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The launch of generative AI products over the past nine months has the world talking about how it will change the future. Many are frightened. Others are excited about the opportunity.

A report last month from Next Move Strategy Consulting predicts the AI industry will grow 20x in the next seven years, creating a $2 trillion business, up from its current value of $100 billion. It might sound like wild hype, but other analysts from McKinsey, Morgan Stanley and BlackRock all map out a similar trajectory. AI is here to stay, and a lot of human lives will be upended. But it’s also the chance of a lifetime.

Frederik Pedersen, the co-founder of Danish AI company EasyTranslate and son of one of Denmark’s most famous men, is approaching the future head-on.

“I have been saying for a long time that translation is dead and AI has killed the industry as we know it, but that hasn’t gone down particularly well with my competitors. Now, however, those same people are listening and are realising that they may be too late if they want to transform their business.”

Son of Danish politician Klaus Riskær Pedersen

It’s not easy to be the child of a powerful person, as has been recently and brilliantly illustrated by the TV series Succession. If there’s a Logan Roy in the family, it’s difficult for the child to be their own person.

Some crash and burn; some, such as singers Justin Bieber and Miley Cyrus, try to shock their parents by being outlandish and independent. It’s rarely a good look.

Others, however, do it in smarter ways and emerge from that parental shadow by adopting different mechanisms to build their own reputation. 

In the case of Pederson, now 35, it was technology that enabled him to do so. First, with translation software, and now, generative AI has overtaken it.

Frederik Pederson knows how to pivot
Pederson knows how to pivot. (Supplied)

His dad, Klaus Riskær Pedersen, is a controversial Danish political party leader, entrepreneur, businessman and author. Everybody in Denmark knows his name.

His chequered career includes being a member of the European Parliament for the Liberal Party, writing books, developing, building and selling around 15 companies over three decades. He set up his own political party in 2018.

But there have been controversies. He has several convictions for fraud and has spent different spells in jail, as well as splitting Danish public opinion and having the social life that goes with such apparent conviviality. 

At first, (Frederik) Pedersen suffered. In and out of schools, he tried to find a way of acceptance and struggled. He didn’t make it to university, but he did know about technology and became interested in its power and consequently found a way to plow his own furrow.

“It took me some time to find a direction, but slowly I realized that the world was all about communication. I knew I was from a privileged family, but educators always seemed to have a lack of empathy and communication when I was a child. I was made to feel different, and it was a difficult place to be.

“But I came through it, and those life lessons set me up for all the changes that life throws at you. So I set up a translation company, and now I’m pivoting the company into generative AI because of the huge opportunity it offers humanity, not least the same elements of communication,” says Pedersen.



Early access to OpenAI’s ChatGPT

The AI light started to dawn on him back in 2020.

That year, Pedersen applied to the Danish Innovation Fund for a 65,000 euro grant to create a content generator engine that would enable him to create a new form of translation:

“I realized that the biggest issue in e-commerce when it came to languages was not translation in itself, but creating localized content for retailers’ different products that customers could relate to,” he explains, adding the company spent the money to train “neural networks to create these product descriptions.”

Also read: AI Eye — Real uses for AI in crypto, Google’s GPT-4 rival, AI edge for bad employees

A neural network is a type of machine learning process called deep learning that uses interconnected nodes or neurons in a layered structure that resembles the human brain.

“We branded it content-as-a-service and couldn’t believe we were one of the first companies to do it,” he says, though it ended up proving the old adage that being early is the same as being wrong.

“Ultimately we were ahead of the technology and while our technology could build sentences, it just wasn’t good enough for our customers.”

This first effort was not wasted time and money, however, as it meant the company was able to hit the ground running when large language models were released publicly. EasyTranslate obtained early access to ChatGPT because it already had an account with OpenAI and was able to adopt and execute the technology instantly.

From that point, EasyTranslate pivoted to a generative AI content future based on Pedersen’s thesis that traditional translation was indeed “dead.”

Translation meets technology

It was not the first change in direction for Pedersen’s company. Formed in 2010 without venture capital, the translation service grew quickly.

In 2016, it went after bigger fish and started offering interpretation services to the Danish government after realizing there was an opportunity with the launch of Apple’s FaceTime. According to Pedersen, interpreters were super-expensive, inefficient and slow, and travel for in-person events wasn’t exactly “climate change-friendly.” 

Pedersen created a video interpretation app that streamlined costs and increased efficiency by offering a marketplace and matching service for interpreters as well as remote interpreter services. 

Danish municipalities signed up for the service, including the Danish Ministry of Justice, recognizing that bringing an interpreter to a court was a very expensive business, especially due to the often last-minute nature of such needs.

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At its height, the company was running 1,000 interpretation meetings a day, and between 2017 and 2019, it was responsible for more than 70% of the Danish government’s interpretation business.

However, Pedersen says the Danish government had never outsourced such business, and the relationship turned sour.

Pedersen believes that AI and humans can work together in harmony
Pedersen believes that AI and humans can work together in harmony. (Supplied)

“It was a very mutual and fruitful relationship for a long time, but we realized that working with governments was more difficult than we imagined. It was like the cliche of a heavy tanker not being able to turn around.

“Again, it was the first learning curve for me. Yes, our data processing wasn’t as good as it could have been and working with antiquated systems and reasoning was very difficult.

“Eventually, the Danish government decided they didn’t want to carry on with our relationship. It was hard at the time, but I still believe we succeeded, and we learned a lot,” he says. 

“Let’s just say, the operation was a success, but the patient died. There was also a lot of opposition from the strong Danish trade unions who thought we were putting people out of jobs.”

“But it was not about putting people out of jobs, it was working with technology in the same way we work with AI now. Our interpreters who decided to join our community were extremely happy with our software. They said it was like having a PA that coordinated their calendar and ensured them productive days with the highest possible earnings — they managed to increase those earnings.”

Impact of AI on jobs

The impact of AI technology on employment is a source of great anxiety for many, with some predicting entire industries will be wiped out, while others suggest jobs will change and evolve rather than disappear.

A recent study by the International Labour Organization found that women will be disproportionately affected by automation, with around 7.8% of jobs held by women in high-income countries (or 21 million) likely to be automated, but only 2.9% of jobs held by men (9 million).

Translation is a highly gendered industry too, with women accounting for around 67% of translators.

Pedersen’s thinking about the essential human element in technology — be that content generation or generative AI — is now central to EasyTranslate’s business.

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He believes that the combination of humans and AI is more powerful than just letting the AI do everything, using the example of a hard-working high school student who was angry at classmates for using AI to cheat.

Instead of cheating herself, she asked ChapGPT to mark her already-written essay. It sorted out the grammar and typos, and it gave her extra resources and links to improve her work beyond that of the cheater.

“In business, everybody is looking for the magic of balance in the marketplace, that sweet spot where pricing, innovation and technology are aligned. We are also doing that when it comes to AI and humans; we want that magic balance there as well,” he says.

Humans still required in the loop

He cites “humans in the loop” as the way forward for humans and machines. Generative AI can do the heavy lifting, and humans can finish and finesse the job. It creates content in any language generated by AI but enhanced by humans.

“There are others in business, such as Reuters, who also profess the ‘humans in the loop’ phrase. Again, I’ve been saying for a long time that this is the way forward to make both technology and humans better.

“By harnessing the power of both and increasing machine learning in the process, I believe that the current dominance of LLMs will be replaced by small language models that can be tailored exactly for the customer — open source generative AI — that will be the future.”

“That’s what we’re planning for and how the whole AI sector will play out. Those companies that are prepared for that will prosper; those who aren’t will fail,” he says.

Since Pedersen’s pivot to AI at the end of 2022, there has been increased investor interest in EasyTranslate, and the company raised 2.75 million euros earlier this year

“We think that we’ve been ahead of our time, and that thinking has led us to embrace AI and take us to the next level. AI itself is just the mirror of what humanity has already created; AI is really the technological history of human knowledge.

“I think it’s obvious that the two are perfectly compatible, that magic balance, so as generative AI evolves, so will those humans in the loop. Nobody with a good and adaptive brain will lose their job; their jobs and roles will be better and more creative,” he concludes.

His father should be proud.

Monty Mumford

Monty Munford

Monty Munford writes regularly for the BBC, The Economist and City AM and has been a tech columnist for Forbes and The Telegraph. He also runs a growth and visibility consultancy and has appeared at more than 200 events and conferences, interviewing figures such as Tim Draper, the late John McAfee, Sir Tim Berners-Lee, Steve Wozniak, Kim Kardashian, Guns N’ Roses and many others.

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China poses ‘real national security threats’ to UK, Starmer warns

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China poses 'real national security threats' to UK, Starmer warns

Sir Keir Starmer has warned China poses “real national security threats to the United Kingdom”.

But the prime minister also described China as a “nation of immense scale, ambition and ingenuity” and a “defining force in technology, trade and global governance”.

“The UK needs a China policy that recognises this reality,” he added in a speech at the Guildhall in London.

“Instead, for years we have blown hot and cold.

“So our response will not be driven by fear, nor softened by illusion. It will be grounded in strength, clarity and sober realism.”

Prime Minister Keir Starmer giving his speech. Pic: Reuters
Image:
Prime Minister Keir Starmer giving his speech. Pic: Reuters

Describing the absence of engagement with China – the world’s second-biggest economy – as “staggering” and “a dereliction of duty”, Sir Keir said: “This is not a question of balancing economic and security considerations. We don’t trade off security in one area, for a bit more economic access somewhere else.

“Protecting our security is non-negotiable – our first duty. But by taking tough steps to keep us secure, we enable ourselves to cooperate in other areas.”

Sir Keir’s remarks come after MPs and parliamentarians were warned last month of new attempts to spy on them by China.

And they follow the collapse of a prosecution of two people suspected of spying on behalf of China.

That case led to controversy over how the government under Labour responded to the Crown Prosecution Service’s requests for evidence.

Speech at the annual Lady Mayor's Banquet. Pic: Reuters
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Speech at the annual Lady Mayor’s Banquet. Pic: Reuters

At the time, Sir Keir sought to blame the previous Conservative government for the issues, which centred on whether China could be designated an “enemy” under First World War-era legislation.

Meanwhile, Sky News understands the prime minister is set to approve plans for a controversial Chinese “super embassy” in central London.

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A final decision on the planning application for the former Royal Mint site near the Tower of London is due on 10 December, after numerous previous delays.

Sir Keir is also understood to be preparing for a likely visit to China in the new year.

Since he was elected last year, Sir Keir has been active on the world stage, trumpeting deals with the US, India and the EU and leading the “coalition of the willing” in support of Ukraine.

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PM preparing for likely China visit

But he has also faced criticism from his opponents, who accuse him of spending too much time out of the UK attending international summits rather than focusing on domestic issues.

Sir Keir offered a defence of his approach, describing it as “the biggest shift in British foreign policy since Brexit” and “a decisive move to face outward again”.

While saying he would “always respect” the Brexit vote as a “fair, democratic expression”, he said the way the UK’s departure from the EU had been “sold and delivered” was “simply wrong”.

He said: “Wild promises were made to the British people and not fulfilled. We are still dealing with the consequences today.”

In his speech on Monday, the prime minister accused opposition politicians of offering a “corrosive, inward-looking attitude” on international affairs.

Sir Keir Starmer. Pic: Reuters
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Sir Keir Starmer. Pic: Reuters

Taking aim at those who advocate leaving the European Convention on Human Rights or NATO, he said they offered “grievance rather than hope” and “a declinist vision of a lesser Britain”.

Sir Keir said: “Moreover, it is a fatal misreading of the moment, ducking the fundamental challenge posed by a chaotic world – a world which is more dangerous and unstable than at any point for a generation, where international events reach directly into our lives, whether we like it or not.”

He added: “In these times, we deliver for Britain by looking outward with renewed purpose and pride, not by shrinking back. In these times, internationalism is patriotism.”

Responding to the prime minister’s speech, shadow foreign secretary Dame Priti Patel said: “From China’s continued flouting of economic rules to transnational repression of Hong Kongers in Britain, Starmer’s ‘reset’ with Beijing is a naive one-way street, which puts Britain at risk while Beijing gets everything it wants.

“Starmer continues to kowtow to China and is captivated by half-baked promises of trade.

“Coming just days after the latest Chinese plot to interfere in our democracy was exposed, his love letter to the Chinese Communist Party is a desperate ploy to generate economic growth following his budget of lies and is completely ill-judged.

“While China poses a clear threat to Britain, China continues to back Iran and Russia, and plots to undermine our institutions. Keir Starmer has become Beijing’s useful idiot in Britain.”

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OBR chief Richard Hughes resigns after budget leak investigation

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OBR chief Richard Hughes resigns after budget leak investigation

The chairman of the Office for Budget Responsibility (OBR) has resigned after an investigation into the leak of last week’s budget criticised the watchdog’s leadership.

Richard Hughes stepped down following the publication of a report into the early release of Rachel Reeves’s fiscal event.

The OBR’s official forecast, which revealed the contents of the record-breaking tax rise budget, was accessed at 11.35am last Wednesday, about an hour before the chancellor stood up to deliver it.

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Rachel Reeves said she only found out about the leak when she was in the House of Commons
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Rachel Reeves said she only found out about the leak when she was in the House of Commons

In a letter to Ms Reeves and the chairwoman of the Commons Treasury Committee Dame Meg Hillier, Mr Hughes said he was quitting to allow the OBR to “quickly move on from this regrettable incident”.

He said he took “full responsibility” for “the shortcomings identified in the report”.

Mr Hughes said: “By implementing the recommendations in this report, I am certain the OBR can quickly regain and restore the confidence and esteem that it has earned through 15 years of rigorous, independent economic analysis.”

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An investigation ordered by the independent fiscal forecaster soon after the budget called the leak “the worst failure in the 15-year history of the OBR” and strongly criticised the watchdog’s processes for protecting sensitive information.

The probe found there was “nothing to suggest” the premature access was the result of “hostile cyber activity by foreign actors or cyber criminals, or of connivance by anyone working for the OBR”.

“Nor was it simply a matter of pressing the publication button on a locally managed website too early,” the report stated.

It concluded that “configuration errors” led to “a failure to ensure the protections which hide documents from public view immediately before publication were in place”.

“The ultimate responsibility for the circumstances in which this vulnerability occurred and was then exposed rests, over the years, with the leadership of the OBR,” the investigation said.

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Did Rachel Reeves mislead the nation with her budget?

Kemi Badenoch claimed that Ms Reeves was trying to use Mr Hughes as a “human shield”.

The Conservative leader said on social media: “More serious questions for the chancellor as she tries to make Richard Hughes her human shield.

“Her actions have turned this into a full blown political crisis for the government. If [Prime Minister] Keir Starmer had a backbone, he would have sacked Reeves long ago.”

Mr Hughes had been under pressure to explain the leak, which he immediately apologised for, and ordered the investigation.

It is also led by Professor David Miles and Tom Josephs, with Baroness Sarah Hogg and Dame Susan Rice as non-executive members.

There are 52 permanent staff, who are civil servants, with six of those working on the strategy, operations and communications team.

The report acknowledged the leak “changed the pattern of budget day to the chancellor’s disadvantage”.

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OBR’s budget leak timeline on 26 November

5.10am: OBR website host emailed staff to confirm server modification to accommodate higher website traffic when the forecast is released

5.16am: A request was made to access the forecast document’s web address, but the PDF had not been uploaded yet. Between this time and 11.30am there were 44 unsuccessful requests to the URL from seven unique IP addresses

9am onwards: The web developer set up webpages in draft form in the content management system, creating IDS for all the downloads to be used across the website

11.02am: PDF documents were emailed to the web developer, including the forecast

11.03am-11.35am: The web developer began uploading documents to the draft area of the OBR website – which was understood by all involved not to be publicly accessible

11.35am: The first successful request to the document’s URL was made. This IP address had made 32 unsuccessful attempts at that URL that morning. There were 43 successful requests between this time and 12.07pm, from 32 unique IP addresses

11.41am: A Reuters news alert is the first evidence of the forecast being available publicly

11.43am: The OBR was first made aware by a non-Reuters journalist that Reuters was flashing forecast details. OBR staff, not knowing the URL was accessible even if known or guessed, found no evidence via webpages going live accidentally

11.50am onwards: Images and facts from the forecast began appearing widely online from many people

11.52am: Senior OBR and Treasury officials had a phone call to discuss the breach. Treasury staff made OBR staff aware of the URL

11.53am: OBR staff and the web developer tried to pull the PDF from the website, and to pull the entire website, but struggled to initially due to the website being overloaded with traffic

11.58am: A Reuters journalist emailed the OBR confirming they had published details and asked for a comment

12.07pm: The forecast PDF was renamed by the web developer, but it still appeared on the internet archive via search engines

12.08pm: The PDF was removed from the website’s content management system, taking it offline. The OBR chair and staff drafted a statement setting out what had happened and confirming its website was the source of the error

12.15pm: the statement was posted on the OBR’s website and on X

12.34pm: Chancellor’s budget statement began

1.38pm: The chancellor’s statement ended and the forecast and supporting documents were pushed live

It revealed the OBR’s spring statement 2025 was also accessed ahead of time, but said the likely explanation “is benign”.

And it said last week’s budget forecast document had multiple attempts to access it before it was inadvertently made accessible online.

The investigation partly blamed the Treasury and the Cabinet Office, as the OBR’s IT services were moved on to the Treasury’s shared systems in 2023 to “align more closely with Treasury security arrangements”, particularly around the sharing of sensitive budget information between the OBR and Treasury.

It said the Treasury should pay “greater attention” when setting the OBR’s budget, currently £6.4m, to the need for adequate support.

The investigation said there was pressure on the small team involved to ensure the full economic and fiscal outlook was published when the chancellor sat down after giving her budget, so a pre-publication “facility” was used.

But this commonly used device created a “potential vulnerability if not configured properly” and had not received the same amount of attention by the OBR as it had placed on security of communications with the Treasury “during the long period of run-up to the budget”.

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Starmer says he did not mislead the public

An outside web developer, who has helped the OBR team since it came into existence 15 years ago, assists the internal team and manages content and uploads at times of pressure, including the release of the budget forecast.

The report said the risks of this approach have increased over the years as technologies have developed and online threats have risen.

“With hindsight, it is clear that over the years this arrangement should have been regularly reexamined and assessed by the management of the OBR,” the report said.

It recommended the process for publishing forecasts should “immediately” be removed from the OBR’s locally managed website, which is a WordPress website, and published as part of a government website.

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Is Starmer continuing to mislead public over the budget?

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Is Starmer continuing to mislead public over the budget?

Did the chancellor mislead the public, and her own cabinet, before the budget?

It’s a good question, and we’ll come to it in a second, but let’s begin with an even bigger one: is the prime minister continuing to mislead the public over the budget?

The details are a bit complex but ultimately this all comes back to a rather simple question: why did the government raise taxes in last week’s budget? To judge from the prime minister’s responses at a news conference just this morning, you might have judged that the answer is: “because we had to”.

“There was an OBR productivity review,” he explained to one journalist. “The result of that was there was £16bn less than we might otherwise have had. That’s a difficult starting point for any budget.”

Politics latest: OBR boss resigns over budget leak

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Beth Rigby asks Keir Starmer if he misled the public

Time and time again throughout the news conference, he repeated the same point: the Office for Budget Responsibility had revised its forecasts for the UK economy and the upshot of that was that the government had a £16bn hole in its accounts. Keep that figure in your head for a bit, because it’s not without significance.

But for the time being, let’s take a step back and recall that budgets are mostly about the difference between two numbers: revenues and expenditure; tax and spending. This government has set itself a fiscal rule – that it needs, within a few years, to ensure that, after netting out investment, the tax bar needs to be higher than the spending bar.

At the time of the last budget, taxes were indeed higher than current spending, once the economic cycle is taken account of or, to put it in economists’ language, there was a surplus in the cyclically adjusted current budget. The chancellor had met her fiscal rule, by £9.9bn.

Pic: Reuters
Image:
Pic: Reuters

This, it’s worth saying, is not a very large margin by which to meet your fiscal rule. A typical budget can see revisions and changes that would swamp that in one fell swoop. And part of the explanation for why there has been so much speculation about tax rises over the summer is that the chancellor left herself so little “headroom” against the rule. And since everyone could see debt interest costs were going up, it seemed quite plausible that the government would have to raise taxes.

Then, over the summer, the OBR, whose job it is to make the official government forecasts, and to mark its fiscal homework, told the government it was also doing something else: reviewing the state of Britain’s productivity. This set alarm bells ringing in Downing Street – and understandably. The weaker productivity growth is, the less income we’re all earning, and the less income we’re earning, the less tax revenues there are going into the exchequer.

The early signs were that the productivity review would knock tens of billions of pounds off the chancellor’s “headroom” – that it could, in one fell swoop, wipe off that £9.9bn and send it into the red.

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That is why stories began to brew through the summer that the chancellor was considering raising taxes. The Treasury was preparing itself for some grisly news. But here’s the interesting thing: when the bad news (that productivity review) did eventually arrive, it was far less grisly than expected.

True: the one-off productivity “hit” to the public finances was £16bn. But – and this is crucial – that was offset by a lot of other, much better news (at least from the exchequer’s perspective). Higher wage inflation meant higher expected tax revenues, not to mention a host of other impacts. All told, when everything was totted up, the hit to the public finances wasn’t £16bn but somewhere between £5bn and £6bn.

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Budget winners and losers

Why is that number significant? Because it’s short of the chancellor’s existing £9.9bn headroom. Or, to put it another way, the OBR’s forecasting exercise was not enough to force her to raise taxes.

The decision to raise taxes, in other words, came down to something else. It came down to the fact that the government U-turned on a number of its welfare reforms over the summer. It came down to the fact that they wanted to axe the two-child benefits cap. And, on top of this, it came down to the fact that they wanted to raise their “headroom” against the fiscal rules from £9.9bn to over £20bn.

These are all perfectly logical reasons to raise tax – though some will disagree on their wisdom. But here’s the key thing: they are the chancellor and prime minister’s decisions. They are not knee-jerk responses to someone else’s bad news.

Yet when the prime minister explained his budget decisions, he focused mostly on that OBR report. In fact, worse, he selectively quoted the £16bn number from the productivity review without acknowledging that it was only one part of the story. That seems pretty misleading to me.

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