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In an “EV Sale Fiesta,” Hyundai and Kia plan to cut prices on several electric vehicles amid an ongoing price war in Korea. The planned EV price cuts will run until the end of the year.

“We plan to prepare various discount programs to revitalize the domestic electric vehicle market in the future,” A Hyundai Motor Company official stated.

Hyundai announced its planned “EV Sale Fiesta” on Monday, offering special discounts for electric car buyers. The move comes as the South Korean government expanded subsidies to boost demand.

Several models are featured in the promo, including the IONIQ 5, IONIQ 6, and Kona EV. The deal includes 4 million won off (almost $3,000) on the IONIQ 5, 4 million won ($3,000) off the IONIQ 6, and 2 million won (nearly $1,500) off the Kona EV.

Including an additional government subsidy of 800,000 won, IONIQ 5 buyers can save up to 4.8 million won, or $3,500. The discount will make the EV much cheaper in South Korea, with starting prices of around 46 million won ($34,000).

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Hyundai IONIQ 5 electric SUV (Source: Hyundai)

Kia is running a similar deal with price cuts on the EV6 (3.84 million won/ $2,844 off) and Niro EV and Niro Plus models (1.44 million won/ $1,066).

If you add Kia’s monthly inventory discount, the EV6 is up to 4.84 million won ($3,600), while the Niro EV is up to 3.44 million won ($2,500). The Niro Plus is up to 4.44 million won ($3,300) off.

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Kia EV6 (Source: Kia)

Hyundai and Kia cut prices as EV price war intensifies

Hyundai says it’s also expanding its ultra-fast EV charging network, “E-Pit,” boosting access to convenient charging.

As of Monday, Hyundai had a total of 214 E-pit charging stations spread throughout cities, highways, rest areas, and expressways.

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Hyundai E-Pit premium EV charging (Source: Hyundai)

The Hyundai official added, “In connection with the policy of expanding subsidies for the purchase of electric passenger vehicles, we have prepared a discount benefit to repay the support and love of our customers.”

Meanwhile, Kia said it plans to extend the benefits for the new Ray EV and flagship EV9 electric SUV.

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Kia EV9 (Source: Kia)

Self-employed customers shipping EV9 models can gain member points that can be used to pay for one year’s worth of charging fees, amounting to 1 million won ($740) in savings.

Ray EV buyers can receive six months’ worth of charging fees worth 300,000 won ($222) through 150,000 won off the purchase price and another 150,000 won off for self-employed. The deals will run through the end of the year.

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Kia Ray EV (Source: Kia)

Hyundai and Kia’s latest price cuts come as EV sales growth slowed this year amid lagging economic growth, according to Lee Hang-Koo, head of Jeonbuk Institute of Automotive Convergence Technology (via Bloomberg).

EV sales in Korea slipped from 71,744 during the first eight months of 2022 to 67,654 this year. Korea’s new subsidies are designed to help stimulate demand.

Lee said, “A price war will intensify next year in Korea as foreign carmakers may release new models. US or European brands made in China could draw popularity.”

EV leader Tesla began selling its Model Y, made in China, for $44,000 in July, putting pressure on domestic automakers. Tesla’s Model Y was the best-selling car globally in the first three months of the year, making it the first EV to achieve the milestone.

Tesla’s aggressive price cuts this year are not only putting pressure on Hyundai and Kia but several major automakers in their home markets as buyers transition to all-electric options.

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Rivian is working on a steer-by-wire system – and rear wheel steering (updated)

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Rivian is working on a steer-by-wire system - and rear wheel steering (updated)

Rivian has posted a job listing for a steering engineer, specifically mentioning work on a future steer-by-wire system for the company.

Update, Aug 11: Rivian has now specifically mentioned rear-wheel steering in a job posting.

Steer-by-wire is an automotive concept that has been around for a long time, but hasn’t yet reached mass adoption. The idea is to replace (or supplement) mechanical linkages between the steering wheel and the wheels with electronic actuators instead.

There are a number of potential benefits to this, like allowing more customizability or adaptability to a steering system, reducing mechanical complexity, or adding speed-sensitive variable steering ratios.

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Although there are also disadvantages, like a reduction in steering feel (although, since most cars are moving to electronic power steering, that was already gone anyway).

But few cars have implemented steer-by-wire systems, or at least not fully committed to them, given that mechanical steering racks are a relatively solved problem and the general inertia of the car industry which would rather stick with a solution they know than switch to something better (haven’t we here, at this EV publication, heard *that* one before…). There’s also the matter of regulations, which have often been written to require mechanical steering systems, and may need updating to allow for steer by wire.

But, steer by wire made it into mass production with the release of the Tesla Cybertruck. This was big news when Tesla committed to this – at the time, it was the only thing on the road to exclusively use a steer by wire system, though there are other cars with partial steer by wire (for example, mechanical front wheel steering, and steer by wire rear-wheel steering).

But it seems to have opened the floodgates, as a number of other companies are working on or have since released steer by wire systems (Lexus, for example).

And now, it looks like Rivian is one of those companies – though we don’t know if it’s for the front or rear. (Update: Well, now we know, it looks like they are at the very least developing a rear-wheel steering system, according to another job listing. Though the company might still be working on steer-by-wire for the whole vehicle, too)

The company posted a job listing for “Sr. Staff Technical Program Manager, Steering Actuator System,” based at its Irvine, CA headquarters (spotted by Rivianforums). This wouldn’t be so exceptional, except that the job posting also specifically points out that “you’ll have full cradle-to-grave ownership of the SBW subsystem.”

So – we know they’re working on steer by wire, to some extent.

But a few other EVs, particularly large EVs like the Rivian R1 platform is, use steer by wire just for the rear wheels – for example the Hummer EV and Rolls-Royce Spectre. These systems are particularly helpful for giant vehicles, because it allows them to be more nimble and make turns that otherwise would require a lot more… negotiation in a giant land yacht.

So it’s possible that Rivian is only working on rear wheel steer by wire here, but we’d like to think there’s a chance it’s working on steer by wire for the full vehicle.

We also don’t know if this would show up on all of Rivian’s vehicles, or only on certain models – the R2 and R3 are in development, with R2 in pretty late stages, and the R1 just got a big refresh. But, perhaps even more interestingly (and very speculatively), VW has invested heavily in Rivian for technology help, so we wonder if we might end up seeing this in VW group vehicles, or Scout vehicles eventually…


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BMW isn’t wasting any time discounting its new 2026 EVs

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BMW isn't wasting any time discounting its new 2026 EVs

Automakers are scrambling to push their EVs out the door before the $7,500 Federal tax incentive for EVs disappears — and BMW is no different, offering aggressive cash back, owner loyalty, and special financing rates on its just-released 2026 model year EVs.

BMW has a history of offering solid loyalty incentive programs on its EVs in early summer to clear the tail-end of the model year and make room for the incoming builds, but CarsDirect is reporting some unusual loyalty deals from the brand that seem to suggest BMW is keen to capitalize on a spike in EV sales ahead of the Federal tax incentive’s looming cancellation in September.

BMW dealers now have the choice of adding an additional $1,000 loyalty contribution on select 2026 EVs. The i5 and i7 are offered with $1,000 and $4,000 loyalty bonuses, respectively, meaning if you drive a BMW and your dealer opts to tack on the extra bonus, you could save $5,000 on a 2026 i7. These loyalty programs are good when buying or leasing.

There’s also a $1,000 conquest bonus available for drivers of eligible EVs and PHEVs from other brands. This program is stackable with other offers.

CARSDIRECT

Like other EV brands offering huge lease incentives, BMW customers will see the largest rebates on new BMWs when leasing. Now through September 30th, 2026 BMW i5, i7, and iX models are available with a stout $9,900 lease credit, while the bigger BMW XM comes in with a slightly lower, but still substantial $7,500 lease incentive.

Big deals on big BMW i7 sedan


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BMW i7, via BMW.

People who prefer to own their vehicles once the payments are up can still score a great deal on an objectively excellent 2026 BMW i7 luxo-cruiser, thanks to the previously mentioned loyalty bonus if they’re previous customers plus a $7,500 Loan Credit that anyone can get when financing their new i7 with the brand’s captive financing company. BMW Bank offers financing rates as low a 3.99% for up to 60 months on the 2026 i5 and i7 sedans, as well as the iX crossover, as well as 4.99% APR 60-month rate on the high-performance XM plug-in hybrid.

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The BMW iX, of course, snatched the top spot in J.D. Power’s EV Satisfaction Survey last year, having taken the crown from its BMW i4 stablemate. You can find out what’s behind that score here, or experience it for yourself at a local BMW dealer near you. Click the link(s) below to get a uniquely tailored offer on the exact BMW you want (trusted affiliate links).

SOURCES: CarsDirect, J.D. Power; images via BMW.


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Prologis set to generate a MASSIVE 82 MW of energy with rooftop solar

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Prologis set to generate a MASSIVE 82 MW of energy with rooftop solar

This week, industrial real estate giant Prologis flipped the switch on a rooftop solar project at one of its Franklin Park, Illinois warehouses — the first of 45 such rooftop installations the company plans to deploy in the next two years. Once finished, Prologis’ community solar project will generate up to 82 MW of clean energy!

Co-developed with Illinois utility ComEd and SunVest Solar, the independent power producer, the new rooftop community solar installation in Franklin Park sits atop a 195,000 sq. ft. Prologis logistics center serving a number of local and regional businesses.

Prologis will own and operate the 1.56 MW community solar project, and the energy it generates will serve mostly residential customers, with the minority of the community solar credits created benefiting local businesses.

We’re proud to join ComEd to officially launch this project, the first of many community solar projects that our energy team is deploying across our Illinois rooftops,” explains Carter Andrus, Prologis’ Chief Operating Officer. “Illinois is one of the fastest-growing solar markets in the country, and we’re excited to help lead its momentum. For us, this is about more than solar panels … it’s about using our scale to make a real difference in the communities where we operate and bring the benefits of clean energy to more people across Illinois.”

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Collaborative effort


ComEd, Prologis, and Sunvest executives; via ComEd.

Prologis is deeply invested in a number of distributer energy resources (DER), including rooftop solar, battery energy storage, and OnDemand Power, a scalable, portable microgrid and power management solution (read: software) designed to provide resilient, backup, and dispatchable energy where and when it is needed across the company’s global portfolio.

“As we continue to support the expansion of solar across northern Illinois, new and planned Prologis rooftop solar sites promise to provide northern Illinois customers additional options for lowering their energy costs via renewable energy connected to the grid,” offers Gil Quiniones, President and CEO of ComEd. “With dozens of additional projects in the pipeline, we are seeing the effect of the pro-solar incentives put in place by Governor JB Pritzker’s administration and how they support a cleaner, more equitable energy future in our state.”

With nearly 800 MWs of rooftop solar and energy storage already deployed and 82 more coming from Northern Illinois alone, Prologis is on track to reach its goal of 1 gigawatt by end of 2025. (!)

SOURCE | IMAGES: ComEd, Sunvest.


If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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