The launch of generative AI products over the past nine months has the world talking about how it will change the future. Many are frightened. Others are excited about the opportunity.
A report last month from Next Move Strategy Consulting predicts the AI industry will grow 20x in the next seven years, creating a $2 trillion business, up from its current value of $100 billion. It might sound like wild hype, but other analysts from McKinsey, Morgan Stanley and BlackRock all map out a similar trajectory. AI is here to stay, and a lot of human lives will be upended. But it’s also the chance of a lifetime.
Frederik Pedersen, the co-founder of Danish AI company EasyTranslate and son of one of Denmark’s most famous men, is approaching the future head-on.
“I have been saying for a long time that translation is dead and AI has killed the industry as we know it, but that hasn’t gone down particularly well with my competitors. Now, however, those same people are listening and are realising that they may be too late if they want to transform their business.”
Son of Danish politician Klaus Riskær Pedersen
It’s not easy to be the child of a powerful person, as has been recently and brilliantly illustrated by the TV series Succession. If there’s a Logan Roy in the family, it’s difficult for the child to be their own person.
Some crash and burn; some, such as singers Justin Bieber and Miley Cyrus, try to shock their parents by being outlandish and independent. It’s rarely a good look.
Others, however, do it in smarter ways and emerge from that parental shadow by adopting different mechanisms to build their own reputation.
In the case of Pederson, now 35, it was technology that enabled him to do so. First, with translation software, and now, generative AI has overtaken it.
Pederson knows how to pivot. (Supplied)
His dad, Klaus Riskær Pedersen, is a controversial Danish political party leader, entrepreneur, businessman and author. Everybody in Denmark knows his name.
His chequered career includes being a member of the European Parliament for the Liberal Party, writing books, developing, building and selling around 15 companies over three decades. He set up his own political party in 2018.
But there have been controversies. He has several convictions for fraud and has spent different spells in jail, as well as splitting Danish public opinion and having the social life that goes with such apparent conviviality.
At first, (Frederik) Pedersen suffered. In and out of schools, he tried to find a way of acceptance and struggled. He didn’t make it to university, but he did know about technology and became interested in its power and consequently found a way to plow his own furrow.
“It took me some time to find a direction, but slowly I realized that the world was all about communication. I knew I was from a privileged family, but educators always seemed to have a lack of empathy and communication when I was a child. I was made to feel different, and it was a difficult place to be.
“But I came through it, and those life lessons set me up for all the changes that life throws at you. So I set up a translation company, and now I’m pivoting the company into generative AI because of the huge opportunity it offers humanity, not least the same elements of communication,” says Pedersen.
Early access to OpenAI’s ChatGPT
The AI light started to dawn on him back in 2020.
That year, Pedersen applied to the Danish Innovation Fund for a 65,000 euro grant to create a content generator engine that would enable him to create a new form of translation:
“I realized that the biggest issue in e-commerce when it came to languages was not translation in itself, but creating localized content for retailers’ different products that customers could relate to,” he explains, adding the company spent the money to train “neural networks to create these product descriptions.”
A neural network is a type of machine learning process called deep learning that uses interconnected nodes or neurons in a layered structure that resembles the human brain.
“We branded it content-as-a-service and couldn’t believe we were one of the first companies to do it,” he says, though it ended up proving the old adage that being early is the same as being wrong.
“Ultimately we were ahead of the technology and while our technology could build sentences, it just wasn’t good enough for our customers.”
This first effort was not wasted time and money, however, as it meant the company was able to hit the ground running when large language models were released publicly. EasyTranslate obtained early access to ChatGPT because it already had an account with OpenAI and was able to adopt and execute the technology instantly.
From that point, EasyTranslate pivoted to a generative AI content future based on Pedersen’s thesis that traditional translation was indeed “dead.”
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It was not the first change in direction for Pedersen’s company. Formed in 2010 without venture capital, the translation service grew quickly.
In 2016, it went after bigger fish and started offering interpretation services to the Danish government after realizing there was an opportunity with the launch of Apple’s FaceTime. According to Pedersen, interpreters were super-expensive, inefficient and slow, and travel for in-person events wasn’t exactly “climate change-friendly.”
Pedersen created a video interpretation app that streamlined costs and increased efficiency by offering a marketplace and matching service for interpreters as well as remote interpreter services.
Danish municipalities signed up for the service, including the Danish Ministry of Justice, recognizing that bringing an interpreter to a court was a very expensive business, especially due to the often last-minute nature of such needs.
At its height, the company was running 1,000 interpretation meetings a day, and between 2017 and 2019, it was responsible for more than 70% of the Danish government’s interpretation business.
However, Pedersen says the Danish government had never outsourced such business, and the relationship turned sour.
Pedersen believes that AI and humans can work together in harmony. (Supplied)
“It was a very mutual and fruitful relationship for a long time, but we realized that working with governments was more difficult than we imagined. It was like the cliche of a heavy tanker not being able to turn around.
“Again, it was the first learning curve for me. Yes, our data processing wasn’t as good as it could have been and working with antiquated systems and reasoning was very difficult.
“Eventually, the Danish government decided they didn’t want to carry on with our relationship. It was hard at the time, but I still believe we succeeded, and we learned a lot,” he says.
“Let’s just say, the operation was a success, but the patient died. There was also a lot of opposition from the strong Danish trade unions who thought we were putting people out of jobs.”
“But it was not about putting people out of jobs, it was working with technology in the same way we work with AI now. Our interpreters who decided to join our community were extremely happy with our software. They said it was like having a PA that coordinated their calendar and ensured them productive days with the highest possible earnings — they managed to increase those earnings.”
If your book is in the ChatGPT training data, did they steal it? If you make something with Midjourney, do you own it? Old questions and new arguments.https://t.co/aA2aZp1hpd
The impact of AI technology on employment is a source of great anxiety for many, with some predicting entire industries will be wiped out, while others suggest jobs will change and evolve rather than disappear.
A recent study by the International Labour Organization found that women will be disproportionately affected by automation, with around 7.8% of jobs held by women in high-income countries (or 21 million) likely to be automated, but only 2.9% of jobs held by men (9 million).
Translation is a highly gendered industry too, with women accounting for around 67% of translators.
Pedersen’s thinking about the essential human element in technology — be that content generation or generative AI — is now central to EasyTranslate’s business.
He believes that the combination of humans and AI is more powerful than just letting the AI do everything, using the example of a hard-working high school student who was angry at classmates for using AI to cheat.
Instead of cheating herself, she asked ChapGPT to mark her already-written essay. It sorted out the grammar and typos, and it gave her extra resources and links to improve her work beyond that of the cheater.
“In business, everybody is looking for the magic of balance in the marketplace, that sweet spot where pricing, innovation and technology are aligned. We are also doing that when it comes to AI and humans; we want that magic balance there as well,” he says.
Humans still required in the loop
He cites “humans in the loop” as the way forward for humans and machines. Generative AI can do the heavy lifting, and humans can finish and finesse the job. It creates content in any language generated by AI but enhanced by humans.
“There are others in business, such as Reuters, who also profess the ‘humans in the loop’ phrase. Again, I’ve been saying for a long time that this is the way forward to make both technology and humans better.
“By harnessing the power of both and increasing machine learning in the process, I believe that the current dominance of LLMs will be replaced by small language models that can be tailored exactly for the customer — open source generative AI — that will be the future.”
“That’s what we’re planning for and how the whole AI sector will play out. Those companies that are prepared for that will prosper; those who aren’t will fail,” he says.
Since Pedersen’s pivot to AI at the end of 2022, there has been increased investor interest in EasyTranslate, and the company raised 2.75 million euros earlier this year
“We think that we’ve been ahead of our time, and that thinking has led us to embrace AI and take us to the next level. AI itself is just the mirror of what humanity has already created; AI is really the technological history of human knowledge.
“I think it’s obvious that the two are perfectly compatible, that magic balance, so as generative AI evolves, so will those humans in the loop. Nobody with a good and adaptive brain will lose their job; their jobs and roles will be better and more creative,” he concludes.
His father should be proud.
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Monty Munford
Monty Munford writes regularly for the BBC, The Economist and City AM and has been a tech columnist for Forbes and The Telegraph. He also runs a growth and visibility consultancy and has appeared at more than 200 events and conferences, interviewing figures such as Tim Draper, the late John McAfee, Sir Tim Berners-Lee, Steve Wozniak, Kim Kardashian, Guns N’ Roses and many others.
The World Transformed, a left-wing political festival, has historically ran alongside the Labour Party Conference as an unofficial fringe event.
But a lot has changed since it began in 2016, organised then by the Corbyn-backed group Momentum. And like the former Labour leader himself, TWT has gone independent.
From Thursday to Sunday, a programme of politics, arts and cultural events will be held in Manchester, a week after Labour’s annual party gathering ended.
“It no longer made any sense to be a fringe festival of the Labour conference,” Hope Worsdale, an organiser since 2018, tells Sky News. “We need a space for the independent left to come together.”
This decision was made before the formation of Your Party in July and the surge of support behind the Greens and its new leader Zack Polanski, but both these factors have given TWT some extra momentum. Organisers say it is not just a festival, but a “statement of intent from the British left” – and a left that looks different from how it used to.
Previous headline speakers were Labour MPs in the left-wing Socialist Campaign Group, and in 2021, the showstopper was American democrat Bernie Sanders calling in live for an event alongside John McDonnell.
Image: The World Transformed, previously headlined left-wing Labour MPs
Image: Bernie Sanders and John McDonnell in conversation at TWT in 2021
This year, Mr Polanski, Jeremy Corbyn and Zarah Sultana are the only British politicians due to speak at events – though Brian Leishman, who lost the Labour whip in the summer, is also scheduled on a panel.
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TWT was put on pause last year for organisers to reflect upon its role going forward, after Sir Keir Starmer’s election victory.
In 2021, 2022 and 2023, while he was leader of the opposition, the festival was able to “co-exist” with Labour as a space for activists on the left to discuss ideas.
But the prime minister’s “shift to the right” has alienated so many of those grassroots members that it was felt TWT’s core audience would no longer be at Labour Party conferences, says Hope, who joined Labour in the Corbyn years and has since left.
Image: TWT in 2016. Pic: TWT
Image: Event at TWT in 2023
“Our official position isn’t that Labour is dead and no one should engage with it,” she says.
“But they have shifted the values of Labour so radically since the last election, broken promise after promise, attacked civil liberties… there’s been such a suite of terrible decisions that mean people who are generally progressive and generally left wing feel like they have to take their organising elsewhere.”
So what’s on the cards?
There will be 120 events held in Hulme, Manchester, from Thursday to Sunday evening.
At the heart of the programme is daily assemblies, which organisers say are “designed to hold genuinely constructive debates about what we should do and how we should do it”.
But there’s just as much partying as there is politics – Dele Sosimi and his Afrobeat Orchestra are headlining the Saturday night slot while a “mystery guest” will host what TWT calls its “infamous” pub quiz on Friday night.
Back in 2018 that was Ed Miliband’s job, when 10,000 activists were expected to attend TWT. This year, organisers anticipate around 3,000 people will gather, but those involved insist this is a real chance for the left to strategise and co-ordinate, given the involvement of over 75 grassroots groups, trade unions, and activist networks.
Collaboration ‘vital’
A key question the left will need to address is how it can avoid splitting the vote given the rise of the Greens, socialist independents and the formation of Your Party,
One activist from the We Deserve Better organisation, which is campaigning for a left-wing electoral alliance and will be at TWT this weekend, acknowledged collaboration is “vital” if the left is to make gains under Britain’s first-past-the-post system.
Image: Jeremy Corbyn at TWT. Pic: Reuters
But it remains to be seen whether Your Party co-leaders Mr Corbyn and Ms Sultana can even work together following their public spat last month, let alone with other parties. The pair put on a united front at a rally in Liverpool on the eve of TWT, when Sultana said she was “truly sorry” and promised “no more of that”. But will the truce last?
“It’s not ideal”, says the activist. “Hopefully they are back on track…a lot of collaboration is happening at the grassroots and we need to make sure it’s formalised so we can beat Labour and the right, we need to put on united front.”
They point to seats like Ilford North, where Health Secretary Wes Streeting clung on by a margin of just 528 votes in the general election, after a challenge from British-Palestinian candidate Leanne Mohamad, who ran in protest against Labour’s stance on Gaza.
Meanwhile, in Hackney, the Greens are hoping to gain their first directly elected mayor next May, with the Hackney Independent Socialist Group of councillors throwing their weight behind the party’s candidate, Zoe Garbett.
The We Deserve Better activist says Labour’s “hostile war on the left” has made these areas ripe for the taking, and what is more important than party affiliation is galvanising momentum behind one candidate who shares socialist values on issues like public ownership and immigration – be they the Greens, independents, or Your Party.
“The World Transformed reflects a general reorientation of the left outside of Labour. If they are taking these places for granted, we are going to win. If we unite as the left then we can win even bigger. Bring it on.”
Is Labour in danger?
There is some cause for Labour to be worried. It is haemorrhaging votes to both the right and the left after a tumultuous first year in office (13% to Reform UK, 10% to the Greens and 10% to the Lib Dems, according to an Ipsos poll in September).
Many Labour MPs feel the prime minister has spent too much energy trying to “out Reform Reform” with a focus on immigration, and he needs to do more to win back moderate and progressive voters that will be gathering at TWT this weekend.
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Starmer’s ‘anti-Reform party’ gamble
One fed-up MP told Sky News it was a shame TWT had decided to branch away from Labour, but not a surprise.
“This was something that was on the cards for a while, a parting of the ways, it’s another thing to show what’s happening with the direction of the party.”
He said in previous years the festival “was full of people for the first time in their life who were excited about politics and had a leadership looking at how it could challenge the biggest issues in our country”.
“Debates could be heated but it was always a place for intellectual discussion and that inside the Labour Party is now dead.”
But he said the party ultimately had bigger things to worry about than TWT, with a budget round the corner and potentially catastrophic local elections in May.
“I don’t think it will keep Keir Starmer or Morgan McSweeney up at night.”
The Irish Communications Interception and Lawful Access Bill is still in development, with drafting yet to occur, but the Global Encryption Coalition wants it scrapped now.
Ministers must do “much more” to explain why Palestine Action is a proscribed terrorist group, Harriet Harman has said.
Speaking to the Sky News Electoral Dysfunction podcast, the Labour peer said the government looked like it was just “arresting octogenarian vicars who are worried about the awful situation in Gaza”.
Baroness Harman, who was a Labour MP from 1982 to 2024, said the government had a “number of incredibly important duties” with regard to the war in Gaza – including protecting the Jewish community while also permitting free speech.
She said that as well as ensuring the safety of Jewish venues, such as schools and synagogues, the government also needed to “try and create an atmosphere where the Jewish people should not feel that they are under threat and be asking themselves whether this is the right country for them to live in and be bringing up their families”.
Baroness Harman went on: “They also have to support and uphold the right to free speech and the right of protest. And people have felt so horrified.
“We all have about the devastating loss of life and suffering in Gaza. And so it’s right that people are allowed to protest.”
Image: Protests against the British government’s ban on Palestine Action
Last week, there were calls for the demonstrations to be halted following the attack on Heaton Park Synagogue in Manchester, in which two people were killed – but a number took place across the country, including in London.
The Labour peer said the organisers of such protests had a responsibility not to allow people to support a “terrorist organisation” but that the government also needed to do “much, more more” to explain why Palestine Action had been proscribed.
“At the moment, it just looks like the police are arresting octogenarian vicars who are worried about the awful situation in Gaza,” Baroness Harman said.
“So they’ve got to actually be much clearer in why Palestine Action is a terrorist group and that they’re justified in prescribing them and making them illegal.
“But also the police have got to police those marches in stopping them being about the spouting of hatred and inciting violence, with people talking about globalising the intifada, which basically means killing all Jewish people.
“And the police do actually have very wide-ranging powers, not just to arrest people, but to actually ban marches.“