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Google’s new Pixel lineup including the Pixel 8, the Pixel 8 Pro, the Pixel Watch 2, and the Pixel Buds Pro.

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Google announced two new Pixel phones and its latest Pixel smartwatch on Wednesday during its Made by Google event in New York City. The new Pixel 8 and Pixel 8 Pro are Google’s latest attempts to capture a fraction of the market share from Apple’s iPhone.

The Pixel 8 starts at $699, while the Pixel 8 Pro starts at $999. That’s a $100 increase from last year’s Pixel 7 and 7 Pro. The Pixel brand has a small but growing market share, and Google’s hardware business doesn’t drive significant revenue for parent company Alphabet. Of the $74.6 billion in revenue Alphabet reported for the second quarter, for example, $58.14 billion came from Google ads. Another $8 billion was generated by Google Cloud.

The Pixel 8 phones and Pixel Watch 2, which starts at $349, are available to order beginning Wednesday and will hit store shelves on Oct. 12

Here are some of the best new features in Google’s new products.

Pixel 8 and Pixel 8 Pro

Google Pixel 8 Pro

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The new Pixel 8 and 8 Pro have rounder corners and a flatter display compared to last year’s models. The entry-level Pixel 8 has a better screen with refresh speeds as fast as the iPhone 15 Pro and Pro Max, which means scrolling through websites or playing games will look smoother.

Both the Pixel 8 and 8 Pro run on Google’s new Tensor G3 chip. The G3 is Google’s in-house chip, which allows the company to leverage its artificial intelligence and machine-learning resources in areas like the phone’s camera.

Google Pixel 8 Rose

Courtesy: Google

The Pixel 8 Pro includes new AI-powered editing tools. It still has the popular Magic Eraser tool, which allows you to remove unwanted images in photos, but it also has a new photo tool called Best Take. Let’s say you take a series of group photos, Best Take lets you combine similar pictures into one where everyone is looking at the camera and smiling. Google also says it’s improved its Real Tone photography feature to help better represent the nuances of different skin tones.

Audio Magic Eraser allows users to remove unwanted sounds from videos. So, if you’re capturing your kid riding a bike for the first time and a pesky truck is reversing in the background, Audio Magic Eraser allows users to remove that distracting beeping noise.

Google Pixel 8 Pro

Courtesy: Google

The Pixel 8 Pro also has a built-in thermometer. It’s marketed as a tool to get the temperature of beverages and cookware by scanning them. It’s not immediately clear what other purpose it might serve.

Google says its G3 Tensor chip will improve call quality and help the phone detect and filter out more spam calls.

The Pixel 8 and Pixel 8 Pro are the first smartphones to launch with Android 14 out of the box.

Pixel Watch 2

Google Pixel Watch 2 

Courtesy: Google

Google also unveiled its Pixel Watch 2. Like the first Pixel Watch, the Watch 2 incorporates the Fitbit platform which Alphabet acquired in 2021.

One of the most interesting new features is stress tracking. The watch gathers data like your heart rate variability and skin temperature to help detect when you’re under pressure. The device will then make healthy suggestions for you: like going for a walk or trying a guided breathing exercise.

Google Pixel Watch 2

Courtesy: Google

The Pixel Watch 2 also includes improved heart rate tracking and workout detection. It has the same battery life as the original — Google promises up to 24 hours using the always-on display.

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Week in review: The Nasdaq’s worst week since April, three trades, and earnings

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Week in review: The Nasdaq's worst week since April, three trades, and earnings

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Too early to bet against AI trade, State Street suggests 

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Too early to bet against AI trade, State Street suggests 

Momentum and private assets: The trends driving ETFs to record inflows

State Street is reiterating its bullish stance on the artificial intelligence trade despite the Nasdaq’s worst week since April.

Chief Business Officer Anna Paglia said momentum stocks still have legs because investors are reluctant to step away from the growth story that’s driven gains all year.

“How would you not want to participate in the growth of AI technology? Everybody has been waiting for the cycle to change from growth to value. I don’t think it’s happening just yet because of the momentum,” Paglia told CNBC’s “ETF Edge” earlier this week. “I don’t think the rebalancing trade is going to happen until we see a signal from the market indicating a slowdown in these big trends.”

Paglia, who has spent 25 years in the exchange-traded funds industry, sees a higher likelihood that the space will cool off early next year.

“There will be much more focus about the diversification,” she said.

Her firm manages several ETFs with exposure to the technology sector, including the SPDR NYSE Technology ETF, which has gained 38% so far this year as of Friday’s close.

The fund, however, pulled back more than 4% over the past week as investors took profits in AI-linked names. The fund’s second top holding as of Friday’s close is Palantir Technologies, according to State Street’s website. Its stock tumbled more than 11% this week after the company’s earnings report on Monday.

Despite the decline, Paglia reaffirmed her bullish tech view in a statement to CNBC later in the week.

Meanwhile, Todd Rosenbluth suggests a rotation is already starting to grip the market. He points to a renewed appetite for health-care stocks.

“The Health Care Select Sector SPDR Fund… which has been out of favor for much of the year, started a return to favor in October,” the firm’s head of research said in the same interview. “Health care tends to be a more defensive sector, so we’re watching to see if people continue to gravitate towards that as a way of diversifying away from some of those sectors like technology.”

The Health Care Select Sector SPDR Fund, which has been underperforming technology sector this year, is up 5% since Oct. 1. It was also the second-best performing S&P 500 group this week.

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

Neurodiverse professionals may see unique benefits from artificial intelligence tools and agents, research suggests. With AI agent creation booming in 2025, people with conditions like ADHD, autism, dyslexia and more report a more level playing field in the workplace thanks to generative AI.

A recent study from the UK’s Department for Business and Trade found that neurodiverse workers were 25% more satisfied with AI assistants and were more likely to recommend the tool than neurotypical respondents.

“Standing up and walking around during a meeting means that I’m not taking notes, but now AI can come in and synthesize the entire meeting into a transcript and pick out the top-level themes,” said Tara DeZao, senior director of product marketing at enterprise low-code platform provider Pega. DeZao, who was diagnosed with ADHD as an adult, has combination-type ADHD, which includes both inattentive symptoms (time management and executive function issues) and hyperactive symptoms (increased movement).

“I’ve white-knuckled my way through the business world,” DeZao said. “But these tools help so much.”

AI tools in the workplace run the gamut and can have hyper-specific use cases, but solutions like note takers, schedule assistants and in-house communication support are common. Generative AI happens to be particularly adept at skills like communication, time management and executive functioning, creating a built-in benefit for neurodiverse workers who’ve previously had to find ways to fit in among a work culture not built with them in mind.

Because of the skills that neurodiverse individuals can bring to the workplace — hyperfocus, creativity, empathy and niche expertise, just to name a few — some research suggests that organizations prioritizing inclusivity in this space generate nearly one-fifth higher revenue.

AI ethics and neurodiverse workers

“Investing in ethical guardrails, like those that protect and aid neurodivergent workers, is not just the right thing to do,” said Kristi Boyd, an AI specialist with the SAS data ethics practice. “It’s a smart way to make good on your organization’s AI investments.”

Boyd referred to an SAS study which found that companies investing the most in AI governance and guardrails were 1.6 times more likely to see at least double ROI on their AI investments. But Boyd highlighted three risks that companies should be aware of when implementing AI tools with neurodiverse and other individuals in mind: competing needs, unconscious bias and inappropriate disclosure.

“Different neurodiverse conditions may have conflicting needs,” Boyd said. For example, while people with dyslexia may benefit from document readers, people with bipolar disorder or other mental health neurodivergences may benefit from AI-supported scheduling to make the most of productive periods. “By acknowledging these tensions upfront, organizations can create layered accommodations or offer choice-based frameworks that balance competing needs while promoting equity and inclusion,” she explained.

Regarding AI’s unconscious biases, algorithms can (and have been) unintentionally taught to associate neurodivergence with danger, disease or negativity, as outlined in Duke University research. And even today, neurodiversity can still be met with workplace discrimination, making it important for companies to provide safe ways to use these tools without having to unwillingly publicize any individual worker diagnosis.

‘Like somebody turned on the light’

As businesses take accountability for the impact of AI tools in the workplace, Boyd says it’s important to remember to include diverse voices at all stages, implement regular audits and establish safe ways for employees to anonymously report issues.

The work to make AI deployment more equitable, including for neurodivergent people, is just getting started. The nonprofit Humane Intelligence, which focuses on deploying AI for social good, released in early October its Bias Bounty Challenge, where participants can identify biases with the goal of building “more inclusive communication platforms — especially for users with cognitive differences, sensory sensitivities or alternative communication styles.”

For example, emotion AI (when AI identifies human emotions) can help people with difficulty identifying emotions make sense of their meeting partners on video conferencing platforms like Zoom. Still, this technology requires careful attention to bias by ensuring AI agents recognize diverse communication patterns fairly and accurately, rather than embedding harmful assumptions.

DeZao said her ADHD diagnosis felt like “somebody turned on the light in a very, very dark room.”

“One of the most difficult pieces of our hyper-connected, fast world is that we’re all expected to multitask. With my form of ADHD, it’s almost impossible to multitask,” she said.

DeZao says one of AI’s most helpful features is its ability to receive instructions and do its work while the human employee can remain focused on the task at hand. “If I’m working on something and then a new request comes in over Slack or Teams, it just completely knocks me off my thought process,” she said. “Being able to take that request and then outsource it real quick and have it worked on while I continue to work [on my original task] has been a godsend.”

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