False videos, pictures and information have sprung up on social media since Hamas’s deadly attack on Israel last weekend which sparked retaliation strikes on the Gaza Strip.
Fireworks displays, excerpts from video games and clips posted months ago are among the false material seen and shared by millions of people on sites like X, formerly Twitter, and TikTok, purporting to show scenes from the conflict.
Social media platforms are under pressure from the UK and EU governments to combat misinformation and violent content on their platforms following the Hamas raid in Israel on Saturday.
But countless false videos purporting to show events in Israel and Gaza remain easily accessible across TikTok, X, Facebook, Instagram and YouTube, with some clocking up tens of millions of views.
“It’s unlike anything we’ve ever seen before,” said Achiya Schatz, executive director of the Israeli fact-checking NGO Fake Reporter.
One of the most prolific videos we’ve seen falsely claiming to show events from the past few days is pictured below, showing fireworks in an urban area.
At the time of writing, a compilation of footage that uses this clip was the top liked video on TikTok when searching for the word “Gaza”.
The video has garnered 2.9 million likes and over 59 million views altogether.
It’s also been shared on other platforms. On X, multiple users posted the video falsely claiming it shows Israel bombing Gaza with phosphorus. Taken together, these posts have been viewed over a million times.
A reverse image search of the footage’s key frames, however, reveal that it had been shared on the internet before Saturday’s events unfolded.
One user posted it on TikTok on 2 October and another shared it on YouTube on 28 September – meaning the footage existed well before the conflict between Israel and Hamas started.
A series of very similar videos posted to X in June show celebrations in Algiers, Algeria after the win of the football team CR Belouzidad.
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The clip was removed from TikTok after Sky News reported it to them.
But not all of the widely-shared false clips require as many steps to reveal them as unrelated to the situation in Israel and Gaza.
Another video shared on X by the American-Israeli lawyer and Republican representative Marc Zell claimed to show a Hamas militant with a Jewish girl he said had been kidnapped and taken to Gaza.
The clip he shared had been viewed over 1.1 million times, while two other posts that repeated the claims also garnered over one million views each.
The video comes with a TikTok watermark which states the name of the account the video was posted by. A brief search on the short form video app shows the video was posted by the user back in September – rendering the claim that it shows a kidnapped child in Gaza impossible.
The clip has since been deleted by its original poster, but it continues to be reshared elsewhere with the false context attached.
X has issued a “community note” on some of the most widely-shared iterations of the video on its platform, which is a comment underneath certain posts outlining further context.
If enough users add notes with additional information underneath a particular post, the note will appear visible to all who read it.
Image: The ‘Community Note’ shared under Marc Zell’s post. Pic: X
In this case, users were advised that the clip posted by Mr Zell is unrelated to the conflict in Israel and Gaza. However, other posts using the video and false information remain on X without this additional context.
X today said that its community notes team had been bolstered after the EU issued a warning regarding the spread of misinformation on its platform.
Computer-generated material taken from video games has also proliferated online in the days since the latest fighting in Israel and Gaza broke out.
Sky News found one clip – originally from the combat game Arma 3 – shared on X, TikTok, Facebook, Instagram and YouTube all claiming to show Hamas militants shooting down Israeli helicopters.
A close look at the video displays clear signs that it is computer generated. The objects lack shadows, and appear cartoonish.
A reverse image search of one of the video’s keyframes alongside the word “video game” reveals images of similar scenes from a game called Arma 3.
A search for the terms “Arma 3 helicopter shot down” reveal a series of clips, including one posted on YouTube February 2023 that matches the clip claimed to be from Gaza.
Image: The same clip from the video game Arma 3 was posted on YouTube shorts in February of this year. Pic: YouTube
On X, the most-viewed posts that use the video carry a community note explaining that the video is not from Israel or Gaza.
However, they’ve still amassed millions of views on the platform. One post has garnered over 2.6 million, while another clip also from Arma 3 but purporting to show Gaza has clocked up over 10.9 million views.
‘It’s like nothing we’ve ever seen before’
Achiya Schatz is the executive director of the NGO Fake Reporter, a disinformation watchdog in Israel that asks users to report online falsehoods to them.
He says the amount of misinformation and hateful material surfacing online in the days since the attacks is remarkable.
“It’s like nothing we’ve ever seen before,” he told Sky News.
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2:05
Debunking myths of misinformation online
Schatz says that the lack of communication from the Israeli government during the Hamas attack’s initial stages created an information void that, combined with the shock of the attack, became filled with false information and conspiracy theories.
“In terms of the reports we receive from the public, X is definitely at the top,” he told Sky News.
Many of the most widely-shared posts we encountered in our research were made by accounts subscribed to X Premium, the paid-for service that offers users perks including content promotion and financial compensation for posts that perform well.
Using the social listening platform TalkWalker, Sky News analysed the top posts across X, TikTok and YouTube that used the Arabic hashtag “Al Aqsa Flood” – the name given by Hamas to Saturday’s attack.
The post using the hashtag with the highest engagement was from an X Premium user making the unsubstantiated claim that the Emir of Qatar had threatened to halt global gas supplies if the bombing of Gaza did not cease.
Image: This unsubstantiated claim received the highest engagement of any post under the Arabic hashtag for ‘Al Aqsa Flood’. Pic: X
“It was claimed that the Premium option would reduce malicious content. But the truth is, we see paid services that are carrying conspiracies and messages promoting violence. It seems like the structure of content moderation is not sufficiently built and capable to serve the users,” he said.
Meta and X have responded to pressure from the UK and EU regarding the proliferation of misinformation on their platforms, with both companies saying they are putting additional resources towards addressing the situation.
Meta, which owns Facebook and Instagram, says it is investigating the material found by Sky News.
X did not respond to a request for comment.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
A leading financier and Conservative Party donor is among the contenders vying to chair Channel 4, the state-owned broadcaster.
Sky News has learnt from Whitehall sources that Wol Kolade has been shortlisted to replace Sir Ian Cheshire at the helm of the company.
Mr Kolade, who has donated hundreds of thousands of pounds to Tory coffers, is said by Whitehall insiders to be one of a handful of remaining candidates for the role.
A recommendation from Ofcom, the media regulator, to Culture Secretary Lisa Nandy about its recommendation for the Channel 4 chairmanship is understood to be imminent.
Mr Kolade, who heads the private equity firm Livingbridge, has held non-executive roles including a seat on the board of NHS Improvement.
He declined to comment when contacted by Sky News on Monday.
His candidacy pits him against rivals including Justin King, the former J Sainsbury chief executive, who last week stepped down as chairman of Ovo Energy.
Debbie Wosskow, an existing Channel 4 non-executive director who has applied for the chair role, is also said by government sources to have made it to the shortlist.
Sir Ian stepped down earlier this year after just one term, having presided over a successful attempt to thwart privatisation by the last Tory government.
The Channel 4 chairmanship is currently held on an interim basis by Dawn Airey, the media industry executive who has occupied top jobs at companies including ITV, Channel 5, and Yahoo!.
The race to lead the state-owned broadcaster’s board has acquired additional importance since the resignation of Alex Mahon, its long-serving chief executive.
It has since been reported that Alex Burford, another Channel 4 non-executive director and the boss of Warner Records UK, was interested in replacing Ms Mahon.
Ms Mahon, who was a vocal opponent of Channel 4’s privatisation, is leaving to join Superstruct, a private equity-owned live entertainment company.
The appointment of a new chair is expected to take place by the autumn, with the chosen candidate expected to lead the recruitment of Ms Mahon’s successor.
The Department for Culture, Media and Sport declined to comment on the recruitment process.
The owner of Brentford Football Club has clinched a deal to sell a minority stake in the Premier League side to new investors at a valuation of roughly £400m.
Sky News has learnt that an agreement that will involve current owner Matthew Benham offloading a chunk of his holding to Gary Lubner – the wealthy businessman who ran Autoglass-owner Belron – is expected to be announced as early as Tuesday.
Matthew Vaughn, the Hollywood film-maker whose credits include Layer Cake and Lock, Stock and Two Smoking Barrels, is also expected to invest in Brentford as part of the deal, The Athletic reported last month.
Further details of the transaction were unclear on Monday night, although one insider speculated that it could ultimately see as much as 25% of the club changing hands.
If confirmed, it would underline the continuing interest from wealthy investors in top-flight English clubs.
FA Cup winners Crystal Palace have seen a minority stake being bought by Woody Johnson, the New York Jets-owner, in the last few weeks, with that deal hastened by the implications of former shareholder John Textor’s simultaneous ownership of a stake in French club Lyon.
Sky News revealed in February 2024 that Mr Benham had hired bankers at Rothschild to market a stake in Brentford.
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Under Mr Benham’s stewardship, it has enjoyed one of the most successful transformations in English football, rising from the lower divisions to the top division in 2021.
It has also moved from its long-standing Griffin Park home to a new stadium near Kew Bridge.
This summer is proving to be one of transition, with manager Thomas Frank joining Tottenham Hotspur and striker Bryan Mbeumo the subject of persistent interest from Manchester United.
Brentford did not respond to a request for comment on Monday night, while a spokesman for Mr Lubner declined to comment.
Talk to economists and they will tell you that the cost of living crisis is over.
They will point towards charts showing that while inflation is still above the Bank of England’s 2% target, it has come down considerably in recent years, and is now “only” hovering between 3% and 4%.
So why does the cost of living still feel like such a pressing issue for so many households? The short answer is because, depending on how you define it, it never ended.
Economists like to focus on the change in prices over the past year, and certainly on that measure inflation is down sharply, from double-digit levels in recent years.
But if you look over the past four years then the rate of change is at its highest since the early 1990s.
But even that understates the complexity of economic circumstances facing households around the country.
For if you want a sense of how current financial conditions really feel in people’s pockets, you really ought to offset inflation against wages, and then also take account of the impact of taxes.
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That is a complex exercise – in part because no two households’ experience is alike.
But recent research from the Resolution Foundation illustrates some of the dynamics going on beneath the surface, and underlines that for many households the cost of living crisis is still very real indeed.
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UK inflation slows to 3.4%
The place to begin here is to recall that perhaps the best measure of economic “feelgood factor” is to subtract inflation and taxes from people’s nominal pay.
You end up with a statistic showing your real household disposable income.
Consider the projected pattern over the coming years. For a household earning £50,000, earnings are expected to increase by 10% between 2024/25 and 2027/28.
Subtract inflation projected over that period and all of a sudden that 10% drops to 2.5%.
Now subtract the real increase in payments of National Insurance and taxes and it’s down to 0.2%.
Now subtract projected council tax increases and all of a sudden what began as a 10% increase is actually a 0.1% decrease.
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Will we see tax rises in next budget?
Of course, the degree of change in your circumstances can differ depending on all sorts of factors. Some earners (especially those close to tax thresholds, which in this case includes those on £50,000) feel the impact of tax changes more than others.
Pensioners and those who own their homes outright benefit from a comparatively lower increase in housing costs in the coming years than those paying mortgages and (especially) rent.
Nor is everyone’s experience of inflation the same. In general, lower-income households pay considerably more of their earnings on essentials, like housing costs, food and energy. Some of those costs are going up rapidly – indeed, the UK faces higher power costs than any other developed economy.
But the ultimate verdict provides some clear patterns. Pensioners can expect further increases in their take-home pay in the coming years. Those who own their homes outright and with mortgages can likely expect earnings to outpace extra costs. But others are less fortunate. Those who rent their homes privately are projected to see sharp falls in their household income – and children are likely to see further falls in their economic welfare too.