Steve Coogan and Carol Vorderman have publicly lent their support to the Liberal Democrats as the party conference kicks off with a call for electoral reform and tactical voting.
Statistics from the party said the Conservatives now have 56% of seats in the Commons, despite only receiving 44% of total vote share at the last election.
Lib Dem parliamentary representation in the Commons amounts to a mere 1.6%, even though they secured 11.6% of the vote.
The party has long called for the current “first past the post” system to be scrapped and be replaced with “proportional representation” – where the percentage of the votes a party gets across the country determines the number of MPs they send to parliament.
And now they have celebrity backing, with actor and comedian Mr Coogan using a video message played at a conference rally in Bournemouth to say the current electoral process “robs millions of people of their vote” and “millions of people’s voices go unheard”.
Image: Steve Coogan speaking to the Lib Dem conference
Ms Vorderman – best known for her time on Countdown – agreed with the need for change in her own video message to the gathering, saying: “We desperately need to end a system where only marginal seats matter, end a system which delivers parliaments that fail to accurately reflect votes cast and end a system where only the winner’s votes count.
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“It doesn’t deliver parliaments that properly reflect the will of the nation.”
But to be able to make that change, both stars called for the public to be tactical in how they used their votes when the next national ballot comes.
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Ms Vorderman said it was “absolutely vital that we come together to defeat the Tories”, adding tactical voting on a seat by seat basis was “the first step” towards change.
Image: Carol Vorderman addressing the Lib Dem conference
And while admitting he normally votes Labour and was not a member of the Lib Dems “despite the beard and the fleece”, Mr Coogan added: “Where I live in Lewes, the candidate best placed to kick the Tories out is the Lib Dem candidate, so I’ll vote for them.”
Speaking to Sky News in the run up to conference, Lib Dem MP Labour Moran said proportional representation would be “on the agenda” as the party “hasn’t lost its roots”.
But critics of the system say it could allow more fringe parties with extreme views to get seats in the Commons.
At the rally, Lib Dem leader Sir Ed Davey – who will appear on Sky News’ Sunday Morning with Trevor Phillips today – closed proceedings with the party’s giant clock, which it used to hammer home its message that “time’s up” Tories after its successful local election results in May.
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Sir Ed Davey celebrated in Windsor last May after his party snatched control of the local council from the Tories.
He told the gathered MPs, councillors and activists: “While the Conservatives have counted the last four years in fines for partying during COVID, in scandal upon scandal, in the prime ministers that have left in disgrace and the lettuces that outlast them, we actually have something to be proud of.
“We can count our four years with by-election victory after by-election victory, with making history with the size of the majorities we’ve overturned and with our stunning local election success. “
He added: “This government is living on borrowed time. We know it. They know it. And when they finally decide to call time on so many years of shambles and sleaze, the Liberal Democrats will be ready.”
Keep up to date with all of the news from the Lib Dem conference in Bournemouth on Sky News via both TV and online.
Sunday Morning with Trevor Phillips
Watch live each week on Sunday at 8:30am on Sky channel 501, Freeview 233, Virgin 602, the Sky News website and app or YouTube.
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It is not hard to see why Sir Keir Starmer ends up doing quite so many foreign trips.
On the road to Mumbai, India, from the airport there were giant pictures of the British prime minister looming over the sealed-off roads cleared for his special VIP convoy.
There was nothing short of a carnival along the roadside to greet the cars.
Image: Sir Keir Starmer during a visit to an FA Premier League training facility in Mumbai. Pic: PA
People who knew nothing about Sir Keir – and were happy to admit so to me – dressed up for the occasion in plumes of feathers and chicken costumes and danced to music. The Labour conference does not come close to that.
This trip has a big first – 125 blue chip business leaders, more than any business delegation in history – are here. The enthusiasm to take advantage of the signed, though not completed, free trade deal is clear.
“I think the importance of this trip is reflected by the huge British delegation we’ve got here today,” said Shevaun Haviland, director general of the British Chambers of Commerce.
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“A hundred and twenty five businesses, biggest UK names Beattie, BP, British Airways, Diageo, Virgin, huge businesses all the way through to incredible AI and energy start-ups from around the UK.”
But business leaders have been clear to me that they haven’t simply joined the delegation to further their activities in India. They want to raise their profile with the prime minister, in order to ensure their voice is heard when it needs to be by the government.
Image: Sir Keir Starmer at a Diwali ceremony in Mumbai. Pic: PA
And the picture some paint of life back in the UK is more challenging. CEO of leading architecture firm Benoy, Tom Cartledge, said how 10 to 15 years ago their business was 90% UK activity, and now it is 90% overseas. He said markets like India are important in part because the UK environment is challenging.
“We’re having to go and find new markets because what we do is design big projects, infrastructure, real estate towers, residential, retail,” he told me.
He went on: “There really is a perception of overseas markets that we are sluggish, low productivity, high tax rates. And that does nothing for the confidence. And in fact, I spoke to an Indian client this morning who said that they are relocating from the head offices to Dubai, because the perception is it’s going to get harder, it’s going to get tougher in the UK and we just do not need that.”
It is rare for business figures on a PM delegation to speak so openly.
Image: The PM visits a Premier league youth training facility with ex-England footballer Michael Owen. Pic: PA
Ms Haviland told me that business figures are using this trip to pass a message to the prime minister.
“We want to see no more tax for business,” she told me, saying that’s the message being conveyed right now in India. I asked what they say back? “They hear us,” she replied. “I think we’ll have to wait and see.”
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Starmer visits Bollywood
Another important voice is Rohan Malik, managing partner of EY. He says there’s an optimistic case for the UK over the medium term but suggested short-term challenges for the government.
“No one likes taxes, but at the same time, they are a necessary way for the government to balance the books.
“If I take a five or seven-year view, I feel more optimistic about the future, because I do think some short-term pain will lead to some long-term gains.”
Does he think the business community could bear paying a bit more?
“I think it’s going to be tricky for the chancellor,” he said.
“I don’t envy her position at all to be looking at different, but she’s got other of disposal businesses, but not like more taxation. At the same time, we have to be prepared to understand how do we try and contribute more towards economic growth?”
The candour is not something I can remember from business delegations in the past. That’s a response to the nervousness about a £20bn-£30bn black hole Chancellor Rachel Reeves will have to fill in the November budget. Overall the delegates remain on side – for now.
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