A customer inspects a Tesla Motors Inc. Powerwall unit inside a home.
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After a summer of extreme weather and wildfires and now during the peak of hurricane season, the power going out again is becoming familiar to more Americans. That means it may be a good time to consider a home backup power storage system.
The pervasiveness of extreme weather and climate change, local utility reliability and cost may all factor into this financial decision.
“Backup power may be warranted depending on regional factors and geography as well as the state of the infrastructure there,” said Benjamin R. Dierker, executive director of the Alliance for Innovation and Infrastructure, a research and educational organization, in an email.
In coastal areas, for instance, considerations include the resilience of storm or sea walls, the quality and capacity of drainage infrastructure and the electrical grid’s hardiness, he said. In other areas, extreme weather conditions like high winds, tornados and ice may cause falling trees or downed lines — a risk that’s significantly mitigated if there are buried utility lines rather than overhead lines, Dierker said. Pre-emptive shutdowns, due to extreme weather or other factors, can also be a consideration.
As of Sept. 11, there have been 23 confirmed weather/climate disaster events with losses exceeding $1 billion each to affect United States, according to the National Centers for Environmental Information, which has a graphic that shows the locations of these disasters. These events included two flooding events, 18 severe storm events, one tropical cyclone event, one wildfire event, and one winter storm event.
Here’s what consumers need to consider about home back-up power options:
Appliance needs during power outages
A good first step is to think about the most important appliances you are running on electricity and how long you might realistically need them to run in the event of an outage, said Vikram Aggarwal, chief executive and founder of EnergySage, which helps consumers compare clean home energy solutions.
If you have minimal backup needs, a small portable fossil-fuel generator or battery could suffice, which can cost a few hundred dollars. But if you want your home to operate as normal, you’ll want to consider whole home options.
Location can be a factor since in some areas, the power goes out infrequently or for only short periods of time. In some states like California, Texas and Louisiana, however, it can be a whole different ball game. California consumers, for example, can get an up-to-date sense of outages in their area to get a sense of what their risk may be.
Fossil fuel vs. battery power
If you’re not opposed to fossil fuel-powered options, there are several categories to consider based on your power needs. For lower power needs, a portable generator, which often runs on gasoline or diesel can cost a few hundred dollars to several thousand dollars. There are also higher-priced portable versions that are usually quieter and more fuel-efficient and may be able to power multiple large appliances—and for longer. How long depends in part on the appliances you’re powering.
A whole home standby generator, meanwhile, is permanently installed and automatically kicks on when the power goes out. This generator type is often fueled by propane or natural gas and costs vary based on size, brand and fuel type. There are options in the $3,000 to $5,000 range, but with installation the total can be considerably higher. This could be a good option if you’re expecting outages for multiple days; theoretically, the generator can run for as long as fuel is supplied, but it can be advisable to shut it down for engine-cooling purposes.
For the environmentally-inclined, battery-powered backups can be a good option for their more environmentally friendly and quieter nature. For a few hundred dollars, give or take, there are lower-priced smaller to mid-size battery options that people can purchase and that will last for several hours.
There are also battery-powered options to back up the whole home that offer many of the same functions as conventional generators, but without the need for refueling, according to EnergySage. Consumers might expect to pay $10,000 to $20,000 to install a home battery backup system, EnergySage said. This can often last for eight to 12 hours, or even longer if you aren’t using it to power items such as air conditioning or electric heat.
Incentives that lower the cost of purchase and installation
When thinking about what type of backup to choose, incentives can factor into the equation. Thanks to the Inflation Reduction Act, households can receive a 30% tax credit for a battery storage installation, even if it’s not paired with a solar system, Aggarwal said.
Other state and local incentives may also be available. For instance, in some markets like California, Vermont, Massachusetts and New York, utilities pay consumers to tap into their batteries during peak periods like the summer, Aggarwal said. Consumers with larger batteries—10kWh or more—may be able to earn hundreds of dollars a year, he said.
EVs as a backup power option for the home
Some electrical vehicles can be used to back up essential items, or, in some cases, a whole home.
Ford’s F-150 Lightning, for example, can power a home for three days, or up to 10 days under certain circumstances, according to the company. With the required system installed, and the truck plugged in, stored power is transferred seamlessly to the home in the case of a power outage. For its part, GM recently said it would expand its vehicle-to-home bidirectional charging technology to its entire lineup of Ultium-based electric vehicles by model year 2026.
“If you’re contemplating spending $10,000 on a whole home gas generator system, why not think about an EV with this capability instead?” said Stephen Pantano, head of market transformation at Rewiring America, a nonprofit focused on electrifying homes, businesses and communities.
Consumers in the market for a new stove might also consider an induction model with an integrated battery to power it or other items such a fridge on an as-needed basis, Pantano said. “This opens up new possibilities for power backups that weren’t there before.”
Solar-plus-storage can lead to long-term savings
Home solar panels are becoming more popular, but most are connected to the grid, and you need some kind of battery storage in order to have backup power, said Sarah Delisle, vice president of government affairs and communications for Swell Energy, a home energy solutions provider.
That’s where a solar-plus-storage system can come in handy. It allows people to use electricity generated from their solar panels during the day at a later point, which can be particularly useful for people who live in areas where there are frequent power outages, said Ted Tiffany, senior technical lead at the Building Decarbonization Coalition, a group that promotes moving buildings off fossil fuels.
A solar-plus-storage system costs about $25,000 to $35,000, depending on the size of the battery and other factors, according to the U.S. Dept of Energy. It’s easier and more cost-effective to install panels and the battery at the same time, but it’s not required. Homeowners who have already installed solar panels and want to add storage, might expect to pay between $12,000 to $22,000 for a battery, according to the Energy Department. Consumers who purchase a battery on its own or with backup are eligible for federal tax credits. Some states provide additional solar battery incentives.
Also consider the long-term savings potential, Tiffany said. He has a family member who, with electrical upgrades, spent around $8,000 on a fossil fuel-powered whole home generator. Putting that money into solar instead might have been more economical because of the energy savings over time and tax incentives, he said.
Consumers can visit EnergySage to find contractors and get information about solar and incentives. They can also visit, Switch is On, which helps consumers find information on electrification and efficiency measures for home appliances that supports the renewable energy integration.
Anthropic is stepping up its global enterprise ambitions.
The $183 billion artificial intelligence startup has grown its business customer base from under 1,000 to more than 300,000 in just two years, as demand for Claude‘s models accelerates across industries and regions.
On Friday, the company announced it will triple its international workforce and expand its applied AI team fivefold in 2025, as it scales beyond the U.S. and intensifies competition with OpenAI, Microsoft and Google.
That expansion comes as international demand increasingly drives the company’s momentum.
In an exclusive interview, Chief Commercial Officer Paul Smith told CNBC that Anthropic’s international growth is outpacing even their most ambitious forecasts, with major customers coming online well before boots hit the ground.
“What is amazing is we haven’t, up until recently, had significant human presence in Europe, in Japan, in our international markets, and yet we already have a very, very significant business over there,” said Smith.
He pointed to rapid adoption in sectors like life sciences and sovereign wealth management.
At Novo Nordisk, the Danish pharmaceutical giant behind Ozempic, Claude helped compress what’s typically a three-month analysis and reporting phase at the end of a drug development cycle into just a few days.
Smith said Anthropic is now ramping up hiring across its priority global markets.
The company is recruiting country leads for India, Australia and New Zealand, Korea, and Singapore, with broader expansion underway across the UK, northern and southern Europe, Germany, Austria, and Switzerland.
As part of its international push, Anthropic is opening its first Asia office in Tokyo and scaling operations across Europe — including more than 100 new roles in Dublin and London and a research-focused hub in Zurich. Additional locations are expected to follow in the coming months.
The global expansion is being spearheaded by Chris Ciauri, who recently joined Anthropic as managing director of international. A longtime enterprise veteran, Ciauri previously served as CEO of Unily and held senior roles at Google Cloud and Salesforce, where he worked alongside Smith and helped grow EMEA revenue from $200 million to more than $3 billion.
“G20 governments are approaching us about doing really, really interesting things at a citizen enablement level,” he told CNBC, adding that large companies across Europe and Asia are also now engaging Anthropic on industry-specific use cases.
A new front in the AI wars
Anthropic’s push abroad comes as the enterprise AI race enters a more mature and competitive phase.
The company recently hit a $5 billion revenue run-rate, up from $87 million at the start of 2024, fueled by growing demand for its Claude family of models in enterprise environments.
That milestone puts Anthropic squarely in competition with the incumbents.
OpenAI this week launched an $850 billion global infrastructure expansion with Oracle, Nvidia, and SoftBank to support continued growth. Microsoft and Google, meanwhile, are embedding AI into every layer of their productivity, cloud, and developer ecosystems — making it easier for CIOs to tack on tools like Copilot or Gemini without overhauling their stack.
Anthropic is betting that companies want more than an add-on.
The pitch is a pure-play AI experience, with direct access to Claude’s frontier models — not just a wrapper inside legacy software. That strategy has become a key point of differentiation as enterprises shift from experimentation to implementation at scale.
Across sectors, organizations are now embedding AI into core workflows, not just for summarization or chat, but for tasks like customer service, fraud detection, regulatory analysis, code review, and complex decision-making.
Still, Smith said most large enterprises are adopting hybrid strategies combining direct access to Claude with integrations through AWS, Google Cloud, and other third-party platforms, and emphasized that these partnerships are additive, not competitive.
“There’s a very good reason why, if you’re an AWS customer, you should also consume Anthropic through Bedrock — and if you’re a great Google customer, through Vertex,” he said.
Ultimately, he said, an enterprise will have a multi-faceted relationship with a player like Anthropic.
Anthropic’s applied AI team, which helps customers deploy Claude at scale, is set to grow fivefold in the next year.
Unlike some rivals, the company doesn’t rely on productivity suite integration or a legacy install base. Its focus is on building deep, domain-specific systems tailored to verticals like telecom, pharmaceuticals, financial services, and government.
“You need the applied AI team that understands their particular industry context,” Smith said.
He explained that true enterprise deployment also requires a broader ecosystem: both large global systems integrators and niche consultancies trained to implement Claude Code and build custom agents.
Anthropic is also investing in 24/7 support and infrastructure for data sovereignty — especially important for customers in regulated sectors.
“We’re meticulously working through everything that you need that removes the barriers to adoption in these very large enterprises,” Smith said, emphasizing that enterprise isn’t just one part of their business, it’s the entire focus.
At the same time, OpenAI has been aggressively scaling its international enterprise efforts.
OpenAI Chief Operating Officer Brad Lightcap has grown the company’s go-to-market team from about 50 to more than 700 over the past 18 months, spanning sales, customer success, developer relations, and strategic partnerships.
Last month, OpenAI opened offices in Brazil, India, and Australia — and this week in Abilene, Texas, CEO Sam Altman told CNBC that usage of ChatGPT has surged roughly tenfold over the past 18 months, thanks in large part to growth on the enterprise side.
That momentum continued on Thursday, when OpenAI deepened its enterprise reach with a formal integration into Databricks — signaling a new phase in its push for commercial adoption.
Claude’s global customer base
As enterprise AI adoption accelerates, so too does scrutiny.
A recent MIT study found that many so-called deployments have shown little to no measurable impact — raising real questions about how deeply these tools are actually being integrated. But Anthropic executives say Claude is already delivering tangible results at scale.
Across Europe and Asia-Pacific, Claude is powering core enterprise operations.
At Norway’s Norges Bank Investment Management, the world’s largest sovereign wealth fund, Claude helps analyze multi-billion-dollar investments and has already saved 213,000 hours, a 20% productivity gain across 9,000 portfolio companies.
Novo Nordisk cut clinical documentation time from more than 10 weeks to 10 minutes and halved review cycles. SK Telecom, which is deploying Claude in Korea as part of a company-wide AI overhaul, boosted customer service quality by 34%. The European Parliament made millions of historical documents searchable and translatable, and the Commonwealth Bank of Australia slashed scam losses by 50%.
“The demand signal we’ve got is unprecedented. It’s like nothing I’ve ever seen,” said Smith.“There isn’t a single enterprise in the world where they don’t have some kind of software development backlog.”
Smith said Claude Code, launched in May, is already a $500 million product, with usage up 10x in just three months.
“It’s one of the fastest-growing products that’s ever been launched,” he said. “It’s an entry point. Happens to be an incredibly popular entry point right now.”
But the impact goes well beyond software development.
Localization — both linguistic and cultural — is part of what Ciauri sees as a key differentiator. He pointed to Panasonic’s Claude integration as an example, with the Japanese conglomerate using their models tailored to local language and cultural context.
“That’s a super important differentiator as you think about how you really maximize results for enterprise,” said Ciauri.
“You get these pockets of success,” Smith added, “that you can then start to scale.”
XPeng Motors is making good on previously shared plans to expand to 60 global markets this year, many of which already include countries in the EU. The Chinese automaker announced five new markets and some pop-ups in additional regions as it continues its quest to become a household name in BEVs.
As we reported in late 2024, an internal letter from XPeng Motors ($XPEV) founder and CEO He Xiaopeng outlined the company’s goals for 2025 and long-term targets to continue global growth in hopes of becoming a household name in EVs. Per the letter, XPeng is striving to become a leading global AI car company in products, business, organization, and globalization within the next ten years.
At the end of last year, XPeng Motors had already entered 30 countries and regions, but the company shared goals to boost that number to over 60 countries by the end of 2025. XPeng’s current footprint in the EU includes Belgium, the Czech Republic, Denmark, France, Germany, Iceland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, and the UK.
Europe has and will continue to play a massive role in XPeng’s expansion plans, which, until today, most recently included the addition of Italy. Today, XPeng announced plans to sell its EVs in five additional EU markets, bringing the total to over 20 regional markets.
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Source: XPeng Motors/Weibo
XPeng expands EU footprint with entry into Austria, more
XPeng Motors shared details of its latest EU expansion in a Weibo post on Thursday evening local time. Here’s what it said.
XPeng Motors accelerates its European expansion! It has officially launched in five markets: Switzerland, Austria, Hungary, Slovenia, and Croatia, with the simultaneous debut of several popular new models, accelerating its globalization efforts.
Going forward, XPeng will continue its expansion into Europe, redefining the driving experience with intelligent technology and allowing more users to experience the exceptional charm of ‘Made in China.’
I could have sworn XPeng already has a presence in Switzerland, but it’s certainly official now alongside four other gorgeous markets in the EU. Per CnEVPost, the Chinese automaker has partnered with European mobility service provider Hedin Group in Switzerland. It plans to launch its 2025 G6 and G9 SUV models first, followed by the P7+ sedan in the first half of 2026.
In Austria, XPeng plans to use the same dealership network strategy it deployed in Germany. Sales will begin in October with ten locations before expanding to 20 next year. Lastly, operations in the remaining three EU markets (Croatia, Hungary, and Slovenia) will be managed by a joint venture with XPeng, AutoWallis Group, and Salvador Caetano Group.
XPeng also shared plans for pop-up stores in Budapest, Ljubljana, and Zagreb this fall, where it will showcase its 2025 G6 and G9 BEVs. Perhaps we will see official entry into those markets next. It’s very possible!
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The Kelce Car Jam is back, baby. Hosted by one of the NFL’s hottest stars (and Taylor Swift’s new fiancé), Travis Kelce, Lucid Motors (LCID) will be at the event, offering the chance to test drive its luxury electric vehicles. For every EV test drive, Lucid pledges to donate $87 to Kelce’s Eighty-Seven and Running Foundation.
Lucid donates to Travis Kelce Foundation for test drives
With Gravity production ramping up at its plant in Arizona, luxury EV maker Lucid plans to put the electric SUV to good use this weekend.
Fresh off his first win of the season, Chiefs tight end Travis Kelce announced on his New Heights podcast that the Kelce Car Jam will kick off in Kansas City this Friday.
Kelce is promising to bring out some “new old schools,” including a ’99 Jeep Wrangler with woodgrain on the side, but a new generation of vehicles will also make an appearance.
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Lucid will be at the event offering the chance to test drive two all-electric luxury vehicles, the Air and its new Gravity SUV.
“Lucid is a technology company looking to drive change around the world,” the company’s senior vice president of marketing, Akerho Oghoghomeh, said, adding that “our tour stop with Eighty-Seven & Running at the Kelce Car Jam in Kansas City is one way we’re leaving our mark in the community.”
The Lucid Gravity SUV (Source: Lucid)
For every test drive, Lucid said it will donate $87 to Kelce’s Eighty-Seven & Running Foundation, which is designed to help underserved youth in Kansas City and his hometown of Cleveland Heights, Ohio.
Kelce founded Eighty-Seven & Running in 2015 to mentor disadvantaged youth, help develop their skills, and motivate them to reach their full potential. He said that after growing up in the diverse suburbs of Cleveland Heights, Ohio, he wanted to help those who weren’t fortunate enough to have the same support or opportunities as others.
The Lucid Air luxury electric sedan (Source: Lucid)
The Eighty-Seven & Running Foundation hosts fundraising events, athletic programs, mentoring initiatives, and outreach programs to support the cause.
Since it started offering test drives, Lucid’s interim CEO Marc Winterhoff said the Gravity SUVs’ daily order rate has nearly doubled. Winterhoff claimed this week during an interview with Brew Markets that the Gravity has “so many orders,” it’s honoring the $7,500 federal tax credit until the end of the year.
The Kelce Car Jam kicks off Friday, September 26, 2025, at 5 pm. Are you attending the event? Tag us on social media if you find the Lucid booth. You can find Lucid at the following locations:
Friday, Sept 26, 7 am – 11 am Messenger Coffee – Grand Blvd
Saturday, Sept 27, 8 am – 3 pm City Market – Farmers Market
Monday, Sept 29, 7 am – 11 am Messenger Coffee – Grand Blvd
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