Singer Vérité’s fan-first approach to Web3, music NFTs and community building
Carving out a sustainable career as an independent musician is no easy feat. The competition is fierce, support can be hard to find, and earning a living without the financial help of a major record label is an uphill battle. Yet, for those who are able to build a loyal fanbase, the freedom of complete creative control can be liberating.
Technology has long proven to be a potential friend to those musicians willing to embrace it, and nonfungible tokens are the latest innovation that many tech-savvy artists have begun incorporating into their careers. But NFTs remain both controversial and experimental, especially among the mainstream, and music NFTs are still relatively niche.
One artist who has cracked the code to maintaining a successful career as an independent musician is American singer Vérité, who has racked up hundreds of millions of streams without the support of a record label since releasing her first single, “Strange Enough,” in 2014.
After finding success and touring internationally, Vérité became one of the earliest musicians to experiment with NFTs in February 2021. Since then, she has built a strong Web3 community and had several successful high-profile drops, including releasing 1/1 NFTs, selling the master rights to her music, fractionalizing song royalties on the blockchain and giving NFTs to concert attendees. She has done all this while still retaining her dedicated non-Web3 fans, many of whom have little to no interest in crypto.
How does one walk this fine line and successfully integrate Web3 into their career without alienating their existing, perhaps skeptical, fans? Magazine sits down with Vérité to find out.
Don’t over-rely on Web3
For many musicians, Web3 is an exciting frontier filled with new possibilities for fan engagement and revenue generation. However, Vérité believes it is important that artists have diversified revenue streams and marketing strategies and don’t fall into the trap of assuming that the hype surrounding anything, especially NFTs, will last forever.
Building a music career in Web3 is “a bit of a double-edged sword,” Vérité tells Magazine. While it can help bring people together, “it becomes a negative when maybe artists limit themselves to only utilizing those tools and only existing within those communities, not really having the foresight that there was a hype cycle that then broke and these paths to monetization closed.”
“My focus is ‘How do I build a career that can withstand trend cycles, that can refocus on the foundation of my career while trying to push forward to build better?’ because we recognize that a lot of these systems are extremely broken.”
Protect and respect fans
Not every fan wants to join their favorite artist on their Web3 journey, and that’s fine, according to Vérité. When she first started releasing NFTs, she heavily emphasized that she was simply experimenting with the technology. “I was very, very clear that I don’t care if you come with me on this experiment — this is an experiment for me,” she states.
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Vérité actually took it one step further, actively encouraging fans not to join her. “A lot of my communication with them was, ‘Don’t buy this. Don’t participate unless you are fully educated and willing to fully educate yourself and take on the risks.’” Even now, she still tells her fans that they should never feel pressured to participate in anything Web3-related.
“More than monetizing, it’s really protecting the people who have supported my career for the last eight years,” Vérité emphasizes.
It’s clear that not everyone is sold on the power and potential of blockchain. The bear market certainly hasn’t helped the space’s reputation either, with the collapse of crypto exchange FTX making mainstream media headlines and the prices of even blue-chip NFTs crashing 95% from their bull market peaks.
“If you go on my Discord — and I do tag everyone and say, ‘What do you think about crypto and NFTs?’ — people are not jazzed. Most of them, honestly. It’s just general disinterest,” Vérité explains. But it’s not necessarily that her fans actively hate crypto. “I’m finding that people don’t have a desire to do something new because they don’t see a problem, right?”
According to the singer, “NFTs, Web3, how it’s been marketed out to the masses is also wholly unpalatable really to non-tech-native fans.” Instead, she offers the following advice:
“I would more so recommend people to frame it as utilizing tools because it’s a weird market, and it’s hard to justify some of the scams and the negative aspects that can cause real harm to someone who isn’t knowledgeable or educated on those things.”
Offer an option, not a requirement
Instead of forcing fans to join her on-chain, Vérité instead focuses on building experiences with a Web3 element that is present but optional. She describes her approach as offering a “door” for fans to enter, one where blockchain functionalities can be unlocked to further enhance the fan experience — but where fans will still enjoy the experience regardless of whether they open the door:
“Do you need to jump the technological hurdle in order to have the experience, right? Or is it just a door? If it’s a door, you can talk about it because it’s not a burden.”
“For me, it’s really trying to consider, ‘What is the experience that we’re offering, what are the actual viable use cases of blockchain technology that we can tack on that aren’t burdensome?’” she says.
One example is “The Vérité Crewneck,” a tech-enabled sweatshirt the singer dropped in late 2022 in collaboration with IYK, a company working with brands, artists and creators to develop phygital experiences. The sweatshirt has a near-field communication, or NFC, chip embedded in the sleeve, which can be scanned to access exclusive content and unlock an NFT representing a certificate of authenticity.
Vérité explains that fans who bought the sweatshirt received “premier access to the next era of my records.” Buyers could scan the chip with their phones and get early access to music and perks such as behind-the-scenes content. “That was the main value proposition — not a Web3 activation, right?”
But the landing page also features an option to verify the garment, through which curious fans can receive their NFT.
Fans are at the center of it all
Between straight-up telling fans not to purchase her NFTs to offering them experiences where the Web3 option is an added bonus, Vérité’s fan-centric approach has undoubtedly played a significant role in her ability to push boundaries — and see success — in Web3 while still maintaining a loyal non-Web3 fanbase. Or, in her words, “My fans come first, and I don’t have fans just so that I can sell them shit all the time.”
Regarding her long-term hope for the future of blockchain and music, Vérité says her vision is that “we can demystify the black box of data that exists between artists and their fans, that is held by social platforms, ticketing companies, etc., and that blockchain actually does have the ability to make that information transparent so that artists can communicate directly to the people who support them and reward them in long-term scenarios.”
If the hype is to be believed, this dream may one day come true. But based on Vérité’s experience at the forefront of it all, it seems the only way the music-Web3 revolution will be truly successful is if fans are placed at the center of it.
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The Federal Bureau of Investigation’s Internet Crime Complaint Center (IC3) has released its annual report detailing complaints and losses due to scams and fraud involving cryptocurrency in 2024.
According to the report released on April 23, the IC3 received more than 140,000 complaints referencing cryptocurrency in 2024, resulting in roughly $9.3 billion in losses. The bureau reported that individuals over the age of 60 had been the most affected by crypto-related fraud, with roughly 33,000 complaints and $2.8 billion in losses.
“Last year saw a new record for losses reported to IC3, totaling a staggering $16.6 billion,” said the report. “Fraud represented the bulk of reported losses in 2024, and ransomware was again the most pervasive threat to critical infrastructure, with complaints rising 9% from 2023,” notes the report, adding that, as a group, those over the age of 60 suffered the most losses and submitted the most complaints.
The report added that the resultant losses had increased roughly 66% since 2023, from roughly $5.6 billion to $9.3 billion. The most significant percentage of losses occurred due to crypto investment schemes, while the largest number of complaints related to “sextortion” schemes, in which fraudsters manipulated photos and videos to create explicit content. Other scams included schemes involving the use of crypto ATMs or kiosks.
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In February, the FBI reported its “Operation Level Up” had saved potential victims of crypto fraud roughly $285 million between January 2024 and January 2025. However, blockchain analytics firm Chainalysis speculated that 2025 could see the largest number of scams to date, given that generative AI is making the practice “more scalable and affordable for bad actors to conduct.”
Globally, Chainalysis estimated that there had been roughly $41 billion in illicit crypto volume in 2024, with roughly 25% of the funds involved with “hacking, extortion, trafficking, or scams.” Some of the most high-profile crimes included the $1.4 billion in crypto stolen from the Bybit exchange in March and North Korean hackers taking more than $1.3 billion.
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United States Treasury Secretary Scott Bessent recently called for “Bretton Woods institutions,” such as the International Monetary Fund (IMF), to reorient themselves, a signal that the global monetary order could be shifting.
Speaking at the Institute of International Finance (IIF) on April 23, Bessent called on the IMF and the World Bank to correct trade imbalances and protect the value of fiat currencies against exchange rate risk.
“The Bretton Woods institutions must step back from their sprawling and unfocused agendas,” Bessent said. He added:
“The IMF’s mission is to promote international monetary cooperation, facilitate the balanced growth of international trade, encourage economic growth, and discourage harmful policies like competitive exchange rate depreciation.”
Bessent’s call for the IMF to correct trade imbalances between countries, specifically the US and China, coincides with a decline in the US dollar to three-year lows, $36 trillion in US government debt, and stiff economic competition from China.
Investor and hedge fund manager Ray Dalio argues that the world is experiencing a global macroeconomic shift that will upend the post-WWII financial order and eventually replace the US dollar as the global reserve currency, potentially with a digital form of money.
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The Bretton Woods Agreement
The Bretton Woods Agreement was signed in 1944 and pegged the currencies of 44 countries to the value of the US dollar, which, at that point, was pegged to the value of gold at $35 per ounce.
Eliminating complex foreign exchange risks between freely floating currencies to make global trade more efficient was the primary goal of the agreement.
In August 1971, US President Richard Nixon announced the end of the dollar’s convertibility to gold — formally ending the Bretton Woods agreement in a move that was supposed to be temporary.
“Your dollar will be worth just as much tomorrow as it does today,” Nixon incorrectly told Americans during his now-infamous address.
The IMF and the World Bank, which were spawned from the Bretton Woods agreement, continue operating in an attempt to curb the effects of free-floating fiat currencies on the foreign exchange market.
Bessent eyes stablecoins to protect the US dollar, BTC advocates have another idea
Speaking at the White House Digital Asset Summit on March 7, Bessent said stablecoins could drive international demand for US dollars and US government debt instruments.
Bessent added that the Trump administration will use stablecoins to protect the US dollar and its status as the global reserve currency.
Bitcoin maximalist Max Keiser argued against this plan, predicting that gold-backed stablecoins would outcompete dollar-pegged tokens due to the desire for low-volatility, inflation-resistant money.
In March this year, BlackRock CEO Larry Fink wrote that the $36 trillion US national debt could drive investors to Bitcoin (BTC) as market participants start to see BTC as a better store of value than the US dollar.
Bitwise executive Jeff Park voiced a similar prediction in February, focused on the effects of US President Donald Trump’s trade tariffs.
The analyst wrote that the tumult from the ongoing trade war would cause worldwide inflation, which would cause individuals to seek alternative stores of value like Bitcoin, driving its price much higher in the long term.
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The Alabama Securities Commission, a financial regulator for the US state, dropped its lawsuit against crypto exchange Coinbase, which accused the company of violating securities laws by offering staking services to clients.
The regulator cited the ongoing work between the US Securities and Exchange Commission (SEC) and the crypto industry to develop clear crypto regulations as the primary reason for dropping the litigation, according to the April 23 legal filing shared by Coinbase’s chief legal officer, Paul Grewal.
The filing read:
“The SEC has announced the formation of a new task force to, among other things, provide guidance for the promulgation of rules regarding the regulation of cryptocurrency products and services.”
“Due to the foregoing, the Commission believes it would be apt to allow policymakers time to consider regulatory constructs,” the filing continued.
The Alabama Securities Commission filed its lawsuit against Coinbase in June 2023, alongside state regulators from California, Illinois, Kentucky, Maryland, New Jersey, South Carolina, Vermont, Washington, and Wisconsin.
The Commission’s dropped lawsuit reflects the positive regulatory shift toward cryptocurrencies in the United States as reform at the federal level matriculates into state-level regulatory policy.
Related: Oregon targets Coinbase after SEC drops its federal lawsuit
US states drop Coinbase lawsuit but half still holding out
Five of the 10 states that filed the litigation against Coinbase for its staking services have dropped their lawsuits.
On March 13, Vermont’s Department of Financial Regulation became the first of the 10 state regulators to drop the staking lawsuit against Coinbase.
South Carolina’s securities watchdog was the next to drop the 2023 litigation against Coinbase, dismissing the lawsuit on March 28.
Grewal announced that Kentucky’s Department of Financial Institutions followed Vermont and South Carolina’s lead on April 1 by also dismissing its Coinbase lawsuit.
Despite the domino effect of states rescinding litigation against the crypto exchange, the Coinbase chief legal officer said that more work needs to be done.
“Five holdouts are still electing to waste taxpayer resources on lawsuits, and four of those have banned staking with Coinbase, depriving consumers of the right to earn on their platform of choice,” Grewal wrote in an April 23 X post.
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