Russia’s largest telecommunications firm, MTS, claims it will launch an advertising service targeting Russian Telegram users, but the social messaging application denies it has any agreements in place.
The company made the announcement on Oct. 17, outlining the launch of advertising services for clients targeting the audience of specific channels, categories, interests and geolocation. MTS explicitly states that the service targets phone numbers of Russian operators.
Telegram spokesperson Remi Vaughn told Cointelegraph that the company hasn’t entered into any ad-related agreements with any Russia-based companies, including MTS:
“They may be accessing Telegram ad platform features via one of the global ad agencies we work with, but we can confirm that no partnership or agreement exists between Telegram and MTS.”
MTS unpacked details of the new service, which touts the promotion of messages, groups and bots with links inside Telegram, as well as messages with links to external sources in Telegram Ads, allowing users to be directed to external sites and applications.
MTS described the service as a means to turn Telegram “into a performance tool with a high level of trust” that could reach a daily audience of 55 million Russians.
A statement from MTS advertising director Elena Melnikova reiterated that the launch of the service would enable clients to target Telegram users based on a variety of external user data:
“Russian businesses and advertising agencies will be able to launch advertising in Telegram based on external data – MTS Big Data segments, their own CRM systems based on phone numbers.”
The service also touts the exclusion of a minimum budget threshold, meaning users can create and run advertising for any amount. The cost per message for small and medium-sized businesses to their own databases is set to be fixed at 90 kopecks ($0,0092).
MTS also reports that all adverts launched in Telegram Ads through its MTS Marketer service align with Russian advertising laws. MTS serves over 80 million subscribers through its Russian mobile business.
Cointelegraph has reached out to MTS to clarify details of the service and whether it has entered into a formal agreement with Telegram or is alternatively delivering the service through third-party advertising agencies.
Homelessness minister Rushanara Ali has resigned after reportedly hiking the rent on a property she owns by hundreds of pounds – something described by one of her tenants as “extortion”.
That was just weeks after the previous tenants’ contract ended, The i Paper said.
Four tenants who rented a house in east London from Ms Ali were sent an email last November saying their lease would not be renewed, and which also gave them four months’ notice to leave, the newspaper reported.
The property was then re-listed with a £700 rent increase within weeks, the publication added.
In a letter to the prime minister, Ms Ali said that remaining in her role would be a “distraction from the ambitious work of this government”.
She added: “Further to recent reporting, I wanted to make it clear that at all times I have followed all relevant legal requirements.
“I believe I took my responsibilities and duties seriously, and the facts demonstrate this.”
Laura Jackson, one of Ms Ali’s former tenants, said she and three others collectively paid £3,300 in rent.
Weeks after she and her fellow tenants had left, the self-employed restaurant owner said she saw the house re-listed with a rent of around £4,000.
“It’s an absolute joke,” she said. “Trying to get that much money from renters is extortion.”
Image: Sir Keir Starmer said Ms Ali’s work in government would leave a ‘lasting legacy’. Pic: PA
Ms Ali’s house, rented on a fixed-term contract, was put up for sale while the tenants were living there, and was only relisted as a rental because it had not sold, according to The i Paper.
The government’s Renters’ Rights Bill includes measures to ban landlords who end a tenancy to sell a property from re-listing it for six months.
The Bill, which is nearing its end stages of scrutiny in Parliament, will also abolish fixed-term tenancies and ensure landlords give four months’ notice if they want to sell their property.
Something Sir Keir’s increasingly unpopular government could have done without
Rushanara Ali’s swift and humiliating demise is a classic example of paying the price for the politician’s crime of “Do as I say, not as I do”.
She was Labour’s minister for homelessness, for goodness’ sake, yet she ejected tenants from her near-£1m town house then hiked the rent.
A more egregious case of ministerial double standards it would be difficult to imagine. She had to go and was no doubt told by 10 Downing Street to go quickly.
MP for the East End constituency of Bethnal Green and Stepney, Ms Ali was the very model of a modern Labour minister: a degree in PPE from Oxford University.
In her resignation letter to Sir Keir Starmer, she said she is quitting “with a heavy heart”. Really? She presumably didn’t have a heavy heart when she ejected her four tenants.
She’d previously spoken out against “private renters being exploited” and said the government would “empower people to challenge unreasonable rent increases”.
She was charging her four former tenants £3,300 a month. Yet after they moved out, she charged her new tenants £4,000, a rent increase of more than 20%.
In an area represented by the left-wing firebrand George Galloway from 2005 to 2010, Ms Ali had a majority of under 1,700 at the election last year.
Ominously for Labour, an independent candidate was second and the Greens third. No doubt Jeremy Corbyn’s new party will also stand next time.
In her resignation letter to the PM, Ms Ali said continuing in her ministerial role would be a distraction. Too right.
A distraction Sir Keir and his increasingly unpopular government could have done without.
Responding to her resignation, shadow housing secretary Sir James Cleverly said: “I said that her actions were total hypocrisy and that she should go if the accusations were shown to be true.”
A Liberal Democrat spokesperson said: “Rushanara Ali fundamentally misunderstood her role. Her job was to tackle homelessness, not to increase it.”
Previously, a spokesperson for Ms Ali said the tenants “stayed for the entirety of their fixed term contract, and were informed they could stay beyond the expiration of the fixed term, while the property remained on the market, but this was not taken up, and they decided to leave the property”.
The prime minister thanked Ms Ali for her “diligent work” and for helping to “deliver this government’s ambitious agenda”.
Sir Keir Starmer said her work in putting in measures to repeal the Vagrancy Act would have a “significant impact”.
And he said she had been trying to encourage “more people to engage and participate in our democracy”, something that would leave a “lasting legacy”.