Rishi Sunak’s popularity has plunged to its lowest point since taking office following his watering down of key climate pledges.
The prime minister’s net favourability rating has slumped to -45, according to a YouGov survey carried out days after his speech rowing back on net zero pledges.
The poll of more than 2,000 adults between 21 and 22 September showed the majority of Britons have an unfavourable view of Mr Sunak, rising from 67% in late August to 68%.
Just 23% said they had a positive view of the prime minister, down from 26% over the summer, when his net favourability rating was -41.
While Mr Sunak may have been hoping to receive some benefit from his net zero U-turn – which he claimed would save families money – his reputation among Tory voters remains effectively unchanged (they continue to be divided on the party leader, by 48% to 47%) as well as with Labour voters (who continue to overwhelmingly dislike him, at 90%).
However, his popularity has particularly taken a hit among Lib Dems voters, with just 12% saying they have a favourable view – a drop of more than half since late August, when the figure was 25%.
More on Net Zero
Related Topics:
Please use Chrome browser for a more accessible video player
3:04
Sunak ‘playing politics’ on climate?
Starmer’s favourability also drops
Mr Sunak’s unpopularity has not benefited Labour leader Sir Keir Starmer though, with 30% having a favourable view of him, a fall from 35% at the end of August.
Advertisement
A separate poll by IPSOS showed two-thirds of the public did not think the UK would meet its commitment to reach net zero by 2050, even before Mr Sunak made a raft of changes on how to get there.
Following the announcement, 48% said they were now even less confident the target would be met.
Those polled, however, were almost evenly split on whether they thought Mr Sunak had made the right decision on net zero with 47% saying he had and 46% saying he hadn’t.
Sunak ‘facing balancing act’
Gideon Skinner, head of UK politics at Ipsos, said this shows Mr Sunak is “facing a balancing act” to convince the public “he is still taking climate change seriously while also addressing concerns about the cost of living”.
In a speech from Downing Street on Wednesday, Mr Sunak insisted he was still committed to the legal target of reaching net zero by 2050, despite pushing back the deadline for phasing out gas boilers and petrol cars, while scrapping energy efficiency targets for landlords.
He said the policies risked adding extra costs onto individuals and his changes meant meeting net zero in a “pragmatic” way.
However, environment groups and industry leaders accused him of making a “false argument”saying green energy is cheaper for households and will boost jobs and investment.
Spreaker
This content is provided by Spreaker, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable Spreaker cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to Spreaker cookies.
To view this content you can use the button below to allow Spreaker cookies for this session only.
The government’s Climate Change Committee also said it was “wishful thinking” to say the UK is still on the path to reaching net zero by the 2050 deadline.
Tory MPs are split, with some seeing scrapping expensive green policies as a vote winner and those on the environmental wing worried about the impact on investment and the UK’s international reputation on climate policies.
Although Mr Sunak denied acting politically, the policy shift has been seen as part of a broader attempt to create dividing lines with Labour ahead of the next general election.
The Tories’ annual party conference slogan is “long-term decisions for a brighter future” – giving a flavour of what is to come.
Sunday Morning with Trevor Phillips
Watch live each week on Sunday at 8:30am on Sky channel 501, Freeview 233, Virgin 602, the Sky News website and app or YouTube.
Since the net zero announcement, it has been reported that Mr Sunak wants to shift towards a baccalaureate exam system for A-Level pupils and ban smoking for the next generation – though the latter is something Labour has also said it will look at.
On net zero, Labour has said it will reverse the delay to the petrol cars ban and will set out its position on gas boilers in due course.
Kemi Badenoch will promise to introduce a “golden rule” to get the deficit down and “get our economy back on track” if the Tories win the next election.
During her keynote speech at the end of the Conservative Party’s conference on Wednesday, the Tory leader will say her party is the only party “who can be trusted to meet the test of our generation”.
“We are the only party with a plan to get our economy back on trust,” she is expected to say.
Ms Badenoch will tell Tory members she would introduce a “golden economic rule” to ensure for every pound saved, half or more will go to reduce the deficit and half will go towards tax cuts or spending to boost the economy.
She will accuse Chancellor Rachel Reeves of doubling the deficit “with her borrowing and tax doom loop” over the next decade.
“It’s not sustainable, and it’s not fair,” she will say.
“It is stealing from our children and grandchildren, and Conservatives will put a stop to it.”
Please use Chrome browser for a more accessible video player
35:02
Why Kemi Badenoch ‘lacked confidence’
Where will the cuts fall?
Ms Badenoch will say the Tories have already identified £47bn in savings, including £23bn from welfare, £8bn from the civil service and £7bn from the overseas aid budget.
She will also announce plans to reform the higher education sector, double apprenticeship funding, and back high-value courses for young people.
She will pledge to end “debt trap” degrees, which she will say offer poor value to students and taxpayers, and instead fund “worthwhile courses”.
This will lead to savings, she will say, to pay for the doubling of apprenticeship funding, in addition to the employers’ apprenticeship levy funds currently paid by UK employers with a payroll of more than £3m.
“This can’t be right – young people in Britain deserve a better deal, which is why the Conservatives are throwing out the status quo,” she is expected to say.
Please use Chrome browser for a more accessible video player
1:19
Empty seats at Tory party conference
The plan would see more apprenticeships for people aged 18-21, while any remaining funding would be used to support “high-quality” courses at research-intensive British universities.
Dubai’s regulator announced it had issued financial penalties against 19 companies related to digital asset activities amid approval for BitGo’s MENA entity.
Her personal poll rating, minus 47, is worse than the lowest ebb of Iain Duncan Smith’s fated leadership and worse than when Boris Johnson resigned.
To rub salt into the wounds, a Sky News/YouGov poll this week found that the majority of Tory members think Robert Jenrick should be the leader, while half don’t think she should lead them into the next general election.
Being leader of the Opposition is often described as the hardest job in politics, but for Badenoch, with Reform stealing the march as the party of the right, it looks pretty much impossible.
For someone who needs to try to win people over, Badenoch has a curious style. She likes to be known as a leader who isn’t afraid of a fight and, at times, she approached our interview at the Conservative Party conference as if she was positively looking for one.
More on Kemi Badenoch
Related Topics:
A few times in our interview when I asked her a question she didn’t like, or didn’t want to answer (it is my job to ask all politicians hard questions), she seemed tetchy.
And when I deigned to ask her whether she admired Nigel Farage, she criticised me for asking the question. She asked why I was not asking her if I admire Sir Keir Starmer or Sir Ed Davey.
Her approach surprised me, as I had asked the prime minister exactly the same question a week before. He’d answered it directly, without arguing over why I had asked it: “I think he is a formidable politician,” said Sir Keir.
Badenoch told me she didn’t understand the question, and then told me she wasn’t interested in talking about him. It made for an awkward, ill-tempered exchange.
The facts remain that Farage is topping the polls, helped by Labour’s collapsing support and the Conservatives’ deep unpopularity.
And in the run-up to our interview, Reform drip-fed the news that 20 Tory councillors were defecting to Farage’s party.
There is open talk in Badenoch’s party about whether the Tories will need to try to come to some sort of agreement with Reform at the next election to try to see off Labour and ‘progressive parties’.
Farage says absolutely not, as does Badenoch – but many in her party do not think she has that luxury.
Andrew Rosindell, MP for Romford, told GB Newshe’ll lose his seat unless the two sides “work together” and said the right must unite to defeat the left. Arch-rival Robert Jenrick pointedly refuses to rule it out, saying only it’s “not the priority”. Meanwhile, party members support an electoral pact by two to one, according to our Sky News poll.
On the matter of whether these MPs, and party members, have a point, Badenoch bristled: “It is important that people know what we stand for. Robert Jenrick is not the leader of the Conservative Party, neither is Andrew Rossindell. I am the leader of the party and we are not having a coalition or a pact with Reform.”
When I ask colleagues if they think Badenoch is too aloof, too argumentative, too abrasive to lead this rebuild, the popular refrain for her supporters is that she is “a work in progress” and that it would be madness to change the leader again.
The question is, will she be given the time to develop? The plot to oust her is active and much of the chatter around this conference is whether she might be challenged before or after the May local elections.
There are some colleagues who believe it is better to give her more time to turn things around and, if May is truly dreadful and the party goes further backwards, remove her then.
Ahead of conference, when asked by Tim Shipman of the Spectator whether she would resign if the Conservatives go backwards in May, she said rather cryptically “ask me after the locals”.
When I asked Badenoch why she said that she replied, “let’s see what the election result is about”.
When I explained that it sounded rather like she might throw in the towel after next May and so was seeking clarification, she told me that I was asking irrelevant questions.
“Your viewers want to know how their lives are going to be better. Not be inside the Westminster bubble politics of who’s up, who’s down… It’s part of the reason why the country is in this mess. Perhaps if people had scrutinised Labour’s policies instead of looking at just poll ratings, they would be running the country better.”
But Tories are looking at poll ratings and there is a view from some in the party that if the Tories wait until another drubbing in the May local, Scottish and Welsh elections, there might not be much of a party apparatus left to rebuild from.
Image: More than half of Tory members want pact with Reform
In short, there is not a settled view on when a challenge might come, but with the party in the position it is in, talk of a challenge will not go away.
Badenoch wants to make the case that her “authentic conservatism” is worth sticking with and that the policies the Conservatives are announcing will give them a pathway back.
On borders, the Tories are trying to neutralise Reform with a very similar offer. On the economy and welfare cuts, they hope they can beat Labour and Reform.
But really, the question about this party and this leader is about relevance. The prime minister didn’t even bother to name check Badenoch in his conference speech, while Davey trained his guns on Farage rather than his traditional Tory rival.
Badenoch may not like being asked about Reform, might – in her words – not be interested in Reform, but her former voters, and the country, are. The enormous challenge for her in the coming months is to see if she can get them to look at her.