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Daniel de la Hoz

It’s no secret that Generation Z grew up surrounded by technology, but the way these youngsters use certain features and gadgets may surprise you.

Generation Z, commonly referred to as Gen Z or Zoomers, is made up of people born after 1997, according to the Pew Research Center. They have already witnessed the rise of smartphones, social media and, more recently, artificial intelligence in their lifetimes, but that doesn’t mean they’ve counted out the ghosts-of-devices-past. 

For instance, they have embraced old-school digital cameras. The hashtag #digitalcamera has more than 1 billion views on TikTok after the devices were popularized by Gen Z’s desire to strike a more casual, nostalgic tone with their photos.

But make no mistake, the members of this generation will also school you with their unspoken rules for emoji use, auto capitalization and more.

Here are some secrets to how the youngest generation in the workforce uses technology:

Voice notes

Most Zoomers hate talking on the phone, but sometimes it’s easier to convey tone with your voice instead of through a text message. Enter the voice memo.

Voice memos, also called voice notes or voice messages, are a feature on messaging apps like iMessage and WhatsApp that allow you to record a message in audio form. 

It’s become a popular way to send notes to friends without having to type long messages, especially among Gen Z. Last year, WhatsApp said its users sent an average of 7 billion voice messages every day.

Zoomers love the voice memo feature mostly because it’s easy to use without having to speak with someone on the other end simultaneously. Whether you have a story to share that would take a while to type out or you just don’t want your tone to get lost in translation, voice memos are a simple alternative to a text.

Proper emoji usage

A group of emojis

If you thought you had emojis figured out, think again.

Emojis are the expressive characters that smartphone users can add to their text messages and social media posts for a little extra umph and pizzazz. The total number of emojis available around the globe was expected to climb to nearly 3,500 this year, according to a report from Statista

But as the old saying goes, a picture is worth a thousand words, and with Gen Z, there’s often more to emojis than meets the eye.  

For instance, Gen Z tends not to use the traditional laughing emoji to express joy or laughter. Instead, these users will often use the loudly crying face emoji, which features thick streams of tears, or the skull emoji when they find something funny. When someone shares a joke, a popular response among members of Gen Z is the phrase “I’m dead,” hence the skull. 

Gen Z users will also use the clown face emoji to signify when they think someone is behaving foolishly, or like a clown. The eyes emoji is often used to signify sly or cheeky intrigue in something, and the upside-down face tends to signify that things are not going according to plan. 

Emojis tend to come in and out of fashion among this generation, so it’s very possible that new trends will also emerge down the line.

No autocapitalization

Gen Z often chooses not to use capital letters.

Jake Piazza | CNBC

Much of Gen Z has decided it is out with the capital letters, and in with the lowercase.

For years, Zoomers have avoided using capital letters in texts, social media posts and other forms of digital communication. Many deactivate the autocapitalization feature that comes as the default setting in smartphones.

Discourse on X, formerly known as Twitter, over Gen Z’s lack of punctuation has occurred for years. It’s filled with playful banter calling out Zoomers for improper grammar and asking why Gen Z decided to “murder” the capital letter.

The answer to that is murky. There was never a secret virtual meeting to conspire against conventional English punctuation, and there are still plenty of Zoomers who stick to the auto-capitalization feature.

Some say they like the look of the lower-case letters and the care-free aesthetic that accompanies it. Other internet theories say the lack of capital usage is Gen Z’s dig at capitalism and the establishment. However serious the reasoning, Gen Z’s elimination of the capital letter is one of the more long-standing trends of the generation.

Group chat names

Gen Z names many of its group chats.

Jake Piazza | CNBC

If you find yourself in a text group chat with people from Gen Z, there’s a good chance they’ll assign it a name.

Gen Z labels many of its group chats. Sometimes it’s for practical reasons, like the name of a group project for a high school or college class. Other times it’s for fun, such as coming up with a quirky name for your chat with all your friends or family.

In many messaging services like Apple’s iMessage, any member of the group can change the chat’s name to whatever they please. The only things preventing a name change are whatever unspoken agreements the chat members made, and, of course, the fear that a separate group chat could be started without you.

There is also some practicality to the naming. It allows for easier searching when trying to find the conversation if it is not one of your more recent ones.

Anyone who would like to name a group chat in iMessage on an iPhone can do so by tapping on the icons in the top center of the conversation, then pressing “Change Name and Photo.” From there, you can type whatever name you would like. No pressure.

Digital cameras

Getty Images

From wide-leg jeans to claw clips, Gen Z is known for bringing back popular early 2000s trends. When it comes to tech, nothing says Y2K more than a digital camera.

More than 60% of Gen Z used or owned a digital camera in 2019, according to Statista. The digital camera market is also expected to grow about 2% annually through 2028, and it’s likely Gen Z has a hand in it. 

Zoomers love to take photos and value a good Instagram aesthetic, so digital cameras are a great way to accomplish both. Not only is using a digital camera nostalgic, they have sharper flash and crisper image quality than a smartphone. Because cameras have more physical space for sensors than smartphones, they have larger sensors and in turn better image quality.

Part of the allure of using a digital camera is also the experience. Since the photos are not instantly available on your phone, most Zoomers who use digital cameras appreciate the delayed gratification in having to upload the photos onto a desktop. This means you can take photos with your friends and then forget about them until you have time to sit in front of a computer later, which is a great way to be in the moment.

Using a digital camera is a creative alternative to iPhone pictures, and the process of taking them is a lot more fun. The photos they take are a great way to elevate your Instagram feed or just an exciting way to make your life feel like a big editorial shoot.

Photo filter apps

If you don’t want to take the time to upload your photos to your computer or spend money on a digital camera, photo filter apps are a great alternative.

There are tons of filter apps available to download on your smartphone, and they entail uploading a photo and adjusting the visual properties like brightness, white balance or contrast. Many apps that are popular with Gen Z, like VSCO, have presets that add the filter right to your photo. 

A lot of Zoomers like to use filter apps to make their photos sharper, brighter or more colorful. However, in recent years, Gen Z has revitalized filter apps that create photos with film-camera vibes. 

For example, apps like Dispo or Huji Cam force a waiting period before the photos are available to view, which is meant to emulate the experience of using a film camera. Other apps, like Dazz Cam, have the option for users to upload their own smartphone image and instantly add a film-esque filter to it. 

The reason why these filter apps are so popular among Gen Z is similar to the resurgence of digital cameras: nostalgia and creativity. Film cameras produce grainy and blurry photos, creating a distinct aesthetic that can make your social media stand out. However, Gen Z values convenience, so these filter apps make it easy to achieve the film camera vibe without the work.

Flip phones

Medioimages | Photodisc | Getty Images

Gen Z has also popularized the return of the flip phone – yes, the flip phone. 

Make no mistake, these tech-savvy youngsters aren’t trading in their smartphones completely, but many members of Gen Z have invested in a second phone as a way to stay present at social gatherings. A recent report from Common Sense Media found that teens can receive anywhere from hundreds to thousands of notifications per day, and escaping from the constant barrage of pings can be a challenge. 

As a result, some members of Gen Z are turning to flip phones. These devices can be found for under $40 at retailers like Walmart and Amazon, and their relative simplicity means they can provide some reprieve from frequent Instagram, Snapchat, TikTok and text notifications.  

On TikTok, the hashtag #flipphone has more than 830 million views, and users rave about the devices’ old-school cameras, how they are less distracting and how they can serve as good conversation starters. 

In other words, flip phones are helping Gen Z unplug without going entirely off the grid.

Dark mode

Gen Z uses dark mode instead of light mode.

Jake Piazza | CNBC

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Spotify paid over $100 million to podcasts in the first quarter, including Joe Rogan, Alex Cooper and Theo Von

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Spotify paid over 0 million to podcasts in the first quarter, including Joe Rogan, Alex Cooper and Theo Von

Pavlo Gonchar | Lightrocket | Getty Images

Spotify said Monday it paid more than $100 million to podcast publishers and podcasters worldwide in the first quarter of 2025.

The figure includes all creators on the platform across all formats and agreements, including the platform’s biggest fish, Joe Rogan, Alex Cooper and Theo Von, the company said.

Rogan, host of “The Joe Rogan Experience,” Cooper of “Call Her Daddy” and “This Past Weekend w/ Theo Von” were among the top podcasts on Spotify globally in 2024.

Rogan and Cooper’s exclusivity deals with Spotify have ended, and while Rogan signed a new Spotify deal last year worth up to $250 million, including revenue sharing and the ability to post on YouTube, Cooper inked a SiriusXM deal in August.

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Even when shows are no longer exclusive to Spotify, they are still uploaded to the platform and qualify for the Spotify Partner Program, which launched in January in the U.S., U.K., Canada and Australia.

The program allows creators to earn revenue every time an ad monetized by Spotify plays in the episode, as well as revenue when Premium subscribers watch dynamic ads on videos.

Competing platform Patreon said it paid out over $472 million to podcasters from over 6.7 million paid memberships in 2024.

YouTube’s payouts are massive by comparison but include more than just podcasts. The company said it paid $70 billion to creators between 2021 and 2024 with payouts rising each year, according to YouTube CEO Neal Mohan.

Spotify reports first-quarter earnings on Tuesday.

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Palo Alto Networks acquiring Protect AI to boost artificial intelligence tools

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Palo Alto Networks acquiring Protect AI to boost artificial intelligence tools

Palo Alto Networks signage displays on the screen at the Nasdaq Market in New York City, U.S., March 25, 2025.

Jeenah Moon | Reuters

Palo Alto Networks announced on Monday its intent to acquire Protect AI, a startup specializing in securing artificial intelligence and machine learning applications, for an undisclosed sum.

The deal is set to close by the first quarter of fiscal year 2026.

“By extending our AI security capabilities to include Protect AI’s innovative solutions for Securing for AI, businesses will be able to build AI applications with comprehensive security,” said Anand Oswal, senior vice president and general manager of network security at Palo Alto Networks, in a release.

Palo Alto has been steadily bolstering its artificial intelligence systems to confront increasingly sophisticated cyber threats. The use of rapidly built ecosystems of AI models by large enterprises and government organizations has created new vulnerabilities. The company said those risks require purpose-built defenses beyond conventional cybersecurity.

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The acquisition would fold Protect AI’s solutions and team into Palo Alto’s newly announced Prisma AIRS platform. Palo Alto said Protect AI has established itself as a key player in what it called a “critical new area of security.”

Protect AI’s CEO Ian Swanson said joining Palo Alto would allow the company to “scale our mission of making the AI landscape more secure for users and organizations of all sizes.”

The company’s stock price is up 23% in the past year lifting its market cap close to $120 billion. Palo Alto reports third-quarter earnings on May 21.

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Cloud software vendors Atlassian, Snowflake and Workday are betting on security startup Veza

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Cloud software vendors Atlassian, Snowflake and Workday are betting on security startup Veza

From left, Veza founders Rob Whitcher, Tarun Thakur and Maohua Lu.

Veza

Tech giants like Google, Amazon, Microsoft and Nvidia have captured headlines in recent years for their massive investments in artificial intelligence startups like OpenAI and Anthropic.

But when it comes to corporate investing by tech companies, cloud software vendors are getting aggressive as well. And in some cases they’re banding together.

Veza, whose software helps companies manage the various internal technologies that employees can access, has just raised $108 million in a financing round that included participation from software vendors Atlassian, Snowflake and Workday.

New Enterprise Associates led the round, which values Veza at just over $800 million, including the fresh capital.

For two years, Snowflake’s managers have used Veza to check who has read and write access, Harsha Kapre, director of the data analytics software company’s venture group told CNBC. It sits alongside a host of other cloud solutions the company uses.

“We have Workday, we have Salesforce — we have all these things,” Kapre said. “What Veza really unlocks for us is understanding who has access and determining who should have access.”

Kapre said that “over-provisioning,” or allowing too many people access to too much stuff, “raises the odds of an attack, because there’s just a lot of stuff that no one is even paying attention to.”

With Veza, administrators can check which employees and automated accounts have authorization to see corporate data, while managing policies for new hires and departures. Managers can approve or reject existing permissions in the software.

Veza says it has built hooks into more than 250 technologies, including Snowflake.

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The funding lands at a challenging time for traditional venture firms. Since inflation started soaring in late 2021 and was followed by rising interest rates, startup exits have cooled dramatically, meaning venture firms are struggling to generate returns.

Wall Street was banking on a revival in the initial public offering market with President Donald Trump’s return to the White House, but the president’s sweeping tariff proposals led several companies to delay their offerings.

That all means startup investors have to preserve their cash as well.

In the first quarter, venture firms made 7,551 deals, down from more than 11,000 in the same quarter a year ago, according to a report from researcher PitchBook.

Corporate venture operates differently as the capital comes from the parent company and many investments are strategic, not just about generating financial returns.

Atlassian’s standard agreement asks that portfolio companies disclose each quarter the percentage of a startup’s customers that integrate with Atlassian. Snowflake looks at how much extra product consumption of its own technology occurs as a result of its startup investments, Kapre said, adding that the company has increased its pace of deal-making in the past year.

‘Sleeping industry’

Within the tech startup world, Veza is also in a relatively advantageous spot, because the proliferation of cyberattacks has lifted the importance of next-generation security software.

On the public markets, the First Trust Nasdaq Cybersecurity ETF, which includes CrowdStrike and Palo Alto Networks, is up 3% so far this year, compared with a 10% drop in the Nasdaq.

Veza’s technology runs across a variety of security areas tied to identity and access. In access management, Microsoft is the leader, and Okta is the challenger. Veza isn’t directly competing there, and is instead focused on visibility, an area where other players in and around the space lack technology, said Brian Guthrie, an analyst at Gartner.

Tarun Thakur, Veza’s co-founder and CEO, said his company’s software has become a key part of the ecosystem as other security vendors have started seeing permissions and entitlements as a place to gain broad access to corporate networks.

“We have woken up a sleeping industry,” Thakur, who helped start the company in 2020, said in an interview.

Thakur’s home in Los Gatos, California, doubles as headquarters for the startup, which employs 200 people. It isn’t disclosing revenue figures but says sales more than doubled in the fiscal year that ended in January. Customers include AMD, CrowdStrike and Intuit.

Guthrie said enterprises started recognizing that they needed stronger visibility about two years ago.

“I think it’s because of the number of identities,” he said. Companies realized they had an audit problem or “an account that got compromised,” Guthrie said.

AI agents create a new challenge. Last week Microsoft published a report that advised organizations to figure out the proper ratio of agents to humans.

Veza is building enhancements to enable richer support for agent identities, Thakur said. The new funding will also help Veza expand in the U.S. government and internationally and build more integrations, he said.

Peter Lenke, head of Atlassian’s venture arm, said his company isn’t yet a paying Veza client.

“There’s always potential down the road,” he said. Lenke said he heard about Veza from another investor well before the new round and decided to pursue a stake when the opportunity arose.

Lenke said that startups benefit from Atlassian investments because the company “has a large footprint” inside of enterprises.

“I think there’s a great symbiotic match there,” he said.

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