David Baszucki, founder and CEO of Roblox, presents at the Roblox Developer Conference on August 10, 2019 in Burlingame, California.
Ian Tuttle | Getty Images
Roblox employees who don’t want to work at the gaming company’s physical office at least three days a week will need find a job elsewhere.
David Baszucki, Roblox’s founder and CEO, told employees in a memo on Tuesday that remote workers have until mid-January to decide whether they want to starting coming into the office from Tuesday through Thursday, adding that relocation expenses will be provided if needed.
“We did not make this decision lightly, as we understand that the decision to move is significant, both for our employees and for their families and loved ones,” Baszucki wrote in the memo, which he posted as a blog titled, “The Future of How We Work Together at Roblox.”
Baszucki said the company will be contacting a number of remote employees — though he didn’t specify how many — and asking them to report to work in the company’s headquarters in San Mateo, California, by next summer.
Roblox, which went public in 2021 after seeing its business boom from kids stuck at home during the Covid pandemic, joins a growing list of companies, including Google, JPMorgan Chase and law firm Davis Polk & Wardwell that have instituted strict return-to-office mandates.
Tuesday’s announcement marks an about-face for Roblox, which told employees in May of last year that it was giving “employees the option to either come to the office regularly a few days a week, or to primarily work remotely,” coming in for “quarterly get-togethers.”
“We’ve put together a new work model powered by personal responsibility that gives teams and leaders the flexibility to decide how they work best given their goals,” Barbara Messing, the company’s chief marketing officer, wrote at the time.
Baszucki said in the latest post that he “personally hoped” for Roblox to “imagine a heavily hybrid remote culture,” extending past the pandemic. Ultimately, however, he said working in an office strengthens the company culture and results in more innovative and productive employees.
“A three-hour Group Review in person is much less exhausting than over video and brainstorming sessions are more fluid and creative,” Baszucki wrote. “While I’m confident we will get to a point where virtual workspaces are as engaging, collaborative, and productive as physical spaces, we aren’t there yet.”
As of Dec. 31, Roblox had over 2,100 full-time employees.
Those opting not to come back to the office can take a severance package “based on their individual level and term of service, along with six months of healthcare coverage for everyone on their policies,” Baszucki wrote. They will also have an extra three months, lasting until mid-April, to “transition out of their roles as full time employees,” he added.
“This means all employees, regardless of whether or not they chose to relocate, will receive both the November and February quarterly vestings, in addition to any other vestings they have during that time,” he said.
Roblox will still employ some remote employees with roles that require them to be offsite, such as data center operators, content moderators and call center workers.
Additionally, Roblox will let some “individuals who have niche skill sets or significant institutional knowledge” also continue to work remotely, Baszuki said. The company will not extend new offers to remote employees, except for those who work in off-site positions or have particular skills.
“This is an extremely difficult decision because where we live is a personal choice and it affects all aspects of our lives,” Baszucki wrote. “We have done everything we can to make this process as systematic and fair as possible. Unfortunately, I know that some employees will decide not to join us at headquarters.”
Industrial and infrastructure stocks may soon share the spotlight with the artificial intelligence trade.
According to ETF Action’s Mike Atkins, there’s a bullish setup taking shape due to both policy and consumer trends. His prediction comes during a volatile month for Big Tech and AI stocks.
“You’re seeing kind of the old-school infrastructure, industrial products that have not done as well over the years,” the firm’s founding partner told CNBC’s “ETF Edge” this week. “But there’s a big drive… kind of away from globalization into this reshoring concept, and I think that has legs.”
Global X CEO Ryan O’Connor is also optimistic because the groups support the AI boom. His firm runs the Global X U.S. Infrastructure Development ETF (PAVE), which tracks companies involved in construction and industrial projects.
“Infrastructure is something that’s near and dear to our heart based off of PAVE, which is our largest ETF in the market,” said O’Connor in the same interview. “We think some of these reshoring efforts that you can get through some of these infrastructure places are an interesting one.”
Both ETFs are lower so far this month — but Global X’s infrastructure ETF is performing better. Its top holdings, according to the firm’s website, are Howmet Aerospace, Quanta Services and Parker Hannifin.
“All of the things that are going to be required for us to continue to support this AI boom, the electrification of the U.S. economy, is certainly one of them,” he said, noting the firm’s U.S. Electrification ETF (ZAP) gives investors exposure to them. The ETF is up almost 24% so far this year.
The Global X U.S. Electrification ETF is also performing a few percentage points better than the VanEck Semiconductor ETF for the month.
At ThredUp‘s 600,000-square-foot warehouse in Suwanee, Georgia, roughly 40,000 pieces of used clothing are processed each day. The company’s logistics network — four facilities across the U.S. — now rivals that of some fast-fashion giants.
“This is the largest garment-on-hanger system in the world,” said Justin Pina, ThredUp’s senior director of operations. “We can hold more than 3.5 million items here.”
Secondhand shopping is booming. The global secondhand apparel market is expected to reach $367 billion by 2029, growing almost three times faster than the overall apparel market, according to GlobalData.
About 97 percent of clothing sold in the U.S. is imported, mostly from China, Vietnam, Bangladesh and India, according to the American Apparel and Footwear Association.
“When tariffs raise those costs, resale platforms suddenly look like the smart buy. This isn’t just a fad,” said Jasmine Enberg, co-CEO of Scalable. “Tariffs are accelerating trends that were already reshaping the way Americans shop.”
For James Reinhart, ThredUp’s CEO, the company is already seeing it play out.
“The business is free-cash-flow positive and growing double digits,” said Reinhart. “We feel really good about the economics, gross margins near 80% and operations built entirely within the U.S.”
ThredUp reported that revenue grew 34% year over year in the third quarter. The company also said it acquired more new customers in the quarter than at any other time in its history, with new buyer growth up 54% from the same period last year.
“If tariffs add 20% to 30% to retail prices, that’s a huge advantage for resale,” said Dylan Carden, research analyst at William Blair & Company. “Pre-owned items aren’t subject to those duties, so demand naturally shifts.”
Inside the ThredUp warehouse, where CNBC got a behind-the-scenes look. automation hums alongside human workers. AI systems photograph, categorize, and price thousands of garments per hour. For Reinhart, the technology is key to scaling resale like retail.
“AI has really accelerated adoption,” said Reinhart. “It’s helping us improve discovery, styling, and personalization for buyers.”
That tech wave extends beyond ThredUp. Fashion-tech startups Phia, co-founded by Phoebe Gates and Sophia Kianni, is using AI to scan thousands of listings across retail and resale in seconds.
“The fact that we’ve driven millions in transaction volume shows how big this need is,” Gates said. “People want smarter, cheaper ways to shop.”
ThredUp is betting that domestic infrastructure, automation, and AI will keep it ahead of the curve, and that tariffs meant to revive U.S. manufacturing could end up powering a new kind of American fashion economy.
“The future of fashion will be more sustainable than it is today,” said Reinhart. “And secondhand will be at the center of it.”
CNBC’s Deirdre Bosa asked those at the epicenter of the boom for their take, sitting down with the founders of two of the buzziest AI startups.
Amjad Masad, founder and CEO of AI coding startup Replit, admits there’s been a cooldown.
“Early on in the year, there was the vibe coding hype market, where everyone’s heard about vibe coding. Everyone wanted to go try it. The tools were not as good as they are today. So I think that burnt a lot of people,” Masad said. “So there’s a bit of a vibe coding, I would say, hype slow down, and a lot of companies that were making money are not making as much money.”
Masad added that a lot companies were publishing their annualized recurring revenue figures every week, and “now they’re not.”
Navrina Singh, founder and CEO of startup Credo AI, which helps enterprises with AI oversight and risk management, is seeing more excitement than fear.
“I don’t think we are in a bubble,” she said. “I really believe this is the new reality of the world that we are living in. As we know, AI is going to be and already is our biggest growth driver for businesses. So it just makes sense that there has to be more investment, not only on the capability side, governance side, but energy and infrastructure side as well.”