Zero Motorcycles, a leading electric motorcycle manufacturer in the US, has just announced a permanent price drop across its entire line of 2022 and 2023 electric motorcycles sold in North America.
The announcement includes reductions of between US $1,000 to $4,500, with Zero’s most premium models receiving the most significant price drops.
According to the company, the new pricing “applies to all remaining inventories and brings electric motorcycles within reach of more riders than ever before.”
As Zero Motorcycles VP of sales Mike Cunningham explained:
This MSRP reduction is another example of how Zero Motorcycles continues to lead the charge. It enables Zero to leverage its scale and manufacturing efficiency to make EV motorcycles accessible to a greater number of riders as demand increases and the industry continues to evolve.
Two of the company’s most affordable models, the 2023 FX and FXE, each see a US $1,000 reduction to a new MSRP of US $11,995.
The 2023 Zero S and Zero DS, which share a similar drivetrain and were also among the company’s most affordable, have each seen their price tags reduced by US $1,250 to become the new lowest-priced models at US $11,745.
The 2023 SR and DSR have been reduced by US $3,000 to reach US $16,995 and $14,995, respectively.
The company’s flagship street bikes, the 2023 Zero SR/S and SR/F, have been reduced by US $4,000 to $19,995 and $19,795, respectively.
And lastly, the company’s 2023 DSR/X adventure bike has been reduced by US $4,500 to $19,995.
All of Zero’s 2022 models also saw the same price reductions, making each of them slightly more affordable than the 2023 models.
The announcement comes at a time when Zero is expected to soon release its 2024 model year lineup, though it is not yet clear if such heavily discounted pricing would return for the upcoming models. Historically, the company has usually revealed its new model lines between September and November, meaning such an announcement could come at any time.
Some years the model line updates have been rather minor, consisting largely of colorway changes and other minor aesthetic updates. Other years have seen the release of entirely new models that expand the company’s offerings, as well as larger motors and batteries.
It’s too soon to say for sure what Zero could be planning this year, but the answer likely won’t be a mystery for much longer.
The pricing move also coincides with an increasing number of lower and mid-performance electric motorcycles are entering the US market. Ryvid’s Anthem commuter-spec electric motorcycle, which is priced at $7,800, has just begun making deliveries. LiveWire’s S2 Del Mar, priced at US $15,500, saw a series of delays but has also recently commenced deliveries to consumers.
Low-cost motorbike company CSC Motorcycles also launched the CSC RX1E commuter e-motorcycle this year, further applying pressure on the value end of the market.
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The BP logo is displayed outside a petrol station that also offers electric vehicle recharging, on Feb. 27, 2025, in Somerset, England.
Anna Barclay | Getty Images News | Getty Images
BP shares jumped on Wednesday after activist investor Elliott went public with a stake of more than 5% in the struggling British oil major, which has pivoted back to oil in a bid to restore investor confidence.
BP shares were last seen up 4.75% at 9:44 a.m. London time. The London-listed stock price is down around 5% year-to-date.
Hedge fund Elliott Management has built its holding in the British oil major to 5.006%, according to a regulatory filing disclosed late Tuesday. BP’s other large shareholders include BlackRock, Vanguard and Norway’s sovereign wealth fund.
Elliott was first reported to have assumed a position in the oil and gas company back in February, driving a share rally amid expectations that its involvement could pressure BP to shift gears from its green strategy and back toward its core oil and gas businesses.
Within weeks, BP, which has been lagging domestic peer Shell and transatlantic rivals and posted a steep drop in fourth-quarter profit, announced plans to ramp up fossil fuel investments to $10 billion through 2027. This marked a sharp strategic departure for the company, which five years ago became one of the first energy giants to announce plans to cut emissions to net zero “by 2050 or sooner.” As part of that push, the company pledged to slash emissions by up to 40% by 2030 and to ramp up investment in renewables projects.
The oil major scaled back this emissions target to 20% to 30% in February 2023, saying at the time that it needed to keep investing in oil and gas to meet global demand.
Since switching gears, BP’s CEO Murray Auchincloss and outgoing Chair Helge Lund — who is expected to depart the company in 2026 — retained their posts but were penalized with reduced support during BP’s board re-election vote earlier this month amid pressure from both revenue and climate-focused investors.
BP’s strategic reset back to the company’s oil and gas activities took place just as crude prices began to plunge amid volatility triggered by U.S. tariffs and Washington’s trade spat with China, the world’s largest crude importer.
Energy analysts have broadly welcomed the strategic reset, and BP CEO Murray Auchincloss has since said the pivot attracted “significant interest” in the firm’s non-core assets.
The energy firm nevertheless remains firmly in the spotlight as a potential takeover target, with the likes of Shell and U.S. oil giants Exxon Mobil and Chevron touted as possible suitors.
BP is scheduled to report first-quarter earnings on Tuesday. The company has said it anticipates lower reported upstream production and higher net debt in the first quarter than in the final three months of 2024.
Tesla’s earnings report dropped today, and news isn’t great. But instead of recognizing his failures that have led to Tesla’s downturn, CEO Elon Musk lashed out with conspiracy theories while also hypocritically failing to acknowledge that his company was only profitable this quarter due to regulatory credits.
The numbers are in on Tesla’s dismal quarter, with sales, profits and margins tanking significantly for the company despite a rising global EV market.
You’d expect a drop in car sales to be top of mind for a car company, but instead of talking about this, CEO Elon Musk opened the call by talking about his ineffective advisory role to a former reality TV host.
Musk is heading up the self-styled “Department of Government Efficiency,” an advisory group that is focused on reducing redundancy in government. The office is not an actual government department and has a redundant mission to the Government Accountability Office, which is an actual government department focused on reducing government waste.
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Musk originally claimed that the department would be able to save $2 trillion for the US government, which is actually impossible because federal discretionary spending is $1.7 trillion, which is a (gets out abacus) smaller number than $2 trillion.
He has, of course, failed at this task that anyone with any level of competence would have known was impossible before setting it out for themselves, and now projects that the department will save $150 billion next year, less than a tenth of his original estimate. But even that projection is likely an overstatement, given that most of the supposed savings that DOGE has found are not actual savings at all.
On top of this, the US government’s deficit has grown to the second-highest level on record – with the first happening in 2020, the last time Mr. Trump squatted in the White House. Which means the government isn’t saving money, it is in fact borrowing and spending more of it than ever before.
So, Musk’s tenure in the advisory board has been an unmitigated failure by any realistic account.
But if you listened to Tesla’s call, you wouldn’t have known this, as Musk was quite boastful of his efforts – starting a Tesla conference call with an irrelevant rant about his fake government department, instead of with Tesla business.
He claimed that he has made “a lot of progress in addressing waste and fraud” and that the job is “mostly done,” which is not correct by his own metrics. Musk stated that his purpose is “trying to bring in the insane deficit that is leading our country, the United States, to destruction,” and as we covered above, that deficit has only increased.
But he also went on to spew some rather insane conspiracy theories about the reasons behind his company’s recent failures, all of which of course put the blame on someone else, rather than himself. The buck stops anywhere but here, I guess.
His primary assertion was that the “blowback from the time I’ve been spending in government” (which, again, is an advisory role, not an actual government position) has come mainly from protesters that were “receiving fraudulent money” and are now angry that the government money spigot has been turned off.
Which, of course, he’s provided no evidence for… and he’s provided no evidence for it because it’s false.
Besides, that’s not how protests work. But incorrect claims that protests do work that way are often used by opponents of free speech, with the motivation of putting a chilling effect public participation. Fitting behavior for an enemy of the First Amendment like Elon Musk.
Meanwhile, this assertion also comes from a person who tried and failed to bribe voters to win an election. Perhaps his admiration of Tesla protesters is aspirational – he wishes his ideas were good enough to inspire that sort of grassroots political effort that money, demonstrably, cannot buy.
But this hypocrisy extends beyond Musk’s hatred of free expression, and strikes at the heart of the business he is the titular leader of, Tesla, the organization that has made him into the richest man in the world. Because not only is it not true that Tesla protests are driven by his ineffective government actions (they are, in fact, driven by him doing Nazistuffallthetime), it’s also objectively true that Musk’s companies are a large recipient of government money.
And that’s particularly relevant today, to the very earnings call where Musk made his ridiculous assertion, because in Q1 2025, Tesla only turned a profit due to government credits. Without them, it would have lost money.
Tesla only profitable in Q1 due to regulatory credits
Per today’s earnings report, Tesla earned $595 million in regulatory credits in Q1. But its total net income for the quarter was $409 million.
This means that without those regulatory credits, Tesla would have posted a -$189 million loss in Q1. It was saved not just by credit sales, but credit sales which increased year over year – in the year-ago quarter, Tesla made $442 million in regulatory credits, despite having higher sales in Q1 2024 than in Q1 2025. So not only were credits higher, but credits per vehicle were higher.
This is a common feature of Tesla earnings, and we even said in our earnings preview that we expected it. While Tesla had a bad quarter, nobody expected it to become actually unprofitable, because there was always the possibility of increasing regulatory credit sales to eke out a profitable quarter.
And this has been the case many times in Tesla’s past, as well. In earlier times, Tesla’s first few profitable quarters were decried by the company’s opponents as an accounting trick, suggesting that regulatory credit sales weren’t “real” profits, and that the cars should have to stand on their own.
This is a silly thing to say – businesses do business in the environment that exists, and every business has an incentive structure that includes subsidies and externalities. If we were to selectively write off certain profits for certain businesses, we could make a tortured case that any business isn’t profitable.
Plus, these opponents didn’t extend the same treatment to the oil industry, which is subsidized to the tune of $760 billion per year in the US alone in unpriced externalities, yet that is somehow never mentioned during their earnings calls.
But, setting aside the debate over whether credits are valid profits (they are), for years now we’ve been well beyond Tesla’s reliance on credits. The company has produced significant profits, regardless of credit sales, for some time now.
At least, until today. That’s no longer true – Tesla did rely on credits to become profitable in Q1. And Musk starting the call with a ridiculous rant about government handouts not only shows his hypocrisy and projection on this matter, but his detachment from reality itself. He is, truly, too stuck in the impenetrable echo chamber of his self-congratulating twitter feed to realize what an embarrassment he’s being in public – to the point of inventing shadow enemies to explain the very real, very simple explanation that people aren’t buying his company’s cars because he sucks so much.
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No matter how badly a fleet wants to electrify their operations and take advantage of reduced fuel costs and TCO, the fact remains that there are substantial up-front obstacles to commercial EV adoption … or are there? We’ve got fleet financing expert Guy O’Brien here to help walk us through it on today’s fiscally responsible episode of Quick Charge!
This conversation was motivated by the recent uncertainty surrounding EVs and EV infrastructure at the Federal level, and how that turmoil is leading some to believe they should wait to electrify. The truth? There’s never been a better time to make the switch!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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