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Phil Spencer, chief executive officer of gaming at Microsoft Corp., center, arrives to court in San Francisco on June 28, 2023.

Shelby Knowles | Bloomberg | Getty Images

When Phil Spencer took the helm of Microsoft’s gaming division in 2014, he and newly appointed CEO Satya Nadella weren’t sure if the company should keep investing in the Xbox, which was losing to Sony.

Less than a decade later, Spencer and the Xbox are at the center of the software company’s largest acquisition ever. With the close of the $69 billion purchase of video game publisher Activision Blizzard on Friday, Microsoft has made clear that gaming is no longer a question mark and is, in fact, central to the company’s future.

“It is an extraordinary amount of money for Microsoft, whose core business is not gaming,” said Don Coyner, who was the first person to work on marketing inside the company’s Xbox unit. Coyner, who left Microsoft in 2018, said he’s confident that smart people at the company can explain the high price.

Spencer’s profile at Microsoft has grown immensely in a short period of time. He told an interviewer from gaming website Shacknews in 2020 that he only got to become head of Microsoft’s gaming division because so many other people had left, and he was still there.

Activision marks one of the priciest deals ever in technology. In addition to the hefty costs, it’s also been extremely time-consuming.

Regulatory pushback from the European Commission, the executive body of the EU, and agencies in the U.S. and U.K. kept the deal at bay for nearly 21 months and forced Microsoft and Activision to extend the deadline to close, which had been mid-July, by three months.

There were numerous moments of uncertainty along the way. In July, Spencer sat in on five days of hearings before a federal judge in San Francisco, who ultimately denied the Federal Trade Commission’s attempt to quash the deal. The FTC took its effort to an appeals court, which refused to grant a motion that would have temporarily stopped the transaction from closing.

Until now, gaming has been a small piece of Microsoft and a relatively slow grower. Revenue increased 1% in the latest quarter, while the company as a whole grew by about 8%. In the most recent fiscal year, gaming revenue was $15.5 billion, accounting for 7.3% of total Microsoft sales.

Rather than ceding the market to Sony and Nintendo, Microsoft’s highest-ranking managers decided to sacrifice most of the software maker’s $111 billion cash pile on a game company.

Bobby Kotick (L), CEO of Activision Blizzard at the Allen & Company Sun Valley Conference on July 11, 2023 in Sun Valley, Idaho.

David A. Grogan | CNBC

Spencer has been vocal in touting Activision’s strengths and was a key force in driving the deal. He’s enjoyed a yearslong relationship with Activision CEO Bobby Kotick, even though the companies have had some tense moments. For example, Microsoft failed to secure the publisher’s titles for the subscription-based Game Pass library during negotiations in 2020.

In November 2021, Spencer approached Kotick and said Microsoft was interested in discussing strategic opportunities between the two companies. His outreach came just three days after The Wall Street Journal reported that Kotick hadn’t told his board what he knew about misconduct inside the company. Activision shares tumbled 11% in the next three trading sessions.

According to a regulatory filing, Spencer asked if Kotick would talk with Nadella, and Kotick agreed. The CEOs spoke the next day, and Nadella conveyed Microsoft’s interest in buying Activision. Some 59 days later the two companies announced their intent to combine.

Microsoft didn’t make Spencer available for an interview.

From intern to boss

Spencer arrived at Microsoft as a software development intern in 1988. Two years later, after graduating from the University of Washington with a bachelor’s degree in technical and scientific communication, he accepted a full-time job at the company as an engineer. He worked on Encarta, Microsoft Money, Microsoft Works and other products.

In the early days of Xbox, Spencer directed an internal game development studio, and in 2008 he took over all of its studios. In 2014, following the launch of the Xbox One console and the appointment of Nadella as CEO, Spencer took charge of Xbox.

Spencer has long understood the importance of top-shelf content. He was instrumental in getting Nadella onboard with the purchase of Minecraft developer Mojang, which Microsoft acquired in 2014 for $2.5 billion. Minecraft has since become the bestselling video game, with more than 300 million copies sold as of this week.

Spencer also took on a big role in the $8.1 billion purchase of ZeniMax Media, the publisher of Doom and Fallout games, in 2021. And at one point he was working on a bid for Warner Bros. Games, whose titles include the Batman: Arkham games, he told two marketing executives in a 2020 email. That deal never materialized.

Xbox head Phil Spencer on the $7.5 billion deal to buy Bethesda parent ZeniMax

Spencer and his Microsoft peers then turned to mobile gaming. They considered FarmVille publisher Zynga, Pokemon Go developer Niantic and others before going much bigger with Activision Blizzard.

“Mobile is the largest segment in gaming, with nearly 95% of all players globally enjoying games on mobile,” Microsoft said in its press release announcing the deal. While Activision is known for franchises such as Call of Duty and Overwatch, it also publishes Candy Crush puzzle titles that are among the most popular games on Android and iOS.

Spencer, a lifelong gamer, plays Candy Crush, he said during the July hearings. In total, he plays video games for about 15 hours per week, he told Bloomberg in an interview last year. He’s a fan of Banjo-Kazooie, a game from Microsoft’s Rare studio, and Halo Infinite. In 2021 he played Bungie’s Destiny 2 while another participant streamed the action live on Twitch.

While Microsoft dominates in PC operating systems and productivity software, Xbox remains smaller than Sony in gaming, even after two decades of battle.

“I feel we are in a huge hole with our games lineup both for platform marketing/differentiation and our Gamepass content,” Spencer wrote in a 2022 email to Xbox executives that was made public in the FTC case. This year Xbox has gained a handful of well-received titles, including Zenimax’s Starfield and Forza Motorsport, published by Xbox Game Studios.

Spencer has also recognized some improvements. In 2020, as Sony revealed details of the PlayStation 5, Spencer wrote in a message to Nadella and Microsoft finance chief Amy Hood, “After almost 12 hours of soaking in their unveil, taking apart their specs and looking at the community responses I just wanted to say that I’m proud of our team.” Microsoft had better gaming hardware, software and services, Spencer wrote.

He likes to recognize the achievements of others.

David Hufford, who works in communications and analyst relations at Microsoft, recalled asking Spencer to speak at an event in 2021 honoring the 20th anniversary of the original Xbox launch. Hufford told CNBC in an email that Spencer declined because he wanted to focus on Robbie Bach, who ran entertainment and devices until 2010, and Jeff Henshaw, an Xbox co-founder.

Hufford said that Spencer “preferred we spotlight” those people, “who played more visible leadership roles back then.” Even Bach, once Microsoft’s chief Xbox officer, couldn’t talk Spencer into offering on-stage remarks, Hufford wrote.

WATCH: Microsoft’s $69 billion Activision Blizzard takeover approved by UK

Microsoft’s $69 billion Activision Blizzard takeover approved by UK, clearing way for deal to close

Correction: Gaming revenue increased 1% in the latest quarter, while the company as a whole grew by about 8%. An earlier version misstated a percentage.

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Alibaba shares jump 19% on cloud unit acceleration, report of new AI chip

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Alibaba shares jump 19% on cloud unit acceleration, report of new AI chip

Signage at the Alibaba Group Holding Ltd. headquarters in Hangzhou, China, on Thursday, Feb. 6, 2025.

Qilai Shen | Bloomberg | Getty Images

Alibaba‘s Hong Kong listed shares surged more than 19% on Monday as the Chinese tech giant’s cloud computing unit drove strong quarterly results, while details emerged over its new AI chip development.

It’s the highest level for the stock since March. Investors have backed the company’s improving performance in its key cloud unit and are content with the the tech giant’s investment into new areas — particularly in the so-called “instant commerce,” which has become incredibly competitive in China.

The Hong Kong rally builds on the momentum of Alibaba‘s earnings report of Friday, when the company’s New York-listed shares closed nearly 13% higher.

Alibaba last week week posted revenue for the June quarter of 247.65 billion Chinese yuan ($34.73 billion), marking a 2% year-on-year rise that nevertheless missed analyst expectations. On the upside, a 78% annual surge in net income came in ahead of forecasts.

The Chinese company’s cloud computing unit was a bright spot with revenue picking up by an annual 26%, which was a faster growth rate than seen in the previous quarter. Alibaba’s cloud growth has been accelerating over the last few quarter.

Like some of its Chinese and U.S. tech rivals, Alibaba has been investing in AI infrastructure and developing its own models, as well as selling AI services for its cloud computing unit. Investors see the division as key to the company’s efforts to monetize artificial intelligence, much like Microsoft or Google.

AI-related product revenue “maintained triple-digit year-over-year growth for the eighth consecutive quarter,” the company said Friday.

That same day, CNBC reported that Alibaba is developing a new AI chip, which also supported the share price rally on Monday.

Alibaba’s core e-commerce business has meanwhile been showing signs of revival, while the company has jumped into China’s cut-throat instant commerce space in China. This is a feature introduced this year on Taobao, one of Alibaba’s main Chinese e-commerce apps, which provides deliveries of certain products in China within an hour.

Investments in quick commerce weighed on Alibaba’s adjusted earnings for its e-commerce business. Investors have given the company some leeway to invest for now.

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Global movement to protect kids online fuels a wave of AI safety tech

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Global movement to protect kids online fuels a wave of AI safety tech

Spotify, Reddit and X have all implemented age assurance systems to prevent children from being exposed to inappropriate content.

STR | Nurphoto via Getty Images

The global online safety movement has paved the way for a number of artificial intelligence-powered products designed to keep kids away from potentially harmful things on the internet.

In the U.K., a new piece of legislation called the Online Safety Act imposes a duty of care on tech companies to protect children from age-inappropriate material, hate speech, bullying, fraud, and child sexual abuse material (CSAM). Companies can face fines as high as 10% of their global annual revenue for breaches.

Further afield, landmark regulations aimed at keeping kids safer online are swiftly making their way through the U.S. Congress. One bill, known as the Kids Online Safety Act, would make social media platforms liable for preventing their products from harming children — similar to the Online Safety Act in the U.K.

This push from regulators is increasingly causing something of a rethink at several major tech players. Pornhub and other online pornography giants are blocking all users from accessing their sites unless they go through an age verification system.

Porn sites haven’t been alone in taking action to verify users ages, though. Spotify, Reddit and X have all implemented age assurance systems to prevent children from being exposed to sexually explicit or inappropriate materials.

Such regulatory measures have been met with criticisms from the tech industry — not least due to concerns that they may infringe internet users’ privacy.

Digital ID tech flourishing

At the heart of all these age verification measures is one company: Yoti.

Yoti produces technology that captures selfies and uses artificial intelligence to verify someone’s age based on their facial features. The firm says its AI algorithm, which has been trained on millions of faces, can estimate the age of 13 to 24-year-olds within two years of accuracy.

The firm has previously partnered with the U.K.’s Post Office and is hoping to capitalize on the broader push for government-issued digital ID cards in the U.K. Yoti is not alone in the identity verification software space — other players include Entrust, Persona and iProov. However, the company has been the most prominent provider of age assurance services under the new U.K. regime.

“There is a race on for child safety technology and service providers to earn trust and confidence,” Pete Kenyon, a partner at law firm Cripps, told CNBC. “The new requirements have undoubtedly created a new marketplace and providers are scrambling to make their mark.”

Yet the rise of digital identification methods has also led to concerns over privacy infringements and possible data breaches.

“Substantial privacy issues arise with this technology being used,” said Kenyon. “Trust is key and will only be earned by the use of stringent and effective technical and governance procedures adopted in order to keep personal data safe.”

Read more CNBC tech news

Rani Govender, policy manager for child safety online at British child protection charity NSPCC, said that the technology “already exists” to authenticate users without compromising their privacy.

“Tech companies must make deliberate, ethical choices by choosing solutions that protect children from harm without compromising the privacy of users,” she told CNBC. “The best technology doesn’t just tick boxes; it builds trust.”

Child-safe smartphones

The wave of new tech emerging to prevent children from being exposed to online harms isn’t just limited to software.

Earlier this month, Finnish phone maker HMD Global launched a new smartphone called the Fusion X1, which uses AI to stop kids from filming or sharing nude content or viewing sexually explicit images from the camera, screen and across all apps.

The phone uses technology developed by SafeToNet, a British cybersecurity firm focused on child safety.

Finnish phone maker HMD Global’s new smartphone uses AI to prevent children from being exposed nude or sexually explicit images.

HMD Global

“We believe more needs to be done in this space,” James Robinson, vice president of family vertical at HMD, told CNBC. He stressed that HMD came up with the concept for children’s devices prior to the Online Safety Act entering into force, but noted it was “great to see the government taking greater steps.”

The release of HMD’s child-friendly phone follows heightened momentum in the “smartphone-free” movement, which encourages parents to avoid letting their children own a smartphone.

Going forward, the NSPCC’s Govender says that child safety will become a significant priority for digital behemoths such as Google and Meta.

The tech giants have for years been accused of worsening mental health in children and teens due to the rise of online bullying and social media addiction. They in return argue they’ve taken steps to address these issues through increased parental controls and privacy features.

“For years, tech giants have stood by while harmful and illegal content spread across their platforms, leaving young people exposed and vulnerable,” she told CNBC. “That era of neglect must end.”

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‘AI may eat software,’ but several tech names just wrapped a huge week

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'AI may eat software,' but several tech names just wrapped a huge week

A banner for Snowflake Inc. is displayed at the New York Stock Exchange to celebrate the company’s initial public offering on Sept. 16, 2020.

Brendan McDermid | Reuters

MongoDB’s stock just closed out its best week on record, leading a rally in enterprise technology companies that are seeing tailwinds from the artificial intelligence boom.

In addition to MongoDB’s 44% rally, Pure Storage soared 33%, its second-sharpest gain ever, while Snowflake jumped 21%. Autodesk rose 8.4%.

Since generative AI started taking off in late 2022 following the launch of OpenAI’s ChatGPT, the big winners have been Nvidia, for its graphics processing units, as well as the cloud vendors like Microsoft, Google and Oracle, and companies packaging and selling GPUs, such as Dell and Super Micro Computer.

For many cloud software vendors and other enterprise tech companies, Wall Street has been waiting to see if AI will be a boon to their business, or if it might displace it.

Quarterly results this week and commentary from company executives may have eased some of those concerns, showing that the financial benefits of AI are making their way downstream.

MongoDB CEO Dev Ittycheria told CNBC’s “Squawk Box” on Wednesday that enterprise rollouts of AI services are happening, but slowly.

“You start to see deployments of agents to automate back office, maybe automate sales and marketing, but it’s still not yet kind of full force in the enterprise,” Ittycheria said. “People want to see some wins before they deploy more investment.”

Revenue at MongoDB, which sells cloud database services, rose 24% from a year earlier to $591 million, sailing past the $556 million average analyst estimate, according to LSEG. Earnings also exceeded expectations, as did the company’s full-year forecast for profit and revenue.

MongoDB CEO Dev Ittycheria on Q2 results: The opportunity in front of us is massive

MongoDB said in its earnings report that it’s added more than 5,000 customers year-to-date, “the highest ever in the first half of the year.”

“We think that’s a good sign of future growth because a lot of these companies are AI native companies who are coming to MongoDB to run their business,” Ittycheria said.

Pure Storage enjoyed a record pop on Thursday, when the stock jumped 32% to an all-time high.

The data storage management vendor reported quarterly results that topped estimates and lifted its guidance for the year. But what’s exciting investors the most is early returns from Pure’s recent contract with Meta. Pure will help the social media company manage its massive storage needs efficiently with the demands of AI.

Pure said it started recognizing revenue from its Meta deployments in the second quarter, and finance chief Tarek Robbiati said on the earnings call that the company is seeing “increased interest from other hyperscalers” looking to replace their traditional storage with Pure’s technology.

‘Banger of a report’

Reports from MongoDB and Pure landed the same week that Nvidia announced quarterly earnings, and said revenue soared 56% from a year earlier, marking a ninth-straight quarter of growth in excess of 50%.

Nvidia has emerged as the world’s most-valuable company by selling advanced AI processors to all of the infrastructure providers and model developers.

While growth at Nvidia has slowed from its triple-digit rate in 2023 and 2024, it’s still expanding at a much faster pace than its megacap peers, indicating that there’s no end in sight when it comes to the expansive AI buildouts.

“It was a banger of a report,” said Brad Gerstner CEO of Altimeter Capital, in an interview with CNBC’s “Halftime Report” on Thursday. “This company is accelerating at scale.”

Read more CNBC tech news

Data analytics vendor Snowflake talked up its Snowflake AI data cloud in its quarterly earnings report on Wednesday.

Snowflake shares popped 20% following better-than-expected earnings and revenue. The company also boosted its guidance for the year for product revenue, and said it has more than 6,100 customers using Snowflake AI, up from 5,200 during the prior quarter.

“Our progress with AI has been remarkable,” Snowflake CEO Sridhar Ramaswamy said on the earnings call. “Today, AI is a core reason why customers are choosing Snowflake, influencing nearly 50% of new logos won in Q2.”

Autodesk, founded in 1982, has been around much longer than MongoDB, Pure Storage or Snowflake. The company is known for its AutoCAD software used in architecture and construction.

The company has underperformed the broader tech sector of late, and last year activist investor Starboard Value jumped into the stock to push for improvements in operations and financial performance, including cost cuts. In February, Autodesk slashed 9% of its workforce, and two months later the company settled with Starboard, adding two newcomers to its board.

The stock is still trailing the Nasdaq for the year, but climbed 9.1% on Friday after Autodesk reported results that exceeded Wall Street estimates and increased its full-year revenue guidance.

Last year, Autodesk introduced Project Bernini to develop new AI models and create what it calls “AI‑driven CAD engines.”

On Thursday’s earnings call, CEO Andrew Anagnost was asked what he’s most excited about across his company’s product portfolio when it comes to AI.

Anagnost touted the ability of Autodesk to help customers simplify workflow across products and promoted the Autodesk Assistant as a way to enhance productivity through simple prompts.

He also addressed the elephant in the room: The existential threat that AI presents.

“AI may eat software,” he said, “but it’s not gonna eat Autodesk.”

WATCH: Autodesk CEO on Q2 earnings

Autodesk CEO on Q2 earnings beat, M&A strategy and activist pressure

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