He may have been prime minister for a year, but his speech to the Conservative Party conference in Manchester felt almost like the moment Rishi Sunak introduced himself for the first time.
A speech rich in announcements and packed with messages about Rishi the man and his values.
He and his team knew the speech would be critical to resetting his stuttering leadership.
And you could see that in the overarching theme he returned to throughout – whether it was his description of his childhood, his political priorities or the sort of leader he wants to be, the ultimate message was “take a look at me again”.
That theme is a tacit acknowledgement that after nearly a year in office, working tirelessly hard, there has been very little apparent change in the public’s appetite for the Conservative Party led by him.
This was the first, and perhaps the only chance, that Mr Sunak will get to lay the foundations of his leadership pitch before a general election.
The speech aimed to do three things: First, to define his values and priorities of leadership. Second, to set out priorities that support the assertion that he is willing to take “tough decisions” in the country’s long-term interests. Third, to present himself as the ‘change candidate’ who can take the fight to ‘status quo’ Labour.
By doing this, his close advisers hoped he would present himself as a leader who wants to “do what works” and as a traditional Conservative who wants to “make things better for the next generation”.
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He sought to project the values of common sense and social conservatism – drawing parallels between himself and Margaret Thatcher by painting the Conservatives as the party of the “grocer’s daughter and pharmacist’s son”.
At its root was the claim that he is the heir to Thatcher – a leader who will “fundamentally change our country”.
Image: Rishi Sunak and his wife Akshata Murthy on stage at the Conservative Party conference
“Where a consensus is false, we will challenge it,” he said. “Where a vested interest is placing itself above the needs of the people, we will stop it. And where common sense is under attack from an organised assault, we will defend it.”
There was a triad of policies to back up this pitch: the curtailing of HS2, an overhaul of further education and a crackdown on smoking.
The PM confirmed he was scrapping the northern leg of HS2, describing the rail project as “the ultimate example of the old consensus” and sticking with a project even when the “facts have changed”. He insisted the £36bn of funds freed up would be reinvested into other transport projects.
On education, the PM promised radical reforms for 16-19-year-olds, with a new “Advance British Standard” that would merge A-levels and the vocational T-levels into one qualification. Students would have to study Maths and English until they are 18 and study five subjects rather than three.
And tacking back to social conservatism, the prime minister also announced the legal age for smoking would be raised by one year, every year so that a 14-year-old would never legally be sold cigarettes.
What all these pledges had in common was their long-term nature.
The smoking ban, which the government is expected to introduce into the King’s Speech later this year, will take at least four years to implement, according to Number 10.
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7:05
Greater Manchester mayor Andy Burnham slams HS2 decision
The education reforms, which the prime minister claimed would be his top spending priority, will be a decade-long project.
And the radical ripping up of HS2 and his new Northern network transport plan is an endeavour that would run into the coming decades.
The irony of all of this is that the politics of much of this long-term agenda is based on short-term calculations.
On HS2, he’s made a huge decision on a multi-decade project, in part because it gives Labour a real headache.
Do they recommit the money and be framed by the Tories as reckless spenders, or do they follow his lead, with all the backlash that would bring?
What this shows is that, in reality, the speech was far less about the actual policies and all about the politics of a leader who wants to present as a change candidate and paint his opponents as the party of the ‘status quo’ – unwilling to go against the prevailing political consensus.
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5:46
Minister says HS2 funds can now be better spent
I do not need to tell you how hard it will be for Sunak to pull this off. He is the leader of a party that has been in government for 13 years and is hugely trailing in the polls. But there are two things that explain the approach.
First, with a Conservative Party truly out of favour with the public, this prime minister has to turn any campaign into one centred on himself – a different kind of leader, disassociated from the Conservative brand.
Second, he doesn’t really have a choice. In a country where voters seem desperate for change, he can hardly pitch himself as a continuity candidate or run on a ‘stick with us’ ticket.
It’s an audacious approach, but what does he have to lose? His party is massively behind in the polls and already looking to who comes next.
If we learnt anything today, it was this: if Sunak is going down, he intends to go down fighting.
Sir Ed Davey has branded Elon Musk a criminal and called for him to be prosecuted for “allowing online harm to children” on his social media platform X.
The Lib Dem leader told Sky News’ Sunday Morning with Trevor Phillips the billionaire owner of X, formerly Twitter, is “inciting violence” and his social media platform is actively failing to protect children.
Sir Ed, speaking from the Lib Dem conference in Bournemouth, said Mr Musk could be prosecuted under the Online Safety Act, under which social media companies have a legal duty to protect children from harmful content and their directors are liable for criminal prosecution for breaching it.
Image: Elon Musk. Pic: Reuters
Asked if he is calling Mr Musk a criminal, Sir Ed did not miss a beat as he said: “Yes.
“Not just because of the awful things he’s done in inciting violence, and, for example, he says a civil war in our country is inevitable, that our democratically elected government should be overthrown.
“They were bad enough. But on his platform, they’re examples of adverse, pushing people on self-harm, on grooming, even selling videos showing paedophile acts, of child sex abuse acts and I think he should be held to account for them, him personally and his business.
“Ofcom now has the powers under the Online Safety Act.”
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He said if Mr Musk comes to the UK, he should be arrested.
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0:38
Sir Ed Davey enters conference with marching band
Mr Musk was accused of inciting violence during a march organised by Tommy Robinson in London last week.
He told the protest via video link: “This is a message to the reasonable centre, the people who ordinarily wouldn’t get involved in politics, who just want to live their lives. They don’t want that, they’re quiet, they just go about their business.
“My message is to them: if this continues, that violence is going to come to you, you will have no choice. You’re in a fundamental situation here.
“Whether you choose violence or not, violence is coming to you. You either fight back or you die, that’s the truth, I think.”
Image: Sir Ed Davey said Elon Musk should be arrested
Sir Ed said it is “shocking” that Mr Musk removed some of X’s child safety teams when he took over Twitter in 2022 and accused him of just being “interested in his bank account”.
“I’m interested in the safety of our children, and it is quite wrong that his business puts on these adverts,” said the Lib Dem leader.
“It’s disgusting and I hope everybody will agree with me and the Liberal Democrats that we should take really strong action against him.”
After Mr Musk acquired Twitter, many of its child safety staff were laid off or resigned, and the platform’s trust and safety council was disbanded.
Child protection experts have accused Mr Musk of leading a “race to the bottom on safety”.
Image: Elon Musk with Donald Trump in the Oval Office. Pic: AP
Ofcom, the UK’s independent media regulator, which has the power to prosecute directors of social media platforms under the Online Safety Act, has launched an investigation into X’s handling of child sexual abuse content.
This is not the first time Sir Ed has hit out at the world’s richest man, as he called for the US ambassador to be summoned in February “to ask why an incoming US official is suggesting the UK government should be overthrown”.
The prime minister had called on Benjamin Netanyahu’s government to take substantive steps to end the “appalling situation in Gaza“, agree to a ceasefire, commit to a long-term sustainable peace, allow the UN to restart the supply of aid, and not annex the West Bank.
The Israeli foreign ministry furiously rejected his statement, with Mr Netanyahu claiming that “Starmer rewards Hamas‘s monstrous terrorism and punishes its victims”.
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1:28
Could recognition of Palestine change the West Bank?
Ilay David, brother of Hamas hostage Evyatar David, who was seen emaciated in a video last month, said giving recognition was “like saying to Hamas: ‘It is OK, you can keep starving the hostages, you can keep using them as human shields.’
“This kind of recognition gives Hamas power to be stubborn in negotiations. That is the last thing we need right now.”
There has been no ceasefire, and the situation in Gaza has deteriorated, with a declaration of a famine in Gaza City and the expansion of Israeli military operations.
Israel has launched a major ground offensive to seize all of Gaza City and destroy Hamas in an operation which has prompted widespread condemnation, with UK Foreign Secretary Yvette Cooper calling it “utterly reckless and appalling”.
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15:16
What changed in UK’s Gaza policy?
Earlier this month, a UN commission of inquiry concluded that Israel has committed genocide against Palestinians in Gaza. Israel said the claim was “distorted and false”.
The UK will join 147 of the 193 members of the UN who recognise Palestine ahead of the UN General Assembly in New York on Monday.
Other nations, including France, Australia and Canada, have said they plan to take the same step at the UN gathering as part of a broad international effort to put pressure on Israel.
And the Muslim Council of Britain welcomed the prime minister’s move, but urged that recognition must also come with “tangible action”.
During a joint news conference with the prime minister at Chequers on Thursday, Donald Trump said he disagreed with recognition, and US politicians have urged the UK and other allies to reverse their stance.
Image: Sir Keir Starmer is expected to formally announce the move on Sunday. Pic: PA
Sky News understands that Israel is considering options in response to the UK’s decision, but the strength of that reaction is still under consideration.
Family members of some of the 48 hostages still in captivity, after Hamas and other militant groups stormed into Israel on 7 October 2023, have written an open letter to Sir Keir, condemning the move.
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2:38
Israel ramps up attacks on Gaza City
“Hamas has already celebrated the UK’s decision as a victory and reneged on a ceasefire deal,” they said.
“We write to you with a simple plea – do not take this step until our loved ones are home and in our arms.”
Meanwhile shadow foreign secretary Dame Priti Patel accused the prime minister of “capitulating” to his backbenchers to shore up his leadership.
“With the terrorist organisation Hamas still holding hostages in barbaric conditions and glorifying acts of terror, Starmer is sending a dangerous message, where violence and extremism are tolerated and rewarded,” she said.
The UK government is understood to be looking at further sanctions on Hamas, and has demanded the group release all hostages, agree to an immediate ceasefire, accept it will have no role in governing Gaza, and commit to disarmament.