Meta announces new Quest 3 VR headset as Apple competition looms

Published

2 years ago

September 27, 2023

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Meta announced Quest 3, a sequel to the bestselling VR headset of all time, on Wednesday.

The device, starting at $499, is more expensive than its predecessor by $200, but it includes a more powerful chip from Qualcomm, better screens and an ability called “passthrough” which is expected to be one of the key features on Apple’s competing Vision Pro headset.

Preorders open on Wednesday and it ships on Oct. 10.

The defining feature of the Quest 3 headset is the ability to quickly see the world outside the headset, which will make the device less isolating and thus more comfortable to use for long periods. When in an app on the Quest 3, double-tapping any part of the headset brings you out of a virtual world and into “passthrough” mode.

Other improvements include “pancake lenses,” a kind of optic first used on Meta’s $1,499 Quest Pro that make images sharper and allows for higher resolution.

The release of Meta’s latest VR headset comes as a battle looms with Apple in virtual reality. Many in the technology industry believe Apple’s entrance could expand the total market and create new winners, similar to how the iPhone jump-started the smartphone market.

So far Meta, the company formerly known as Facebook, has a head start. Its Quest 2 is by far the bestselling VR headset, with nearly 10 million units sold last year, slightly down from a pandemic peak, according to an industry estimate. Apple’s Vision Pro headset won’t go on sale until next year, and costs significantly more than Meta’s headsets, starting at $3,499.

But despite Meta’s current success in sales, it’s not clear just how many Quest 2 owners use it on a daily or weekly basis, and the killer app or must-have scenario for VR remains elusive. Meta has invested over $21 billion to date in its Reality Labs division, which develops headsets and VR software.

Passthrough

CNBC was able to try out the Quest 3 for about an hourlong demo ahead of its launch Wednesday that included game playing and being walked through a few programs that showed off the company’s hardware.

The hardware has been significantly updated, with a new headband strap and a slimmer headset shape. The headband splits the top strap into two to better distribute weight. The whole headset, though, is a hair heavier than its predecessor at 515 grams. The speakers on the device also have been improved, and provide a quality audio experience.

Meta has also updated the two necessary controllers with better haptic feedback. It uses Qualcomm‘s Snapdragon XR2 Gen 2 chip, which is Arm-based and closer in power and energy drain to a mobile processor than a PC processor.

The extra power on the chip is used to power displays at 2,064 x 2,208 resolution per eye, higher than the Quest 2’s 1,832 x 1,920 resolution per eye. The additional pixels will make it easier to read text inside the headset. Users can expect about two hours and 12 minutes of battery life, Meta says.

During the demo, I tried out Samba de Amigo, a $30 game from Sega that is like Dance Dance Revolution or Rock Band with maracas (in real life, the Quest 3 controllers). I enjoyed it, and even sweated a little bit.

The biggest improvement to usability is that the Quest 3 emphasizes passthrough, which means the cameras outside the device can show live video on the displays inside the headset, working somewhat like a transparent pair of glasses that can also show computer windows and other graphics. The Quest 3 can also scan the room around you so apps can warn you when you’re about to bump into your surroundings.

Passthrough, while a core component of mixed-reality experiences which integrate computer graphics with the real world, for now is a nice-to-have usability feature. In practice, it means that users can stop their game or experience inside the Quest 3 without taking the headset off. During the demo, I was able to chat with Meta officials while wearing the headset, a major improvement over the last version.

Meta’s launch of the Quest 3 will be compared to Apple’s more expensive Vision Pro headset. But while Apple packed as much pricey technology into its headset as possible to enable its own passthrough mode it calls “spatial computing,” Meta is seeking to match many of its features, or at least an approximation of them, at a fraction of the price. Meta’s $1,499 Quest Pro is a lower-volume product.

But if there’s one major difference between Meta and Apple at this point, it’s that the former envisions the Quest mainly as a gaming device, while Apple frames its device as a computer. Meta says it’s lined up 500 games and apps for the headset, including a Ghostbusters title, an Assassin’s Creed game, and a Stranger Things experience developed in conjunction with Netflix.

Technology

Satya Nadella says as much as 30% of Microsoft code is written by AI

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2 hours ago

April 30, 2025

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Satya Nadella says as much as 30% of Microsoft code is written by AI

Facebook’s CEO Mark Zuckerberg (L) speaks with Microsoft’s CEO Satya Nadella after posing for a family picture with guests who attend the “Tech for Good” Summit at the Elysee Palace in Paris, on May 23, 2018.

Charles Platiau | AFP | Getty Images

Microsoft CEO Satya Nadella on Tuesday said that as much as 30% of the company’s code is now written by artificial intelligence.

“I’d say maybe 20%, 30% of the code that is inside of our repos today and some of our projects are probably all written by software,” Nadella said during a conversation before a live audience with Meta CEO Mark Zuckerberg.

The pair of CEOs were speaking at Meta’s inaugural LlamaCon AI developer event in Menlo Park, California. Nadella added that the amount of code being written by AI at Microsoft is going up steadily.

Nadella asked Zuckerberg how much of Meta’s code was coming from AI. Zuckerberg said he didn’t know the exact figure off the top of his head, but he said Meta is building an AI model that can in turn build future versions of the company’s Llama family of AI models.

“Our bet is sort of that in the next year probably … maybe half the development is going to be done by AI, as opposed to people, and then that will just kind of increase from there,” Zuckerberg said.

Microsoft and Meta together employ tens of thousands of software developers, but they’re the latest companies to discuss how AI is replacing some of the work written by human software developers.

Since OpenAI’s launch of ChatGPT in late 2022, people have turned to AI for a number of tasks, including customer service work, generating sales pitches and software development itself.

Google CEO Sundar Pichai in October said that more than 25% of new code was written by AI. Earlier this month, Shopify CEO Tobi Lutke told employees that they will have to prove AI cannot do a job before asking for more headcount. Similarly, Duolingo CEO Luis von Ahn on Monday announced in a memo that the language-teaching company will gradually turn to AI in lieu of human contractors.

Earlier this month CNBC and other outlets reported that OpenAI was in talks to acquire Windsurf, a startup with “vibe coding” software that spits out whole programs with a few words of input. The dream is that with machines helping to write code, organizations will be able to produce more and better software.

WATCH: Amazon forms new unit focused on Agentic AI

Technology

Samsung flags uncertain economic climate after smartphone, chip sales power quarterly results beat

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4 hours ago

April 30, 2025

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Samsung flags uncertain economic climate after smartphone, chip sales power quarterly results beat

Photo illustration showing the Samsung Group company logo displayed on a smartphone screen.

Sopa Images | Lightrocket | Getty Images

Samsung Electronics‘ operating profit and revenue beat analysts’ estimates Wednesday, as sales of its flagship Galaxy S25 smartphones as well as memory chips rose.

The South Korean company posted a record quarterly revenue, up 10% from a year earlier, while its first-quarter operating profit climbed 1.5%.

Here are Samsung’s first-quarter results compared with LSEG SmartEstimates, which are weighted toward forecasts from analysts who are more consistently accurate:

Revenue: 79.1 trillion Korean won ($55.4 billion) vs. 78.1 trillion Korean won
Operating profit: 6.7 trillion Korean won vs. 6.4 trillion Korean won

First-quarter revenue marginally topped Samsung’s forecast of 79 trillion Korean won, while operating profit also came in higher than the company’s expectations of 6.6 trillion Korean won.

Samsung is a leading manufacturer of memory chips, which are utilized in devices such as laptops and servers, and is also the world’s second-largest smartphone maker.

The company flagged macroeconomic uncertainties due to trade tensions and a slowdown in global growth. Samsung expects performance to improve in the second half of the year, “assuming that the uncertainties are diminished.”

South Korea-listed shares of Samsung Electronics were trading down about 0.4%.

Memory business

Samsung Electronics’ chip business posted an operating profit of 1.1 trillion Korean won in the first quarter, down from the previous quarter and the same period last year, though revenue rose year on year.

“For the Memory Business, revenue was driven by expanded server DRAM sales and the addressing of additional NAND demand amid a perceived bottoming out of the market price,” the company said.

DRAM and NAND are types of semiconductor memory found in PCs, workstations and servers. Demand for such memory chips has surged on the back of the artificial intelligence boom.

However, overall earnings were impacted by a decrease in average selling prices and sales impacted by U.S. export controls on AI chips, Samsung said.

Long a leader in memory chips, Samsung has recently been falling behind its local competitor, SK Hynix, which has been better positioned to benefit from AI development.

A report from Counterpoint Research earlier this month said that SK Hynix had overtaken Samsung in overall DRAM market revenue for the first time, with a 36% global market share as compared to Samsung’s 34%.

The report added that this had resulted, in part, from SK Hynix’s dominance in high bandwidth memory or HBM — a type of DRAM used in artificial intelligence servers in which chips are vertically stacked to save space and reduce power consumption.

SK Hynix last week topped quarterly revenue and operating profit estimates on strong demand for its high bandwidth memory offerings.

In its first quarter earnings, Samsung said it experienced deferred HBM demand from customers anticipating the rollout of its latest HBM products.

For the current quarter, Samsung anticipates continued strong demand for AI servers and will seek to strengthen its position in high-value-added products, including HBM.

Smartphones

Samsung’s mobile experience and networks businesses, tasked with developing and selling smartphones, tablets, wearables and other devices, reported a increase in sales and profit from the prior year and quarter.

The company credited the growth to the launch of its latest Galaxy S25 smartphone series, which includes AI features.

In the current quarter, the company plans to sustain sales through the launch of a new Galaxy S25 Edge smartphone and said it will continue to expand the AI-powered features offered on its smartphone lineup.

Correction: This story has been revised to reflect that operating profit in the chip segment declined both on a quarter-on-quarter as well as year-on-year basis.

Technology

Waymo, Toyota strike partnership to bring self-driving tech to personal vehicles

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4 hours ago

April 29, 2025

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Waymo, Toyota strike partnership to bring self-driving tech to personal vehicles

A Waymo self-driving car, seen with a driver, stops at a red light outside the U.S. Capitol in Washington, D.C., on Friday, March 31, 2025.

Bill Clark | CQ-Roll Call, Inc. | Getty Images

Alphabet-owned Waymo and Toyota on Tuesday announced a preliminary partnership to explore bringing robotaxi tech to personally-owned vehicles.

“The companies will explore how to leverage Waymo’s autonomous technology and Toyota’s vehicle expertise to enhance next-generation personally owned vehicles,” the two companies announced.

The companies said they aim to use the partnership to more quickly develop driver assistance and autonomous vehicle technologies for personal vehicles. Toyota is the world’s largest automaker by sales.

Waymo co-CEO Tekedra Mawakana said the strategic partnership could also result in the Google-owned company incorporating Toyota’s “vehicles into our ride-hailing fleet.”

The Toyota tie-up is the latest automotive partnership for Waymo.

The self-driving company has previously worked with automakers such as Jaguar Land Rover, Stellantis predecessor Fiat Chrysler, Daimler Trucks, Mercedes-Benz parent Daimler, Hyundai Motor and China’s Geely Zeekr. The partnerships, many of which touted long-term tie-ups, largely resulted in automakers producing modified vehicles for testing or for Waymo to use in its fleets.

The partnership with Toyota will not affect Waymo’s plans to deploy Hyundai and Zeekr vehicles through the Waymo One service in the future, a spokesman for the Alphabet-owned company told CNBC.

Waymo is now serving 250,000 paid rides per week, up from 200,000 in February, before Waymo opened in Austin and expanded in the San Francisco Bay Area in March. Waymo is already running its commercial, driverless ride-hailing services in the San Francisco, Los Angeles, Phoenix and Austin regions.

Alphabet CEO Sundar Pichai noted in first-quarter earnings last week that Waymo has not entirely defined its long-term business model, and there is “future optionality around personal ownership” of vehicles equipped with Waymo’s self-driving technology.

Waymo and Toyota are not the only companies turning their focus to personally-owned autonomous vehicles. When GM announced in December that it was abandoning its Cruise robotaxi business, the company said it would instead focus on the development of autonomous systems for use in personal vehicles.

Toyota previously invested in and partnered with Tesla, Elon Musk’s automaker which now aims to compete with Waymo on driverless tech. Toyota sold the its stake in the EV maker in June 2017.

Tesla, once seen as a pioneer in self-driving tech, does not yet produce cars that are safe to use without a human driver at the wheel, ready to steer or brake at any time.

Elon Musk, Tesla CEO, criticized Waymo on a recent earnings call claiming the robotaxis are too expensive for mass-production. Musk also promised Tesla will be “selling fully autonomous rides in June in Austin,” using Model Y vehicles with a new “unsupervised” version of the company’s “Full Self-Driving” or FSD systems installed.

— CNBC reporter Michael Wayland contributed to this report.

WATCH: Pichai: Google may offer personal Waymo robotaxis