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The NHL is considering changes to its digitally enhanced dasherboards (DED) after fan criticisms during their debut season.

DED technology allows for the digital replacement of camera-visible arena ads on local, national and international broadcasts. The digital boards allow broadcasts to constantly change which advertisers appear. Ads are sold like commercials, with brands buying 30-second increments, based on the game clock.

The digital ads faced criticism from fans during the first year for everything from technical glitches to disruptive artificiality to the way some moving advertisements detracted from ongoing play.

While the NHL is contemplating some of those critiques, the league said it believes most viewers have grown comfortable with the digital ad boards. The NHL said it has heard feedback that the technology actually makes hockey easier to watch on television.

“It was certainly the vocal minority. There’s plenty of folks that think it’s a much better viewing experience to watch the game,” said Keith Wachtel, the NHL’s chief business officer and executive vice president of global partnerships.

“The overwhelming sentiment was that the cleanliness of the boards is less jarring for the viewership. That it blends in more. Other than when [the ads] might change where people notice it, the prevailing thought is that they’re kind of in the background,” he said.

Wachtel confirmed that the NHL made two changes to the technology during the 2022-23 season: tweaking the brightness of the ads and applying some motion-blurring to them so they would better blend in during play.

He said the system uses artificial intelligence rendering to improve the look of the ads from game to game.

“We were able to do some things that we thought would enhance the viewing of the game. We still think that the viewing of the broadcast with DED is significantly better than the old static [ads] way,” Wachtel said. “We continue to tweak it so that we make sure the viewing experience is as optimal as we can make it.”

One of those tweaks might involve ads that include moving elements, which some fans found disorienting.

“Yes, there is the occasional funny meme of the car going one way and the player skating another way. Very infrequent, when you look at the totality of how many ads are running. We limit [the movement] to a few seconds,” Wachtel said. “What we are doing, though, is continuing to look at what the motion is. At this point, we’re not making any big changes, but we are looking at ways to perhaps tweak it — to look at where and how these ads appear versus where the players and the puck might be at that moment on the ice.”

The NHL is less concerned with fans who claim that the digital boards “swallow up” the puck.

“The puck getting lost really doesn’t happen. I mean, you’re talking about 2,000-plus [feeds] and there can always be an issue with any technology, but that was really infrequent,” Wachtel said. “I would venture to say that those that had trouble following the puck have trouble following the puck to begin with.”

Overall, he believes fans will continue to feel more comfortable with the technology.

“I just think it needs a little bit more time. We have a full year under our belt. I think the experience will continue to get better and better,” Wachtel said. “Some of those fans that might not like [the DED] as much will start gravitating towards it because they’re going to start to see some really cool things throughout the broadcast that will enhance the viewing experience even more than what we think we currently have.”

While overlaying other advertisements on the boards will be its primary function, the DED system eventually will allow broadcasts to use the boards for other special effects.

There are innovations planned for the 2023-24 season. On national broadcasts, the DEDs will be emblazoned with a graphic that promotes the teams you’re about to watch. “It makes the game feel bigger,” Wachtel said.

Coming out of breaks, the boards will be used for more targeted promotion of upcoming games coupled with an announcer voiceover. The boards will also come to life when the game goes to overtime or a shootout.

Down the line, the hope is to use the boards to announce who’s participating in the shootout — remember that advertising inventory for overtime and the shootout isn’t always sold.

“We’ll use those boards as creative elements for those important times of the game,” Wachtel said.

In the near future, the boards will light up at the end of the game in celebration of the winning team. The NHL also expects to eventually use the boards to convey real-time statistical information.

One innovation the NHL already tested at last year’s All-Star Game was using the boards to enhance goal celebrations. The challenge now is the way the game is shot for television. What usually happens after a goal is scored is that the camera cuts directly to the player celebrating, which means the shot will have the ads featured in the arena rather than their digital replacements.

“We would need to work with the broadcaster to hold on that main game camera for a little bit longer,” Wachtel said. “The problem with that is you miss some great enthusiasm and excitement and celebrations, which are really important for our game.”

One of the biggest innovations this season for the DED initiative is having a world feed for every game. On Saturdays and other “game of the week” nights, the NHL is creating four different international feeds where digital ads can be sold: The world feed, a Czech and Slovak feed, a Nordic feed and Commonwealth of Independent States feed.

That additional ad space will build on what Wachtel called an “unbelievably successful first year” from a financial perspective.

SponsorUnited, which tracks sports sponsorship data, reported in June the NHL experienced a 21% increase in sponsorship revenue year-over-year and that 700 brands were involved with the DED.

Wachtel said that, in total, 12,000 pieces of creative were built in the NHL’s hub for the digital boards. SponsorUnited found that the NHL had “eclipsed all other leagues with close to 90%” of all virtual signage assets in televised sports.

The league uses MVP Index to track the amount of time the ads are displayed during games and during highlights distributed on social media.

“All in all, it was very successful Year 1, for which we’re making some small, but we think exciting, changes for Year 2,” Wachtel said.

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Hernandez has surgery after Dodgers’ title run

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Hernandez has surgery after Dodgers' title run

Free agent utility man Enrique Hernandez had left elbow surgery Friday for an injury he played through during the Los Angeles Dodgers‘ World Series-winning run.

Hernandez posted about the surgery on Instagram, saying he had played through the injury since May and that it would keep him from playing for Puerto Rico in the World Baseball Classic next year.

He missed more than a month on the injured list during the season due to his elbow but returned in August.

Hernandez, 34, batted .203 with 10 home runs and 35 RBIs in 92 games during the regular season before posting a .250 average with one home run and seven RBIs in the playoffs as the Dodgers won a second straight title.

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Congress wants MLB answers on betting scandal

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Congress wants MLB answers on betting scandal

Members of Congress sent a letter to Major League Baseball commissioner Rob Manfred on Friday, expressing concern over a “new integrity crisis” facing American sports and asking for answers about the alleged betting scheme that led to the recent indictments of two Cleveland Guardians pitchers.

Members of the Senate Committee on Commerce, Science and Transportation, which oversees professional sports, called the allegations against Guardians pitchers Emmanuel Clase and Luis Ortiz “markedly more serious” than other recent betting incidents in baseball. Federal prosecutors on Sunday indicted Clase and Ortiz and accused them of rigging individual pitches over multiple games so gambling associates could profit on wagers.

Sens. Ted Cruz and Maria Cantwell, who lead the committee, questioned why Clase’s alleged actions, which began in May 2023, were not discovered for two years. They contrasted the case with that of former major leaguer Tucupita Marcano, who was banned in 2024 for betting on baseball.

“How did MLB catch Marcano and ban him for life but failed to notice Clase allegedly rigging pitches for two years?” the letter states. “The integrity of the game is paramount. MLB has every interest in ensuring baseball is free from influence and manipulation. … But in light of these recent developments, MLB must clearly demonstrate how it is meeting its responsibility to safeguard America’s pastime.”

The committee members asked when and how MLB was made aware of the alleged activity by Clase and Ortiz and for documentation detailing the league’s betting policies and details of any other betting-related investigations since Jan. 1, 2020. The committee requested the information and documentation by Dec. 5.

ESPN has reached out to MLB for comment. On Monday, MLB announced that its sportsbook partners had agreed to place a $200 limit on all bets involving individual pitches and prohibit such wagers from being included in parlays. The measures were taken to reduce the amount that could be won from pitch-level bets and therefore decrease the incentive of manipulation.

The same committee sent a letter to the NBA in October, asking for information related to that league’s handling of the alleged betting scandal that led to the indictments of Portland Trail Blazers coach Chauncey Billups, former player and coach Damon Jones and Miami Heat veteran guard Terry Rozier.

“An isolated incident of game rigging might be dismissed as an aberration, but the emergence of manipulation across multiple leagues suggests a deeper, systemic vulnerability,” the committee wrote. “These developments warrant thorough scrutiny by Congress before misconduct issues become more widespread.”

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In Skaggs court case, Angels’ challenges mount

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In Skaggs court case, Angels' challenges mount

Testimony in the wrongful death lawsuit against the Los Angeles Angels underscores the difficulties team attorneys face convincing the jury they were unaware of addiction concerns before employee Eric Kay provided a fentanyl-laced pill that killed pitcher Tyler Skaggs in 2019.

The court case, now entering its sixth week, continues to focus on the team’s handling of Kay’s drug addiction treatment and whether officials did enough to protect Skaggs as Kay’s behavior became increasingly strange, causing Kay’s wife and some Angels employees to raise questions of drug abuse.

Kay was present in Skaggs’ hotel room the night he overdosed on alcohol and opioids, less than a month after Kay returned to work from a drug addiction treatment program. In Kay’s 2022 criminal trial, witnesses testified that Kay distributed pills to other players.

The team doctor testified last week that he prescribed more than 600 opioid pills to Kay over several years before learning how addictive the pills could be.

Contradictory testimony by current and former Angels representatives has sharpened scrutiny about what the Angels knew — and whether officials relayed concerns about Kay to Major League Baseball. Among the trial’s key elements in the past two weeks:

  • Deborah Johnston, the Angels vice president of human resources, testified Monday that the team worked with MLB to address Kay’s addiction, despite her own deposition and previous testimony by other Angels officials saying they had no knowledge of any such coordination.

  • MLB sent a statement to ESPN denying any knowledge of or involvement in Kay’s treatment. In front of the judge after jurors left the courtroom on Wednesday, the Skaggs family attorneys accused Johnston of committing perjury, a serious allegation. Angels attorneys immediately denied the perjury accusation.

  • Angels officials testified they believed Kay’s problems came from prescribed medication to address mental health issues, while clubhouse employees testified they either witnessed or believed Kay had a problem with drugs.

  • Angels officials testified they believed Kay suffered from bipolar disorder even though Kay’s medical records when he entered rehabilitation in April 2019 showed no record of medication to treat bipolar disorder. Kay’s ex-wife, Camela, testified she was not aware of a bipolar diagnosis.

  • The team doctor, Craig Milhouse, testified that he prescribed Kay 600 pills of the opioids Norco and Vicodin over a 44-month period between 2009 and 2013.

The crux of the case is whether the Angels knew Kay was abusing drugs and providing them to players, including Skaggs while working in his official capacity. Kay is serving 22 years in federal prison for providing the drug that killed Skaggs in a Texas hotel room on July 1, 2019. The team contends he and Skaggs were acting privately in their off time when the overdose occurred.

The plaintiffs claim the Angels put Skaggs in harm’s way by continuing to employ Kay when his behavior showed warning signs of drug abuse. Angels officials say they are not responsible for Skaggs’ death, were not aware of his drug use and that it was Skaggs’ reckless decision to mix alcohol with illicit drugs that killed him. Officials also testified they were not aware Kay was providing drugs to players when Skaggs died.

The Skaggs family is seeking $118 million in estimated lost wages, in addition to potential punitive damages.

Johnston testified last week that the franchise had worked with MLB to get Kay help for his drug addiction. It’s the first time an Angels official suggested MLB was informed of Kay’s problem — a major bone of contention on the question of team responsibility.

Johnston said that when the Angels investigate potential use of illegal substances on team property, one option is immediate termination, depending on the findings. “Another option is to work with MLB, as we did in this case, and with our physician, Dr. [Erik] Abell,” she stated. Abell was the team’s liaison with MLB for such issues.

Johnston also testified that Kay was drug-tested under MLB’s policies, not those of the Angels.

In a text-messaged statement to ESPN about the perjury accusation, Angels’ attorney Todd Theodora wrote: “The accusation that Ms. Johnston committed perjury is completely false and defamatory. Her testimony was truthful based on several text messages she was recently shown demonstrating that Dr. Abell was treating Eric Kay.”

He added that Johnston “did not make any statements about whether Dr. Abell reported this further to MLB.”

An MLB spokesperson denied the league knew of Kay’s drug use or was involved with Kay’s treatment.

In separate weekend comments to ESPN, Theodora and lead plaintiffs attorney Rusty Hardin argued about the perjury issue, with Theodora characterizing the absence of a ruling by the judge on the accusation as a win for his side, while Hardin insisted that no ruling means the issue remains alive — including plaintiffs’ efforts to get MLB testimony.

California-based civil attorney Geoffrey Hickey told ESPN that perjury can only be proven if Johnston “willingly and knowingly” made a false statement under oath. Hickey said Hardin has a “good-faith argument,” but he doesn’t think Johnston’s statements rise to the level of perjury.

Johnston testified in a September pretrial deposition that no one had reported Kay’s drug use to MLB. She explained Monday she “learned additional information” about the Angels’ communications with MLB after giving her deposition. She said she couldn’t remember the exact document where she learned the information.

Kay’s immediate superior, Tim Mead, and the Angels’ traveling secretary, Tom Taylor, testified earlier in the trial that Abell worked with Kay but made no mention of reporting his case to MLB.

Team doctor Milhouse testified that he believed Abell, the team’s sports psychologist, was the liaison to MLB for such an issue. MLB documents state that player drug issues were subject to investigation and disciplinary follow-up by the office of the MLB commissioner.

While Angels officials testified they never saw Kay take illicit drugs, former clubhouse attendant Kris Constanti testified that Kay told him he was taking Norco. Another ex-clubhouse attendant, Vince Willet, testified he saw Kay crush and then snort a pill in the Angels’ clubhouse kitchen during spring training.

Former clubhouse manager Keith Tarter testified that he suspected Kay was using drugs and that Kay told him in 2019 he was concerned because his supply of Suboxone, a drug to treat opioid dependence, was running out. Tarter said he never saw Kay actually use drugs.

Milhouse testified he didn’t learn about the true addictive nature of opioids until 2014 or 2015. He stopped prescribing them for Kay in 2013.

Camela Kay testified that after her ex-husband had a breakdown at Yankees Stadium the same year, he stated in front of Taylor and Mead he was taking five Vicodin a day. Taylor denied it, and Mead said he didn’t recall the conversation. Milhouse also said that during 2009-2013, he typically only prescribed opioids on a short-term basis and that he had put other patients on similar treatment regimens and quantities as Kay. Milhouse testified that he considered the use of opioids five times a day to be an addiction.

The trial continues in Orange County Superior Court this week, with the witness schedule including Skaggs’ widow, Carli, and mother, Debbie Hetman.

Two jurors have already been excused — leaving two alternates for the remainder of the case, which is slated to go to the jury in mid-December.

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