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20-somethings are all about keeping up with the Kardashians especially when it comes to stacking cash.

Rather than heeding the counsel of avowed financial experts, money-making women between the ages of 18 and 24 are taking their economic cues from Kim Ks stinking rich little sisters, according to a buzzy new study.

“Financially-aware Gen Zers are 62% more influenced by people they follow on social media than the national average, with their highest affinities being gamers, reality show stars, and fictional characters,” reads an August 2023 report on the demographics financial behaviors and attitudes via marketing consultancy Sooth.“Yet, they are 61% less likely to be influenced by a financial expert on social media.

Gen Z tends not to engage with people who purport to be leaders in financial services, choosing instead to look to people they see as successful, self-made female role models,” the study continues.

The analysis applied AI-driven psychographic models to data across consumer surveys, social conversations, financial habits and media usage of more than 625,000 financially aware Gen Z adults.

Researchers found that young breadwinners prefer mimicking the financial opinions and behaviors of A-listers whove forked in a fortune.

They have the highest affinity for Kylie and Kendall Jenner above all other social influencers, noted the study, adding that their million- and billion-dollar older siblings, as well as Ariana Grande, Zendaya and Selena Gomez, also ranked among the top tycoons whom ladies in their teens and 20s revere.

And when it comes to well-to-do heroines, the Kardashians arent a bad choice.

In June, both the buxom Kylie and Kim earned enviable positions on Forbes Americas Richest Self-Made Women top 50 list.

Jenner, 25, who helms the ever-trending Kylie Cosmetics brand,snagged the 38th spot on the coveted countdown with a net worth of approximately $680 million. However, Kardashian, 42, the name in front of leisure apparel line Skims, scored the 21st slot on the chart with an impressive $1.2 billion.

And 7 Rings singer Ariana Grande, 30 who recently filed for divorce from husband Dalton Gomez is said to boast a bountiful bundle of around $240 million, making her a prime paragon for the working woman. Hollywood hotshots Selena Gomez, 31, and Zendaya, 27, are reportedly mega-millionaires worthy of praise, too.

Gen Z males, however, named Nintendo of America president Reggie Fils-Aim, 62, a native New Yorker with a reported net worth of $40 million, as their favorite investment influencer, per the poll.

Young guys valued Fils-Aim’s acumen six times more than that of multibillionaire business magnate Warren Buffet, 93, or any mainstream financial thought leader.

The study went on to note that 89% of the most financially aware Gen Z adults who prioritize savings and wealth creation are women.

Gen Z women are 15 times more likely to engage with online content about saving money than the national average, researchers determined. Social media is the predominant learning channel for this generation.

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Sports

Follow live: Cubs aim to force Game 5 vs. Brewers

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Sports

Dodgers advance to NLCS after Kerkering’s error

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Dodgers advance to NLCS after Kerkering's error

LOS ANGELES — Orion Kerkering made a wild throw past home instead of tossing to first after mishandling Andy Pages‘ bases-loaded comebacker with two outs in the 11th inning, and the Los Angeles Dodgers beat the Philadelphia Phillies 2-1 Thursday to win their NL Division Series 3-1.

Kerkering hung his head and put hands on knees after his throw sailed past catcher J.T. Realmuto as pinch-runner Hyeseong Kim crossed the plate, advancing the Dodgers to the NL Championship Series against the Chicago Cubs or Milwaukee.

Realmuto had pointed to first when the broken-bat, two-hopper hit off Kerkering’s glove and rolled just in front of the mound.

Kerkering picked up the ball and in one motion made a sidearm throw, 46 feet from the plate. The ball sailed up the third-base line, past Realmuto’s outstretched mitt, and fans in the crowd of 50,563 at Dodger Stadium erupted after spending the final three innings on their feet.

“It’s brutal,” Dodgers manager Dave Roberts said. “It’s one of those things that it’s a PFP, a pitcher’s fielding practice. He’s done it a thousand times. And right there he was so focused, I’m sure, on just getting the hitter and just sort of forgot the outs and the situation.”

Phillies manager Rob Thomson wrapped an arm around Kerkering when the distraught reliever reached the dugout.

“He just got caught up in the moment a little bit,” Thomson said. “I feel for him because he’s putting it all on his shoulders.”

This was the second postseason series to end on a walk-off error, according to the Elias Sports Bureau. A wild relay throw by Texas second baseman Rougned Odor on a potential double-play grounder allowed Josh Donaldson to score and give Toronto a 7-6, 10-inning win and a three-game sweep of their 2016 AL Division Series.

Los Angeles ended a postseason series with a walk-off win for the third time after Bill Russell’s single against the Phillies in Game 4 of the 1978 NLCS and Chris Taylor‘s homer in the 2021 NL wild card game.

Nick Castellanos‘ RBI double in the seventh off Emmet Sheehan had put the Phillies ahead but Jhoan Duran walked Mookie Betts with the bases loaded in the bottom half, forcing in the tying run.

Tommy Edman singled off Jesús Luzardo with one out in the 11th and took third on Max Muncy‘s two-out single that eluded diving shortstop Trea Turner.

Kerkering walked Enrique Hernández, loading the bases. Pages, in a 1-for-23 postseason slide, hit what appeared to be a routine grounder, the type every pitcher practices gloving from spring training on.

Philadelphia, wearing its powder blue throwback uniforms on the road for the second straight day, was knocked out in the Division Series for the third straight season while the defending World Series champion Dodgers reached the LCS for the eighth time in 13 years.

Dodgers rookie Roki Sasaki, averaging 99.5 mph his his fastball, threw three innings of hitless relief, combining with Tyler Glasnow, Sheehan and winner Alex Vesia on a four-hitter.

Glasnow allowed two hits and three walks in six innings with eight of the 12 strikeouts by Dodgers pitchers.

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Politics

Starmer’s found new enthusiasm for his digital ID project – but will he be able to sell it?

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Starmer's found new enthusiasm for his digital ID project - but will he be able to sell it?

One metric for the rise and fall of this government might end up being the progress of the rollout of digital ID.

The lack of a clear plan – despite the high profile announcement by the PM – means the destination still remains slightly opaque, and some cabinet ministers are sceptical.

However, the PM’s India trip suggests that there might just be a path to success, if things fall in Keir Starmer’s favour.

During his visit, Starmer met the boss of Infosys, Nandan Nilekani, who is behind the rollout of digital ID to more than 1.4 billion Indian citizens.

Afterwards, when I asked about it at the closing press conference of the India trip, he was infused by a fresh enthusiasm for the plan, not evident at the Labour gathering in Liverpool in the days after he first unveiled it.

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Digital ID cards for everyone?

Below is what he said to me, transcribed in full.

But as you read it, notice how the PM’s explanation and justification for this scheme – which will be one of the biggest projects this government undertakes if it does happen – centres around convenience for citizens and makes no mention of the case originally used for it – to combat illegal migration.

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Starmer told me: “We did discuss [digital ID] yesterday. And in particular, the benefits that it has brought in India.

“We’ve obviously also looked at other countries – Estonia, for example. The speed with which it allows citizens here to access services, particularly financial services, is something that was recognised in our discussions yesterday and actually at the fintech discussion that we had today, as well.

“So, we’re looking at those examples of how digital ID helps individuals, with the processes that sometimes take too long and are too cumbersome, and makes it easier for them.”

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Who opposes BritCard?

The answer is clear: the prime minister now puts personal convenience as the top justification.

While Starmer was locked in the Fintech summit, we visited Mumbai University to gauge opinion on digital ID, which has rolled out across India over the past 10 to 15 years.

We asked students as they could traditionally have been thought to be one of the more cautious groups in society towards a project which involves state intrusion into the lives of individuals.

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Sky’s Sam Coates reports from India

Among all the people that we talked to – and you can watch our video at the top of this page – there was a recognition of privacy concerns, worries about data leaks, and uncertainty about how some of the information might be used.

But every single person we stopped and talked to about it was nevertheless enthusiastically in favour – and said it had made their lives simpler and more efficient.

The net benefits of this scheme had landed with the Indian citizens we spoke to.

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Is this the end of digital privacy for UK citizens, or a tech solution to illegal immigration?

The engagement from Infosys is also significant after the boss of Palantir, a rival tech company, gave the idea of a UK digital ID scheme a comprehensive shellacking last week.

For a moment, it looked like the corporate world might be pulling back from the scheme – so the engagement of a massive multinational corporation has come at just the right moment.

None of which is to downplay the obstacles.

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Who is going to implement Labour’s new policy on digital ID cards?

In a bizarre move, the Home Office appears to have been allowed to swerve responsibility for the project, which has gone instead to Liz Kendall’s Department of Science, Innovation and Technology (DSIT), which does not yet have any track record of major delivery.

One DSIT aide said that the young average age of staff at the newly formed department is an advantage, a claim which seems somewhat doubtful.

So, Whitehall may tie itself up in knots over this project. Or, it might turn out that India’s cultural norms simply make it an easier place to roll out a scheme like this.

But on the basis of our enquiries, there is the potential case for a scheme that can be sold to a willing public.

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