20-somethings are all about keeping up with the Kardashians especially when it comes to stacking cash.
Rather than heeding the counsel of avowed financial experts, money-making women between the ages of 18 and 24 are taking their economic cues from Kim Ks stinking rich little sisters, according to a buzzy new study.
“Financially-aware Gen Zers are 62% more influenced by people they follow on social media than the national average, with their highest affinities being gamers, reality show stars, and fictional characters,” reads an August 2023 report on the demographics financial behaviors and attitudes via marketing consultancy Sooth.“Yet, they are 61% less likely to be influenced by a financial expert on social media.
Gen Z tends not to engage with people who purport to be leaders in financial services, choosing instead to look to people they see as successful, self-made female role models,” the study continues.
The analysis applied AI-driven psychographic models to data across consumer surveys, social conversations, financial habits and media usage of more than 625,000 financially aware Gen Z adults.
Researchers found that young breadwinners prefer mimicking the financial opinions and behaviors of A-listers whove forked in a fortune.
They have the highest affinity for Kylie and Kendall Jenner above all other social influencers, noted the study, adding that their million- and billion-dollar older siblings, as well as Ariana Grande, Zendaya and Selena Gomez, also ranked among the top tycoons whom ladies in their teens and 20s revere.
And when it comes to well-to-do heroines, the Kardashians arent a bad choice.
In June, both the buxom Kylie and Kim earned enviable positions on Forbes Americas Richest Self-Made Women top 50 list.
Jenner, 25, who helms the ever-trending Kylie Cosmetics brand,snagged the 38th spot on the coveted countdown with a net worth of approximately $680 million. However, Kardashian, 42, the name in front of leisure apparel line Skims, scored the 21st slot on the chart with an impressive $1.2 billion.
And 7 Rings singer Ariana Grande, 30 who recently filed for divorce from husband Dalton Gomez is said to boast a bountiful bundle of around $240 million, making her a prime paragon for the working woman. Hollywood hotshots Selena Gomez, 31, and Zendaya, 27, are reportedly mega-millionaires worthy of praise, too.
Gen Z males, however, named Nintendo of America president Reggie Fils-Aim, 62, a native New Yorker with a reported net worth of $40 million, as their favorite investment influencer, per the poll.
Young guys valued Fils-Aim’s acumen six times more than that of multibillionaire business magnate Warren Buffet, 93, or any mainstream financial thought leader.
The study went on to note that 89% of the most financially aware Gen Z adults who prioritize savings and wealth creation are women.
Gen Z women are 15 times more likely to engage with online content about saving money than the national average, researchers determined. Social media is the predominant learning channel for this generation.
She told Sky News how returning feels like the society has “made good on something that was wrong”.
Image: Sophie Lloyd, who tricked the Magic Circle into believing she was a man
How did she infiltrate that exclusive group that nowadays counts the likes of David Copperfield and Dynamo as members?
In March of that year, she took her entry exam posing as a teenage boy, creating an alter-ego called Raymond Lloyd.
“I’d played a boy before,” she explained, but “it took months of preparation” to secretly infiltrate the Circle’s ranks half a year before it would officially vote to let women in.
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“Really, going back 30 years, men’s clubs were like, you know, just something you accepted.”
The men-only rule had been in place since the Circle was formed in 1905. The thinking behind it being that women just couldn’t keep secrets.
Aware of the frustration of female magicians at the time, Lloyd felt she was up for the challenge of proving women could be as good at magic as the men.
The idea was, in fact, born out of a double act, thought up by a successful magician called Jenny Winstanley who’d wanted to join herself but wasn’t allowed.
She recognised the hoax would probably only work with a much younger woman posing as a teenage boy, and met Lloyd through an acting class.
Image: Sophie Lloyd as teenage magician Raymond Lloyd. Pic: Sophie Lloyd
Lloyd said: “We had to have a wig made… the main thing was my face, I had plumpers made on a brace to bring his jawline down.”
To hide her feminine hands, she did the magic in gloves, which she says “was so hard to do, especially sleight of hand.”
The biggest test came when she was invited for a drink with her examiner, where she had to fake having laryngitis.
“After the exam, which was 20 minutes, he invited Jenny and I – she played my manager – and I sat there for one hour and three quarters and had to say ‘sorry, I’ve got a bad voice’.”
Raymond Lloyd passed the test, and his membership certificate was sent through to Sophie.
Then, in October of the same year, when whispers started circulating that the society was going to open its membership to both sexes, she and Jenny decided to reveal all. It didn’t go down well.
Rather than praise her performance, members were incandescent about the deception and, somewhat ironically, Raymond Lloyd was kicked out just before women members were let in.
Lloyd said: “We got a letter… Jenny was hurt… she was snubbed by people she actually knew, that was hurtful. However, things have really changed now…”
Three decades later the Magic Circle put out a nationwide appeal stating they wanted to apologise and Lloyd was recently tracked down in Spain.
While Jenny Winstanley died 20 years ago in a car crash, as well as Sophie receiving her certificate on Thursday, her mentor’s contribution to magic is being recognised at the special show that’s being held in both their honour at the Magic Circle.
Lloyd says: “Jenny was a wonderful, passionate person. She would have loved to be here. It’s for her really.”
It marked his first NHL appearance since June 26, 2022, when he and the Avalanche beat Tampa Bay to win the Stanley Cup. He had been sidelined because of a chronically injured right knee.
The Avalanche posted a video of Landeskog driving to Ball Arena, which he concluded, “Hey Avs Faithful, it’s Gabe here, just wanted to shoot you guys a quick message — thank you guys for all the support over the last few years and I’ll see you tonight.”
It’s his first game with the Avalanche in 1,032 days. He becomes the fifth player in NHL history — among those with a minimum of 700 games played — to return to his team after 1,000 or more days without a contest, according to NHL Stats. The last one to do so was longtime Avalanche forward and Hall of Famer Peter Forsberg.
“I feel surprisingly calm and in control right now. I know the butterflies and the nerves will come, I’m sure,” he said during a pregame interview. “I found myself thinking about this moment a lot over the last three years. And now that it’s here, it’s the reverse — I’m thinking a lot about the hard work that’s gone into it, some of the ups, a lot of the downs, sacrifices and support I’ve had along the way.
“Thankful for everybody and all their support, but now it’s go time so I’m excited to get out there.”
The first-round series with Dallas is tied at 1-1.
Landeskog’s presence on the ice provided a big boost not only for his teammates but also for the capacity crowd. His No. 92 sweater is a frequent sight around the arena.
The crowd chanted “Landy, Landy” as he led the Avalanche on the ice for pregame warmups. The chants continued during player introductions. Later, a video chronicling Landeskog’s three-year journey back was shown on the arena scoreboard.
“Everyone is rooting for him. It’s a great comeback story,” Avs coach Jared Bednar said after morning skate. “I trust in Gabe’s preparation, and what I’m seeing with my own eyes that he’s getting close and ready to play. I think he feels really good about where he’s at.
“Adding him back into our locker room, he’s almost an extension of the coaching staff, but he’s still one of the guys and the guy that everyone looks up to. You can’t get enough of that this time of the year.”
Landeskog’s injury dates to the 2020 “bubble” season when he was accidentally sliced above the knee by the skate of teammate Cale Makar in a playoff game against Dallas. Landeskog eventually underwent a cartilage transplant procedure on May 10, 2023, and has been on long-term injured reserve.
He was activated Monday before Game 2 in Dallas and skated in pregame warmups but didn’t play.
Stars forward Matt Duchene was teammates with Landeskog and they remain good friends.
“We’ve been rooting for him to come back,” said Duchene, who was the No. 3 pick by Colorado in 2009. “Obviously, it makes our job harder having a guy like that out there, but on the friends side, the human side and the fellow athlete side, I think everyone’s happy to see the progress he’s made. … I’m just really happy that he’s gotten to this point.”
It doesn’t mean the Stars will take it easy on Landeskog.
“It’s remarkable he’s coming back, if he’s coming back, as a friend,” said longtime teammate Mikko Rantanen, a 2015 first-round pick by Colorado before being traded in January to Carolina and on to Dallas in March. “As an opponent, obviously, no mercy.”
The 32-year-old Landeskog recently went through a two-game conditioning stint with the American Hockey League’s Colorado Eagles. He practiced with the Avalanche leading up to their playoff opener.
LOS ANGELES — Veteran forward Evander Kane made his season debut for the Edmonton Oilers in Game 2 of their first-round Stanley Cup playoff series with the Los Angeles Kings on Wednesday night.
Defenseman John Klingberg also returned from a lengthy injury absence as the Oilers attempted to even the series.
Kane is a 15-year NHL veteran who hasn’t played for the Oilers since Game 2 of the Stanley Cup Final last June. He had surgery last September to repair a sports hernia, and he underwent knee surgery in January.
Klingberg hasn’t played since suffering a lower-body injury while blocking a shot March 27 in Seattle. The Swedish veteran signed with Edmonton in January after going unsigned early in the season, but he played in only 11 games while dealing with multiple injuries.
The Oilers are hoping Klingberg can help their blue line, which frequently struggled in the Kings’ 6-5 victory in Game 1.
Jeff Skinner was scratched by the Oilers to make room for Kane. The 15-year NHL veteran forward made his Stanley Cup playoff debut in Game 1, recording an assist.