Europe’s largest automaker is struggling to keep up as the industry goes electric. Although Volkswagen’s EV sales climbed in September, new orders are failing to keep up.
Volkswagen sold 531,500 electric vehicles in the first nine months of the year, up 45% compared to last year (366,600).
The automaker’s EV share reached 9% in the third quarter, primarily from growth in Europe. Of the over 530K EVs sold this year, 341,100 (64%) were delivered in Europe.
The US saw the second highest growth, with 50,300 deliveries, representing 74% growth over last year. VW’s momentum in Europe and China helped offset sluggish sales in China, its most important market.
Volkswagen’s EV deliveries picked up in China (+11%) in Q3 after slipping 1.6% through June. The company has delivered 117,100 EVs (+4% YOY) in China through the first nine months of the year.
The top-selling models through the first nine months of the year include the Volkswagen ID.4/ID.5, ID.3, and Audi Q4 e-tron.
Top-selling VW EVs
January – September sales
ID.4/ ID.5
162,100
ID.3
90,500
Audi Q4 e-tron
77,900
ŠKODA Enyaq iV
54,400
CUPRA Born
32,300
Audi Q8 e-tron
21,800
Top-selling Volkswagen EVs through September 2023
Volkswagen’s new EV orders struggle to gain traction
Despite the success in the third quarter, Volkswagen is still struggling to attract new EV orders.
“Our order intake is below our ambitious targets due to the lower-than-expected overall market trend,” Hildegard Wortmann, who oversees VW’s marketing and sales, explained.
According to a VW spokesperson, the growth in Q3 was fueled by a higher backlog, which has been waiting to be processed. Supply chain and logistics issues led to extended delivery times, which are now being worked out.
2023 Volkswagen ID.4 (Source: VW)
Volkswagen lowered its guidance earlier this year as it aims for 8% to 10% EV sales share, down from 11%. The struggles have led Volkswagen to cut temporary workers and pause production at two German plants last month.
The automaker hopes new EV launches like the flagship ID.7 will help reverse the trend. It will be launched in key markets, including Europe, North America, and China.
Volkswagen ID.7 (Source: VW)
In August, Volkswagen opened pre-orders for the ID.7 in Europe with a starting price of $62,000. Next month, the company’s joint venture with FAW in China is launching its version of the electric sedan, the ID.7 Vizzion. Meanwhile, VW will launch the ID.7 in North America next year.
Electrek’s Take
EV leaders like BYD and Tesla are outpacing Volkswagen. BYD surpassed VW to earn the title of China’s top-selling automaker earlier this year and has widened the gap since.
With demand slowing, Volkswagen slashed ID.3 and ID.4 prices in the region earlier this year to stunt growth. Although the price cuts have boosted sales, how long can Volkswagen keep it up?
The automaker is scrambling to get back on track as electric vehicles are only expected to continue gaining momentum.
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While much of the Western world is still figuring out how to get more people on electric bikes, China just flipped a switch, and the results are staggering. Thanks to a generous nationwide trade-in program rolled out around six months ago, China has seen an explosive surge in electric bicycle sales, with over 8.47 million new e-bikes hitting the road in the first half of 2025 alone.
The program, which offers subsidies to riders who trade in their old, often outdated electric bikes for newer, safer, and more efficient models, has sparked a new e-bike sale boom in a country already dominated by e-bike travel. In major provinces like Jiangsu, Hebei, and Zhejiang, over one million new e-bikes were sold in each region in just six months. That’s a tidal wave of e-bike sales.
The incentives vary depending on location and the model being traded in, but for many consumers, the subsidies cover a substantial portion of a new e-bike’s price – enough to turn a “maybe next year” purchase into a “right now” upgrade. And these aren’t just budget bikes either. The program has driven demand for higher-quality models with better batteries, safer braking systems, and more reliable electronics, accelerating both adoption and innovation across the industry.
The move has proven successful in replacing the millions of older models with lower-quality lithium-ion batteries that had posed safety risks around the country. Instead, China has pushed for higher-quality lithium-ion batteries, a return to a newer generation of higher-performance AGM batteries, and even interesting new sodium-ion battery options.
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Most e-bikes in China look more like what we’d consider seated scooters
According to China’s Ministry of Commerce, more than 8.4 million consumers have participated in the e-bike trade-in program so far, contributing to a sales increase of 643.5% year-over-year and more than doubling sales month-over-month. Meanwhile, production of new electric bicycles rose by nearly 28%, as manufacturers scrambled to meet demand. The sales boosts have already been seen in the financial reports of major industry players like NIU.
And it’s not just the big players benefiting – over 82,000 small independent e-bike dealers reported average sales increases of ¥302,000 (around US $42,000), giving a serious boost to local economies.
What’s particularly striking here is how fast this happened. The program was officially launched late last year as part of a broader effort to stimulate domestic consumption and phase out outdated vehicles and appliances. But while most analysts expected gradual growth, the e-bike sector responded much more quickly. In less than a year, the trade-in subsidies have reshaped the electric bicycle market, creating a consumer-driven boom that shows no signs of slowing.
For those of us watching from outside China, it’s hard not to wonder what might happen if other countries tried something similar. While most families in Chinese cities already own an electric bike and thus see this as an opportunity to trade it in for a newer model, Western countries like the US are still figuring out how to stimulate commuters into buying their first e-bike.
It’s too soon to know exactly how long the boom will last or whether the momentum will carry into 2026 and beyond. We’ve seen bicycle industry bubbles grow and burst before. But one thing’s clear: with the right incentives, even modest ones, it’s possible to ignite real, large-scale change. China just proved it with nearly 8.5 million new e-bikes to show for it.
And if you’re wondering what it looks like when a country takes electric micromobility seriously, this is it.
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Today was the official start of racing at the Electrek Formula Sun Grand Prix 2025! There was a tremendous energy (and heat) on the ground at NCM Motorsports Park as nearly a dozen teams took to the track. Currently, as of writing, Stanford is ranked #1 in the SOV (Single-Occupant Vehicle) class with 68 registered laps. However, the fastest lap so far belongs to UC Berkeley, which clocked a 4:45 on the 3.15-mile track. That’s an average speed of just under 40 mph on nothing but solar energy. Not bad!
In the MOV (Multi-Occupant Vehicle) class, Polytechnique Montréal is narrowly ahead of Appalachian State by just 4 laps. At last year’s formula sun race, Polytechnique Montréal took first place overall in this class, and the team hopes to repeat that success. It’s still too early for prediction though, and anything can happen between now and the final day of racing on Saturday.
Congrats to the teams that made it on track today. We look forward to seeing even more out there tomorrow. In the meantime, here are some shots from today via the event’s wonderful photographer Cora Kennedy.
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The numbers are in and they are all bad for Tesla fans – the company sold just 5,000 Cybertruck models in Q4 of 2025, and built some 30% more “other” vehicles than it delivered. It just gets worse and worse, on today’s tension-building episode of Quick Charge!
We’ve also got day 1 coverage of the 2025 Electrek Formula Sun Grand Prix, reports that the Tesla Optimus program is in chaos after its chief engineer jumps ship, and a look ahead at the fresh new Hyundai IONIQ 2 set to bow early next year, thanks to some battery specs from the Kia EV2.
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