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The NHL is considering changes to its digitally enhanced dasherboards (DED) after fan criticisms during their debut season.

DED technology allows for the digital replacement of camera-visible arena ads on local, national and international broadcasts. The digital boards allow broadcasts to constantly change which advertisers appear. Ads are sold like commercials, with brands buying 30-second increments, based on the game clock.

The digital ads faced criticism from fans during the first year for everything from technical glitches to disruptive artificiality to the way some moving advertisements detracted from ongoing play.

While the NHL is contemplating some of those critiques, the league said it believes most viewers have grown comfortable with the digital ad boards. The NHL said it has heard feedback that the technology actually makes hockey easier to watch on television.

“It was certainly the vocal minority. There’s plenty of folks that think it’s a much better viewing experience to watch the game,” said Keith Wachtel, the NHL’s chief business officer and executive vice president of global partnerships.

“The overwhelming sentiment was that the cleanliness of the boards is less jarring for the viewership. That it blends in more. Other than when [the ads] might change where people notice it, the prevailing thought is that they’re kind of in the background,” he said.

Wachtel confirmed that the NHL made two changes to the technology during the 2022-23 season: tweaking the brightness of the ads and applying some motion-blurring to them so they would better blend in during play.

He said the system uses artificial intelligence rendering to improve the look of the ads from game to game.

“We were able to do some things that we thought would enhance the viewing of the game. We still think that the viewing of the broadcast with DED is significantly better than the old static [ads] way,” Wachtel said. “We continue to tweak it so that we make sure the viewing experience is as optimal as we can make it.”

One of those tweaks might involve ads that include moving elements, which some fans found disorienting.

“Yes, there is the occasional funny meme of the car going one way and the player skating another way. Very infrequent, when you look at the totality of how many ads are running. We limit [the movement] to a few seconds,” Wachtel said. “What we are doing, though, is continuing to look at what the motion is. At this point, we’re not making any big changes, but we are looking at ways to perhaps tweak it — to look at where and how these ads appear versus where the players and the puck might be at that moment on the ice.”

The NHL is less concerned with fans who claim that the digital boards “swallow up” the puck.

“The puck getting lost really doesn’t happen. I mean, you’re talking about 2,000-plus [feeds] and there can always be an issue with any technology, but that was really infrequent,” Wachtel said. “I would venture to say that those that had trouble following the puck have trouble following the puck to begin with.”

Overall, he believes fans will continue to feel more comfortable with the technology.

“I just think it needs a little bit more time. We have a full year under our belt. I think the experience will continue to get better and better,” Wachtel said. “Some of those fans that might not like [the DED] as much will start gravitating towards it because they’re going to start to see some really cool things throughout the broadcast that will enhance the viewing experience even more than what we think we currently have.”

While overlaying other advertisements on the boards will be its primary function, the DED system eventually will allow broadcasts to use the boards for other special effects.

There are innovations planned for the 2023-24 season. On national broadcasts, the DEDs will be emblazoned with a graphic that promotes the teams you’re about to watch. “It makes the game feel bigger,” Wachtel said.

Coming out of breaks, the boards will be used for more targeted promotion of upcoming games coupled with an announcer voiceover. The boards will also come to life when the game goes to overtime or a shootout.

Down the line, the hope is to use the boards to announce who’s participating in the shootout — remember that advertising inventory for overtime and the shootout isn’t always sold.

“We’ll use those boards as creative elements for those important times of the game,” Wachtel said.

In the near future, the boards will light up at the end of the game in celebration of the winning team. The NHL also expects to eventually use the boards to convey real-time statistical information.

One innovation the NHL already tested at last year’s All-Star Game was using the boards to enhance goal celebrations. The challenge now is the way the game is shot for television. What usually happens after a goal is scored is that the camera cuts directly to the player celebrating, which means the shot will have the ads featured in the arena rather than their digital replacements.

“We would need to work with the broadcaster to hold on that main game camera for a little bit longer,” Wachtel said. “The problem with that is you miss some great enthusiasm and excitement and celebrations, which are really important for our game.”

One of the biggest innovations this season for the DED initiative is having a world feed for every game. On Saturdays and other “game of the week” nights, the NHL is creating four different international feeds where digital ads can be sold: The world feed, a Czech and Slovak feed, a Nordic feed and Commonwealth of Independent States feed.

That additional ad space will build on what Wachtel called an “unbelievably successful first year” from a financial perspective.

SponsorUnited, which tracks sports sponsorship data, reported in June the NHL experienced a 21% increase in sponsorship revenue year-over-year and that 700 brands were involved with the DED.

Wachtel said that, in total, 12,000 pieces of creative were built in the NHL’s hub for the digital boards. SponsorUnited found that the NHL had “eclipsed all other leagues with close to 90%” of all virtual signage assets in televised sports.

The league uses MVP Index to track the amount of time the ads are displayed during games and during highlights distributed on social media.

“All in all, it was very successful Year 1, for which we’re making some small, but we think exciting, changes for Year 2,” Wachtel said.

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Stanton won’t blame ailing elbows on torpedo bats

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Stanton won't blame ailing elbows on torpedo bats

NEW YORK — Giancarlo Stanton, one of the first known adopters of the torpedo bat, declined Tuesday to say whether he believes using it last season caused the tendon ailments in both elbows that forced him to begin this season on the injured list.

Last month, Stanton alluded to “bat adjustments” he made last season as a possible reason for the epicondylitis, commonly known as tennis elbow, he’s dealing with.

“You’re not going to get the story you’re looking for,” Stanton said. “So, if that’s what you guys want, that ain’t going to happen.”

Stanton said he will continue using the torpedo bat when he returns from injury. The 35-year-old New York Yankees slugger, who has undergone multiple rounds of platelet-rich plasma injections to treat his elbows, shared during spring training that season-ending surgery on both elbows was a possibility. But he has progressed enough to recently begin hitting off a Trajekt — a pitching robot that simulates any pitcher’s windup, arm angle and arsenal. However, he still wouldn’t define his return as “close.”

He said he will first have to go on a minor league rehab assignment at an unknown date for an unknown period. It won’t start in the next week, he added.

“This is very unique,” Stanton said. “I definitely haven’t missed a full spring before. So, it just depends on my timing, really, how fast I get to feel comfortable in the box versus live pitching.”

While the craze of the torpedo bat (also known as the bowling pin bat) has swept the baseball world since it was revealed Saturday — while the Yankees were blasting nine home runs against the Milwaukee Brewers — that a few members of the Yankees were using one, the modified bat already had quietly spread throughout the majors in 2024. Both Stanton and former Yankees catcher Jose Trevino, now with the Cincinnati Reds, were among players who used the bats last season after being introduced to the concept by Aaron Leanhardt, an MIT-educated physicist and former minor league hitting coordinator for the organization.

Anthony Volpe, Jazz Chisholm Jr., Cody Bellinger, Paul Goldschmidt and Austin Wells were among the Yankees who used torpedo bats during their season-opening sweep of the Brewers.

Stanton explained he has changed bats before. He said he has usually adjusted the length. Sometimes, he opts for lighter bats at the end of the long season. In the past, when knuckleballers were more common in the majors, he’d opt for heavier lumber.

Last year, he said he simply chose his usual bat but with a different barrel after experimenting with a few models.

“I mean, it makes a lot of sense,” Stanton said. “But it’s, like, why hasn’t anyone thought of it in 100-plus years? So, it’s explained simply and then you try it and as long as it’s comfortable in your hands [it works]. We’re creatures of habit, so the bat’s got to feel kind of like a glove or an extension of your arm.”

Stanton went on to lead the majors with an average bat velocity of 81.2 mph — nearly 3 mph ahead of the competition. He had a rebound, but not spectacular, regular season in which he batted .233 with 27 home runs and a .773 OPS before clubbing seven home runs in 14 playoff games.

“It’s not like [it was] unreal all of a sudden for me,” Stanton said.

Yankees manager Aaron Boone described the torpedo bats “as the evolution of equipment” comparable to getting fitted for new golf clubs. He said the organization is not pushing players to use them and insisted the science is more complicated than just picking a bat with a different barrel.

“There’s a lot more to it than, ‘I’ll take the torpedo bat on the shelf over there — 34 [inches], 32 [ounces],'” Boone said. “Our guys are way more invested in it than that. And really personalized, really work with our players in creating this stuff. But it’s equipment evolving.”

As players around the majors order torpedo bats in droves after the Yankees’ barrage over the weekend — they clubbed a record-tying 13 homers in two games against the Brewers — Boone alluded to the notion that, though everyone is aware of the concept, not every organization can optimize its usage.

“You’re trying to just, where you can on the margins, move the needle a little bit,” Boone said. “And that’s really all you’re going to do. I don’t think this is some revelation to where we’re going to be; it’s not related to the weekend that we had, for example. Like, I don’t think it’s that. Maybe in some cases, for some players, it may help them incrementally. That’s how I view it.”

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Rangers’ Eovaldi gets season’s 1st complete game

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Rangers' Eovaldi gets season's 1st complete game

CINCINNATI — Nathan Eovaldi pitched a four-hitter for the majors’ first complete game of the season, and the Texas Rangers blanked the Cincinnati Reds 1-0 on Tuesday night.

Eovaldi struck out eight and walked none in his fifth career complete game. The right-hander threw 99 pitches, 70 for strikes.

It was Eovaldi’s first shutout since April 29, 2023, against the Yankees and just the third of his career. He became the first Ranger with multiple career shutouts with no walks in the past 30 seasons, according to ESPN Research.

“I feel like, by the fifth or sixth inning, that my pitch count was down, and I feel like we had a really good game plan going into it,” Eovaldi said in his on-field postgame interview on Victory+. “I thought [Texas catcher Kyle Higashioka] called a great game. We were on the same page throughout the entire game.”

In the first inning, Wyatt Langford homered for Texas against Carson Spiers (0-1), and that proved to be all Eovaldi needed. A day after Cincinnati collected 14 hits in a 14-3 victory in the series opener, Eovaldi (1-0) silenced the lineup.

“We needed it, these bats are still quiet,” Texas manager Bruce Bochy said of his starter’s outing. “It took a well-pitched game like that. What a game.”

The Reds put the tying run on second with two out in the ninth, but Eovaldi retired Elly De La Cruz on a grounder to first.

“He’s as good as I have seen as far as a pitcher performing under pressure,” Bochy said. “He is so good. He’s a pro out there. He wants to be out there.”

Eovaldi retired his first 12 batters, including five straight strikeouts during one stretch. Gavin Lux hit a leadoff single in the fifth for Cincinnati’s first baserunner.

“I think it was the first-pitch strikes,” Eovaldi said, when asked what made him so efficient. “But also, the off-speed pitches. I was able to get some quick outs, and I didn’t really have many deep counts. … And not walking guys helps.”

Spiers gave up three hits in six innings in his season debut. He struck out five and walked two for the Reds, who fell to 2-3.

The Rangers moved to 4-2, and Langford has been at the center of it all. He now has two home runs in six games to begin the season. In 2024, it took him until the 29th game of the season to homer for the first time. Langford hit 16 homers in 134 games last season during his rookie year.

The Associated Press contributed to this report.

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Source: USC flips Ducks’ Topui, No. 3 DT in 2026

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Source: USC flips Ducks' Topui, No. 3 DT in 2026

USC secured the commitment of former Oregon defensive tackle pledge Tomuhini Topui on Tuesday, a source told ESPN, handing the Trojans their latest recruiting victory in the 2026 cycle over the Big Ten rival Ducks.

Topui, ESPN’s No. 3 defensive tackle and No. 72 overall recruit in the 2026 class, spent five and half months committed to Oregon before pulling his pledge from the program on March 27. Topui attended USC’s initial spring camp practice that afternoon, and seven days later the 6-foot-4, 295-pound defender gave the Trojans his pledge to become the sixth ESPN 300 defender in the program’s 2026 class.

Topui’s commitment gives USC its 10th ESPN 300 pledge this cycle — more than any other program nationally — and pulls a fourth top-100 recruit into the impressive defensive class the Trojans are building this spring. Alongside Topui, USC’s defensive class includes in-state cornerbacks R.J. Sermons (No. 26 in ESPN Junior 300) and Brandon Lockhart (No. 77); four-star outside linebacker Xavier Griffin (No. 27) out of Gainesville, Georgia; and two more defensive line pledges between Jaimeon Winfield (No. 143) and Simote Katoanga (No. 174).

The Trojans are working to reestablish their local recruiting presence in the 2026 class under newly hired general manager Chad Bowden. Topui not only gives the Trojans their 11th in-state commit in the cycle, but his pledge represents a potentially important step toward revamping the program’s pipeline to perennial local powerhouse Mater Dei High School, too.

Topui will enter his senior season this fall at Mater Dei, the program that has produced a long line of USC stars including Matt Leinart, Matt Barkley and Amon-Ra St. Brown. However, if Topui ultimately signs with the program later this year, he’ll mark the Trojans’ first Mater Dei signee since the 2022 cycle, when USC pulled three top-300 prospects — Domani Jackson, Raleek Brown and C.J. Williams — from the high school program based in Santa Ana, California.

Topui’s flip to the Trojans also adds another layer to a recruiting rivalry rekindling between USC and Oregon in the 2026 cycle.

Tuesday’s commitment comes less than two months after coach Lincoln Riley and the Trojans flipped four-star Oregon quarterback pledge Jonas Williams, ESPN’s No. 2 dual-threat quarterback in 2026. USC is expected to continue targeting several Ducks commits this spring, including four-star offensive tackle Kodi Greene, another top prospect out of Mater Dei.

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