GEM, a leader in the Low Speed Vehicle (LSV) industry in the US, has announced that it is teaming up with Joyride to make its electric vehicles rentable as part of the larger shared micromobility market.
You’ve probably seen GEM’s electric vehicles before, even if you didn’t realize it. They’re those bubble-car looking vehicles that seem to be ubiquitous around airports, hotels, malls, sporting centers, and other major venues. They’re classified as LSVs, which is a distinct category from traditional motor vehicles in the US that allows these smaller vehicles to be street legal without meeting all the regulatory requirements of most passenger cars.
While GEM’s LSVs most commonly used in fleets and by commercial operators, they’re also available for purchase by consumers. They’re a bit pricey as a private vehicle though, which makes today’s announcement interesting to everyone out there who doesn’t own a hotel chain or airport.
Thanks to Joyride, you might be able to soon rent one of these vehicles when you need one – just like you would a Lime scooter. In fact, that’s what Joyride does – they make software that companies can use to quickly setup a shared micromobility fleet. I could buy a pile of e-scooters and use Joyride to make my own Bird or Lime competitor, if I was so inclined.
Or perhaps more critically, I could now do the same with GEM’s vehicles. They’ve worked with Joyride to make the IoT-compatible LSVs ready to roll with sharing software.
As explained by Paul Vitrano, Senior VP & Chief Legal and Policy Officer at GEM’s parent company Waev:
Teaming up with Joyride will make four-wheeled, street-legal GEM LSVs IoT-connected for the first time. Having GEM vehicles networked this way will make it painless and profitable to start or maintain a shared-use deployment capable of being controlled and managed by mobile devices.
Vince Cifani, Joyride’s founder and CEO, elaborated on the environmental impacts of the partnership:
With their compact footprint and low-speed travel, LSVs are efficient, sustainable and fun – while capable of transforming urban mobility and shared-use applications. Partnering with Waev on their GEM products furthers our global mission by providing shared mobility operators with a new option – and increased vehicle capabilities – in sustainable travel.
Joyride’s software is quite advanced, making it easy for a new operator to get set up with a shared micromobility fleet without the need for starting a billion dollar company like Bird (at least back when Bird was valued at a billion dollars). The software covers all of the fleet management concerns, offers geofencing and analytics, and even includes features like a sobriety test consisting of an in-app game that someone too drunk to operate a vehicle presumably couldn’t complete. The software covers all of the aspects of fleet management from payment gateways and verification to operating tools and customer service.
Those wanting to test out one of GEMs vehicles can do so at the Micromobility America show in San Francisco today and tomorrow, where the announcement was just made.
Electrek’s Take
I love it!
If you know me and my coverage, you’ll know I love LSVs and microcars. GEMs vehicles are the most popular LSVs in the US, and this could help them find even more drivers. As car replacements in urban areas, a vehicle like a GEM is hard to beat – if you don’t need to go over 25 mph (40 km/h). Considering traffic often moves at much less than that in crowded city centers, an efficient GEM can be a great alternative to a heavy, dangerous car. As a driver, I’d rather drive one of these. And as a pedestrian, I’d rather get hit by one of these than a “real” car. I guess I’d rather not get hit at all, if I have the choice, but at the rate that pedestrian deaths in the US are increasing, it seems many don’t have that choice. So smaller, lighter, and more efficient car-alternatives are a great move for everyone.
Joyride also deserves some props here, too. That software is a great way to democratize shared micromobility, and it means you don’t need to be a massive organization with a room full of programmers to begin getting these vehicles out into operation. I’ve never been prouder to wear my Joyride socks I got for free at the last Micromobility trade show.
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A nearly $50,000 electric SUV for just $99 a month? If that sounds too good to be true, it’s because it kind of is. One Honda dealer is promoting a Prologue lease offer for just $99 for 24 months, but you may have a hard time getting your hands on one.
Honda Prologue EV listed for lease at just $99 per month
Honda’s electric SUV is already one of the most popular EVs in the US. In December, it was the third top-selling electric vehicle trailing only the Tesla Model Y and Model 3.
Since the first models hit the streets last March, the Prologue climbed to become the seventh best-selling EV in 2024, beating out Chevy’s new Equinox EV and even the Rivian R1S.
Although Honda, like most, is offering generous discounts to clear inventory, one dealer is taking it to the extreme.
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Buena Park Honda in California is promoting a Honda Prologue lease deal for just $99 for 24 months (plus taxes) with a $3,977 down payment. The crazy low offer is for the 2024 Prologue EX FWD with 10,000 miles a year, but there’s a catch.
Honda Prologue listed for lease at just $99 per month (Source: Buena Park Honda)
For one, there’s only one model listed in its inventory, and it’s the Elite trim, listed at $51,850 (MSRP of $59,350 minus the $7,500 federal EV tax credit). You will also need a trade-in vehicle, including a 2014 or newer Honda or competitor brand.
A salesperson from the dealership told online auto research firm CarsDirect that the EX models are out of stock because they are “really hard to get your hands on.”
2024 Honda Prologue Elite (Source: Honda)
Also, if you factor in the down payment and $595 acquisition fee, the effective cost is $295 per month. That’s only slightly better than the official $239 for a 24-month lease offer Honda is promoting. With just $1,499 due at signing, the effective rate is $301 per month, or just $6 more.
2024 Honda Prologue trim
Starting Price (w/o $1,395 destination fee)
Starting price after tax credit (w/o $1,395 destination fee)
Starting price after tax credit (with $1,395 destination fee)
EPA Range (miles)
EX (FWD)
$47,400
$39,900
$41,295
296
EX (AWD)
$50,400
$42,900
$44,295
281
Touring (FWD)
$51.700
$44,200
$45,595
296
Touring (AWD)
$54,700
$47,200
$48,595
281
Elite (AWD)
$57,900
$50,400
$51,795
273
2024 Honda Prologue prices and range by trim
Although this is offered in California and other CARB emissions states, the Prologue is on sale in different regions for just $209 for 24 months. With $2,699 due at signing, the effective rate is still just $321 per month.
Honda says the Prologue “delivers the same level of quality, reliability, and performance” you expect from the brand.
Based on GM’s Ultium platform, the electric SUV has an EPA-estimated range of up to 296 miles. Although it shares GM’s tech, Honda fine-tuned the Prologue with an added multi-link front and rear suspension to give it a more “sporty” drive.
The Prologue has more interior space, with 111.7 cu ft of passenger volume, than the Honda CR-V (106 cu ft). It also features an 11.3″ touch-screen infotainment system with built-in Google, Apple CarPlay, and Android Auto support, something GM has moved away from.
Europe will give €100 billion in short-term relief to clean manufacturing in order to compete with China, as it unveiled today in its Clean Industrial Deal. The money comes at the same time as the US is actively seeking to harm its manufacturing sector and send clean jobs to China.
The EU’s Clean Industrial Deal is a new plan focused on advancing clean manufacturing and increasing efficiency for energy-intensive industries.
The European Commission advanced the deal today with the hope of easing Europe’s current energy difficulties and making its manufacturing sector more competitive with China’s.
The €100 billion (~$105 billion USD) from the plan will support several initiatives to improve Europe’s manufacturing and clean energy competitiveness, including acceleration of clean energy and electrification, energy efficiency measures, recycling and raw materials access, and education for clean jobs.
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The hope is that this money, which will be drawn from several sources including existing funds and from member states, will spark additional private sector investment in the amounts of several additional hundreds of billions of Euros through the next decade.
Europe intends to implement a number of reforms to help act on this plan, including cutting red tape, using its scale as a single market in order to better negotiate for raw materials, and bolstering coordination between EU member states to promote quality green jobs. It says the deal will create 500,000 new jobs in Europe.
Overall, the EU expects the plan to save €130 billion annually on energy costs by 2030, largely by boosting domestic supply of clean energy.
European energy concerns drive this deal
These moves are important right now for Europe, as the bloc has experienced significant energy difficulties in recent years. Europe has long been reliant on supplies of methane gas from Russia, despite decades of urging from environmentalists and others. Russia has exploited this reliance to push Europe into accepting various misdeeds over the years, including stealing Crimea and shooting down a passenger plane, knowing that Europe’s addiction to its oil products leaves it in a compromised position.
All of this came to a head during Russia’s (second current) invasion of Ukraine in 2022, where Europe finally woke up and acted to reduce imports of Russian gas. However, since the bloc had not properly readied itself for this moment by building up its own domestic supply, this led energy prices to skyrocket in the short term, and today they remain higher than they were before the crisis started (though it turns out, cutting off Russian gas wasn’t as apocalyptic as some had thought it would be).
This, along with global inflation experienced by every country due to the COVID epidemic, has fueled popular resentment and social unrest in Europe – even counterintuitively leading some voters (and one EV company CEO) to support anti-climate, pro-Russian extremist parties.
But so does looming Chinese dominance in clean tech
It also comes in the context of a steep rise in Chinese clean-tech exports, particularly in the realm of electric vehicles. China recently became the world’s largest exporter of automobiles, an industry which has long been a cornerstone of Europe’s industrial base.
But whether European industry will actually take that time to make the right choices, or whether it will continue to delayEVmanufacturing and therefore lose the lead even further, remains a question. This is one of the reasons why there are better solutions than tariffs – like investment, which incidentally, the Clean Industrial Deal announced today provides.
And so, the Clean Industrial Deal is an important moment. It signals an additional commitment by Europe not just to try to compete with China – by actually investing in doing well, instead of just trying to put up barriers and sit on its laurels – but to acknowledge that the future needs to be clean and that the bloc is currently not doing enough to ensure that it is.
The US made a similar deal under President Biden
The United States undertook a similar effort under President Biden via the Inflation Reduction Act (IRA), which dedicated nearly $400 billion in funding for climate and energy-related programs, with a focus on bringing back American manufacturing of advanced products.
The IRA, along with Biden’s Bipartisan Infrastructure Law (BIL), were incredibly effective at bringing more manufacturing investment and green jobs to the US. In total, companies announced $211B of investment and 227K jobs in EV manufacturing alone since the IRA and BIL were passed. And the net effect of the Biden-Harris administration’s clean investments resulted in a savings of $250B and 200k lives per year.
…But republicans are trying to ruin it
…Or at least, those investments would have helped. Unfortunately for America and the world, the current occupier of the White House is convicted felon Donald Trump, who finally received more votes than his opponent on his third attempt (despite committing treason in 2021, for which there is a clear legal remedy).
While he has only occupied the White House for a little more than a month now, Mr. Trump has already signaled several attempts to give back the environmental, efficiency and manufacturing gains seen under President Biden.
The effect of all this hostility towards manufacturing and energy progress is that companies have canceled billions of dollars in plans to build new manufacturing hubs in the US, seeking greener pastures. These cancellations have disproportionately hit republican districts harder than the rest.
But perhaps it shouldn’t be a surprise that an ignoramus who has famously sent manufacturing jobs to China in his own businesses is actively seeking to cut education and manufacturing investment here in America. All of this can only result in the US becoming less competitive in manufacturing in the long term – especially in the face of greater commitments from the rest of the globe in leaning up their act.
And Europe sees an opening
But that’s not just us saying this: Europe itself recognizes the US’ backwards move, and sees it as an opening. With the US floundering on manufacturing, Europe knows that it has a chance to gain prominence now that one of its global competitors seems ready to take itself out of the game.
“The fact that the US is now moving away from the green agenda… does not mean that we would do the same. The opposite. It means that we need to step forward,” EU energy commissioner Dan Jorgensen said today, as quoted by DW.
China, too, is ready to take advantage of the US’ missteps. It’s looking to throw its weight around against countries (including those in Europe) who would erect trade barriers to EV growth, and shows no sign of relenting on EV development. And since no serious person thinks the future of the auto industry is anything but electric, or that energy won’t become more renewable as time goes on, those who stall on the way there will only be left in the dust of those who carry on.
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