag

Todd Haselton | CNBC

Apple and Google announced Monday that updated iPhones and Android phones will show alerts warning users that there is a wireless location tracking device nearby, in case the user was not aware they were being tracked and wants to stop it.

The move is the latest sign that the two major platforms are working to fix the downside of wireless trackers — such as Apple’s AirTag — that can be useful for finding lost or stolen objects by displaying their location on a digital map, but can also be used by criminals to track people.

IPhone and Android devices with up-to-date software will receive a message telling them that a Bluetooth tracker is “found moving with you.” Users can then have the tracker play a sound to make it easier to find, and access instructions about how to disable it.

When AirTags were first introduced by Apple in 2021, they quickly found an audience among users who would attach the tiny devices to their keys, luggage, or even their car, allowing them to use Apple’s global network of devices and crowdsourced Bluetooth signals to quickly locate their lost objects — for example, checked baggage that never arrived after a flight.

But the devices were also used for crime, and some victims said that they were slipped an AirTag at a crowded bar to be tracked. Since then, Apple has been working with Google to integrate alerts and warnings into iOS and Android to tamp down criminal misuse. Alerts specifically warning against an AirTag traveling with the user were already built into Android.

The AirTag is also now just one of many Bluetooth trackers. Apple and Google allow third-party companies, such as Chipolo and Motorola, to build their own devices.

But when third-party companies build so-called “Find My” lost device trackers, they have to build them to Apple and Google’s specifications, which will now require unwanted tracking alerts.

Apple and Google said they were working together to create a public industry specification for these kinds of Bluetooth tracker devices, but although the official standard isn’t finished, both companies have implemented the alerts into their operating systems, starting with Apple’s iOS 17.5, which will be released on Monday, and Android devices with version 6.0 or newer.

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