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If you’ve been eyeing Ford’s electric truck, this could be the time to make a move. Ford is offering up to $15,000 off the F-150 Lightning with a new incentive.

Ford offers new F-150 Lightning incentive

Ford introduced the new Lightning incentive last week, offering up to $7,500 for buying or leasing. This means you can take advantage of up to $15,000 in savings.

On Ford’s website, the 2023 F-150 Lightning Platinum trim features a $7,500 retail purchase incentive or an equal amount in Red Carpet Lease customer cash.

The Lariat also features a $7,500 incentive for purchasing but only $5,000 for leasing. Ford is offering $1,500 off the XLT model for leasing or purchasing, while the Pro has no incentive.

According to auto research platform CarsDirect, this is the largest discount offered on Ford’s electric truck. When the Lightning was first introduced, there were no deals available. Meanwhile, Ford was pushing for balloon financing with its Ford Options Plan.

Ford said in April the F-150 Lightning is eligible for the full $7,500 tax credit. Although the Platinum trim is over the $80,000 threshold, you can still save up to $15,000 combined on the loaded Lariat model. The incentives will run through January 2.

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2023 Ford F-150 Lightning (Source: Ford)

The new deals come as Ford looks to increase output into the end of the year. Ford sold 3,503 electric pickups between July and September, down 45% from last year.

Ford told Electrek last month that “F-150 Lightning production is starting to ramp after a six-week shutdown to expand the Rouge Electric Vehicle Center with limited deliveries across July and August.”

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Ford F-150 Lightning Flash (Source: Ford)

The automaker’s capacity seems to be picking up after introducing significant price incentives. Ford also introduced a new “Flash” trim for 2024 that hits the “sweet spots” with 320 miles of range, a loaded tech interior, and a heat pump, starting at $69,995. The Flash pulls features from the XLT and Lariat, combining them into one package for the right value.

Are you ready to take advantage of Ford’s best deal on the F-150 Lightning so far? You can use our link to reach out to find your electric truck at a great price near you today.

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Kia EV4 test drive reveals the good, the bad, and the ugly

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Kia EV4 test drive reveals the good, the bad, and the ugly

Can Kia’s first electric sedan live up to the hype? After launching the EV4 in Korea, we are finally seeing it in action. A new test drive of the EV4 gives us a closer look at what to expect as Kia prepares to take it global. Here’s how it went down.

Kia EV4 test drive: The good, the bad, and the ugly

Kia claims the EV4 will “set a new standard in electric vehicles” with long-range capabilities, fast charging, and a sleek new design.

The electric sedan features a unique, almost sports-car-like profile with a long-tail silhouette and added roof spoiler.

Kia claims it is “the new look of a sedan fit for the era of electrification.” Despite its four-door design, the company is calling it a new type of sedan.

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The design is not only eye-catching, but it’s also super efficient. With a drag coefficient of just 0.23, the EV4 is Kia’s most aerodynamic vehicle so far, enabling maximum driving range and efficiency.

Kia opened EV4 orders in South Korea in March, starting at about $29,000 (41.92 million won). It’s available with two battery options: 58.2 kWh and 81.4 kWh. The entry-level “Standard Air” model, powered by the 58.2 kWh battery, is rated with up to 237 miles of driving range.

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Kia EV4 sedan Korea-spec (Source: Hyundai Motor)

The “Long-Range Air” variant starts at 46.29 million won ($31,800) and has a driving range of up to 331 miles (533 km) in Korea.

With charging speeds of up to 350 kW, the EV4 can charge from 10% to 80% in around 29 minutes. The long-range battery will take about 31 minutes.

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Kia EV4 sedan interior (Source: Hyundai Motor)

The interior boasts Kia’s latest ccNC infotainment system with a 30″ Ultra-wide Panoramic Display. The setup includes dual 12.3″ driver displays, navigation screens, and a 5″ air conditioning panel.

With deliveries kicking off, we are seeing some of the first test drives come out. A review from HealerTV gives us a better idea of what it’s like to drive the EV4 in person.

Kia EV4 test drive (Source: HealerTV)

Sitting next to Kia’s first pickup, the Tasman, the reviewer mentions the EV4 feels “particularly newer.” The test drive starts around the city with a ride quality similar to that of the K5, if not even better.

As you can see from the camera shaking, the ride feels “a bit uncomfortable” on rough roads. However, on normal surfaces and speed bumps, Kia’s electric sedan “feels neither too soft nor too hard,” just normal. The reviewer calls the EV4’s overall ride quality “quite ordinary” with “nothing particularly special about it.”

When accelerating, the electric car was smooth in the beginning but felt “a little lacking in later stages.” Overall, it should be enough for everyday use.

One of the biggest issues was that the rear window appeared too low. The rear brake lights also stick out, making it hard to see clearly through the rearview.

Keep in mind that the test drive was the Korean-spec EV4. Kia will launch the EV4 in Europe later this year and in the US in early 2026.

In the US, the EV4 will include a built-in NACS port for charging at Tesla Superchargers and a driving range of up to 330 (EPA-est) miles. Prices will be revealed closer to launch, but the EV4 is expected to start at around $35,000 to $40,000.

Would you buy Kia’s electric sedan for around $35,000? Or would you rather have the Tesla Model 3, which starts at $42,490 in the US and has up to 363 miles of range? Let us know in the comments.

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Podcast: Tesla Model Y RWD, Cybertruck bait-and-switch, Rivian earnings, and more

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Podcast: Tesla Model Y RWD, Cybertruck bait-and-switch, Rivian earnings, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla Model Y RWD in the US, Cybertruck bait-and-switch, Rivian earnings, and more.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

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We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):

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Hyundai’s 2026 IONIQ 9 EV lease and incentives just dropped – here’s what you’ll pay

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Hyundai’s 2026 IONIQ 9 EV lease and incentives just dropped – here's what you’ll pay

Hyundai’s 2026 IONIQ 9 EV is launching with a lease deal, affordable rates, and a big rebate, making the automaker’s largest EV a competitive choice.

Leasing a 2026 Hyundai IONIQ 9

CarsDirect reports that, according to a bulletin sent to dealers, the 2026 Hyundai IONIQ 9 S is $419 for 36 months with $4,999 due at signing based on 10,000 miles a year. That makes the effective cost of the nationally available lease $558 monthly. 

That’s slightly more expensive than the Model Y Long Range Rear-Wheel Drive, which debuted this week. It can be leased for $399 with $4,093 at signing or $513 per month. That’s a price difference of only $45 per month, potentially making the IONIQ 9 a better value, since Hyundai’s first three-row electric SUV gives you more car for the money.

The IONIQ 9 offers 335 miles of driving range, fast charging capabilities, room for seven, and prices start at $60,555.

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Financing and incentives

Hyundai isn’t offering rebates on the IONIQ 9, but good news – it qualifies for the $7,500 federal EV tax credit because it’s manufactured in Georgia.

The IONIQ 9 has national financing rates as low as 1.99% APR for up to 60 months. For a lower monthly payment, there’s a 72-month option at 2.99%. Compare that to the most affordable 2026 Tesla Model Y, which has a 72-month option at 5.49% APR, and it shows what a good deal it is.

There’s also a $5,000 financing incentive available, but you have to choose a loan at a higher interest rate to get it. The $5,000 Dealer Choice Bonus helps lower prices if you finance at 5.99% for 60 months and 6.59% for 72 months. 

However, it’s cheaper to opt for the 1.99% APR deal instead of the Dealer Choice Bonus and higher interest rate; CarsDirect found that the 1.99% APR could save IONIQ 9 buyers up to $2,200:

On a 5-year loan at 1.99%, we estimate the IONIQ 9 would cost $63,084. With the APR and rebate combo, it would cost $63,783. Here, opting for the lower rate would save buyers roughly $700. But that’s not the whole story. That’s because Dealer Choice offers, available on many Hyundais, allow a mark-up of up to 1%.

As a result, the $5,000 rebate and higher rate of 6.99% could cost buyers over $2,200 more than simply taking the lower rate to begin with. 


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