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Google’s new Pixel lineup including the Pixel 8, the Pixel 8 Pro, the Pixel Watch 2, and the Pixel Buds Pro.

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Google announced two new Pixel phones and its latest Pixel smartwatch on Wednesday during its Made by Google event in New York City. The new Pixel 8 and Pixel 8 Pro are Google’s latest attempts to capture a fraction of the market share from Apple’s iPhone.

The Pixel 8 starts at $699, while the Pixel 8 Pro starts at $999. That’s a $100 increase from last year’s Pixel 7 and 7 Pro. The Pixel brand has a small but growing market share, and Google’s hardware business doesn’t drive significant revenue for parent company Alphabet. Of the $74.6 billion in revenue Alphabet reported for the second quarter, for example, $58.14 billion came from Google ads. Another $8 billion was generated by Google Cloud.

The Pixel 8 phones and Pixel Watch 2, which starts at $349, are available to order beginning Wednesday and will hit store shelves on Oct. 12

Here are some of the best new features in Google’s new products.

Pixel 8 and Pixel 8 Pro

Google Pixel 8 Pro

Google

The new Pixel 8 and 8 Pro have rounder corners and a flatter display compared to last year’s models. The entry-level Pixel 8 has a better screen with refresh speeds as fast as the iPhone 15 Pro and Pro Max, which means scrolling through websites or playing games will look smoother.

Both the Pixel 8 and 8 Pro run on Google’s new Tensor G3 chip. The G3 is Google’s in-house chip, which allows the company to leverage its artificial intelligence and machine-learning resources in areas like the phone’s camera.

Google Pixel 8 Rose

Courtesy: Google

The Pixel 8 Pro includes new AI-powered editing tools. It still has the popular Magic Eraser tool, which allows you to remove unwanted images in photos, but it also has a new photo tool called Best Take. Let’s say you take a series of group photos, Best Take lets you combine similar pictures into one where everyone is looking at the camera and smiling. Google also says it’s improved its Real Tone photography feature to help better represent the nuances of different skin tones.

Audio Magic Eraser allows users to remove unwanted sounds from videos. So, if you’re capturing your kid riding a bike for the first time and a pesky truck is reversing in the background, Audio Magic Eraser allows users to remove that distracting beeping noise.

Google Pixel 8 Pro

Courtesy: Google

The Pixel 8 Pro also has a built-in thermometer. It’s marketed as a tool to get the temperature of beverages and cookware by scanning them. It’s not immediately clear what other purpose it might serve.

Google says its G3 Tensor chip will improve call quality and help the phone detect and filter out more spam calls.

The Pixel 8 and Pixel 8 Pro are the first smartphones to launch with Android 14 out of the box.

Pixel Watch 2

Google Pixel Watch 2 

Courtesy: Google

Google also unveiled its Pixel Watch 2. Like the first Pixel Watch, the Watch 2 incorporates the Fitbit platform which Alphabet acquired in 2021.

One of the most interesting new features is stress tracking. The watch gathers data like your heart rate variability and skin temperature to help detect when you’re under pressure. The device will then make healthy suggestions for you: like going for a walk or trying a guided breathing exercise.

Google Pixel Watch 2

Courtesy: Google

The Pixel Watch 2 also includes improved heart rate tracking and workout detection. It has the same battery life as the original — Google promises up to 24 hours using the always-on display.

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Robinhood says SEC dismissed crypto unit investigation in latest sign of easier regulation for industry

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Robinhood says SEC dismissed crypto unit investigation in latest sign of easier regulation for industry

The Robinhood logo is seen displayed on a smartphone screen against a computer screen displaying stock market graphs on Oct. 10, 2024.

Dominika Zarzycka | Nurphoto | Getty Images

The Securities and Exchange Commission is dropping its investigation into Robinhood’s crypto arm, the company revealed Monday.

Robinhood said it received a letter from the SEC’s enforcement division on Friday, detailing in a blog post that the agency has closed its investigation into the crypto business with no intention of moving forward with an enforcement action. The news comes three days after Coinbase similarly announced that the SEC has agreed to end its enforcement case against it.

Shares of Robinhood initially rose on the news but were last lower by about 2% amid a broader pullback in stocks from the day’s highs.

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Shares of Robinhood initially rose on the news but pulled back with the broader market.

In May 2024, Robinhood received a notice warning that it could be charged for potential violation of securities law within its crypto unit after previously being subpoenaed for its cryptocurrency listings, custody and platform operations – despite “years of good faith attempts to work with the SEC for regulatory clarity including our well-known attempt to ‘come in and register,'” Dan Gallagher, the company’s chief legal, compliance and corporate affairs officer, said at the time.

“Robinhood Crypto always has and will always respect federal securities laws and never allowed transactions in securities,” he said in a statement Monday. “We appreciate the formal closing of this investigation, and we are happy to see a return to the rule of law and commitment to fairness at the SEC.”

An SEC spokesperson declined to comment for this story.

The SEC’s dismissal of the Robinhood and Coinbase cases is an early sign of the regulatory sea change for the crypto industry promised by President Donald Trump during his election campaign. Despite the meteoric rise of the price of bitcoin under the previous administration, many crypto businesses saw it as low point due to the SEC’s notorious regulation-by-enforcement approach to crypto – as opposed to the creation of clear rules by which to operate – under the leadership of then Chair Gary Gensler.

Nearly half of Robinhood’s $672 million transaction-based revenue in the fourth quarter came from a 700% rise in revenue tied to crypto trading, as bitcoin rallied toward $100,000 for the first time ever on hopes of more favorable policies under Trump.

The shares have gained 38% so far in 2025.

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Top tech companies turn to hydrogen and nuclear energy for AI data centers

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Top tech companies turn to hydrogen and nuclear energy for AI data centers

Yuval Bachar knows data centers. He’s worked on them for Meta, Microsoft and Cisco, but now, his startup is looking to help Silicon Valley run data centers with lower carbon dioxide emissions.

ECL, Bachar’s startup, builds hydrogen-powered data centers. 

Hydrogen is a novel energy source for data centers that is more eco-friendly, and more importantly for tech companies that need to quickly expand their infrastructure, data centers running on hydrogen can be placed into service in half the time that it takes to construct data centers that connect to the grid, Bachar said.

There’s one of these hydrogen-powered data centers, with a measly 1-megawatt capacity, next to ECL’s headquarters in Mountain View, California. Twice a month, a diesel truck hauls in hydrogen in a tank from Southern California or northern Nevada. The hydrogen mainly derives from natural gas, which is the top energy source for electricity in the U.S.

Bachar and others developing technologies that can fuel data centers with minimal emissions discuss their work in a new CNBC documentary, which you can watch above.

Since OpenAI released ChatGPT in 2022, Amazon, Google, Microsoft and other companies have been racing to open data centers that can handle generative artificial intelligence. These buildings are typically filled with power-hungry Nvidia graphics processing units. GPUs are the standard for training and running large language models that produce impressive chunks of text with a few words of human input. Executives across industries have seen what ChatGPT can do, and now they want to infuse generative AI into their products and internal operations, sometimes with hopes of boosting productivity.

If your data center doesn’t have enough power for GPUs today, then executives will look elsewhere. Bachar knows that. It’s a big part of his pitch.

He likes to say that utilities in some places, such as California and Virginia, can’t help you right now if you want a lot of power for a data center. OpenAI’s Sam Altman has invested hundreds of millions in nuclear startups, but they won’t be ready to deliver energy for years, Bachar said.

After establishing ECL in 2021, Bachar has signed up two paying customers, with several other organizations that have placed orders for future delivery.

“It’s the Microsofts, Facebooks, Amazons and Googles of the world … which require all of this technology to be placed somewhere, and right now, somewhere is nowhere,” said Bachar, explaining that traditional data centers in the U.S. can’t be easily repurposed to work with AI.

ECL has plans to operate its sites efficiently, but as of now, it’s tiny, with 10 employees and 18 contractors. That’s much smaller than Altman’s nuclear fusion investment, Helion, and the fission startup he backed, Oklo. Together the two employ nearly 600 people, representatives said.

Microsoft has committed to working with Helion, and the software company also signed a power purchase agreement in September to restart a nuclear reactor at Pennsylvania’s Three Mile Island that shut down in 2019. 

Nuclear installations inherently prompt questions about safety and the handling of waste, but their carbon-free status makes them attractive. Amazon, Google and Oracle have all explored small modular reactors with lower capacity than the ones at Three Mile Island.

Last Energy Founder and CEO Bret Kugelmass shows CNBC a full-scale prototype of the start-up’s small modular reactor in Washington, DC, on January 8, 2025.

Magdalena Petrova

The big tech companies are carefully watching their emissions in the AI age.

By 2030, Google wants to have net-zero emissions while Microsoft’s goal is to be carbon negative by that year. Amazon has pledged to reach net-zero carbon by 2040.

“We’re working with major tech companies, as well as various industrial players, to help them integrate our plug and play solution for on-site power generation into data centers,” said Bret Kugelmass, founder and CEO of Last Energy, a Washington startup working on small modular reactors.

Bachar is fascinated with nuclear energy, but he said getting more of those facilities online will take time. 

“We have a problem that we have to solve right now,” he said.

In addition to his nuclear investments, OpenAI’s Altman has bet on solar startup Exowatt. It has partners developing data centers that are consuming more than half of the energy available in their states in some locations, co-founder and CEO Hannan Happi said.

Geothermal energy has also garnered fresh interest in the modern AI era, with Google collaborating with startup Fervo Energy in Nevada. Tim Latimer, the startup’s CEO, said Fervo has found a way to generate gigawatts of electricity in a single place by drilling horizontal holes underground, rather than the traditional vertical way.

Gigawatts are a serious quantity, but drilling holes for geothermal plants can be expensive, said Adrian Cockcroft, a former Amazon sustainability executive.

ECL intends to build a large-scale, 1-gigawatt data center in Texas over the next four years, with the help of hydrogen pipelines. It will probably take that long to move to zero-carbon green hydrogen using electrolyzers that convert water into hydrogen and oxygen, Bachar said.

But generating green hydrogen through electrolysis isn’t cheap, said Kittu Kolluri, managing director of Neotribe Ventures.

The price of green hydrogen is to be determined, especially now that Donald Trump is U.S. president again, Bachar said.

Still, every gigawatt matters. 

In 2028, U.S. data center demand could come in between 74 gigawatts and 132 gigawatts, according to a December report from the Lawrence Berkeley National Laboratory. Data centers might account for 6.7% to 12% of total U.S. energy consumption in 2028, up from 4.4% in 2023, the report said.

“The concern we have is can we grow fast enough to address the unprecedented demand for AI data centers,” Bachar said.

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Apple to open AI server factory in Texas as part of $500 billion U.S. investment

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Apple to open AI server factory in Texas as part of 0 billion U.S. investment

Tim Cook, chief executive officer of Apple Inc., greets customers during the first day of in-store sales of Apple’s latest products at Apple’s Fifth Avenue store in New York, US, on Friday, Sept. 20, 2024. 

Victor J. Blue | Bloomberg | Getty Images

Apple plans to open a new factory for artificial intelligence servers in Texas as part of a $500 billion investment in the U.S., the company said Monday.

The U.S. technology giant said it would work with partners to launch a 250,000-square-foot server manufacturing facility in Houston to produce servers for Apple Intelligence, its AI personal assistant for iPhone, iPad and Mac computers.

The new factory, which is slated to begin operations in 2026, will form part of a major investment plan Apple is committing to over the next four years. In addition to the new Texas facility, Apple said it also plans to hire around 20,000 new employees across the U.S.

Most of the new hires will be focused on research and development, or R&D, silicon engineering, software development, and AI and machine learning, Apple said.

“We are bullish on the future of American innovation, and we’re proud to build on our long-standing U.S. investments with this $500 billion commitment to our country’s future,” Apple CEO Tim Cook said in a statement Monday.

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The move comes after Apple’s chief executive met with President Donald Trump last week.

The iPhone maker faces pressure from the Trump administration over where it chooses to manufacture its products. Apple assembles most of its products in China.

Earlier this month, Trump signed an order imposing long-threatened 10% tariffs on Chinese goods on top of existing tariffs of up to 25% levied during his first presidency.

Apple said its $500 billion investment plan will include work with suppliers across the U.S. and production of content for its Apple TV+ media streaming service in 20 states, as well as new hires and research and development spending.

Apple said it “remains one of the largest U.S. taxpayers, having paid more than $75 billion in U.S. taxes over the past five years, including $19 billion in 2024 alone.”

The tech giant also said it would double its U.S. Advanced Manufacturing Fund to $10 billion from $5 billion currently, create a new manufacturing academy in Michigan, and grow its R&D investments in the U.S. to support cutting-edge fields such as silicon engineering.

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