The secret life of Jimmy Zhong, who stole – and lost – more than $3 billion
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1 year agoon
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Athens, Georgia, is home to the University of Georgia, and the police there are used to college town-type crimes: break-ins, bar fights and assorted rowdiness. That kind of thing.
But the 911 call that came in on the night of March 13, 2019, was unlike anything the Athens-Clarke County Police Department had ever encountered.
On the phone was 28-year-old Jimmy Zhong, a local party boy and Georgia alum who frequented Athens’ drinking establishments. He wasn’t like the other town rowdies – Zhong was also a computer expert who had an unusually robust digital home surveillance system.
Now, he was calling to report a crime: hundreds of thousands of dollars in crypto currency that he said had been stolen from his home. Thinking of all that lost money, Zhong was distressed.
In March 2019, someone broke into Zhong’s home, shattering the window.
Source: Athens-Clarke County Police
“I’m having a panic attack,” Zhong told the dispatcher, according to a recording obtained by CNBC.
Zhong turned down the dispatcher’s offer of an ambulance, and began trying to explain the situation. “I’m an investor in bitcoin, which is like an online thing,” he said.
What happened next would bring an end to a nearly decade long manhunt and solve one of the biggest crimes of the crypto era. And it also would lead to the largest seizure of cryptocurrency from an individual in the history of the Department of Justice.
Zhong’s emergency call that winter evening sent investigators down a long digital trail that led back to the earliest days of bitcoin and revealed a dark truth about the universe of hackers and coders responsible for the creation of cryptocurrencies. It’s a world where heroes and villains traded places and could even be the same people.
None of it would go at all the way Zhong wanted.
The 911 call didn’t produce a suspect in the theft from Zhong’s house. Athens police were dealing with one of their first crypto cases and unfamiliar with the shadowy underworld, and they failed to make progress in the case.
So Zhong turned to local private investigator Robin Martinelli, who owns and operates Martinelli Investigations in nearby Loganville, Georgia.
Robin Martinelli, Martinelli Investigations owner and private investigator.
CNBC
A former sheriff’s deputy turned PI, Martinelli was far from an expert in crypto. She specialized in process serving, cheating spouses and custody investigations, the type of probes that once got her firm featured on an episode of “The Montel Williams Show.”
Martinelli had recently undergone surgery to amputate one leg, leaving her to conduct her surveillance operations with the help of a prosthetic.
Still, she was motivated to solve Zhong’s case.
“When you wake up and don’t put two feet on the ground, but you still have to run a company, you got to get out there and kick ass,” Martinelli told CNBC in an interview for the new documentary, “Crypto 911: Exposing a Bitcoin Billionaire.”
She began by examining Zhong’s robust surveillance video archive of his home. In looking at footage from the night of the crime, Martinelli spotted a slender male figure.
Surveillance footage CNBC obtained captures someone breaking into Zhong’s home in March 2019.
Source: Athens-Clarke County Police
“We could tell that they had like a hood on – a gray hood – but then they had almost like a black ski mask,” Martinelli said.
The suspect appeared to know his way around Zhong’s house, which led Martinelli to believe that he was a friend or at least someone who had heard Zhong boast about his bitcoin stash. From the video, Martinelli was able to determine the suspect’s height and even the size of his hands.
She said she began her investigation by putting Zhong’s friends under surveillance, following them to their homes and downtown bars on Broad Street and College Avenue. She put trackers on cars and scoured social media and conducted background checks.
As she watched Zhong’s bar friends come and go, Martinelli formed a low opinion of the group. She described them as “very, very casual, plastic, not really caring, maybe using Jimmy a little bit.”
Martinelli said Zhong appeared resistant to her theories, especially when they began to focus on his circle of friends. Martinelli eventually settled on one suspect in particular who she believed had stolen 150 bitcoins from Jimmy. At the time, that amount of the digital currency was worth nearly $600,000.
Zhong didn’t want to hear it, she said.
“He would get upset when I would kind of mention somebody would had to have known where this cash was,” Martinelli said. And she understood why Zhong was so hurt by the idea that someone close to him could have betrayed him.
“Jimmy wanted to be loved,” she said. “Jimmy wanted friends.”
Even as Martinelli soured on the friend group, she was warming up to her client, who she perceived as an odd man in search of friends.
“Jimmy was a good guy,” she said.
A lot of people around Athens felt similarly about him.
In the years before the theft, Zhong was known for throwing a lot of money around town. He was the kind of guy who would buy a round of expensive shots for the whole bar, hundreds of dollars vanishing in seconds down eager throats.
Zhong pictured with two women in front of a limousine.
Source: Zhong’s social media profile
Although he lived in a modest off-campus bungalow, near student housing and the downtown college bar scene, he stayed at fancy hotels, including the Ritz Carlton, the Plaza and the Waldorf Astoria, according to court documents CNBC reviewed. He shopped at high-end stores such as Louis Vuitton, Gucci and Jimmy Choo. He drove fancy cars, including a Tesla. He bought a second home, a lake house with a dock in Gainesville, Georgia, a short drive from Athens. He stocked it with jet skis, boats, a stripper pole, and lots and lots of liquor.
Zhong pictured with two women on a yacht.
Source: Zhong’s social media profile
His parties were epic.
Zhong was living his best life with no visible source of income. As far as anyone knew, he didn’t really have a job. He told his friends that he’d gotten into bitcoin early, mining thousands of coins in the earliest days of the technology. Zhong told people he dabbled in crypto as far back as 2009, the year bitcoin was invented by the mysterious Satoshi Nakamoto and a small crew of developers tied online to the anonymous crypto creator.
Whatever Zhong was doing, he was making mountains of cash. And he was willing to splurge.
In 2018, when his beloved Georgia Bulldogs football team made the Rose Bowl, Zhong rounded up a small group of friends for a pilgrimage to Los Angeles.
Zhong pictured with a group of friends at the 2018 Rose Bowl game.
Source: Zhong’s social media profile
“It really felt like with Jimmy, there were no limits,” Stefana Masic, a Georgia alum and one of the friends on the trip, told CNBC.
Stefana Masic, Zhong’s friend.
CNBC
Masic said not only did Zhong pay for all the tickets, but he also rented a private jet for the cross-country flight. And he gave each friend up to $10,000 for a Beverly Hills shopping spree on Rodeo Drive. They spent it on outfits, accessories and baubles to wear in the city.
“I had never flown private before, and I never stayed in such a nice Airbnb. It was cool because, you know, I got to experience a lot of things that I normally wouldn’t.”
As he was cheering on his team in LA, Zhong couldn’t have known that a small group of agents from the IRS Criminal Investigation unit, led by officials in the same city, were painstakingly trying to solve a crime that dated back years.
What had captured the investigators’ attention was a 2012 hack in which someone had stolen 50,000 bitcoins from a site on the dark web called Silk Road, according to court documents CNBC reviewed. That site was one of the earliest crypto marketplaces, where anonymous buyers and sellers exchanged all manner of illicit material. It was full of drugs, guns, pornography and other stuff people wanted to keep secret.
Over the years, the value of the bitcoin stolen by the Silk Road hacker had soared to more than $3 billion, according to court documents. Investigators could track the location of the currency on the blockchain, which is a public ledger of all transactions. But they couldn’t see the identity of the new owner of the funds. So they watched and waited for years as the hacker transferred funds from account to account, peeled some away, and pushed some of it through crypto “mixers” designed to obscure the source of the money.
Finally, Chainalysis, a blockchain analytics company that was tracing the digital wallets containing the stolen Silk Road assets, saw the hacker made a tiny mistake. He transferred around $800 worth to a crypto exchange that followed established banking rules, including so-called know your customer processes, requiring real names and addresses of account holders.
The account was registered in Zhong’s name. The transaction took place in September 2019, six months after Zhong’s 911 call to the local police.
That alone wasn’t enough to prove Zhong was the hacker. They had to be sure.
So the IRS called the Athens-Clarke County Police Department and asked for some help, according to sources at both agencies. At the time, the police investigation into Zhong’s own crime report had been languishing.
“I got a call from an IRS agent,” Lt. Jody Thompson, who leads the local property and financial crimes unit, told CNBC. “And he said, ‘can I come by and speak to you about Jimmy?’ And I was like, sure, I remember this case.”
Lt. Jody Thompson, Athens-Clarke County Police.
CNBC
After that, Thompson joined forces with IRS-CI special agent Trevor McAleenan and Shaun MaGruder, CEO of a cyber intelligence company called BlockTrace. MaGruder’s company works with the IRS as an embedded contractor and was hired for its experience untangling complicated blockchain transactions.
Shaun MaGruder, BlockTrace CEO.
CNBC
Together, the three investigators said they devised a plan. They would approach Zhong using a ruse, telling him they were investigating the crime that he’d called about, the one in which a thief had stolen hundreds of thousands of dollars of his bitcoin.
In reality, they were investigating Zhong for a crime they believed he had committed. A crime whose proceeds were now worth billions of dollars.
When the three men knocked on the door of his lake home in Gainesville, Zhong opened it enthusiastically, according to body camera footage CNBC exclusively obtained. He believed the police officer and the two specialists were there to help solve his crypto cold case.
“If you guys solve this for me, I will invite you out for a party,” Zhong told the trio on the body camera footage.
The video shows the officers pouring on the praise. They called his front door “beautiful.” They called his speakers “crazy,” and they complimented his dog, Chad. They asked for a tour of the house. Body camera footage shows the men tapping on stone floors, looking in closets and checking out wood paneling. Zhong didn’t know it, but they were scouring for secret compartments.
Zhong brought investigators to his basement, equipped with a full bar and a stripper pole.
“Is this your workout?” McAleenan asked Zhong.
“Nope, that’s for girls,” Zhong replied.
Body camera footage CNBC obtained shows investigators in Zhong’s basement, which contains a full bar and a stripper pole.
Source: Athens-Clarke County Police
The body camera footage also shows they got a good look at Zhong’s security system, asking him to explain each of its features and capabilities. Zhong is also captured showing them a metal case he said he once used to store $1 million in cash so he could impress a woman.
“Did it work?” asked Lt. Thompson.
“Nope,” Zhong said.
“It never does,” Thompson replied.
The law enforcement officers learned that Zhong had a flamethrower on the premises. And they saw his AR-15 rifle hanging on the wall.
MaGruder said Zhong’s level of sophistication was apparent.
“He was navigating that keyboard like I’ve never seen someone navigate a keyboard,” MaGruder said. “He didn’t have to use a mouse because he knew all the hotkeys.”
Playing on the ruse, the officers asked Zhong to open his laptop and explain how he came to have the bitcoin in the first place. Zhong sat on the couch next to the investigators and entered his password, asking them to turn away as he typed.
When he opened the laptop, law enforcement could see his bitcoin wallet.
“Lo and behold, he had $60 or $70 million worth of bitcoins right there next to us,” MaGruder told CNBC in an interview.
Body camera footage CNBC obtained captures Zhong showing investigators millions of dollars of bitcoin on his laptop.
Source: Athens-Clarke County Police
The evidence was enough to convince the investigators they were on the right track. As he exited Zhong’s lake house, MaGruder told CNBC he thought to himself, “This is incredible. I think we found our guy.”
The first visit allowed the investigators to obtain a federal search warrant for Zhong’s home, McAleenan said. McAleenan, MaGruder, and Thompson returned with an enormous team of officers on Nov. 9, 2021.
Before the officers raided the house, McAleenan had to explain to Zhong that he wasn’t really trying to help him. He was trying to convict him.
“I said, Jimmy, you know me as ‘Trevor.’ I’m actually Trevor McAleenan. I’m a special agent with IRS Criminal Investigation, and we’re here to execute a federal-approved warrant on your house,” McAleenan said.
Trevor McAleenan, IRS-CI Special Agent.
CNBC
“And he kind of had this look like, ‘Am I being punked?'” McAleenan added.
At that moment, another officer slid a device known as a “jiggler” into Zhong’s laptop, causing the cursor to continually move and giving law enforcement access to the password-protected contents of the computer, McAleenan said.
Officers flooded into the home, cracking open every crevice in search of evidence. McAleenan said in an upstairs closet, they found a popcorn tin with a computer hidden inside that held millions of dollars worth of bitcoin.
The popcorn tin where investigators found a single board computer hidden inside that held millions of dollars worth of bitcoin.
Source: IRS Criminal Investigations
The single board computer investigators found inside the popcorn tin.
Source: IRS Criminal Investigations
Using sniffer dogs trained to detect electronics, McAleenan said they found a safe buried in concrete under some basement floor tile. Court documents said the safe contained precious metals, stacks of cash and physical bitcoins minted in the early years of crypto. They also found a wallet with bitcoin from the original hack of Silk Road in 2012.
Physical bitcoin and cash investigators found during the search warrant.
Source: IRS Criminal Investigations
Zhong was busted.
“Really late at night we were able to say we were successful,” McAleenan said. “We found the evidence that we were looking for. And the house lit up. I mean, every agent on the site cheered.”
As they sorted through the evidence, agents discovered something else about the unusual Mr. Zhong. He was, in crypto slang, an “original gangster,” or OG.
Investigators discovered that as far back as 2009, the year bitcoin was invented, Zhong was among a small group of early coders who worked to develop and perfect the technology. He was a smaller contributor than some of the other OG players who have since become famous in the bitcoin community, McAleenan said. But investigators concluded that he made contributions to the original bitcoin code and offered ideas to the early developers on key topics like how to reduce blockchain size.
In other words, a hacker who had been involved in the development of bitcoin itself went on to become one of the biggest bitcoin thieves of all time.
“He is one of the, as we dubbed it, the original gangsters, OGs, as far as bitcoin core software developers,” McAleenan said. “He had been in this space for quite a while.”
The irony of Zhong’s role in the history of bitcoin is emblematic of the culture that built the cryptocurrency in the first place, said Nathaniel Popper, author of “Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money.”
Nathaniel Popper, author of “Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money.”
CNBC
“Everybody came to this for their own reason,” Popper told CNBC. “And it was, as a result of that, a very sort of eclectic and eccentric group of people.”
“Bitcoin was always shot through with irony,” Popper said. “Yes, there was something ironic about a bitcoin proponent stealing bitcoin from another bitcoin proponent. But I think that was also in some ways a part of what defined bitcoin.”
Zhong was charged with wire fraud. After pleading guilty, he was sentenced to one year and a day in federal prison. Zhong, now 33 years old, began his sentence at the federal prison camp in Montgomery, Alabama, on July 14, 2023.
In the end, Zhong didn’t get to keep the stolen bitcoin. The U.S. government seized those assets. Officials opened a process that allowed victims of the hack to apply to get their bitcoin back, according to a forfeiture document CNBC reviewed.
Nobody came forward to claim the loot. That’s not surprising, given that users of Silk Road in 2012 were largely drug dealers and their customers. The federal government simply sold off the stolen bitcoin and will keep the proceeds. Some of the revenue generated will likely be shared with the Athens-Clarke County Police Department, in recognition of the local officers’ help in the case, according to the IRS-CI.
As he left the courthouse after his sentencing on April 14, CNBC attempted to question Zhong about his role in the crime. Zhong covered his head with his coat and left without saying a word.
In his statement to the judge before sentencing, Zhong said having billions in stolen bitcoin made him feel important.
Zhong with his attorneys, Michael Bachner and John Garland, at sentencing.
Source: IRS Criminal Investigations
Zhong’s attorney, Michael Bachner, says the theft never actually damaged the U.S. government.
Michael Bachner, Zhong’s attorney.
CNBC
“The government has certainly not been hurt by Jimmy’s conduct whatsoever,” Bachner told CNBC. “If Jimmy had not stolen the coins and the government had in fact seized them from [Silk Road operator Ross Ulbricht] they would have sold them two years later in 2014 as they did with other coins.”
At that point, the government “would have gotten $320 a coin or made somewhere about $14 million,” Bachner said. “Now, as a result of Jimmy having them, the government has gotten a $3 billion profit.”
Zhong asked for no jail time because he was concerned about the fate of Chad, his 13-year-old dog. Zhong has had a difficult life. On the autism spectrum, Bachner said he was severely bullied at school. And he found solace over the years in an online community where he could deploy his computing skills.
Chad, Zhong’s elderly dog.
Source: Zhong’s social media profile
As for the original crime against Jimmy Zhong — the bitcoin theft in Athens that led him to the 911 call in March 2019 — that crime has never been solved. The perpetrator remains at large.
Zhong’s dog, Chad, is staying with a friend.
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Technology
What to expect from new crypto legislation on the crime prevention side of it
Published
5 hours agoon
January 12, 2025By
admin
Republican presidential nominee and former U.S. President Donald Trump gestures at the Bitcoin 2024 event in Nashville, Tennessee, U.S., July 27, 2024.
Kevin Wurm | Reuters
With the levers of power in Washington, D.C., about to change hands, a raft of pro-crypto legislation is expected from Congress and the Trump administration. To date, there’s been less focus on the cybersecurity side of the political effort, which could be an issue for crypto in relation to its popularity among a wary U.S. population.
Cryptocurrency, which includes not just bitcoin but ethereum, dogecoin, and others, has a faithful following among American adults. According to the Pew Research Center, 17% of American adults have traded in crypto, but that market share of American wallets has remained virtually unchanged since 2021. Meanwhile, according to a poll Pew conducted shortly before the election, 63% of adults say they have little to no confidence in crypto investing or trading, and don’t think cryptocurrencies are reliable and safe.
The incoming Trump administration has been touting its crypto bona fides, with a focus on the industry rather than the consumer.
“The No. 1 most important priority for the industry is to make sure they have a regulatory framework so that they can do business,” said Dusty Johnson (R-South Dakota), who helped author the Financial Innovation and Technology for the 21st Century Act (FIT21) that addresses the treatment of digital assets under U.S. law. The law passed in the House with bipartisan support but has not been taken up by the Senate.
FIT21 did contain specific crypto-cybersecurity provisions, which Johnson predicts will be built upon in the new administration.
Glenn “GT” Thompson (R-Pennsylvania), Chairman of the House Committee on Agriculture and a co-author of FIT21, says the cybersecurity provisions in the bill are still key in the upcoming administration.
“FIT21 requires important cybersecurity safeguards for financial intermediaries engaging with digital assets,” Thompson said in a statement to CNBC, adding that FIT21 includes explicit provisions to ensure that regulated firms take steps to evaluate and mitigate cyber vulnerabilities to protect both the services they offer and assets they hold on behalf of their customers.
“These cybersecurity requirements are critical for protecting digital asset markets and market participants,” Thompson said.
Some experts, however, doubt that there will be as much action on the security side of the legislation, given that crypto proponents are closely advising the Trump administration.
“Personnel is policy,” says Jeff Le, vice president of global government affairs and public policy at Security Scorecard and a former assistant cabinet secretary in the California governor’s office. The top ranks of the incoming economic team, made up of SEC Chair-designate Paul Atkins, Commerce Secretary Howard Lutnick, and Treasury Secretary-designate Scott Bessent, “have had a track record of supporting cryptocurrencies,” Le said.
Among other major posts in his second administration, President-elect Trump has appointed venture capital investor David Sacks to be his AI and crypto “czar.”
Crypto industry’s role in political realignment
The crypto industry donated significant sums to the 2024 election cycle, contributions that were not limited to the GOP, but focused more broadly on lawmakers with an industry-friendly view of crypto regulation. It’s likely that will continue to influence political calculations. The pro-crypto and bipartisan super PAC Fairshake and its affiliates have already raised over $100 million for the 2026 midterm elections, including commitments from Coinbase and Silicon Valley venture fund Andreessen Horowitz, an early backer of Coinbase. Top Andreessen Horowitz executives have been tapped for roles in the Trump administration.
“We have the most pro-crypto Congress ever [in] history, we have an extraordinarily pro-crypto president coming into office,” Faryar Shirzad, chief policy officer at Coinbase, recently told CNBC.
“It is rare to see cryptocurrency proponents advocate for increased regulation in the space, regardless of reason,” said Jason Baker, senior threat intelligence consultant at GuidePoint Security.
Baker says the anonymity and independence of cryptocurrency are often cited as primary benefits that legislation would curtail, and cryptocurrency’s decentralized nature makes it hard to regulate in a traditional sense.
“Given current signaling from the incoming administration and the interests of cryptocurrency proponents influential to the administration, we do not anticipate significant advances in cryptocurrency regulation within the next four years,” Baker said.
If there isn’t much action on regulation, there are some obvious ramifications for cybersecurity, he said, driven by the correlation between a pro-crypto Washington, D.C., and bullish bets by investors on digital assets.
“Cybercrime is often driven by benefits from increasing cryptocurrency value. In ransomware, for example, ransoms are commonly demanded in USD, but payments are made most frequently in bitcoin. When the value of bitcoin increases, cybercriminals will benefit,” Baker said.
The value of bitcoin has risen significantly over the past three months in what has been a risk-on market environment.
“Future de-emphasis on cryptocurrency regulation may positively signal that cybercrime operations in bitcoin remain viable and unlikely to suffer government disruption to operators in the space,” Baker said.
Cybercriminals have also been changing tactics to evade legislation and scrutiny, Baker added, switching to more under-the-radar cryptocurrencies like Monero.
Ransomware’s potential role in Congressional action
Baker predicts regulation centered on organizations issuing cryptocurrency payments — whether in the form of a ransom payment or for other purposes — is more likely achievable and palatable in the current regulatory environment.
“This could include, for example, increased requirements for reporting ransom payments when made, a policy which has been floated without gaining substantial traction in recent years,” Baker said. This approach can be argued as regulating end users and purposes rather than the underlying cryptocurrency itself.
In addition to ransomware payments to restore access to technology systems, there are other reasons why payment in cryptocurrency is common in digital extortion schemes, including to protect the identity and operational security of the criminal. Private organizations may also opt to use crypto to purchase leaked data or credentials which have been made available on illicit forums.
There could also be situations where private individuals attempt to report and receive payment for discovered vulnerabilities under a “bug bounty” program — whether voluntary or coerced (so-called “beg bounty”). They may request payment in cryptocurrency out of personal preference or general desire for privacy, and private organizations may or may not oblige.
“While there are doubtless other options for organizations to use cryptocurrency in some form, these are the primary forms we see on a regular or more frequent basis,” Baker said. “Though such actions would almost certainly have downstream impacts on cryptocurrency value by virtue of their impact on transaction volume,” Baker added.
Steve McNew, global leader of blockchain and digital assets at FTI Consulting, thinks some cyber-crypto legislation may happen, especially governing when a company victimized by a ransomware pays their attackers in cryptocurrency.
“There’s more than just public policy at issue,” said McNew. If a company has been compromised in a cyberattack and is required to make public disclosure of the ransoms it paid out, it can result in the company becoming a bigger future target for other criminal enterprises, McNew said. While it might make sense, on one hand, to provide disclosure as to where funds are going and what cryptocurrencies were used in a payment, doing so can put the company (and by extension its customers, employees and partners) in harm’s way.
“So, any policy decisions around cryptocurrency disclosures in this context will require balancing the need for transparency around the use of cryptocurrency in criminal matters alongside the risks such transparency might exacerbate,” McNew says.
Though FIT21 passed the House with broad bipartisan support, it did not address these issues specifically.
Le expects some legislation action that may attempt to address this topic. “The next Congress could see more traction for proposed legislation like Cryptocurrency Cybersecurity Information Sharing Act of 2022, which allows companies to share information regarding cybersecurity threats with the federal government and with one another,” he said.
Le said Congress may also revisit the work of outgoing Financial Services Chair Patrick McHenry (R-North Carolina) and Rep. Brittany Pettersen (D-Colorado) and the Ransomware and Financial Stability Act of 2024, which aimed at “strengthening the resilience of the U.S. financial system against ransomware attacks, establishing clear protocols for ransom payments, and ensuring that such payments, including those involving cryptocurrencies, are made within a controlled and legally compliant framework.”
But he added that it is unclear if the Trump administration will continue the Biden administration’s leadership role in the International Counter Ransomware Initiative, a 68-country coalition aimed at preventing the payments of ransomware.
The broader bitcoin governance battle
McNew says that many basic parameters surrounding crypto, even down to its definition, could hamstring legislation, even aspects of it intended to foster innovation and adoption of the industry.
“U.S. lawmakers have work to do in determining roles, responsibilities, and basic parameters for how the industry will be governed before any meaningful legislation can take hold,” McNew said. As an example, establishing a designated authority for digital assets is an imperative that has yet to be addressed.
Basic governance structure was a major sticking point during the Biden administration, and a primary reason Securities and Exchange Commission Chair Gary Gensler was a thorn in the side of the crypto industry.
“Lawmakers must decide whether responsibility will fall under the SEC, the CFTC, or another body. Issues around taxation and broker-dealer definitions for digital assets markets will also need to be defined and provided with a set of clear rules for legislation to be effective,” McNew said, adding that given how closely divided the House will be in the next session, it may be tough to craft an agreement.
Technology
Ahead of looming ban, TikTok creators ask fans to find them on Instagram or YouTube
Published
7 hours agoon
January 12, 2025By
admin
Jakub Porzycki | Nurphoto | Getty Images
Before Jack Nader started posting beauty videos on TikTok in 2023, he was working as a Starbucks barista in Chicago and living at home with his parents.
But after Nader, who’s now 21, started taking his videos seriously in April of that year, his TikTok account blew up. With more than half a million followers, he was able to generate enough income through brand sponsorships and his share of ad revenue that he quit his coffee shop gig and got his own apartment.
“This is my 9-to-5 job,” Nader, who said he makes between $1,000 and $12,000 per month as a creator, told CNBC. “This is what I do to make a living. This is how I pay for my groceries. This is how millions of small businesses make their money.”
Nader’s new reality, however, is far from stable. TikTok, which is owned by China’s ByteDance, is nearing a Jan. 19 deadline by which it has to be sold, or it faces a ban in the U.S. Like many other creators who have come to rely on TikTok, Nader has been urging his fans to find him on other social media apps before he potentially loses them altogether and the substantial income stream that they represent.
“Not everyone from my TikTok following is going to come over, and that’s really sad,” Nader said.
The TikTok risk has been present for years, but was amped up in April, after President Joe Biden signed a law that requires ByteDance to divest the short-form video app this month. If ByteDance fails to sell TikTok in time, Apple and Google will be forced by law to ensure their platforms no longer support the app in the U.S.
President-elect Donald Trump, who favored a TikTok ban during his first administration, has since flip-flopped on the matter. Late last month, he urged the Supreme Court to intervene and forcibly delay implementation of Biden’s ban to give him time to find a “political resolution.” His inauguration is Jan. 20.
Trump’s rhetoric on TikTok began to turn after he met in February with billionaire Jeff Yass, a Republican megadonor and a major investor in ByteDance who also owns a stake in the owner of Truth Social, Trump’s social media company.
The Supreme Court heard oral arguments from both sides on Jan. 10. During the more than two-hour session, justices peppered TikTok’s head lawyer with questions about the app’s ties to China and appeared generally unconvinced by TikTok’s main argument, that the law violates the free speech rights of its millions of individual users in the U.S.
On Thursday, businessman Frank McCourt’s internet advocacy group Project Liberty announced it had submitted a proposal to buy TikTok from ByteDance. Calling it, “The People’s Bid for TikTok,” the group said it would restructure the app to exist on an American-owned platform and prioritize users’ digital safety, though it didn’t disclose terms of its bid.
Jack Nader, 21 of Chicago, is a full-time TikTok creator who has begun moving his content from the Chinese-owned app onto Meta’s Instagram Reels and Alphabet’s YouTube Shorts.
Courtesy of Jack Nader
A ruling could come at an point. Nader isn’t waiting for a resolution to figure out what’s next.
He’s currently downloading four or five of his TikTok videos each day to save them as he migrates his content to Meta’s Instagram Reels and Alphabet’s YouTube Shorts. After downloading the videos, Nader re-edits them, optimizing the clips for each app.
“It took me over a year and a half to build the following that I have right now on TikTok to make it my full time job,” Nader said. “Now it’s kind of about rebuilding that entire brand on another platform, which is not ideal.”
Nader said he isn’t yet making any money from Reels or Shorts.
‘This isn’t just a silly app’
Danisha Carter, 27, is in a similar spot. A resident of Los Angeles, Carter has been a full-time creator since 2021, posting social commentary and lifestyle videos. Although she’d known about the TikTok ban for months, she said she had a wake-up call in the middle of the night in November.
“I need to start taking this seriously before I lose access to the platform that I built and the followers that I built,” Carter said, recalling her panicked realization. “I need to not waste any more time.”
Carter, who previously worked in luxury retail, has ended her TikTok videos by telling her followers that they can find her on YouTube, Instagram and Patreon.
“This isn’t just a silly app that people have been using to post dance videos,” said Carter, who makes about $4,000 per month on average from her TikTok activity. “It’s been remarkable in terms of changing people’s lives, changing people’s businesses.”
Danisha Carter, 27 of Los Angeles, is a full-time TikTok creator who has begun ending her videos by asking her fans to follow her on YouTube, Instagram and Patreon before the Jan. 19 law banning the Chinese-owned app takes effect.
Courtesy of Danisha Carter
TikTok could still find a way to stay operational in the U.S., but if the app does get suspended, YouTube, Facebook and Instagram are poised to be the biggest winners in the fallout, experts predict.
TikTok has about 115 million monthly active users in the U.S., well behind YouTube at 258 million and Facebook at 253 million, according to market intelligence firm Sensor Tower. Instagram has 131 million. Short videos, the kind that mimic clips on TikTok, are gaining viewership across those apps, accounting for about 41% of user time on Instagram, Sensor Tower data shows.
While TikTok has a smaller userbase in the U.S. and lower share of total ad dollars than its top rivals, it’s the dominant platform for creators, particularly those focused on short-form content.
Influencer marketing platform HyperAuditor defines a creator as a user with over 1,000 subscribers. TikTok has nearly 8.5 million people in the U.S. who fit that category, compared with about 5.2 million on Instagram and 1.1 million on YouTube, according to HyperAuditor.
Meanwhile, TikTok accounts for 9% of digital ad spend on social media platforms in the U.S., according to Sensor Tower, compared to 31% for Facebook, 25% for Instagram and 21% for YouTube.
Should TikTok go away, “this equates to billions of dollars potentially up in the air for competitors to seize,” Sensor Tower told CNBC in an email. Emarketer estimates that Meta and YouTube could grab about half of the reallocated dollars should a ban go into effect.
That type of market shift has taken place elsewhere. India banned TikTok in June 2020, when the app had about 150 million monthly users in the country. A year later, Instagram’s monthly active users in India had increased by 20% while YouTube’s had gone up 11% year-over-year, according to Sensor Tower estimates.
“That’s when we saw the biggest jump in Reels utilization ever,” said Meghana Dhar, a former Instagram executive who was at the company at the time of the India ban. “Should TikTok get banned and creators have to scramble, between YouTube Shorts and Instagram, a lot of creators are already hedging their bets.”
At Meta, leaders within Instagram scheduled numerous impromptu meetings on Friday after listening to the oral arguments before the Supreme Court, a person familiar with the matter told CNBC. Though many within the company had long expected TikTok would remain active in the U.S., leaders at Instagram began directing their teams to prepare for a potential influx of users should the ban go through, said the person, who asked not to be named due to confidentiality.
(L-R) Sarah Baus of Charleston, S.C., holds a sign that reads “Keep TikTok” as she and other content creators Sallye Miley of Jackson, Mississippi, and Callie Goodwin of Columbia, S.C., stand outside the U.S. Supreme Court Building as the court hears oral arguments on whether to overturn or delay a law that could lead to a ban of TikTok in the U.S., on January 10, 2025 in Washington, DC.
Andrew Harnik | Getty Images
Need to diversify
Kristina Nolan, vice president of media services at marketing agency DMi Partners, said the TikTok situation is the latest example of why social media creators should always be diversifying their followings.
“We’re consistently reminding them to create audience depth on other platforms,” said Nolan, whose agency works with more than 50,000 creators.
In recent weeks weeks, DMi has seen more of its creators start to migrate followers elsewhere in a variety of ways, Nolan said. But they have to be careful. Nolan said that some creators worry that TikTok will “shadow ban” them, or reduce their exposure to users, if the technology recognizes that they’re promoting profiles elsewhere.
Some creators will suggest followers find them on “fbook,” for example, rather than writing out Facebook. Others will bleep out just enough words to get the message to their followers while hoping to avoid TikTok’s detection, Nolan said. Some creators are teaming up with brands to incentivize users by holding prize giveaways for users who follow them on other apps, she added.
“They’re obviously not saying, ‘Come over to Instagram,'” Nolan said. “They’re like, ‘Go follow me on’ and they’re mouthing it.”
After working on a horse farm, Nealie Boschma, 27, was able to move to Los Angeles and live full-time as a creator after starting to post videos to TikTok in 2022.
Courtesy of Nealie Boschma
Even with multiple other options for finding large audiences, creators are worried about trying to rebuild their business and whether enough followers will migrate with them.
“Whatever is going to happen is going to happen, and we’re just going to make the most of it,” said Nealie Boschma, 27 of Los Angeles, who has been living as a full-time creator since 2022. “That’s just how I have to look at it, so I don’t panic.”
Despite the potential upheaval, Boschma, said she views the potential ban as an opportunity to expand her career and get more creative.
Boschma started making TikTok videos after quitting her job working on a horse farm, choosing to live off of her savings while experimenting as a creator. Boschma’s bet on herself worked and she’s earned enough to live in Los Angeles, paying for her own place and a car.
Now she’s making sure her TikTok fans see the links to her other profiles so they can find her on other apps, including YouTube. If the ban goes through, Boschma said she plans to make a video specifically asking her fans to follow her elsewhere.
It’s going to be quite a lift, as she currently has 2 million TikTok followers compared to just 278,000 on YouTube. But Boschma said she is going to try her hand at making longer-form videos, something she’s always wanted to explore.
“Whether TikTok goes away or not, I do think something will work out” Boschma said. “I’ll find my footing in other places, like I did on TikTok.”
WATCH: Supreme Court likely to uphold TikTok ban, says Christoff & Co. CEO Niki Christoff
Technology
Mark Zuckerberg slams Apple on its lack of innovation and ‘random rules’
Published
24 hours agoon
January 11, 2025By
admin
Meta CEO Mark Zuckerberg appears at the Meta Connect event in Menlo Park, California, Sept. 25, 2024.
David Paul Morris | Bloomberg | Getty Images
Meta CEO Mark Zuckerberg slammed rival tech giant Apple for lackluster innovation efforts and “random rules” in a lengthy podcast interview on Friday.
“On the one hand, [the iPhone has] been great, because now pretty much everyone in the world has a phone, and that’s kind of what enables pretty amazing things,” Zuckerberg said in an episode of the “Joe Rogan Experience.” “But on the other hand … they have used that platform to put in place a lot of rules that I think feel arbitrary and [I] feel like they haven’t really invented anything great in a while. It’s like Steve Jobs invented the iPhone, and now they’re just kind of sitting on it 20 years later.”
Zuckerberg added that he thought iPhone sales were struggling because consumers are taking longer to upgrade their phones because new models aren’t big improvements from prior iterations.
“So how are they making more money as a company? Well, they do it by basically, like, squeezing people, and, like you’re saying, having this 30% tax on developers by getting you to buy more peripherals and things that plug into it,” Zuckerberg said. “You know, they build stuff like Air Pods, which are cool, but they’ve just thoroughly hamstrung the ability for anyone else to build something that can connect to the iPhone in the same way.”
Apple defends itself from pushback from other companies by saying that it doesn’t want to violate consumers’ privacy and security, according to Zuckerberg. But he said that the problem would be solved if Apple fixed its protocol, like building better security and using encryption.
“It’s insecure because you didn’t build any security into it. And then now you’re using that as a justification for why only your product can connect in an easy way,” Zuckerberg said.
Zuckerberg said that if Apple stopped applying its “random rules,” Meta’s profit would double.
He also took shots at Apple’s Vision Pro headset, which had disappointing U.S. sales. Meta sells its own virtual headsets called the Meta Quest.
“I think the Vision Pro is, I think, one of the bigger swings at doing a new thing that they tried in a while,” Zuckerberg said. “And I don’t want to give them too hard of a time on it, because we do a lot of things where the first version isn’t that good, and you want to kind of judge the third version of it. But I mean, the V1, it definitely did not hit it out of the park.”
“I heard it’s really good for watching movies,” he added.
Apple did not immediately respond to a request for comment from CNBC.
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