Kia finally announced the starting price for its flagship EV9, its first three-row electric SUV. At $54,900, Kia says the EV9 will be “a wake-up call to the industry.” The 2024 Kia EV9 is expected to begin rolling out in the US later this year.
2024 Kia EV9 Light RWD gets a $54,900 starting price tag
“We knew we had to get the EV9 pricing right and we believe today’s announcement will be a wake-up call to the industry,” explained Steven Center, EVP and COO of Kia America.
The 2024 Kia EV9 Light RWD will have a starting price of $54,900 (excluding destination fee), with seating for up to seven, DC fast charging capability, 215hp and 258 lb-ft of torque, and the latest tech features.
Center said, “A well-equipped three-row SUV EV doesn’t have to be prohibitively expensive. It should offer the perfect balance of standard features, the ability to fast charge, and be equipped with the technology savvy EV buyers are looking for.”
After unveiling its first three-row electric SUV in March, Kia gave us a glimpse of its future with a bold new style and advanced tech features.
Kia EV9 (Source: Kia)
New flagship electric SUV arriving in Q4
Kia’s EV9 will play a pivotal role in the automaker’s transition into the electric era. Powered by the Hyundai Motor Group’s 800V E-GMP platform, the EV9 is the first EV to feature its fourth-gen battery tech.
The EV9 offers “true SUV capabilities,” with over 81 cubic feet of cargo space behind the first row, 7.8 inches of ground clearance, and up to 5,000 lbs of towing.
Kia EV9 (Source: Kia)
At 197.2″ long, the EV9 is slightly longer than Kia’s Telluride SUV, while they are about the same height (up to 70.1″) and width (77.9″). Despite its boxy, aggressive shape, the EV9 has a drag coefficient of 0.28, slightly edging out Volvo’s EX90 (.29 Cd).
The EV9’s interior features Kia’s next-gen Connected Car Navigation Cockpit (ccNC) system. At the center is an elliptical-shaped dash with a “floating” effect.
Kia EV9 interior (Source: Kia)
A wide panoramic display with dual 12.3″ screens and a 5″ HVAC screen integrated into a single panel for a modern, minimalist look. Under the screen are hidden switches for key infotainment features.
Kia’s flagship EV9 comes loaded with 20 standard ADAS features, including an advanced Forward Collision-Avoidance Assist that can detect several hazards like oncoming vehicles turning left or crossing an intersection.
Kia EV9 three-row seating (Source: Kia)
With DC fast charging and navigation-based features, the EV9 enables a seamless charging experience.
The 2024 Kia EV9 is expected to begin rolling out in the fourth quarter of this year. Initially, it will be built in South Korea and shipped to the US.
Kia EV9 interior (Source: Kia)
However, starting in 2024, it will move to Kia’s West Point, Georgia facility. Kia says prices for the Light Long Range, Wind, Land, and GT-Line will be announced closer to launch. The automaker invested an additional $200 million into the facility in July to prepare for EV9 assembly.
Electrek’s Take
At $54,900, Kia’s flagship EV9 is roughly priced in the middle of the pack. Although the starting price is lower than expected (~$60,000), it’s still higher than the base Tesla Model Y at $50,490 and the Mercedes EQB at $52,750.
At the same time, it’s lower than the Rivian R1S and Volvo EX90, priced around $80,000. Kia is not known as a “premium” automaker, so the lower starting price makes sense.
After a strong start in its domestic market, EV9 sales have slipped, with lower-priced competitors like Tesla’s Model Y gaining traction. We’ll see how it keeps up in the US later this year and into 2024.
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Solar panel giant Qcells announced today that it’s temporarily furloughing 1,000 US workers – 25% of its workforce – and reducing pay and shifts at its factories in northeast Georgia due to supply chain delays caused by US Customs.
Qcells furloughs 1,000 workers
The supply chain delays are hindering the company’s ability to import components to build its solar panels. This has resulted in Qcells’ two factories in Cartersville and Dalton being unable to operate at full capacity for several months.
Qcells spokeswoman Marta Stoepker shared the following statement in an exclusive with Channel 2 Action News in Atlanta:
The company says the furloughed workers, who were notified this afternoon, will retain full benefits and won’t be laid off. However, Qcells will no longer be using staffing agency employees in Georgia “at this time.”
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As Qcells introduced new supply chains to support its growing solar panel manufacturing facilities in Georgia, the company was recently forced to scale back production while our shipments into the US were delayed in the customs clearance process.
Although our supply chain operations are beginning to normalize, today we shared with our employees that HR actions must be taken to improve operational efficiency until production capacity returns to normal levels.
Stoepker said it expects to bring the furloughed workers back “in the coming weeks and months.” She continued:
Our commitment to building the entire solar supply chain in the United States remains. We will soon be back on track with the full force of our Georgia team delivering American-made energy to communities around the country.
Electrek’s Take
In January 2023, the Seoul-headquartered Qcells announced it would invest more than $2.5 billion to build a solar supply chain in Georgia – the largest-ever investment in clean energy manufacturing in the US to date. That included expanding the Dalton solar factory and building a fully integrated solar supply chain factory in Cartersville, Georgia, that will manufacture solar ingots, wafers, cells, and finished panels.
It’s not quite there yet, because that takes time. In the meantime, it’s being penalized by Customs. The US government under Trump says it’s keen on boosting domestic manufacturing. Why would it work against a company that’s onshoring an entire solar supply chain, including recycling?
Dalton and Cartersville employ nearly 4,000 people. Its total output will reach 8.4 GW of solar production capacity per year, which is equivalent to nearly 46,000 panels per day – enough to power approximately 1.3 million homes annually.
It’s ludicrous that it has been forced to furlough a quarter of its workforce due to the ineptness of the Trump administration’s US Customs policies. This is right up there with the ICE arrests at Hyundai’s plant in Georgia. Bravo.
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The breakthrough EV batteries Toyota says will double driving range and cut charging times are facing another setback. The company is once again delaying plans for a new battery plant in Japan.
Why is Toyota delaying its EV battery plant this time?
Earlier this year, Toyota bought a 280,000-square-meter plot of land in Fukuoka, Japan, where it planned to build a plant to produce the more advanced EV batteries.
A location agreement was expected to be signed by April, but Toyota pushed back construction by several months, blaming slower-than-expected demand for electric vehicles.
The agreement was expected to be finalized this Fall, but that will no longer be the case. According to Nikkei, Toyota is delaying the EV battery plant for the second time. Toyota will review and adjust plans over the next year.
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Fukuoka governor, Seitaro Hattori, confirmed the news with reporters on Friday following a meeting with Toyota’s president, Koji Sato. Hattori also shut down claims that Toyota was planning to scrap the battery plant altogether.
Toyota EV battery roadmap (Source: Toyota)
Toyota again blamed slowing EV demand for the delay. The decision comes despite Keiji Kaita, president of Toyota’s Carbon Neutral Advanced Engineering Development Center, confirming at the Japan Mobility Show just last week that it’s “sticking on the schedule” to introduce its first solid-state battery-powered EV by 2028.
Last month, Toyota said it aimed to “achieve the world’s first practical use of all-solid-state batteries in BEVs” after securing a partnership with Sumitomo Metal Mining Co. to mass-produce them. It’s also working with Japanese oil giant Idemitsu.
Idemitsu’s value chain for solid electrolytes used in all-solid-state EV batteries (Source: Idemitsu)
The company recently revealed a solid-state battery pack prototype that it claims can deliver 747 miles (1,200 km) range and 10-minute fast charging, but will we ever see it actually in production?
Electrek’s Take
Toyota has been making empty promises about EV batteries for almost a decade now. It initially planned to introduce solid-state EV batteries in 2020, then pushed it to 2023, then 2026, and now it’s saying it will be around 2028.
Mass production is likely closer to the end of the decade, if Toyota doesn’t delay it again. While it’s blaming the slowing demand, global EV sales are still on the rise. According to Rho Motion, global EV sales topped 2 million for the first time in a single month in September 2025. Through the first nine months of the year, EV sales are up 26% compared to the same period in 2024.
Even with the US ending the $7,500 federal tax credit and other policies designed to promote electric vehicles, global adoption will continue building momentum over the next few years.
Is it a demand issue, or is Toyota just looking for another excuse? With rivals like Volkswagen, Mercedes-Benz, Hyundai, BMW, and Honda advancing next-gen EV batteries, Toyota will only fall further behind if it continues delaying key projects.
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